8/6/2019 VP, Senior Director, CMO
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405 Ridge Point Drive, Heathridge, TX 75126949-355-0180 * *
http://www.linkedin.com/in/tegrated
GLOBAL MARKETING COMMUNICATIONS
Dynamic and creative marketing communications management
professional with an extensive background of exceeding objectives
and increasing business impact. Global communications leader with
demonstrated excellence in both agency/consulting and corporate
marketing environments. Team leader and collaborator who delivers
exceptional results. Expert at managing multi-million dollar
budgets, defining marketing roles and leading the successful
restructuring and direction of outstanding teams.
Brand Development * Integrated Communications * B2B and B2C
MarketingUS/EMEA/APAC Marketing Communications * Website
Development/Deployment * VendorPartnershipsMultimedia Messaging *
Event Management * Client Relations * Team Leadership * Strategic
Planning
PROFESSIONAL EXPERIENCE
EMULEX, Costa Mesa, California * 2006-2009
Leading global provider of converged networking solutions for
data centers.
Senior Director, Corporate Marketing CommunicationsLed all
global marketing team activity to implement marketing strategies
that advanced sales and the corporate brand. Collaborated with US,
EMEA and APAC cross-functional teams and global vendors to develop
geographically-focused marketinginitiatives. Conceptualized and
drove development of company identity and messaging via the
internet, media, conferences and social networking venues.Major
Contributions:* Collaborated with RiechesBaird and senior
management team to strengthen brandand positioning and create the
groundwork for the "One Network One Company" brand position,
securing confidence in product strength from client partners IBM,
Sun, HP, EMC, Dell, VMware, Cisco, Intel, Microsoft, end users,
distributors, inv
estors and employees.* Championed and completed a total redesign
and restructuring of Emulex.com and6 supporting micro-websites in
41/2 months, partnering with IT and London-basedfirm to develop all
Web2.0 features, analytics, and SEO, and while driving a
complementary messaging/marketing initiative.* Returned an average
24% in open rates and 0.5% in opt outs by creating new e-marketing
/communication programs that targeted 50K end-users, channel and
OEM partners with 20+ e-communications monthly, each delivered in 6
languages acrossthe US, EMEA and APAC.* Increased EMEA sales 15% by
teaming with OEM and Channel marketing groups todeliver new leads
through e-blasts, direct mail and targeted micro-sites.* Built and
launched comprehensive cross-media messaging and visual identity
consistency utilizing Webinars, Videos, YouTube, social networking,
conferences, c
ompany website, and e-marketing tools, improving the global
presence and messageuniformity.* Led the redesign of all tradeshow
booth properties and the annual production/staging of over 150
global corporate tradeshows, garnering praise from the
CEO/President for outstanding results. Organized and staged 2 World
Wide Partner Conferences and 3 International Sales Meetings.*
Delivered 26 redesigned company collateral pieces in 3 weeks and
oversaw production of 3 annual reports by heading
redesign/writing/production processes.
BECKMAN COULTER, Fullerton, California * 2004-2006
8/6/2019 VP, Senior Director, CMO
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Major Contributions:* Promoted from Director of Online Marketing
to US Vice President of MarketingCommunications.* Managed partner
teams to implement and launch WebRadio.com, our technology
showcase.
Note: Additional career history includes the role of Director,
Worldwide Branding and Marketing Communications for XIRCOM INC.
(now an Intel company), and several years of senior management
roles in advertising, branding, design and technology in the UK.
Details upon request.
EDUCATION
Derby College of Art and Technology, United Kingdom
TECHNICAL SKILLS
Full MS Office Suite * Omniture and Google Analytics *
BlueHornet and SilverPopemail enginesTypo3 and Interwoven CMS *
SharePoint * GEAC/Infor Budget ManagementOracle Enterprise Suite *
Adobe Photoshop/Illustrator * HTML HomeSite
