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VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

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Page 1: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

VpCI™ Packaging Solutions

VpCI Metalworking Products

World Sales Meeting 2009

Page 2: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Line Update

• Fastest Growing Chemical Market!

• New Applications:– Machining– Steel Industry– Rust Prevention

• New Technologies– Biobased products

• Integrated Solutions Approach

Page 3: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

VpCI Metalworking Concepts

• Corrosion can and does occur during manufacturing

• No additional steps (cost, time)

• Ensures contamination-free process

• Ensures synergy between chemistries

• Easier to maintain

• Offers protection to equipment

• Many offer superior environmental attributes

Page 4: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

P r o d u c t L i f e C y c l eC o r r o s i o n c a n a n d d o e s o c c u r a t a n y o n e o f t h e s e s t a g e s .

R a wM a t e r i a l s / P a r ts

M a n u f a c t u r i n gP r o c e s s

I n v e n t o r y S h i p p i n g C u s t o m e rP u r c h a s e

U s e /W a r r a n t y

I n v e n t o r y

M a c h i n i n g

C l e a n i n g

A s s e m b l y

P a c k a g i n g /W a r e h o u s e

D o m e s t i c

I n t e r n a t i o n a l

U s e /W a r r a n t y

C o r t e c ® I n t e g r a t e d P r o d u c t S o l u t i o n s

P a c k a g i n g C o r - P a k ™ V C IS t r e t c h F i l mV C I - 1 2 6V C I - 1 4 6V C I - 1 4 8

C o a t i n g s V C I - 3 6 8V C I - 3 6 9V C I - 3 7 7V C I - 3 8 9

M e t a l w o r k i n g C l e a n i n g V C I - 3 4 4 V C I - 4 1 6V C I - 3 4 5 V C I - 4 1 7V C I - 3 4 7 V C I - 4 1 8

V C I - 4 1 9C o a t i n g s V C I - 2 3 8V C I - 3 6 8V C I - 3 6 9V C I - 3 7 7V C I - 3 8 9

O t h e r C o r t e c ® V C I E m i t t e r sV C I - 2 3 8 L i q u i dC o a t i n g s a p p l i e dd u r i n g m a n u f a c t u r i n g

T I M E L I N E

1 d a y – 3 m o n t h s 1 d a y – 3 m o n t h s 1 d a y – 3 m o n t h s 1 d a y – 6 m o n t h s 1 d a y – 5 y e a r s

QUALITY

ACCEPTANCE

P a c k a g i n g C o r t e c ® V C I E m i t t e r sC o r t e c

® V C I F o a m s

C o r - P a k ™ V C IS t r e t c h F i l mV C I - 1 2 6V C I - 1 4 6V C I - 1 4 8V C I - 3 7 7

P a c k a g i n g C o r t e c ® V C I E m i t t e r sC o r t e c

® V C I F o a m s

C o r - P a k ™ V C IS t r e t c h F i l mV C I - 1 2 6V C I - 1 4 6V C I - 1 4 8

C o a t i n g s V C I - 3 6 8 V C I - 3 7 7V C I - 3 6 9 V C I - 3 8 9

Page 5: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Metalworking Applications

In Process– VpCI Coolants– VpCI Lubricants

Oil Additives– In use or during lay-up– Engines, Hydraulic Systems, Gearboxes

Rust Preventatives– Water-based (Cortec’s Strength)– Oil-based– Bio-based (Newest technologies)

Page 6: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Market Development

Stage 1: MW Fluids as RP only– Using compatible metalworking fluids as rust

preventatives (i.e. VpCI 377) prior to packaging– Using compatible metalworking fluids as intra-plant

storage or stand alone rust preservatives

Stage 2: Fully Integrated Functional Fluid– Using MW fluids as MW fluids, full integration– Offers full benefits as described before– Requires more technical analysis, testing to secure

business, but loyalty results.

