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InterBattery2017Show Analysis
World’s 3rd Largest secondary-cell battery trade show
SECTION1. SHOW OVERVIEW-Show Overview
-Concurrent Events
-The Battery Conference
SECTION2. EXHIBITOR ANALYSIS-Number and Participation Rate by Country
-Messages from InterBattery2017 Exhibitors
-Major Exhibitors
-Exhibitor List
-Detailed Analysis on Exhibitors
SECTION3. BUYER ANALYSIS-Number and Participation Rate by Country
-Major Buyers
-Detailed Analysis on Buyers
SECTION4. MARKETING RESULTS-Offline Marketing
-Online Marketing
SECTION5. INTERBATTERY 2017 IMAGES
Energy PlusSHOW OVERVIEWSECTION 1.
Title
Date
Hosted By
Organized By
Scale
InterBattery 2017
Coex Hall B
Korea Ministry of Trade, Industry & Energy
Korea Battery Industry Association, Coex
September 27th (Wed) – 29th (Fri), 2017
160 Companies / 420 Booths
Venue
Exhibit ItemsRechargeable Battery, Capacitor, Materials/Components, Manufacturing Equipment, Test Measurement and Equipment
Sponsors LG Chem, Samsung SDI, SK Innovation, L&F, Ecopro, Posco Chemtech, Posco ESM
Concurrent Events
The Battery Conference 2017, Job Fair, Networking Night, New Product Showcase
Korea Smart Grid Expo2017
TitleKorea Smart Grid Expo 2017
Venue Coex Hall B
Host
Korea Ministry of Trade, Industry & Energy
Organizers
Korea Smart Grid Association, Korea Smart Grid Institue, Coex
ExhibitItems
Smart Communication Equipment/Technology, Smart ICT Solutions, ESS, etc
ConcurrentEvents
International Smart Grid Conference
Website www.ksgw.or.kr
EV Seoul 2017
Title EV Seoul 2017
Venue Coex Hall B
Host EV Seoul Committee
Organizers Seoul City
ExhibitItems
Complete Vehicles,RelatedComponents/Materials, Infrastructure/ Services, and more
ConcurrentEvents
EV Ride Zone, Electric Vehicle/Self-driving Car Conference, EV Networking Night
Website www.evseoul.org
ReGreen/Green Building Expo 2017
Title ReGreen 2017
Venue Coex Hall C
Host Coex, eSang M&C
Organizers
Renewable Energy, Green Build
ExhibitItems
Solar Calendar, Solar Power, Wind Power, Heating & Cooling Facilities and more
ConcurrentEvents
ReGreen Conference,Green Building Forum, Green Building Certification Seminar and more
Website www.regreen.co.kr
EV Engineering & Testing 2017
TitleEV Engineering & Testing 2017
Venue
Coex Hall C
Host Coex
Organizers
Korea Ministry of Trade, Industry & Energy
ExhibitItems
EV Testing, EV Engineering, Connected Car, EV Consulting
ConcurrentEvents
EV Engineering & Testing Conference
Website
www.evengineering.co.kr
Seoul International Electric Fair/Power Generation Korea
TitleSeoul International Electric Fair Power Generation Korea 2017
Venue Coex Hall A
Host
Korea Ministry of Trade, Industry & Energy
Organizers
Korea Electrical Manufacturers Association, Korea Electric Power Corporation, KOTRA, etc.
ExhibitItems
Power Generation Equipment, etc
ConcurrentEvents
Overseas BuyerExport Consultation, Conference, etc
Websitewww.sief.co.kr www.powergenkorea.com
◈
6
7
◈ InterBattery Networking Night ◈ Energy Plus 2017 Opening Ceremony ◈ InterBattery New Product Showcase
8
◈ InterBattery Job Fair / Job Board ◈ 1:1 Business Matching ◈ Seoul City Tour
SECTION 2. EXHIBITOR ANALYSIS
10
160 420
USA 3% EAST ASIA 10%
SOUTH ASIA 1%
KOREA 81%
EUROPE 4%
11
Samsung SDILG Chemical
12
Standard Energy Shandong Goldencell Electronics Technology Co., Ltd.
