1WAKKAS ORGANICS

The Taste of AustraliaGreen and Gold

This information brochure outlines an opportunity to become an active

partner, or an investor and share holder, in an exciting and unique

business opportunity: the prototype of Australia’s first Certified Organ-ic Fast Food Restaurant Franchise, combined with an retail organics outlet. supplying popular organic

products.

A CERTIFIED ORGANIC FAST FOOD RESTAURANT

ORGANIC FRANCHISE

OPPOR TUNITY

2015

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CONTENTS

A brief history of the evolution of the con-cept of organic food; an outline of our company’s origins in the certified organic food industry, our credentials, and the value we bring on the challenging supply chain side of an organic res-taurant project; a look at our essential experience in the organic certifica-tion process.

Here we discuss the seeming paradox of attempting to com-bine the sophisticated diner’s expectations of the organic experi-ence with the everyday take-away or fast food model. Research reveals awareness of the impor-tance of diet to personal health has revolution-ised every aspect of the food industry.

We are seeking to part-ner with some very special people who love the organic lifestyle, care about health & diet, and who have the imagi-nation, style, experience and skills to contribute strongly to this exciting project. Are you a res-tauranteur with whom these ideas resonate? Have you a background that fits with us?

We aim to firmly differ-entiate our brand from the familiar American-ised corporate models which dominate the fast food franchise industry. We aim to give our chain a cheeky and informal Aussie feel, but com-bine that with a quality standard and in-house ambience that makes customers feel relaxed and at home.

BACKGROUND

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HEALTH & FOOD PROPOSAL THE CONCEPT

- Background - - Do YOU Fit In? -- Why Organic? - - Branding -

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While there’s been a global upward trend in organic food consump-tion in the past decade, surveys show average consumers are prepared to pay a price premium of up to 15% for organic foods because of they perceive health benefits.We can meet this price challenge and grow the market.

A discussion about the organic consumer, and growth potential of the organic food industry .

We go on to introduce exciting new ideas for introducing online tech-nology into the dining experience, inhouse iPads to order your own custom designed menu, membership and more.

The familiar model of fast food restaurant created by the corporate giants established the glossy chain as a well known feature of con-temporary society. But we have moved on from this sterile, homoge-nised environment and people expect a more cosmopolitan and inter-esting ambience as part of the dining experience.

Read profiles on the key players in our team and some background on our currently estab-lished certified organic foood businesses. We bring a lot to the table on the supply side; and also with our experience in the certification of organic businesses; and finally with our vision and strong marketing ideas.

CONSUMERS

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THE MARKET FAST CASUAL ABOUT US

- Changing Tastes - - Inhouse Ambience - - Our Advantage - - The Team -

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BACKGROUNDThe modern organic farming movement began in Europe around the 1920s, when a group of farm-ers and concerned consumers sought a healthier

alternative to the industrialisation of agriculture.

Of key importance to these farmers and consum-ers was caring for the soil and the natural pro-

cesses upon which agriculture depends, including not using degrading or inputs such as artificial fertilisers, pesticides and synthetic chemicals.

Australian Organic Network Pty Ltd is based in the home of fine organic food in the Northern Rivers / Byron Bay area of Far North NSW and is a certified organic food wholesaler accredited by the ACO (Australian Certified Or-ganic).

With a history as one of the leading and original Australian organic food distributors, Australian Organic Network, has strong long term rela-tionships with certified organic farmers right across Australia.

CEO and driving force behind Australian Or-ganic Network is Ben Debs, one of the most resourceful and knowl-edgeable persons in organics in Australia, with farming, retailing, wholesaling, marketing and project manage-ment experience. He has been recognised for his inspiring story by Australian TV’s Today

Tonight program.

Australian Organic Net-work is the umbrella organisation linking to-gether a number of re-lated organic business-es.

Our wholesale certified organic food division is growing rapidly and we have developed valu-able new partnerships with major internation-al food brokers, and opened up new sources of supply of certified or-ganic food from many different regions of the world. This has allowed us to expand our origi-nal business concept and launch an interna-tional brand of certified organic food under the banner of International Organic Network.

