Upload
khanh-nhan
View
353
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
• The world and the US largest retailer
• Discounting retailing business• Headquarter: Bentonville,
Arkansas• Revenue: US$404.16 bn (2009)• Employees: 2.1 mln• Stores: 3,600 in 15 countries
1962
• A small town boy from Oklahoma• Joined in retailing in 1945 • Bought the 1st store from Luther E. Harrison in
1950 and started his own retailing business with “Walton’s Five and Dime” store.
1918 -1992
1962 1962 – 1969
1970s
1980s & 1990s
1991
Wal-Mart’s expansion 1950 – Business starting up 1962 – 1st store in Arkansas 1970 – 1st listed on the SE 1983 – Launch the 1st Sam’s club 1988 – Launch the 1st Supercenter 1990 – Became the US largest retailer
How did Wal-Mart develop?How did Wal-Mart develop?
Business Strategy
Wal-Mart chose to compete with bigger competitors to develop itself.
Wal-Mart operated in small towns and rural areas.
and...?
Sam WaltonWal-Mart’s slogan & philosophyTechnology & supply chain
Sam Walton People are the most important assets.♦ Motivation skill is the key.♦ He set himself as an example.
Rule 1: Commit to your business and believe in it. Rule 2: Share your profits with your partners. Rule 3: Motivate your partners, challenge them, and keep score. Rule 4: Communicate everything. Rule 5: Appreciate your associates with well-chosen words. Rule 6: Celebrate your successes. Rule 7: Listen to everyone and get them talking. Rule 8: Exceed your customers expectations. Rule 9: Control your expenses. Rule 10: Break all the rules. Swim upstream. Go the other way.
“Offer shoppers lower prices than they get anywhere else.”
Wal-Mart’s slogan
& philosophy
• Low-income customers• Local markets
Technology & Supply ChainMPP – suppliers RFID – warehouse
controlCross docking
Headquarter
Distribution centerManufacturer
Stores
Satellites
Wal-Mart’s Future Plan
• Single business strategy – National & International Expansion
• Increase social responsibility
Thank you for Thank you for your listening !your listening !