13
BOB ENTERPRISE, INC.
2018 International Green Car Expo2018 International Green Energy ExpoAn-Energy Technology Co., LtdBASMAN Technology Co., LTDBlueSys Co., LTD.
BMWBYUCKSAN POWER co.,LTDCALBCalpos CorporationChaoscharzinChina Futai International ExhibitionCHUNBO CHEMCHUNGBUK TECHNOPARKCHUNGNAM TECHNOPARKCMC RESEARCH Co., LTD.
CNU GLOBALCTI KoreaCTK Co,LtdDAEBO Magnetics Co.,Ltd.Daejeon Business AgencyDAHAN TECHDesting Power Inc.Dongwon SystemsDreamweaver InternationalEAC Co., LTD.E-CELLTECECOPROBMEGEHWA HI-TECH CO.,LTD.EIRICH KOREAELECTRONIC ENGINEERINGELECTRONIC SCIENCE
EM Company Inc.enchemEnergy Storage Europe 2017ENERGYPARTNERS CO, Ltd.ETS. CO., LTDeZEX CorporationFAMTECH CO., LTD.Fine System Co., LTD.FIREKIM Co, LTD.GESGL Chem. Co., Ltd.
GMGridsiz Co., LtdH2, Inc.
HCTHesse Asia Ltd.HIOKI KOREAHUBIS Co,Ltd.Hunan Mengda New Energy Materials
HYUNDAE AutoHYUNJINENS, Co, Ltd.Imerys Graphite & Carbon KoreaINABATA KOREA & CO., LTD.
INC TECHNOLOGYIndonesian Trade PromotionINSCOBEE.INC.
ISGANIT FUSION CENTERJEIL MACHINE CO.,LTD.JEJU EV SERVICEJ-innotechJinwooSoftInnovationJoongAng Control Co.,Ltd.Kapjin Co., LTD.
KEPCO KDNKeysight Technologies KoreaKLINELEXKM TECH CO,LTD.KNF NeubergerKONYANG UNIVERSITYKOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGYKorea Electric Power CorporationKOREA ELECTRONICS TECHNOLOGY INSTITUTEKOREA JCCKOREA SMART GRID ASSOCIATIONKOREA THERMO-TECH CO.,LTD.
KOREAYOKOGAWAKTKulicke & Soffa Ptd LtdL&F Co., LtdLAONTECH LTD.Leybold Korea Ltd.LG Chem, Ltd.LiBEST IncLinyi Gelon LIB Co., LTDLSIS Co., LTD.McScienceMEK Engineering CorporationMisum SystechMO-SCI KOREA CORPORATION
Motor Cycle Show PromotionMPSKOREA CO,.LtdMYJ Chemical Co., LTDMyungsung TNS Co.,Ltd.N2MNanjing Vites Exhibition Co., LTD.
NAONWORKS Co., LTD.Nestfield Co., LTD.NS SHINSUNGParker Hannifin KoreaPeople & Technology Inc.PLASPO.CO.,LTDPMGROWPNESOULTION CO.,LTDPOSCO CHEMTECH.POSCO ES Materials Co., LtdPOSCO ICTPOWER ELECTRONICSPOWERPLAZA CO.,Ltd.PSTECRealiability Solution ProviderRENAULTSAMSUNG MOBILERS CorpS&D POWERNICS Co.,Ltd.Samsung SDISAMWOO MATECH CO.SANGSAN
SANGSIN ENERGY DISPLAY PRECISIONSE-AN TRADING CO.,LTD.SechangSemicon Co., Ltd.
