Nike wanted to inspire women to “Rock Victorious”; to be inspired and empowered when training.

We produced a comprehensive Nike Women’s Fitness Guide with Urban Junkies;

It showcased the best in training techniques, sporting occasions for women, great places to eat & relax once the training has finished and a product catalogue featuring Nike equipment and apparel.

Campaign featured homepage signposting, newsletters, channel takeovers and directional traffic.

http://www.urbanjunkies.com/rockvictorious/

Inspiring women to Rock Victorious