Byron Bay Organics is our affiliated brand of packaged Australian certified organic foods. From the green hills of beautiful Byron Bay, Byron Bay Organics

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“Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and natu-ral biological activity in the soil. It is based on minimal use of off-farm inputs, and on management practices that restore, maintain and enhance ecological harmony.” Our restaurants contribute to the health of the world.brings you wholesome, tasty organic food, grown and manufac-tured in Australia, full of nutrients and with zero toxins, just the way na-ture intended.

The certified status of each of our organic businesses is the con-sumer’s guarantee of the safety and purity of the food we grow, pack-age and distribute. We bring you the very best in healthy organic foods and believe in it’s valua-ble health and environ-mental benefits.

In developed countries across the world people are becoming increas-ingly aware of what makes organic food different from standard mass produced or ‘con-ventional’ foods.

Awareness is growing that “Certified Organ-ic” accreditation guar-antees you are eating wholesome foods, that are grown in natural nu-

trient-rich soil, using tra-ditional farming meth-ods, with no artificial inputs.

Certified organic farm-ers must meet strict nationally accredited organic farming stand-ards of food purity. They build up the soil, so it is rich in important nu-trients. They don’t add any artificial chemi-cals, preservatives or toxic sprays that have been shown to endan-ger health. It is natural, wholesome food, grown to rigorous National Health Standards by people who care about food quality.

In our complex and fast moving contemporary world many people are just too busy in their lives to have time to pursue a strictly organ-ic lifestyle, even though they are positive about the idea and value of or-ganic food to their per-sonal health and a sus-tainable environment.

But imagine if you were able to get all your fa-vourite fast foods, with the speed and conven-ience of a modern hi-tech fast food restau-rant, while knowing it was safe and nutritious, great tasting, highest quality organic food?

Well, that’s exactly the idea behind our brand new chain of Australian organic fast food out-lets, we call Wakkas Organics - the new, natural and healthy al-ternative - organic food to go!

Delicious, healthy or-ganic food, now at pric-es you can afford! And so fast and convenient!

It’s a timely business and health concept that is right up with the mood of contemporary consumers. There will be few who do not feel positive about the idea of real, restaurant qual-ity organic food becom-ing conveniently availa-

ble at fast food prices!

At Wakkas Organics, it’s so easy to be healthy!

This information mem-orandum outlines the general concept of and broad vision for the Wakkas Organics Certi-fied Organic Restaurant chain.

We are now ready to de-velop the prototype and are seeking like-mind-ed people with comple-mentary skills to form a team to build the model which can be rolled out across Australia and eventually the world. This brochure contains generic visualisations of possible design fea-tures and a discussion of some of the funda-mentals. We strongly believe that with the co-operation of the right team of specialists we can build a brand that has wide long term ap-peal and capitalise on the new health con-siousness.

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ORGANIC FAST FOOD?To some this is a contradiction in terms, but we aim to change that preconception. The con-cept of “fast food” was a response to the needs of our time-poor contemporary society. How-ever it has over time become associated with obesity, diabetes and other adverse health outcomes... and some well known chains are now perceived as heartless multi-national cor-porate monsters swallowing local food cultures.The fast food model is, on the other hand, a highly efficient way of feeding large numbers of people, practical and time-saving in people’s working lives, and it appeals to their budgets in tight economic times.

Contemporary consum-ers view fast food as an affordable luxury, but more recently we have grown wary of the “fat factor” and we now live in a society with an ever more sophisticated and growing awareness of the importance of good diet for maintiain-ing bountiful personal health.

With intense media scrutiny on environ-mental issues such as climate change, there are now also increas-ingly widespread con-cerns about the dangers posed by man-made toxins that are associat-ed with large scale ag-

ribusiness and “conven-tional” industrial farming practices polluting our world and entering the food chain.

It makes great sense to combine the health benefits of organic food with the positive time and money saving ad-vantages of the fast food restaurant model, which appeals widely... and especially when it is family friendly.

This is such a simple but timely idea!

A certified organic res-taurant franchise would bring the enjoyment of delicious, healthy, certi-

fied organic food within everyone’s reach, in a time frame that suits the busy modern world...

