W E ’ R E W I T H Y O U E V E R Y S T E P O F T H E W A Y

W E ’ R E W I T H Y O U E V E R Y S T E P O F T H E W A Y

BASIC DESIGNTO BREAK ‘EM

Ya’ Gotta’ Know the Rules


Seven Rules of Basic Yearbook Design


Special Instructions

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ImageMasterIt Final Special Instructions

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DO NOT PLACE ANY TYPE OR GRAPHICS OUTSIDE OF DASHED LINE

BLEED PHOT OS MUST EXTEND T O OUTSIDE EDGE OF BLEED LINE

BLEED PHOT OS MUST EXTEND T O OUTSIDE EDGE OF BLEED LINE


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CloseLooseRegistration:Black Ink Includes Spot Color(s) Process 4-Color (CMYK)

MP659806R©1998 Herff Jones, Inc.,All Rights Reserved



1. Implement a column base for the spread.

• Columns give vertical structure, ensure alignment of elements and standardize copy and caption width.

• Three or four columns on each page work best for beginners.

• Leave one pica between each column.• All elements begin and end on a column

line.



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BLEED PHOTOS MUST EXTEND TO OUTSIDE EDGE OF BLEED LINE



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MP659806R©1998 Herff J ones , Inc .,All R ights Res erved



2. Place a Dominant Photo.

• The dominant photo should be two to three times as large as any other photo on the spread.

• The dominant usually crosses the gutter or is at least near the center.



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DominantPhoto2-3 timeslargerthan otherphotos


3. Establish an eyeline.• Eyelines are usually one pica of horizontal

white space or a rule line that crosses the spread to help the spread appear as a unit.

• The eyeline should be at least 12 picas from the spread’s center.

• It is acceptable to break the eyeline with one element.

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Eyeline


4. Add Four to Six Pictures.• Vary their shapes and sizes.• Group them around the dominant.• One picture may cross the eyeline if the

dominant does not.• Leave one pica between each picture.

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1

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5. Place a Caption for Each Picture.

• Try to have each caption touch the photo it represents.

• Place captions one pica from other elements.• Keep captions toward the outside corners to

avoid trapped white space.• Stack a maximum of two captions on top of

or next to each other.

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6. Place a Headline and Copy Block.

• The headline should touch one side of the copy block.

• Place them toward the outside of the spread.

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Headline

Copy


7. Maintain Margins.

• Make sure all external margins are touched by at least one major element.

• Keep all elements one pica apart for a consistent internal margin.

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8. Plan White Space.

• Captions and unused white space should have two ways off the page to avoid being trapped.

• Trapped captions and white space are undesirable because they grab the readers’ attention away from the dominant photo and headline.

• Use white space to draw readers’ eyes toward headlines or other important elements.

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Breakin’ the Law!

The Good Guys (and Gals)CAUGHT IN THE ACT OF








Basic Class

Use the rules wiselySHOW OFF YOUR









Grid Design

• Advanced designers use smaller columns typically made of three to six picas called grids.

• Grids make it easier to use white space and add flexibility.

Curriculums


GRID DESIGNNumber of Grids Number of Picas Wide

24 3

18 4

16 5


Modular Design

• This method offers even more design flexibility because each section can have multiple modules for alternative copy and graphic coverage.

• Use the library pallet in PageMaker to create modules that can be easily imported and adapted for each spread.

• Ask your Herff Jones rep for a demo of the HJ guide to modular design that even includes predesigned modules that are ready to use.

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Documents

W E ’ R E W I T H Y O U E V E R Y S T E P O F T H E W A Y