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VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

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 Until recently Kodak was neither willing to license its technology, nor determined to protect it  "We've invested millions of dollars in developing these technologies and we have an obligation not only to our shareholders but to other licensees to protect that property” – Kodak Representative  Kodak invented the first digital camera in the mid- 1970's and holds nearly 1,000 patents related to digital photography.

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Page 1: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement
Page 2: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

VS.

-In the industrial technology wars Kodak has mainly be a defendant, not plaintiff

-15 Year battle with Polaroid

-$925 million to settle a patent-infringement case involving peel-apart instant films

- Learned from their mistakes

Page 3: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

Until recently Kodak was neither willing to license its technology, nor determined to protect it

"We've invested millions of dollars in developing these technologies and we have an obligation not only to our shareholders but to other licensees to protect that property” – Kodak Representative

Kodak invented the first digital camera in the mid-1970's and holds nearly 1,000 patents related to digital photography.

Page 4: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

VS.

- Over three years of negotiations

- Kodak charged Sony with infringing on 10 patents

- Patents were issued from 1987 to 2003.

- The patents covered various aspects of capturing, storing and displaying both still and moving digital images.

Page 5: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

patents covering CMOS (complementary metal-oxide semiconductors) and CCD (charge-coupled device) image sensors, as well as emerging technologies such as cell phone cameras.

inventions in an electronic camera utilizing image compression and digital storage

inventions in an electronic camera providing multi-format storage of full and reduced resolution images

Page 6: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

1) #5,016,107: Electronic still camera utilizing image compression and digital storage

2) #5,477,264: Electronic imaging system using a removable software-enhanced storage device3) #5,164,831: Electronic still camera providing multi-format storage of full and reduced resolution images

4) #5,493,335: Single sensor color camera with user selectable image record size

Page 7: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

-looking for ways to turn its technologies into revenues without compromising its competitive position

-“I don't think commercializing patents is an important part of their revenue story, but protecting their intellectual property will be a major part of their success in the digital photography market,'' said David R. Giroux, an investment analyst

Page 8: VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement

-Kodak and Sony, agreed on a cross-licensing agreement that would allow each manufacturer access to each other’s patents. January 4, 2007

-Kodak declined to offer speculations of future products the manufacturers might produce

- Royalties will be paid to Kodak, $250M royalties 2007-probably looking to get license revenue from other camera makers as well i.e. Olympus, Sanyo