CASE STUDY

Cadbury wanted to engage 16-24 year olds across Jan – Apr in 2008, 2009 and 2010;

We created “The Goovies” starring Weebl & Bob from weebls-stuff.com;

Our animations spoofed famous movies, all featuring Crème Eggs as guest stars, desperate to get their Goo out;

Across the campaign period we delivered over 1.96m views of the animations, a 241% ROI vs. media value;

The campaign was also part of the winning entry in the MediaWeek / AOL online planning awards.

watch all the Goovies here!

Incorporating products into content