CASE STUDY

For the release of Family Guy Season Seven on DVD, Vizeum and 20th Century Fox tasked us with creating an innovative way to get users talking about the show;

We created the ‘Quagmire-It.com’ website and Firefox browser application;

Users submitted a URL and we then ‘Quagmired’ the site;

In effect, the users browser was changed to read as if the series resident pervert Glenn Quagmire had hacked each site.

The application was promoted across B3ta, Holy Moly, Popbitch, The Daily Mash and Weebls-Stuff, generating over:

200,000+ ‘Quagmired’ URLS;

3.4m promotional impressions;

A 2.84% CTR from the Quagmire-It site to a purchase page.

Offering Family Guy fans more fun