Marketing in The Digital AgeW. Rofianto

Forces Shaping the Digital Age

Summary Of Degree Of Individualization

To buyers:• Easy & Convenience

• Private

• Greater product access and selection

• Wealth of comparative information

• Interactive and immediate

• Greater consumer control

To sellers:• Building customer relationships

• Reduced costs

• Increased speed and efficiency

• Greater flexibility

• Global medium

Benefits of E-Marketing

Online Marketing Domains

Types of E-Marketers

Modern consumer are Needy and demanding, instant, take control, experience seeker, vocal, less loyal.

Multi-channel Marketing

Online Marketing

Context

Content

Community

Communication

Connection

Commerce

Customization

7 C’s of Website Design