SEOWON BATTERYSEVCON ASIA LTDShandong Goldencell Electronics Technology Co., LTDShandong Qingyun Changxin Chemical Science-Tech Co., LTD.Shenzhen Dacheng Precision Equipment Co., LTD.Shenzhen Sinuo Industrial Development Co., LTD
Shijiazhuang Suntec Chemicals LTDSHIN MYUNGSHINCShinheung SEC Corp.Shmuel De-Leon Energy, LTD.SKTSL Power
SOMETECH VISIONSOMETECHVISION.CO,.LTD.ST MATERIALSSTANDARD ENERGYSUNGEEL HITECHSWEET 2018T&S MOTORS, INC.TABOSTECHLAND, INC.TESLATHE KOREA ELECTRIC POWER NEWSTOPnC Co.,LTD.TPMSU-JIN TECH CORP.URIMKOREA CO., LTDWECOWoohyung Electronics Co.,LtdXiamen G-Chance International Exhibition Co., LTD.YEONJIN S-TechYM TECH CO., LTDYokogawa Electric Korea Co., Ltd.
12%
40% 37%
2% 2%
Satisfaction Rate on holding
InterBattery as a Combined
Exhibition(5 Trade Shows)
15
New Exhibitors 42%
Existing Exhibitors 58%
More than 5 times4%
More than 3 times27%
More than 1 time27%
New Exhibitors42%
[ Exhibitors’ Participation Number at InterBattery 2017]
매우 만족 만족 보통 불만족 매우 불만족
15%
45%
33%
6%1%
매우만족 만족 보통 불만 매우불만
Overall Satisfaction Rate
Excellent Satisfied Good Fair Poor
Excellent Satisfied Good Fair Poor
17%
35%
29%
15%
2%
매우
만족
만족 보통 불만 매우
불만
Booth Location
17% 19%
48%
10%4%
매우
만족
만족 보통 불만 매우
불만
Number and Size of
Exhibitors
17%
29%
46%
4% 2%
매우
만족
만족 보통 불만 매우
불만
Exhibition Marketing
16
Excellent Satisfied Good Fair PoorExcellent Satisfied Good Fair Poor Excellent Satisfied Good Fair Poor
17
13%
36%
44%
5%2%
매우만족 만족 보통 불만 매우불만
Exhibition Operation
8%
19%
64%
5%0%
매우만족 만족 보통 불만 매우불만
Quality and Quantity of
Buyer and Visitors
13%
36%
48%
3%0%
매우만족 만족 보통 불만 매우불만
Satisfaction Rate on
Concurrent Events
Excellent Satisfied Good Fair PoorExcellent Satisfied Good Fair Poor Excellent Satisfied Good Fair Poor
SECTION 3. BUYER ANALYSIS
19
22,387Participants
NORTH AMERICA1.9%
ASIA 31%
SOUTH AMERICA0.9%
EUROPE 5%
MIDDLEEAST1.5%
OTHERS 59.2%
OCEANIA 0.6%
20
Company name Subsidiaries / DepartmentNo. of
visitors
DOOSANInfracore/Heavy Ind&Constr./MottrolElectrical/Electronics Development, Small engine test, Center of Tech, Software Development and etc.
175
SAMSUNG SDI Marketing, Sales, Tech, YE, Electrode, Part Innovation and etc. 187
SAMSUNGELECTORNICS
IP Apply, Energy Lab, Household Appliances and etc.168
SAMSUNG
Heavy Industries/Securities/ Advanced Institute of Technology/Precision/Engineering/SL/SDS/R&R/Green Samsung/Life Insurance/Venture/Biologics/C&T/Display/SDS/Electric/S1/Research/Consulting/Renault Samsung
189
POSCOConstr./ ICT/Energy/DAEWOOEVC Business Project, Energy Combining Business, EPT Development and etc.
194
HYUNDAIELECTRICS
High Voltage Circuit Breaker, Research & Development, Business Planning, Energy Solution Business, Finance, ProductionPlanning, Customer Support, Power System Sales, A RotaryMachine Planning, Power Appliance Abroad Sales, CostAccounting, Sales Planning and etc.
107
HYUNDAI MOBIS
Integrated Procurement, Environmental Friendly Elements Tech, Service Marketing, Electrically Power Design, TransmissionDevelopment, Design CAD, Common Promotion, Integrated Salesand etc.
