VP or Enrollment or Marketing

Embed Size (px)

Citation preview

  • 8/3/2019 VP or Enrollment or Marketing

    1/4

    Stephen Payne1160 Anna Lane Saint Joseph, MI 49085H: (269) 815-4582 C: (269) 405-2837 E: [email protected]

    PROFESSIONAL PROFILEExtraordinary executive professional with ability to build lasting and effectiverelationships with key clients, organizations, and other business professionals. Has a tremendous zest for work with the ability to understand challenging work targets irrespective of restricted resources. Extensive experience developingstrategic and successful partnership with target markets, from individual clients to organizations, on the local, regional and international level. Excellent presentation skills including the ability to elaborate or summarize a topic efficiently as the situation needs.

    PROFESSIONAL WORK HISTORY

    ANDREWS UNIVERSITY May 2001 - PresentVice President, Enrollment Management and Integrated Marketing and CommunicationImproved the quality and quantity of enrollment studentsKEY RESULTS:New freshman population had overall growth of 47% in the first seven years.Average freshman GPA increased from 3.14 to 3.41 and average ACT scores moved fr

    om the top 45 percentile to the top 30 percentile.Overall enrollment growth of 30% during the last decade.

    Identified opportunities to create effective use of social media platforms.KEY RESULTS:Developed Facebook fan page for the organization that increased -fan- base by nearly three times in just over one year - from 1,700 to 5,400+, with 3,000 activeunique monthly users.

    Developed marketing theme which communicates the university brand and mission --Seek knowledge. Affirm faith. Change the world.-KEY RESULTS:Developed -Connect- marketing campaign which introduced a website and resources

    focused solely on prospective students.

    Restructured Enrollment Management team to provide strategic focus on recruitingthat focuses on both academic and target market priorities.KEY RESULTS:Created staff guest relations program hosting nearly a half dozen prospective student groups events and individual visits to campus which has doubled in numberwithin last few years - from 1,000 to more than 2,000 annual campus guests

    STEPHEN PAYNE

    Page 2

    ANDREWS UNIVERSITY May 2001 - PresentGuided in the creation of a new integrated marketing and communication functionthat combined Enrollment Management marketing staff with University Relations tocreate coherence to the marketing messages and ongoing branding of the university.KEY RESULTS:

  • 8/3/2019 VP or Enrollment or Marketing

    2/4

    Developed a coherent approach to visual and message branding across the variousschools, colleges and departments on the Andrews University campus.

    CANADIAN UNIVERSITY COLLEGE August 1998 - April 2001Vice President, Marketing and Enrollment ServicesKEY RESULTS:Created and introduced the -believe.- marketing and branding campaign includingdevelopment of a new word mark and school flag design.

    Assisted in aggressive marketing efforts bringing record enrollments for the 1999-2000 and 2000-2001 school years - both successively the largest enrollments ever at CUC.

    Doubled enrollment of US students during 1999-2000 school year using effective target marketing.

    WALLA WALLA UNIVERSITYVice President, Admissions and Marketing September 1993 - August 1998Director, College Relations May 1991 - September 1993Developed international partnership for college through the negotiation of working relationships with sister colleges and universities; increased percentage offeeder secondary school graduates who enrolled.KEY RESULTS:

    Went from 36-46 % in feeder school enrollment to 52-71% an overall percentage ofoverall undergraduate admitted students who enrolled during 1993-1997.

    SELF EMPLOYED October 1990 - May 1991Freelance Marketing and Public AffairsConceptualized, developed, wrote and designed brochures, newsletters, video scripts and annual reports for various healthcare clients.

    STEPHEN PAYNE

    Page 3

    PACIFIC UNION COLLEGE February 1989 - October 1990Director, Marketing and Communications ServicesKEY RESULTS:Established the college`s first comprehensive crisis communication plan.

    Cut annual losses by more than $200,000 by refocusing directions and operationsof school press.

    Coordinated relocation of campus support services to new location to maintain convenience and service.

    PARADISE VALLEY HOSPITAL April 1987 - February 1989

    Director, Marketing and CommunicationKEY RESULTSEstablished the development of new corporate identity by designing freeway-visible 100+ foot rooftop sign and updated existing outdoor signage.

    Assisted in developing internal and external marketing communications includingrevamping award-winning physician newsletter, community targeting newspapers andactivities that brought record community involvement

    AVENTIST HEALTH SYSTEM WEST May 1985 - April 1987

  • 8/3/2019 VP or Enrollment or Marketing

    3/4

  • 8/3/2019 VP or Enrollment or Marketing

    4/4

    Monument Valley Adventist HospitalTurner Eye InstituteRegency Pacific (Retirement, Assisted Living, Skilled Nursing Facilities)Imagine Hope Worldwide