...but we don’t mean weird or exotic “fairy food” that will alienate ordinary people! Aus-sie’s will continue to enjoy their familiar take-away favourites - great genuine tasty organic meals, including burg-ers, wraps, fries, fresh salads, juices, and deli-cious organic coffee “on the go”.

Despite reduced de-mand across the indus-try since the GFC, ham-burgers still account for the highest portion of in-

dustry revenue. This in-dicates that people still consider fast food as a popular family treat or as a break from cook-ing.

Knowing everything on the menu is grown to stringent certified organic standards re-moves a lot of the fear and anxiety associ-ated with the choices available in the urban Western diet. Consum-ers can feel good in the knowledge that while they are protecting their own health they are si-multaneously helping the natural environment by supporting sustaina-ble farming practices.

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“The world wants a natural taste of Australia and all that is Australian.

Australians want to cele-brate a culture of their own.”

It’s hard to believe someone hasn’t done this already! But all good ideas have their time. We believe the time is now. Australia is ready.

To increase brand rec-ognition and celebrate our genuine Aussie roots, the international-ly recognised Australi-an Koala is our mascot. We will donate a portion of the profits from all Wakkas Organics food outlets to helping save the our beloved Koala from the threat of ex-tinction. Our cute Aus-sie Koala’s are known the world over, and are

an iconic ambassador for Australia. But, sad-ly, they are now endan-gered. We want to help ensure their survival.

The Wakkas Organ-ics restaurant chain is intended to be clearly positioned as a unique-ly Australian business idea - thus the infor-mal fun name, the green and gold Aus-sie-themed corporate colours, and the koala symbolism. The world wants a natural taste of Australia and all that is Australian. Australians on the other hand want to celebrate a culture of their own,

Here at Australian Or-ganic Network we want to make it affordable and easy for all Aus-tralians to enjoy fresh wholesome organic farm produce, gaining all the health benefits of enjoying the finest or-ganic food.

Growing the demand for organics is a practical way of working towards the safeguarding the fu-ture health of our unique and famous Australian natural environment be-cause, by growing the organic farm sector, we are effectively reducing the use of artificial fer-tilizers, chemicals and insecticides nationwide.

But we don’t imagine a crass stereotyped fast food restaurant environ-ment, with plastic chairs and “airport lounge” at-mosphere. As we dis-cuss below, we intend the Wakkas Organics restaurants to be warm and friendly, with a con-temporary “organic” ambience and style. We want our restaurant out-lets to become a symbol of healthy eating and therefore they can also become a trusted place to buy packed certified organic foods. So there is potential to build a substantial revenue base through in-house sales of packaged certi-fied organic foods.

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THE TIME IS RIGHTPeople want to eat pure, uncontaminated food...

Certified organic farmers produce a diverse range of products—including fruit, nuts and vegetables, meat from various animals, fish, dairy products, cereals, oilseeds, plant and animal fi-bres, and health and body care prod-ucts. The products may look like their conventional equivalents, but differ in the way they have been produced. Certification guarantees the benefits of food purity and wholesome organic quality, free from toxins and GMOs.

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Wakkas Organics is a business op-portunity placed

right at the cutting edge of a rapidly expanding new mar-ket.

This simple but exciting new Australian Or-ganic Fast Food con-

cept has a secure legal trade-mark, the business plan is well developed, the all important and most challenging element - the supply chain - is in place through our unique position as bulk supplier of organic foods, and it is widely recog-nised that Australians have developed a strong awareness

of the importance of good diet to personal health and the value of sustainable farming to our planet’s future.

So there has never been a better time to get this great idea up and run-

ning and lead the market.

Australian Organic Network and the network of support-

ing businesses make a strong team, and we are now look-ing for like-minded, enthu-siastic partners and ethical investors, to help make our exciting dream a reality.

It’s a vibrant growth in-dustry. We have done our research, and have all

the shareholder structures in place and the Wakkas Or-ganics concept is ready to go. We seek expressions of in-terest from people with com-plemetary skillsets and ap-proved investors interested in helping to build the prototype and change the way Australi-ans eat.

We are especially interested in con-necting with expe-

rienced restauranteurs who have an organic leaning and would like to be involved in

developing great contempo-rary menus and innovative food ideas, and who love to be involved in making the res-taurant experience unique - a totally good feeling.