177
HYUNDAI
Construction Equipment/Industry Development/HCN/C&I/Engineering/Autoever/Autron/Steel/Total/Capital/Kefico/Powertech/HimsEnvironment Friendly Controll, Data Processing, Power Rectifier Planning, Service Marketing, Equipment Diagnosis and etc.
191
SK
Engineering&Construction/Telecom/E&S/Gas/Energy/Chemical/D&DPower Business, Power Business Plan, loT Energy Business, Civil Engineering and Construction , Green Power, Plan, Co-development Project and etc.
186
KTEV Business, Renewable Energy Business, Production, ESS Business Project, ICT Project Performance and etc. 139
LSIS
Low Voltage Circuit Breaker Research, System Development, PCS Lab,Europe Sales, PMO, Piezometer Solution, Switchgear Research, HighVoltage Circuit Breaker Research, ESS Solution, Power intellectualization Research, SE Engineering, Abroad Support and etc.
261
LGELECTORNICS
H&A Center of Business, Converter, VC Design Lab, Production Tech, ND, Innovation Business Center, Energy Solution Research, Contract Support, Part Solution Precedence Research, Material of Production Tech, CTO, Regulation/Environment, Electrode EquipmentDevelopment, B2B, PRI Auto Tech and etc.
182
LG CHEMICALESS Battery, Marketing, BMS Precedence Part PJT, BMS, SW, High Functionality Material, Adhesive Material, Battery Electrode Facility Management and etc.
175
LG CNS/display/innoteck/International/NSYSAuto, Energy New Industrial Bureau and etc.
150
HYOSUNGPower&Industrial Systems/ITX/FIXBig data Business, R&D, Development of Circuit breaker, Purchasing, Planning and Management, Power IT Business and etc.
129
HANHWA
ICT/S&C Construction/LifeInsurance/Machinery/High-tech Material/Chemical/Techwin/TotalDevelopment, ICT Project, Smart ICT and etc.
117
KEPCO All parts of Korea Electric Power Corporation 612
Company name Subsidiaries / DepartmentNo. of
visitors
21
Field of Interest Buyer Age Range
Under 20
30-39
50-59
40-49
Over 60
Energy Storage Equipment
Smart Grid/Micro Grid
Renewable Energy
Battery/Capacitor
Electric Vehicle
Battery Equipment/Manufacturing Equipment
EV Charging System/Infrastructure
Transmission and Distribution
Measurement Equipment
Green Build Facilities
Atomic Power/Power Generation
Electric Wire
22
Under 20 30-39 40-49 50-59 Over 60
Average Observation Time(Min) 82 97 87 92 70
Average Observation Time
at Exhibitors' Booth(No.)35 40 36 39 29
Average Number of Exhibitors 48 51 51 54 51
45
46
47
48
49
50
51
52
53
54
55
0
20
40
60
80
100
120
Min No.
