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1. History
1962 Opening of firstWal-Mart store inRogers, Ark. by Sam Walton
1969 Company incorporated as Wal-
Mart Stores, Inc.
1972 Wal-Mart listed on NYSE
1991 Entrance of international market
1. History
1992 Death of Sam Walton
1997 Wal-Mart replaced Woolworth on
Dow Jones Industrial Average
1998 Entrance into the German market
2001 Biggest single day sales in history: $1.25 billion on the day after
Thanksgiving
• World´s largest retailer
• $217 billion in sales• More than 1.4 million associates in
nearly 4,500 units worldwide• More than 100 million customers per
week visit Wal-Mart stores
2. Retail Divisions
• Wal-Mart Discount Stores
- general merchandise
• Wal-Mart Supercenters
- combine grocery and a general merchandise department under one roof
2. Retail Divisions
• Sam´s Clubs- members-only
warehouse club
• Wal-Mart International- nearly 1,200 stores and
clubs- 300,000 associates- 9 countries
3. Good.Works.
• Operating globally and giving back locally• More than $ 190 million in 2000• Four parts:
- Community- Education- Environment- Children
4. Culture
Basic beliefs: - respect for the individual- customer service- striving for excellence
• Sundown Rule
get things done before sun goes down
• Exceeding Customer Expectations
try to be the best
4. Culture
• Ten-Foot-Attitude “...whenever you come within 10 feet of a customer, you will look him in the eye, greet him and ask if you can help him.“
• Every Day Low Prices higher earnings due to lower prices
4. Culture
• The Wal-Mart CheerGive me a W!Give me an A!Give me an L!Give me a Squiggly!Give me an M!Give me an A!Give me an R!Give me a T!What´s that spell?Wal-Mart! Who´s number one?The Customer!