If you believe that the time is right for Australia, and in fact the world, to enjoy

fast, convenient healthy and reasonably priced organic food, served in a contempo-rary ambience, with a hi-tech customer interface, then you might like to join the adven-ture of building the Wakkas Organics concept and brand.

Our team is looking for new members with complementary skills to work together to create a world first.

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We believe the world is ready for a healthy, certified organic restaurant franchise that combines the best in wholesome goodness and nutritional value, with contemporay

ideas of convenience and economy. And because eating organic supports a sustainable farming industry.

- Wakkas Organics -Certified Organic Food for the Now Generation

- The Franchise -State-of-the-art restaurant design.

- Certified Organic to Go! -Healthy certified organic food for busy lives.

- The Menu -Designed for modern tastes - adjusted to seasons.

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BRANDINGIn our introduction we have identified the paradox of presenting healthy organic food in a modern ‘fast food’ context. Rather than evade this contradiction we want to cel-ebrate a new awareness that contemporary society needs the convenience and cost effectiveness of the fast food model - but that it can be done better! Much better...

THE AUSSIE EXPERIENCE EAT WELL! OUR MASCOT

Wakkas Organics is a cheeky name echoing the iconic cricket ground and the Aussie slang word for someone a little bit crazy and fun! When trademarking the name we considered the risk that we would run into legal challenges from the archetype of Amer-ican multinational fast food giants, McDon-alds. But our trademark has been secure for a number of years now and rather than chal-lenge us, MacDonalds,

No-one can resist the idea of enjoying the health benefits of eating the finest organic food.

Conventional farming practices use chem-icals to improve out-put and profits. These chemicals and insecti-cides have been linked to the current epidemic in Alzheimers, birth de-fects and other unfortu-nate health outcomes. Organic farming is the traditional way of farm-ing of our forefathers.

To celebrate our Aussie roots, the internationally recognised Australian Koala is our mascot, with a portion of the profits from all Wakkas Organics food outlets to helping save our en-gangered icon. In all our operation we want to be an ethical business following the principles of fair trade, purchas-ing local when we can, treating our staff like family and making a positive contribution to society.

Celebrating Australian Culture - Health is everything- - Our Cause -

have recently tried to emulate our marketing ideas, they’ve changed their name in Australia to “Maccas” and even copied our advertising approach - claiming in an Aussie drawl that they are an “Australian” brand with great health credentials! This won’t sit well at all with dinky-dy Aussies! Our brand is proudly and genuinely Australian and our point of difference is clear-ly stated in our name: Wakkas Organics.

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A GROWING INDUSTRY A POSITIVE STORY

There is great potential in our organic food restau-rants to be “2 businesses in 1” - we plan to have a comprehensive retail or-ganics section where cus-tomers can purchase from our extensive range of packaged certified organ-ic foods and products.

This strengthens the eco-nomic viability for the fran-chise operator by offering a second income stream for the business, and the opportunity for impulse buying, and at the same

Health benefits and the feel good bonus of a pos-itive environmental out-come will set the brand apart from other compa-rable fast food products, giving a unique selling point and a what’s in it for me? factor, to capture and grow market share.

Since 1990 the market for organic food and other products has grown rap-idly, reaching $63 billion worldwide in 2012.

This demand has driven a

- Inhouse organics retail outlet - - Environmental credentials -

time enhancing the cus-tomers value and satis-faction in visiting the store by the fact that they can pick up their organic sup-plies and specialty items when they stop in for a tasty meal.

Our credentials as a sup-plier of a wide range cer-tified organic products, beyond that which is re-quired by a restaurant, means we can efficiently manage the logistics of supplying both a restau-rant and a retail outlet.

similar increase in organ-ically managed farmland which has grown over the years 2001-2011 at a compounding rate of 8.9% per annum. As of 2011, approximately 91,000,000 acres worldwide were farmed organically, rep-resenting apfproximately 0.9 percent of total world farmland (2009). This is good news for our envi-ronment!

Eat at Wakkas! Save yourself, and save the world!