Page 7: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Developing Accounts

Stage 1/Rust Preventatives– Develop process map/flow chart

– Identify areas where rust is occurring, clean-up required, high costs

– Identify all products used

– Specifically look for products used solely for RP• Often are dips immediately after machining operation

– Suggest trials to ensure buy-in from customer

– Utilize existing test reports and case histories

– Offer comparative test if hasn’t already been conducted

Page 8: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: Water-Based RP

VpCI 316: Cu/Yellow Metals, very thin, indoor

VpCI 337: Mistable, excellent migration, internal voids

VpCI 377: Most versatile, indoor, multi-metal, wide dilution

VpCI 378: Rough material surfaces, quenching applications (cast iron/cast Al)

VpCI 379: Most applications now use 377, still used in some customer specs

Page 9: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Price Comparison

Straight Costs

• VpCI 377 vs.

– cost per gallon of VpCI 377 = $23

– use at 2.5%-20% conc. =

$.57-$4.50 per gallon

– cost to end-user =

$.74-$5.85 per gallon sell price

Hidden Costs

– none

Straight Costs

• Slushing Oil

– $2.50 on up per gallon

Hidden Costs

– Messy cleanup

– Environmental hazard

– Removal required

Page 10: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

After VpCI 377 Application

Page 11: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

After VpCI 377 Application

Page 12: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Protected with VpCI 377

Page 13: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Rust Preventatives

Page 14: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

VpCI-337 Application

Page 15: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: Oil-Based RP

VpCI-325: Bio- based, penetrant, lube, flagship RP, direct replacement for popular water-displacing products

VpCI-329D: Medium to long term indoor storage (coils)

VpCI-368/369D: Medium to long term sheltered outdoor

Super Penetrant: Best penetrating oil, medium indoor

Page 16: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009
Page 17: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009
Page 18: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009
Page 19: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009
Page 20: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: Bio-Based RP

• Soybean Oil based– EcoLine Long Term Rust Preventative– BioCorr– EcoLine All Purpose Lubricant– Other EcoLine Products

• Canola Oil based– EcoLine 3220– EcoLine 3690

Page 21: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Developing Accounts 2

Stage 2/Functional Fluids

– Can grow from applications starting as stage 1 or can immediately implement integrated approach

– Identify key functional properties of the fluid and the process:• Temperature• Speed• Type of operation• Critical features (lubricity, cooling, filter)• MSDS/PDS for existing product including dilution used• Physical/Mechanical/Chemical properties

– Utilize existing test reports

– Provide process chart with savings (time, steps, money) as clearly identified as possible to offset the per gallon cost objection.

Page 22: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: In Process

• VpCI 344: Wet Tempering• Cold rolled steel, lubricity, light machining

• VpCI 345: Semi-synthetic• Semi-synthetic, medium duty machining

• VpCI 347: Soluble oil• Soluble oil, heavy duty lubricity for machining, anti-

weld (prevents fusing due to heat), excellent for drawing applications

• EcoLine Cutting Fluid: Soluble soya-oil

Page 23: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Ecoline Cutting Fluid Application

Page 24: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: Oil Additives

• Engine oilM-529 – Lay-up or intermittent use (5%)

• Hydraulic oilVpCI-322 – Vapor phase protection, limited

water contact (10%).

VpCI-326 – Passes 1 micron filter, no water contact (10%).

Page 25: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Oil Additives

Page 26: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Product Focus: Gearbox Additives

VpCI 322: Fogged in (full strength) or added at 5-7%.

VpCI 329: Lay-up, 5-10% as additive.

Page 27: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Resources for Metalworking

• Many comparative test reports

• Case Histories

• Detailed recommendations from the lab

Page 28: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Strategy for Packaging Accounts

1. Develop Process Flow Chart

2. Identify step immediately before Packaging

• Often Cleaning

3. Identify scrap/repro/blasting areas

4. Identify fluids used as Rust Preventative

5. Identify machining fluids that need boost

Page 29: VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

Conclusions

• New resources exist for development of metalworking accounts

• Growth potential is large for liquids

• Packaging distributors need not be experts on liquids to be successful—start with existing PACKAGING customers!