Edward L. Ted Zollinger
Tampa, FL 33626 (727) 667-7550 [email protected]
www.linkedin.com/in/tedzollinger
Direct Response Marketing / P&L Management / Database
Marketing / Systems Development / Data Analysis / Customer
Segmentation / Email / Customer Acquisition Marketing / Cost
Control /
Revenue Growth / CRM / BPM / Modeling / Client Services / SQL/
SPSS / Marketing Automation
Resourceful, innovative professional with over 20 years
strategic marketing management experience in Fortune 500 companies
within both domestic and international markets. Held P&L
responsibilities. Able to grow business through strategic planning,
big data research and modeling, and state-of-the-art marketing
techniques. A turnaround champion with proven skills in management,
analysis, conceptualization, marketing, development,
troubleshooting, and an ability to improve operations through
policies that promote a team based work atmosphere, creative
thinking, superior client services, and a positive effect on the
corporate bottom line.
EXPERIENCE
ACCUDATA INTEGRATED MARKETING, CLEARWATER, FL 2005-2015
SENIOR VICE PRESIDENT, MARKETING AND PRODUCT MANAGEMENT, Aug
2014 - Apr 2015
Develop go to market product strategy and messaging as a way to
communicate the benefit proposition of
multiple product lines, and both increase sales to current
clients and generate new accounts. Within
three months of revamping marketing approach, sales went from
underperforming against budget to
regularly exceeding budget by over 10%.
VICE PRESIDENT, PROFESSIONAL SERVICES, Apr 2011 Aug 2014
Provide leadership in developing, architecting, and presenting
new consulting opportunities in
conjunction with Business Development teams. Steer analytic
practice that creates statistical model
solutions for our clients, and develop innovative ways to report
on the success of their marketing activity.
VICE PRESIDENT, CLIENT RELATIONSHIP MANAGER, Dec 2007 Apr
2011
Lead team responsible for day to day consulting and strategic
marketing leadership on key hosted data
solution accounts. Maintain client oriented communications
focus, and work with clients to understand and document project
goals, and communicate best practices in database marketing.
SENIOR DIRECTOR, STRATEGIC CLIENT RELATIONSHIPS, Apr 2005 Dec
2007
Serve as subject matter expert supporting Business Development
teams in understanding new client
marketing needs, and help present viable solutions to new
prospective clients. Spearhead implementation of new campaign
management, reporting, and analysis tools.
COLUMBIA HOUSE COMPANY, NEW YORK, NY 2002-2005
SENIOR DIRECTOR, MARKETING OPERATIONS, Apr 2002 - Apr 2005
Coordinate team responsible for all direct mail, telemarketing,
and package insert media planning and
execution for Music, Video, and DVD continuity club businesses
encompassing a total of 190 million names per year, with a $100
million annual advertising budget.
Edward Zollinger p.2
AMERICAN FAMILY ENTERPRISES, JERSEY CITY, NJ 1998-2001
DIRECTOR, INTERNATIONAL MARKETING, Jun 1999 - May 2001
Full bottom line P&L responsibility for $20 million in sales
generated by Canadian Family Publishers and
British Family Publishers, including budgeting, mail timing and
messaging determination, testing strategies, product mix, and
vendor negotiations.
ASSISTANT DIRECTOR, PROSPECT LIST MARKETING, Jan 1998 - Jun
1999
Manage operations of list planning team responsible for all
prospect mailings in the United States,
Canada, and United Kingdom, totaling 54 campaigns per year and
over.200 million mail pieces promoting multi-brand magazine,
merchandise, and one-shot book businesses.
TIME, INC., NEW YORK, NY 1994-1998
ASSISTANT DIRECTOR, FULFILLMENT SYSTEMS DEVELOPMENT, Jul 1997 -
Jan 1998
Assist in development of database and query selection tools for
Sports Illustrated. Work with
representative from the National Football League and National
Basketball Association on integration of
their data into the final data warehouse.
ASSISTANT DIRECTOR, LIST PLANNING & ANALYSIS, Mar 1996 - Jul
1997
Manage operations of centralized planning team responsible for
72 annual direct mail campaigns for
Time, Sports Illustrated, Life, People, Entertainment Weekly,
Money, and InStyle magazines in the United States and Canada.
MARKETING MANAGER, LIST PLANNING, Mar 1994 - Mar 1996
Develop list plans and perform back end analysis for direct mail
campaigns designed to generate new
subscribers for Time, Sports Illustrated, and Money magazines.
Work with Corporate Database group to
develop decisioning models.
Winner. 1995 Time Inc. Presidents Award for innovative
demographic targeting on Life Magazine
LILLIAN VERNON CORPORATION, MOUNT VERNON, NY 1991-1994
SENIOR MARKETING ANALYST, Jul 1991 - Mar 1994
GRUNER + JAHR USA PUBLISHING, NEW YORK, NY 1988-1991
MARKETING ANALYST, Sep 1988 - Jul 1991
EDUCATION/PROFESSIONAL TRAINING
BS, Marketing. Lehigh University 1988
Additional coursework in Time Management, Team Building,
Leadership, Sexual Harassment, Diversity,
Statistics, Circulation Planning, Test Design, Process
Improvement, Marketing, Negotiations, International Cultures,
Budgeting, P&L and Leadership.
ABLE TO TRAVEL AND/OR RELOCATE