Our Franchise OutletsAttractive product presentation - with potential for retailing of organic food lines as a complement.Operators benefit from displaying stock in an organised and attractive manner to maximise impulse sales.Having a clear market positionOperators will benefit from our unique market positioning projecting a positive and consistent company image.Easy access for clientsOur locations must have ample parking and convenient access to the premises for consumers.Proximity to key marketsOur franchises will be located in areas that have good vidibility and a high volume of passing traffic.Ability to control stock on handThe use of tightly monitored stock control systems will ensure operating costs for both the restaurant and the retail outlet are kept to a minimum and operators are aware of low stock levels.

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Organic ConsumersOrganic food is no longer an exotic concept belonging to hippies and radical health freaks, but has become a widely accepted basis for good dietary choices, because of the fears people have around environmental pollution, food additives and their personal health.

Of course you don’t have to be a hippy from Nimbin to appreciate the benefits of organic food.

Awesome tasty contem-porary certified organic menu.

THE WICKED WAKKA? ORGANIC FOOD TO GO!

A holistic Organic Dining Experience for everyone.

CONTEMPORARY MENU

A national survey has shown that organic food consumers are more likely to be women, (44% of wom-en claimed to have con-sumed some organic food

ongoing opportunities to reach the identified niche market with premium products to increase prof-itability and revenue.

The domestic economy is forecast to slow to be-low trend growth over the coming year as uncertain-ty fuelled by the deficit, the end of the resources boom, falling Aussie dollar and the perceived rising cost of living weighs on senti-ment and spending behav-iour. However, the indus-try will still record solid growth over time as value conscious consumers seek inexpensive treats in a re-cessive economic climate. Health and convenience are predicted to continue to be key drivers of growth over the next few years.

Technology savvy and so-

Issues such as these com-bined with rising health consciousness and ethical consumerism will present

compared to 34% of men, and women generally pur-chase family food).

The research also suggests that committed organic food consumers were tra-ditionally well educated with at least middle-level incomes.

However, this study showed many people who now claim to consume or-ganic food do not fit this old pattern, which, the re-searchers claim, suggests that organic food con-sumption has now become more acceptable and more widely understood by the mainstream.

The fears posed by the in-troduction of untested Ge-netically Modified Organ-isms (GMOs) into the food chain is another powerful reason to eat organic. Peo-ple fear unforeseen nega-tive health outcomes from eating foods whose genetic structure - dna - has been altered.

cial media literate con-sumers are also expected to welcome trends towards mobile and web based plat-forms when ordering and choosing fast food options as a new development in the fast food experience.

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BUILD YOUR OWN MENU

The Wakkas Organics concept has built in inovations including the use of online pad-based technology to enhance the casual dining experience.

“TAKE A STEP BACK INTO THE FUTURE - CREATE YOUR OWN MENU AND ORDER YOUR FOOD AT YOUR TABLE ON AN IPAD”

Innovations in the restaurant experience.

For business confidentiality reasons we won’t disclose the full detail of our proposed in-novations in the experience of ordering food at a Wakkas Or-ganics Restaurant here.

However let us just suggest at this point that our ideas around using online comput-er networking technology

to enhance the dining expe-rience is one of the exciting points of difference we plan to offer.

Our concepts will revolu-tionise the interaction with customers, expedite speedy service, build customer loyal-ty and a marketing database, and make the whole expe-

rience of eating at Wakkas Organics feel more contem-porary “cutting edge”, per-sonalised and entertaining. We look forward to revealing more detail of this aspect of our business plan to you in person if you find this intro-duction inspiring and want to find out more.

Customers will be able to build “bespoke burgers” using a wide range of or-ganic ingredients, online from their iPad powered digital kiosk; these wil then be served at their tables.

Logging in with Your Membership at an in-house iPad will give you benefits at any Wakkas Organic Restaurants across the world.

Your food preferences and menus you have “created” are stored. Discounts for members. Games for kids. Specials.

BESPOKE BURGERS

BECOME A MEMBER

WAKKAS ORGANICS MEMBERSHIP

Introducing cutting edge innovations in the restaurant dining experience.

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In tight economic times high prices inevitably deter potential new con-sumers. We don’t plan to directly compete on price with established fast food chains. With the more limited supplies of organically grown foods available, it is inevitable that our our prices will be a little higher, but we believe we can make this price gap small enough to actually be competi-tive in the convenience food market and in turn create new demand for organic food.