23
No. of visited
companies
Average Observation Time
Average Observation TimeStandard Distribution
Buyer Distribution
RateAverage Observation Time(at Exhibitors’
Booth)
Average Observation Time(at Exhibitors’ Booth) Standard
Distribution
Major Buyer 922hrs 57min 51sec 1hrs 50min 28sec ~ 4hrs 5min 14sec
16.44%1hrs 17min 14sec 46min 16sec ~ 1hrs 48min 12sec
Interested Buyer
541hrs 30min 25sec 41min47sec ~ 2hrs 19min 3sec
46.15%39min 2sec 21min 13sec ~ 56min 52sec
General Buyer 2950min 19sec 8min 27sec ~ 1hrs 32min 11sec
37.41%18min 37sec 9min 51sec ~ 27min 24sec
▷ Buyer Segmentation by Age
24
Collect New
Information,
35.58
Collect Industry
Trend,
24.52
General Exhibition,
21.06
Attend Seminars,
8.89
Consultations/Others
9.94
▷ Industry Type
Unit: Percentage
Electricity,
34.38
Others,
18.98
Electron,
13.94
Automobile,
9.29
Solar/Wind
Power, 6.8
Equipment
/Facilities,
16.61
Development/
Engineering,
34.79
Sales/Marketing,
1.46
Others,
19.33
Sales
Management,
8.3
Facilities/Mainten
ance, 7.14
Purchase,
8.98
▷ Purpose of Visit
▷ Job Type
25
Invitation
Letter, 35.08
Newsletter,
24.18
Online
Search, 20.77
Others, 8.77
Related
Organizations
, 11.2
▷ Participation Route
First Time, 8.2
More than
2 times, 3.2
More than
3 times, 1.4
▷ Previous Participation Experience
Unit: Percentage
26
36%43%
19%
1% 0%
매우만족 만족 보통 약간불만족 매우불만족
Overall Satisfaction Rate
23%
40%
32%
4%1%
매우만족 만족 보통 약간불만족 매우불만족
Exhibition
International Competitiveness
Exhibitor
Quality
Recommendation
Rate
81.3%80%
Excellent Satisfied Good Fair Poor Excellent Satisfied Good Fair Poor
SECTION 4. MARKETING RESULTS
28
Buyer TMSubject: Previous Exhibitors and Buyers Sales DB, KBIA Sales DB, RelatedOrganizations DBNote: : Gathering DB(Jan.~Aug.2017), TM and Sending Invitations(Sep. 2017)
ExhibitorCo-Marketing
Hotel Accommodations and Tour Programs to overseas buyersSending 200 Offline Invitation letters to exhibitors
Other Printed MarketingMaterials
InterBattery 2017 BrochureInterBattery 2017 Invitation LettersGuide Book Official Directory
DID AdvertisementPeriod : Sep. 25- 29. 2017)Note : Posts on Coex B1F Digital Advertisement Displays
Magazine Advertisement
Period : April – Sep.2017)Note : Posts on more than 10 magazines
Invitation Letter
DID AdvertisementBrochure
29
Online Newletters+ Email-tags and Website pop-ups
Subject : Energy Plus 2016 Previous Exhibitors and Buyers Sales DB, KBIA Sales DB, Related Organizations DB (Around 140,000)
Period: Jan.2017 – Sep. 2017Note : Newsletter(KOR) 22times / (ENG) 4times / (CN) 1time
SMS Marketing
Subject : Energy Plus 2016 Previous Exhibitors , Related Organizations DB, Energy Plus 2017 pre-registered buyers
Period : Aug.2017- Sep.2017Note : Introducing InterBattery 2017 on pre-registration and opening ceremony
Online Advertisement
Google GDN Advertisement Related Online Newspaper AdvertisementBanner: Related Media and Organization Website
Related Organization Online
Co-Marketing
Posts on related organization about Energy Plus 2017 Online Invitation letter
Email-tags and website pop-upsOnline Invitation LettersPosts on Official website and Naver blogs
Posts on Naver Blog and Facebook (Naver Blog:200 visitorsper day,
Facebook friends: 700)
ExhibitorCo-Marketing
SNS Advertisement
Related Community Marketing
Posts on 48 related communities blogs
Pre-registrationLucky Draw Event
Subject DB : Energy Plus 2016 Previous Participants Period : Sep.5-Sep.23.2017Note : Held lucky draw event to attract more pre-registered visitors
30
Email-tags and website pop-ups
Website Profile
Pre-registration EventEmail-tags and
website pop-ups
》
31
Google GDN Advertisement Related Online Newspaper Advertisement
Google GDN and Related Online Newspaper Advertisement》
SECTION 5. INTERBATTERY 2017 IMAGES
33
Opening Ceremony》
INTERBATTERY 2017 IMAGES
34
VIP》
INTERBATTERY 2017 IMAGES
35
INTERBATTERY 2017 IMAGES
36
INTERBATTERY 2017 IMAGES
37
InterBattery Networking Night》
INTERBATTERY 2017 IMAGES
INTERBATTERY 2017 IMAGES
38
The Battery Conference》
INTERBATTERY 2017 IMAGES
Thank You for Your Participation and Support At InterBattery 2017
