CASE STUDY

For the launch of Activision’s DJ Hero game, Resident Advisor secured an exclusive prize for their users;

Prize winners got to meet and play the game with lauded French producer Vitalic immediately prior to the launch of his album Flashmob at superclub Matter;

Additional prizes included TV’s and game consoles; we also arranged for all 2,000 competition entrants to have tickets to the event.

Making users into DJ Heroes