Surveys conducted in 2001 showed that 28 per cent of respondent Australian consumers were unwilling to pay a price premium for or-ganic products. A fur-ther 21% were unsure if they would be willing to pay a premium (Sofres T., 2001, The Organics Market Briefing Paper, unpublished report, in The Australian Organ-ic Industry: A Summa-ry. Dept. of Agriculture, Fisheries and Forestry) .

This same Government funded survey found that expanding sales be-yond the pool of dedicat-ed organic consumers and reaching the gener-al consumer ultimately depends on a perceived drop in prices. So price is the key. Interesting-ly however, this report also quotes a represent-

ative of one prominent supermarket chain, who told the researchers that from their industry expe-rience ordinary consum-ers are prepared to pay a price premium of up to 15% for healthier organic foods. So there is room to move.

Because of our unique position within the sup-ply side of the organic food industry, we aim to place our products com-fortably within that 15% margin and capitalise on the growing awareness of the ordinary consum-er that food quality and diet make a real differ-ence to health outcomes, life expectancy and qual-ity of life. Positive effects on the environment are a bonus. It is a market just waiting to grow.

There has been a world-wide trend towards growth in organic food consumption in the past decade. Figures released by the U.S. Organic Trade Association show that, as far back as 2006, organic food sales in the US grew 20% to reach approxi-mate figure of $17 billion in consumer sales in that year alone. (OTA Manu-facturer Survey, 2006 and 2007) and strong growth has continued since.

THE MARKETIn fact, several European countries are struggling to cope with consumer demand for organically produced food products.

This growth in consum-er awareness world-wide has created a real gap in the market for organic food franchises. (OrganicMonitor.com).

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It is clear from our re-search that in developed economies worldwide, consumers will tend to dig deeper to pay for certain highly regarded niche products. Even though they are deemed expensive, consumers have less resistance if they are convinced that they are buying a prod-uct or service that will be beneficial to their well-being and personal image in the long term.

Therefore, in western countries right across the world - including USA, Europe, New Zea-land, South Africa and in some parts of South America, - consumers are willing to buy rela-tively more expensive organic food products because their personal health is so important to them.

This opens up the po-tential for a unique well marketed organic food brand to succeed be-yond the local Australian

Certified Organic food franchises are thus clearly a valuable new potential niche within the franchise industry, and one that is identified as a very profitable one within developed countries, offering strong potential for a global network.

Certified Organic Food is a Global Growth Industry

market and have glob-al impact. According to a leading U.S. business franchise survey, Fran-chise Focus, the top food trend in the last decade has been, and will con-tinue to be in the organ-ic, or health and wellness category.

More health conscious and informed individuals are creating demand for businesses to provide customers with safe, clean, health conscious food products. 63% of re-spondents believed that organic food and bever-ages were more health-ful than their traditional counterparts.

The concept of ecologi-cal sustainability which is associated with organ-ic farming adds to the positive image and ‘feel good’ appeal of organic food. There is a clearly identified opportunity for earning enhanced profits as a result of this new worldwide trend in health consciousness...

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- “FAST CASUAL” -Though the appetite for convenient, reasonably priced meals re-

mains strong, consumers have started to look for more sophisticat-ed menu items in aesthetically appealing surrounds.

Fast casual restaurants are a rapidly growing segment of Australia’s

food market. They have ex-panded by 30 per cent in the past five years, compared with 5 per cent for tradi-tional fast-food outlets, ac-cording to analysis by Euro-monitor. The trend is being driven by younger consumers - research from Roy Morgan showing three-quarters of Nando’s diners are Genera-tion Y, compared with half for KFC. In the US, and market research shows McDonald’s is proving less popular with Mil-lennials than its “fast casual” cousins.

Marketing expert and Gruen Trans-fer panellist Dee

Madigan of Madigan Commu-nications described the famil-iar fast-food giants as legacy brands struggling to future proof their product.

We plan to place ourselves in a unique niche

that capitalises on the strengths of these competing approaches. We will serve sin-gle-origin organic coffee with our meals delivered to the ta-ble on timber platters.

we will offer a menu “ c u s t o m - d e -signed” for the

over-25s crowd, in line with the increasing popularity of niche, city-style dining, en-compassing a fresh urban look and feel.

