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Quick HistoryQuick History

ImpactCAD:ImpactCAD:

• Started in 1988 by Arden Software, software Started in 1988 by Arden Software, software company no hardware.company no hardware.

• Employees <200Employees <200

ArtiosCAD:ArtiosCAD:

• ArtiosCAD has been evolving since 1978, ArtiosCAD has been evolving since 1978, EskoArtwork offers software & hardwareEskoArtwork offers software & hardware

• Employees 750Employees 750

PurposePurpose

• This is not about whether ArtLam should or This is not about whether ArtLam should or shouldn’t, but it is about the company as a shouldn’t, but it is about the company as a whole should do.whole should do.

• As a whole, we combine resources & share As a whole, we combine resources & share resources that’s our leverage.resources that’s our leverage.

• When we are on different platforms, software, When we are on different platforms, software, equipment, etc… we loose leverageequipment, etc… we loose leverage

• Combined we drive down the cost of Combined we drive down the cost of ownership.ownership.

Areas of Growth & Areas of Growth & PotentialPotential

What area has each of these companies What area has each of these companies experienced growth in?experienced growth in?

• BindagraphicsBindagraphics

• Quality Information PackagingQuality Information Packaging

• ColadColad

• Art Laminating & FinishingArt Laminating & Finishing

What Software is being What Software is being used?used?

• 80 to 90% of packaging design begins 80 to 90% of packaging design begins with Adobe Creative Suite —primarily with Adobe Creative Suite —primarily Adobe Illustrator and Adobe Photoshop.Adobe Illustrator and Adobe Photoshop.

Universal File FormatUniversal File Format

• PDF has been called the Holy Grail of graphic PDF has been called the Holy Grail of graphic arts — a universal file format that delivers arts — a universal file format that delivers output that is the same no matter what output that is the same no matter what platform platform

• Arden’s research led them to the Adobe PDF Arden’s research led them to the Adobe PDF Library, available from Datalogics. Arden is Library, available from Datalogics. Arden is using a third party to integrate into a PDF. using a third party to integrate into a PDF. (11/2007)(11/2007)

Tight IntergrationTight Intergration

• In 2002, Esko embarked on an ambitious In 2002, Esko embarked on an ambitious market research study to discover trends and market research study to discover trends and unmet needs in the packaging preproduction unmet needs in the packaging preproduction industry. industry.

• Esko decided to begin offering its proprietary Esko decided to begin offering its proprietary packaging technology not as separate packaging technology not as separate software, but as modules that overlay Adobe software, but as modules that overlay Adobe Creative Suite design tools. Creative Suite design tools.

• ArtiosCADArtiosCAD works seamlessly with works seamlessly with AdobeAdobe Illustrator®Illustrator®

WorkflowsWorkflows

• Formed in June 2002, the GWG (Ghent PDF Formed in June 2002, the GWG (Ghent PDF Workgroup) is an international assembly of Workgroup) is an international assembly of industry associations and suppliers from industry associations and suppliers from across Europe and the U.S. Its objective is to across Europe and the U.S. Its objective is to establish and disseminate process establish and disseminate process specifications for best practices in graphic specifications for best practices in graphic arts workflows. Members include: arts workflows. Members include: Adobe, Adobe, Agfa, EskoArtworkAgfa, EskoArtwork, and , and HeidelbergHeidelberg among among others but no others but no Arden SoftwareArden Software, nor , nor DatalogicsDatalogics..