A u t h o r B i o g r a p h y

D r . W i l l i a m (W i l l y ) D o n a l d s o n i s

a t t h e J o s ep h W . L u t e r , I I I

C h r i s t o p h e r N e w p o r t U n i v e r s i t y .

e x p e r i e nc e as a B o a r d m e m b er a n d

C E O of 8 c o m p a n i es i nc l u d in g

a n d a n i n t e r n a t i o n a l j o i n t - v e n t u r e .

P r e s i d e n t o f S t ra t eg i c V e n t u r e

c o n s u l t i n g f i r m t h a t a s s i s t s b o a r d s ,

m a n a g e m e n t t e a m s m a x i m i z e r es u l t s .

f r o m s t a r t - u p t o F o r t u ne 5 0 0 c o m p a n i es ,

p u b l i c c o m p a n i e s , f ro m s e r v i c es

t o h i gh - t ec h , a n d f ro m f o r p r o f i t

m e m b e r o f t h e I n t e r n a t i o n a l

E n g i n e e r i n g , w h e r e h e c h a i r s

w o r k i n g g r o u p .

W I L L I A M

a Pr o f e s s o r o f M a n a ge m e n t

I I I Sc h o o l o f B u s i n es s a t

U n i v e r s i t y . W i l l y h as o v e r 3 5 y e a rs o f

a n d P r e s i d e n t a n d h as be e n

a p u b l i c l y t r a d e d c o m p a n y

v e n t u r e . W i l l y i s t h e F o u nd e r a n d

V e n t u r e P l a n n in g , a m a n a g e me n t

b o a r ds , i n v e s t o r s an d s e n i o r

r es u l t s . H i s ex p e r i e nc e r u n s

c o m p a n i es , f r o m p r i v a t e t o

s e rv i c es t o m an u f a c t u r i n g , f r o m l o w

p r o f i t t o n o t f o r p r o f i t . H e i s a

I n t e r n a t i o n a l C o u n c i l o n S y s t e m s

c h a i r s t h e En t e r p r i s e S y s t e m s

C O N N E C T

W I L L I A M

www.simplecomplexitybook.com

https://www.facebook.com/simplecomplexitybook/

https://www.linkedin.com/in/willydonaldson

https://twitter.com/_drdonaldson

W I L L I A M D O N A L D S O N , P H D

C O N N E C T W I T H

W I L L I A M D O N A L D S O N , P H D

simplecomplexitybook.com

https://www.facebook.com/simplecomplexitybook/

https://www.linkedin.com/in/willydonaldson

https://twitter.com/_drdonaldson

Simple_Complexity: A

for the Rest of Us: A

Thinking

William Donaldson’s new book¸ Simple_Complexity:

the Rest of Us: A Guide to Systems Thinking

business as a system, and explains why doing

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AUTHOR:PUBLISHED:PAGEISBN:PAPERBACK:HARDCOVER:

B O O K S

AUTHOR: William Donaldson, PhDPUBLISHED: March 7, 2017PAGE COUNT: 216ISBN: 978-1683500742PAPERBACK: $17.95HARDCOVER: $32.95

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execution processesTaylor Grant,

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Dr. William Donaldson combines deep theoretical,35 years of practice with real-world experience.path.

1. Why should managers read your2. What is new in Simple_Complexity?3. Tell me about your journey that4. Who is your target audience for5. With so much management advice6. Do I have to be a Ph.D. or an academic7. Why hasn't anyone written about8. Tell me about the research on an9. How can managers and owners10. Are you available to help our readers11. What resources do you have for12. Are there follow-on activities you13. Are there other similar or complimentary14. You cite many prior management

is a gift to those of us who have wrestled with the relationshipmodern enterprise. Managing and growing a business is a

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don't have the time or inclination to think seriously about yourelsewhere. But, if you do invest the time and energy, be prepared

Professional Director and Former Chief Marketing Officer, Senior MarketingPhillips, GE, Sonic Wall

theoretical, academic knowledge in systems thinking, dynamicsexperience. He can relate to the target audience precisely because

your book? (2-5 minutes)Simple_Complexity? (1-3 minutes)

led to writing Simple_Complexity. (3-5 minutes)Simple_Complexity? (1-3 minutes)

advice out there, why should I read Simple_Complexity? (2academic to understand and apply the concepts in Simple_Complexity?

about this before? (2-4 minutes)an archetypal management system. (3-5 minutes)

owners apply the concepts about which you write? (2-4 minutes)readers apply the lessons from your book? (1 minute)for your readers to embrace the concepts you discuss inyou would encourage your readers to undertake? (3-5 minutes)

complimentary authors you recommend? (2 minutes)management texts, why not just read those. (3-5 minutes)

R E V I E W S

I N T E R V I E W T O P I C S &

S A M P L E Q U E S T I O N S

relationship between simple ideasa hard thing, with progress often

thinking, thereby demystifying theclear path forward.”

manage and populate them to a newagain.”

Associates, Inc

teams to help grow their companies.works. For that, there is simply no

it into the training, planning andcompanies."Partners

your organization. If you wantprepared for transformational results.”

Marketing Executive at Apple,

dynamics and engineering andbecause he has walked their

(2-4 minutes)Simple_Complexity? (1-2 minutes)

minutes)

in your book? (3-5 minutes)minutes)

Here are a few tweets and Facebook posts

o Understand the way your enterprise

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Dr. Donaldson has given keynote andAdditionally, Willy has created specialized

S A M P L E

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S A M P L E S O C I A L M E D I A P R O M O T I O N S

P U B L I C S P E A K I N G

Alternatively, you can create your

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at work in your enterprise.

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P R O M O T I O N S