Diners will be sam-pling fried chicken or bespoke burgers and

swilling Aussie beers in edgy surrounds, with timber-lined windows and exposed ceil-ing beams - a far cry from the staple fast-food look: primary colours, brightly lit, and ster-ile.

We plan to capture families, but with a more “urbane”

feel that will encourage peo-ple to maximise their social-isation time in the restaurant.

Our contemporary restaurant’s style will build on a num-

ber of emerging food trends: the love of cafe culture, a departure from the sterility of typical bland mass-mar-ket food, a commitment to healthier eating and ethically sourced “fair trade” ingredi-ents, and the rapid uptake of technology.

NEW TRENDS IN FAST FOOD DINING

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Food can be conven-ient, served with maximum efficien-

cy and consistency of quality, but should be wholesome “real food”, ditching artificial col-ours, flavours and add-ed MSG. But for the feel-good experience why not make it available in appealing stylish sur-roundings?

With our cus-t o m i s a b l e burger menu

dubbed “Design Your Taste” : Customers will be able to build bespoke burgers using organ-ic ingredients at an in-house iPad. The excite-ment comes when that creative choice is then served at their tables.

BUILDING AN AUSSIE ICON

All foods served in Wakkas Organics Res-taurants will be exclu-sively “certified organ-ic”. Certification is the consumers guarantee that the food they eat is pure and toxin-free and is grown in a sustainabe way

We are certified by the ACO (Australian Certi-fied Organic) and will work closely with this organization to gain certified organic status for our restaurants.

Being certified means keeping careful records that food is sourced from certified organ-ic growers and that all transport and storage is carried out to certified organic standards.

We are an Australian owned company with a mission to celebrate all that is best about Aus-tralian living.

Australia is the lucky country with one of the most a beautiful natural landscapes in the world.

As a farming country we enjoy the bounty of this natural environment in the wide variety of food we grow.

Australia is known for its informal sun-drenched culture that is vibrant and sophisticated, yet unpretentious.

At Wakkas Organics we will celebrate all the best aspects of Austral-ian culture.

Whenever possible we will serve Australian grown certified organic food to support the Aus-tralian certified organic food industry and the or-ganic farmers of Austral-ia.

It will be inevitable that imported foods will also be used because of the supply challenge facing all organic food enter-prises.

We will look after our family at Wakkas Or-ganics and will offer employees a stake in our success to build cama-raderie and loyalty and create good morale that will underpin our high service standards.

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A UNIQUE FIT OUTWe are excited to announce that we have begun a collaboration with

renowned eco-visionary master wood carver Tonu Shane to introduce another unique feature that will set our certified organic food restau-rants apart from all competitors and provide a memorable ambience

that is a world first, while at the same time contributing to the welfare of indigenous communities across the world.

Tonu Shane is one of

the most influential

and prolific sculp-

tors of his generation. Born in

New Zealand of Tongan, Rotu-

man and British heritage his

works honour the tradition

and styles of his Polynesian

forefathers, though his art has

a style that is contemporary

and distinctly his own. He has

perfected his skills over thirty

years and his incredible sculp-

ture collections continue to

inspire a sense of wonder in

the viewer; each unique piece

is an organic testament to the

hidden worlds and dimen-

sions within nature.

Tonu Shane has

achieved interna-

tional renown with

public art projects completed

in Britain, Hawaii, Australia,

in the Czech Republic, and

across the United States. He

has created over 300 large

scale Public Artworks, many

ranging up to 30 – 50 ft in

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Each Wakkas Organics Restau-rant will feature unique custom built sculptured entrances, furni-ture, and features, carved by hand from recycled tim-ber by the indige-nous apprentices of world renowned sculptor Tonu Shane.

height, that are at once exqui-

sitely detailed and monolithic

in stature.

A t the request of the Minister of Justice Ecuador, the Federal

Government of Australia and other Pacific Regional Gov-ernments Tonu’s skills and ex-perience as Master Carver has been called upon to design and create programs in carv-ing for disadvantaged groups worldwide that support their traditional culture and their economic viability.

