CASE STUDY

Sony Ericsson wanted to promote their sponsorship of Ibiza Rocks to sociable 18-24’s;

Together with DontStayIn.com we constructed a

competition called “Do Something Rock & Roll”;

Over 10,000 “I AM ROCK & ROLL” speech-bubbles were printed and distributed to clubbers; those appearing in the best photographs won all-inclusive holidays to Ibiza Rocks;

We generated over 26m pages of takeovers, display space and coverage on DSI;

We also had 2,500+ photos entered & 3,750 members signed up to the official DSI / Sony Ericsson group page.

Giving clubbers a great time in Ibiza