CASE STUDY

Rayban wanted to associate with cool & independent music over the summer of 2009. Black Cab Sessions attended three summer festivals - Secret Garden Party, Big Chill, and Field Day Sessions, in partnership with Rayban. They shot acoustic sets with Noah and the Whale, King Charles and Speech Debelle amongst the artists.

Content was hosted on Black Cab Sessions site with re-skin, plus amplified across Vimeo and Last FM to gain further exposure. See the sessions here

Funding intimate festival coverage