Tonu Shane currently divides his time be-tween Byron Bay in

Australia, California, and Ec-uador. Continuing his life’s work of education in envi-ronmental issues, Shane has been developing programs in Ecuador in conjunction with the Minister of Justice, teach-ing prison inmates - many of whom have been interned for cutting down and selling trees from the Amazon as a livelihood - his unique skills in wood carving, using only salvaged and recycled timber.

Wakkas Organics is proud to be able to support Tonu

Shane’s eco-visionary indige-nous welfare projects through a collaboration which will see each Wakkas Organics Res-taurant fitted out with unique custom made furniture and decoritive features, carved by Tonu Shane’s indigenous ap-prentices from recycled tim-bers This will include power-ful sculptured entrances, wall panels, furniture and even bowls, cups and plates. Enter-ing a Wakkas Organics fran-chise will be unforgettable.

22 WAKKAS ORGANICS

“Mr. Organics” - Ben DebsA profile of the founder of Australian Organic Network and the Wakkas Organics certi-

fied Restaurant Chain concept.

Always an inno-vator who thinks outside the box,

and with a drive that frequently finds him at-tempting the supposed-ly impossible, the CEO of International Organic Network, Ben Debs is a highly motivated busi-ness visonary who has had a wealth of expe-rience in every facet of the certified organic food industry.

He has a compre-hensive under-standing of the

complexities of the

organic food supply chain, and also of the organic certification process, which is vitally necessary to getting the Wakkas Organics concept approved by the certication regula-tors. This knowledge and experience is fundamental to making this visonary business idea a practical reality.

Ben initiated the first certified or-ganic food imports

into Australia, and was instrumental in develop-ing processes to import certified organic food

into Tasmania, when it was deemed in the in-dustry to be too difficult because of stringent quarantine laws.

He has also worked on solar and wind energy projects

and was a former direc-tor of East West Energy during which time he was proactive in grass roots sustainability and environmental projects.

Ben’s knowledge of the certified or-ganic food indus-

try has led to the es-tablishment of Certified Organic Solutions, a

professional consultan-cy which advises and supports farmers, retail-ers, and manufactuers in making the transition from conventional to “certified organic”. Un-der this umbrella, Ben and the team have re-cently achieved an Aus-tralian first in helping Lismore City Council through the certification hurdles and achieve certified organic status for mulch and compost produced from the kerbside green waste the Lismore Waste and Recycling Centre.

23WAKKAS ORGANICS

International OrganicNetwork

Ben Debs

Byron Bay Organics

Lucy Jenkinson

Australian OrganicNetwork

Dr. Barry Ferrier

Sydney Organic Trading Company

Is This YOU?

This is the company vehicle for global trade in highest quality inter-nationally sourced bulk and packaged certified

organic foods.

Founder & CEO. Ben is a dynamic, highly motivated

business leader with in-novative ideas and bound-

less energy. The Wakkas Organics franchise is Ben’s brainchild, supported by his grasp of the organic

supply chain.

A dynamic Australian owned certified organic

food supply company and food ingredients special-ist with a well established

network of certified organ-ic farmers and suppliers.

Former Professor of Multi-media at the Gold Coast’s prestigious Bond Univer-sity and successful com-

poser, actor, musician and graphic designer, Barry

brings a vast experience in design and media market-

ing to the team.

Boutique Australian certi-fied organic food brand ac-cessing exclusive supplies of Australian grown food, and processing & manu-

facturing value added cer-tified organic food lines.

With a strong background in marketing, Lucy is a

Director of Australian Or-ganic Network and assists

Mr. Debs with business administration and co-or-dination of the network of organic supply businesses.

Our Sydney boutique certified organic food distribution business

and warehouse, making weekly deliveries across the Sydney metropolitan

area.

We hope you are the spe-cial person bringing your

unique take on our organic fast food chain concept... perhaps you are a restau-

ranteur, someone with experience in franchised

restaurants and menu de-sign or an ethical investor?

Our Organic Network

Our Team

24 WAKKAS ORGANICS

Contact Ben Debs now for further information.

CONTACT INFO | 0455 038 551 | australianorganicnetwork@gmail.com | www.wakkas.com.au