CASE STUDY

Intel wanted to promote their Core 2 Extreme processor to hard-core gamers, to showcase how it’s speed & power could aid their gameplay;

We devised the ‘C2E Tournament’, bringing together key underground gaming leagues in a 3 month battle to find the best players for cash prizes;

We also recruited pro-gaming teams who commentated on the matches and faced off against the winning amateurs in a final, winner takes all match (streamed live);

We generated: Over 10m viewed pages of coverage; 500,000 visits to the tournament site; Exposure to over 850,000 UK Gamers Research showing that, by the end of the campaign, only 10% of those surveyed would wait for another product rather than the C2E processor.

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