WAFERMAKER CRISIS

PR Team: Heather Goss, Elissa Meisenheimer, Joe McSweeney, Kamillah Hill

Problem

India pesticide gas leak Wafermaker fire Dangerous chemicals used on-

site Plant located next to

Elementary School Parents and community fearful

Situation Analysis

Good standing in community Silicon wafer manufacturer Company follows safety

protocols Many employees live in Oakleaf Excessive media coverage

-Wafermaker Fire -India gas leak

GOAL

For Wafermaker to be perceived as a safely operating plant.

Primary Focus

Parks Elementary School PTO / Parents of Parks’ students Community Employees Media Government Agencies Stockholders / Investors

Objective 1: Parks Elementary School

To communicate effectively and efficiently with the Parks Elementary school so they are equipped with accurate information regarding the Wafermaker plant's safety procedures.

Objective 1: Strategies

Strategy 1: Private School Meeting

Strategy 2: Public School Meeting

Strategy 3: Chip’s Video

Strategy 4: Chip’s Art Contest

Objective 2: PTO / Parks Elementary Parents

To diffuse negative emotion about Wafermaker’s use of chemicals to the parents so they believe Wafermaker is a safely operating plant.

Strategy: Luncheon with

speech

Objective 3: Community

To demonstrate safety procedures to the community to alleviate concerns about the plant's impact on Oakleaf.

Strategy: Open plant tours

Objective 4: Employees

To inform employees about the consequences of the fire so they support Wafermaker's image of being a safely operating plant.

Strategies: Company meetings Complaint avenues

Objective 5: Media

To provide complete information to the media so they accurately report the facts regarding the Wafermaker plant.

Strategies: Press Conference Media kit

Objective 6: Government Agencies

To address the plant's use of chemicals to the various government agencies so they reduce anxiety related to the procedures used at Wafermaker.

Strategies: City Hall Meeting Media Kit

Objective 7:Stockholders/ Investors

To communicate that Wafermaker is not a high-risk investment to the company's stockholders so that they will maintain their current stock portfolio with the company.

Strategy: Information packet

Thank you!