WAL-MART

Group 2 – Deca / Sabrina / Collins / Eva / Austine

INTRODUCE Founder is Sam Walton An American multinational retailer Second largest listed company The world’s largest retailer A family business The largest food retailer in USA Has 8,500 stores, located in 15 countries worldwide Mexico – Walmex United Kingdom – Asda Japan – Seiyu With the Indian Bhatti enterprise joint venture “Our most modern wholesale stores”

HISTORY1962, opened first store in Roger, ArkansasOct. 31 1969, Wal-Mart Store Inc. was established1970, founded headquarters and the first distribution center in Bentonville, Arkansas1972, stock being listed in New York1983, opened first Sam’s Club store in the Midwest City, Oklahoma, United States1987, established the largest private satellite networking system in USA1988, opened first shopping plaza in Missouri, Washington1990, became the largest retailer in USANov. 1991, opened first store outside USA in Mexico

HISTORYApr. 5, 1992, founder Sam Walton diedAugust, 1992, entered Puerto Rico1993, established International Department and served Bobby Martin as international president and chief executiveNov. 1994, entered Canada and acquired 122 chain stores of Woolco, also set up a joint venture company to enter Hong KongMay 1995, entered Brazil, Nov. entered Argentina1996, withdrew from Hong Kong, entered China by establishing a joint venture1997, became the largest private employee company, replaced Walworth became Dow Jones Industrial Average Stocks, the first time broke $100 billion, and exit Indonesian

HISTORY1998, opened the first community store in USA, acquired 21 supermarket chain stores of Wertkauf and entered Germany, entered Korea through setting up a joint venture1999, had 1.14 million employees, became the largest private employee company in the worldSep. 1999, acquired 229 stores of Asda and entered the United Kingdom, acquired 74 chain supermarkets of Interspa2001, the first time got into the top 500 companies of global magazine “Fortune”March 2002, acquired part of stake of Seiyu Department and entered Japan2003, created a single-day sales record of $1.52 billion in Black Friday2004, invested $17 million to acquire Amigo chain stores in Puerto Rico

HISTORY2005, increased stake of Seiyu to 56.56%, acquired more than 140 stores of Sonae SGPSSA that Portuguese opened in Brazil, started to use e-tag2006, obtained the chance of controlling the stake of Central American Retail Holding CompanyMay 2006, withdrew from KoreanJuly 2006, due to operation failure, resold its 85 supermarkets to Metro and withdrew from GermanyDec. 23, 2008, offered 40.8 cents per share equal to $2.66 billion in cash to purchase Chile’s largest retailer D&S SAMay 30, 2009, opened first store in India entered India’s $430 billion size of retail market, next three years plan to invest $100 million to open 10 to 15 wholesale storesJuly 27, 2010 entered the movie rental market

LOGO 1962-1968

1968-1981

1981-1992

1992-2008

2008-now

DEPARTMENTElectronics & OfficeMovies, Music & BooksHome, Furniture & PatioHome ImprovementClothing, Shoes & JewelryBaby & KidsToys & Video Games

Food, Household & PetsHealth, Beauty & PharmacySports, Fitness & OutdoorsAuto & TiresPhoto & GiftsCrafts & Party Supplies

POPULAR ITEMS Electronics - iPad

Home - bed

Toys - ultra frame swimming pool

Office - outdoor inflatable movie screen

Beauty - shaver

PRODUCT

Nesco American Harvest Square Dehydrator and Jerky Maker

Plaid 3rd Birthday Picture Frame

Piper 4 Piece Crib Bedding Set

Sanyo DVD Player

Easton Right Hand Youth Ball Glove

PRODUCTFaux Wood Windows Blinds, Oak

Gold's Gym Stride Trainer 350i Elliptical, New Model

Scalloped Cottage Wall Shelf

Once Upon a Time'' Stripe Hand Painted 10.5'' Book Storage

''a'' Letter Block

PRODUCTIntex River Run II

Timex Men's Ironman Target Trainer Heart Rate Monitor Tap Screen

Imperial 1/2 Carat T.W. Diamond Single Halo 14kt White Gold Engagement Ring

K'NEX Raptor's Revenge Roller Coaster Building Set

4P (PRODUCT/PRICE/PLACE/PROMOTION)

Divide products into several groupsA. Integration group – the biggest group in Wal-Mart's

principle, ranging from seafood to electronics

B. Medium group – originate from integration group, products are separated by usage / function / produce proceed

C. Small group – originate from medium group, most are daily necessities

D. Particular group – the smallest unit

Product

Motto – Balance price of day, guarantee your satisfaction

Low price strategy

Always cheaper than others

Price4P (PRODUCT/PRICE/PLACE/PROMOTION)

Plan to open branch

Choose prosperous city or town

Independent store

At the intersection of urban and suburban

Convenient place to park

Attachable – easily go

Visible – easily find

4P (PRODUCT/PRICE/PLACE/PROMOTION)

Place

Sensitive products

General products

Discount for a bunch

For new store – low-price penetration

4P (PRODUCT/PRICE/PLACE/PROMOTION)

Promotion

REFERENCE https://

www.google.com.tw/search?q=wal-mart&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMIjvLJvrHsyAIV5DemCh39Dw60&biw=1366&bih=641

https://zh.wikipedia.org/zh-tw/%E6%B2%83%E5%B0%94%E7%8E%9B http://www.walmart.com/c/brand/new-arrivals http://www.walmart.com/All-Departments http://

www.walmart.com/browse/beauty/electric-shavers/1085666_1007220_133146

http://www.walmart.com/ip/Deluxe-Outdoor-Inflatable-Movie-Screen/7983503

http://www.walmart.com/ip/Intex-22-x-52-Ultra-Frame-Swimming-Pool/39264347

http://www.walmart.com/ip/Apple-iPad-Air-2-16GB-Wi-Fi/37648975 https://

www.google.com.tw/search?q=cheap&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMI68aeqMnsyAIVZhumCh1T4gIN&biw=1366&bih=641#imgrc=eg-Kc3e1VejTIM%3A

https://www.google.com.tw/search?q=thank&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAWoVChMI3Kby0vbsyAIVRBmmCh1c1wWx&biw=1366&bih=641#imgrc=AxyDTaq7gMCrKM%3A

http://www.shs.edu.tw/works/essay/2009/10/2009102812285783.pdf