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VORWERK CORPORATE PRESENTATION

Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

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Page 1: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

VORWERKCORPORATE PRESENTATION

Page 2: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company

Page 3: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company portrait 1/2

• Vorwerk has been a family-owned company since its foundation in 1883.

• Vorwerk stands for the direct route to the customer, a consistent commitment to service, and outstanding quality.

• Sales in 2017: 2.9 billion euros,Business volume 2017: 3.7 billion euros,of which 2.3 billion euros came fromdirect sales

Page 4: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company portrait 2/2

• Vorwerk has 645,461 people around the world, of whom about 60,000 are independent sales advisors in the business of selling household appliances and more than 572,000 are JAFRA Cosmetics Consultants

• Subsidiaries and distributors inmore than 70 countries

• Partners’ equity: 59 percent(akf group at equity) Subsidiaries

significant Distributors and Export countries

Page 5: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Corporate Structure

Vorwerk Facility Management Holding KG

Vorwerk Group

Vorwerk Engineering

Vorwerk Branded divisions

Page 6: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Executive Board

The Managing Partners of the Vorwerk Group (from left to right): Frank van Oers, Reiner Strecker and Rainer Christian Genes

Page 7: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Supervisory Board

Dr. Jörg Mittelsten Scheid, a member of the Vorwerk owner family, headed the company from 1966 through 2005. He went on to chairthe Supervisory Board in 2006 and retained that office through 2012 before assuming his present office of Honorary Chairman.

Rainer Baule has been Chairman of the Supervisory Board of Vorwerk & Co. KG since January 2013 and came to the post straight from thatof CEO of Fresenius Kabi AG. He first joined the Vorwerk SupervisoryBoard in May 2011.

Page 8: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Owner family

Carl (photo) and Adolf Vorwerkfound the original company, BarmerTeppichfabrik Vorwerk & Co, in Wuppertal in 1883.

August Mittelsten Scheid, Carl Vorwerk’s son-in-law, becomessole Managing Partner in 1907.

Werner Mittelsten Scheid introducesdirect sales in 1930.

Dr. Erich (photo) and WernerMittelsten Scheid take charge of the company in 1943.

Dr. Jörg Mittelsten Scheid joined theExecutive Board in 1966 and was appointed Managing Partner in 1969, which post he held until 2005. From2006 until the end of 2012, he chairedthe Supervisory Board, on which he continues to sit today as a memberand as Honorary Chairman.

Page 9: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Vision

Our superior products and services elevate the quality of life everywhere you call home.

Page 10: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Mission

We create passionate, loyal customers by simplifying homes with high-quality, long-lasting solutions.

Our superior products and services come with the human touch, from the way we develop them and sell them, to the way they are used.

Our unique direct selling capabilities empower people across the globe, elevating lives for the better.

As a trusted family business, we are committed to act in a socially and environmentally responsible way.

We strive to achieve economic success as a means to ensure family ownership of Vorwerk for many generations to come.

Page 11: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Our Principles

A stubborn commitment to the highest quality

Our family company takes the long view

Fostering an openness to innovate

Designed for human connection

We create opportunity

Page 12: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company History 1/3

1883 The brothers Carl and Adolf Vorwerk found the carpet factory“Barmer Teppichfabrik Vorwerk & Co.”

1904 August Mittelsten Scheid joins the company

1929 Invention of the Kobold hand-held vacuum cleaner

1930 Start of the Vorwerk direct sales organization

Page 13: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company History 2/3

1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company

1966 Dr. Jörg Mittelsten Scheid joins the Executive Board

1968 akf bank is founded

1971 The “original Thermomix“ VM 2000 is launched in France

Page 14: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Company History 3/3

2o01 Lux Asia Pacific becomes part of the Vorwerk Group

2004 JAFRA Cosmetics joins the Vorwerk Group

2009 The Kobold sales organization in Germany begins switching to a multichannel system

2011 Launch of a new Corporate Design and changeover of the Kobold vacuum cleanerproducts to the new design line

2015 Launch of power tools under the new brand name of Twercs

Page 15: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Social Committment to SOS Children’s Villages

• The Vorwerk family-owned company set up the Vorwerk Family Fund to raise money for SOS Children’s Villages.

• To date, the concerted efforts of employees, sales advisors, the Executive Board and the owner family have raised donations to the tune of 2,200,000 euros for the fund.

• Vorwerk’s social commitment has so far helped SOS Children’s Villages in Hyderabad (India), Moín (Costa Rica)and is currently providing for Quy Nhon(Vietnam).

Page 16: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Social Committment Through theanstiftung & ertomis Foundation

• Jens Mittelsten Scheid, a member of the owner family and founding member of the anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’ award) in May 2010 for his social commitment.

• The anstiftung & ertomis foundation sponsors projects that promote independence and initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural projects.

• Key focuses of the foundation are historical awareness, self-determination and a profound and lasting understanding of social prosperity.

Page 17: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Products and Services

Vorwerk Direct Selling Venturesakf group

JAFRA CosmeticsThermomix Kobold

Twercs

Vorwerk flooring

Lux Asia Pacific Temial

Page 18: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Group sales 2017: 2.906 billion euros

Page 19: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Thermomix

• Cooking at your fingertips! Cooking with Thermomix – so easy, every day.

• Thermomix combines twelve functions in one.The Guided Cooking innovation takes usersstep by step through recipes

• Thanks to Cook-Key, Recipe Platform Cookidoo, Thermomix App, cooking classes in Thermomix cooking studios, and the personal demonstration in the comfort of your home, you will discover the variety of recipes with success guarantee

• Sales 2017: EUR 1.120 billion

• Self-employed sales advisors: about 45,000

• Subsidiaries: 14 + several distributors

Page 20: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Kobold

• Kobold stands for the very best in cleaning appliances that not only meet the highest technical standards, but are extremely user friendly and look great, too.

• Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with an integrated odor and hygiene microfilter.

• First-rate consultation, even in the comfort of yourown home

• Sales 2017: EUR 792 million

• Self-employed sales advisors: about 14,700

• Subsidiaries: 10 + several distributors

Page 21: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

JAFRA Cosmetics

• JAFRA Cosmetics is one of the world’s leading manufacturers of beauty products, offering a completerange of skincare, fragrance, makeup and bath & body.

• JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential.

• With the slogan “freedom to be you” JAFRA celebratesthe unique spirit within every woman, and all the thingsthat make her imperfectly perfect and individually beautiful.

• Sales 2017: EUR 364 million

• Self-employed sales advisors: about 572,600

• Subsidiaries: 8 + several distributors

Page 22: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Lux Asia Pacific

• Lux Asia Pacific focuses primarily on high-quality water filters, vacuum cleaners, and air filters in the Asian Pacific region.

• Quality and personal consultation – a key factor for our success in Asia, too.

• Sales 2017: EUR 25 million

• Sales advisors: about 700

• Subsidiaries: 4 + several distributors

Page 23: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Twercs

• The Twercs case brings together four high-quality,cordless tools: hot-glue gun, drill driver, jigsaw and stapler. What’s more, the tools are always ready to usebecause the Twercs case is a storage box and a chargingstation rolled into one. The package is completed byan accessories folder and an ideas book.

• As part of a great creative experience, the Twercs toolsallow you to realize many projects yourself. And Twercsalso supplies the Kreativ Kits to match.

Page 24: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Temial

• Temial – the new authentic tea culture experience.

• With the slogan “Made as intended for the past 2000 years”, Temial celebrates respect for tea and unites the tea cultures of this world in a world of innovative products.

• In addition to the innovative tea maker, the Temial world offers a selection of premium-quality, loose-leaf organic teas and a range of accessories, such as teapots and tea bowls.

• Launch date: May 16, 2018

• Sales launch: Late summer 2018 in Germany and China

Page 25: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

akf group

• akf bank, akf leasing, akf servicelease and ERNST factoring are reliable partners to mostly small and medium-sized enterprises.

• Product portfolio: Leasing or loan financing of moveable investment goods, sales financing, factoring, fleet management, secure and transparent financial investment products

• New business 2017: EUR 1.2 billion,Sales 2017: EUR 446 million

• Employees: 451

• Subsidiaries: 3

Page 26: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Vorwerk flooring

• With its products, Vorwerk flooring has stood for a unique blend of superior quality, sustainable innovations and international award-winning design since 1883.

• For more than 130 years, millions of satisfied customers have been furnishing their homes and offices with the flooring products of the old-established German manufacturer. In that time, Vorwerk has consistently redefined the limits of floor coverings and brought new products to market that lose nothing of their relevance or quality even after many years.

• Product development, production and quality assurance all take place at the division’s headquarters in Hamelin and guarantee that the all-encompassing brand promise – It’s a Vorwerk! – is met by perfect performance. When millions of possibilities make fulfilling millions of wishes possible.

• Sales 2017: EUR 58 million

• Employees: 381

Page 27: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Vorwerk Direct Selling Ventures

• Vorwerk Direct Selling Ventures is an investment company operating within the Vorwerk Group

• Investment focus: direct-to-consumer business modelsand “enabling technologies”

• Investment philosophy: long-term, temporary minority shares

• Investment volume per investment: EUR 1 million to EUR 10 million

• Investments in companies in Europe and the USA

Page 28: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Made by Vorwerk

Page 29: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Research, Development and Production

At Vorwerk, research, development and production are united in a single enterprise. Vorwerk sets high standards in all areas. The customer gets what he has grown to expect from Vorwerk: an innovative product that is practical, useful and extraordinarily durable.

Page 30: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Vorwerk production sites

Wuppertal, GermanyResearch & Development and the Vorwerk Group’s largest production site, which turns out a range of products, including the Kobold VK200, the Thermomix TM5 and the TwercsTS100 T.

Cloyes, FranceProduction of the Thermomix TM5

Subsidiaries

significant Distributors and Export countries

Production sites

Shanghai, ChinaProduction of other Kobold products and the Alva water purifier

Querétaro, MexicoProduction of the entire product portfolio of JAFRA Cosmetics

Westlake, USAResearch & Development for JAFRA Cosmetics

Hamelin, GermanyCarpet and carpet tiles production

Page 31: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Thermomix

Thermomix TM5

Page 32: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Kobold Products 1/4

Kobold VK200 Upright vacuumcleaner + EB400 Automatic electricbrush

Kobold VK200 Upright vacuumcleaner + SP600 Vacuum Wiper

Kobold VK200 Upright vacuumcleaner + HD60 Hard Floor Nozzle

Page 33: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Kobold Products 2/4

Kobold VK200 Upright vacuumcleaner + VF200 Carpet Freshener

Kobold VK200 Upright vacuumcleaner + MP440 Mattress freshener + MR440 Mattressvacuumer

Kobold VT300 Canister vacuumcleaner

Page 34: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Kobold Products 3/4

Kobold VR200 robot vacuum cleaner

Page 35: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Kobold Products 4/4

Kobold VG100 window cleaner

Kobold VC100 handheld vacuumcleaner

Page 36: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for JAFRA Cosmetics

Page 37: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Lux Asia Pacific

Lux Heraair cleaner

Lux Ventusair cleaner

Page 38: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Twercs

Twercs TS100 T

Page 39: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for Vorwerk flooring

Awards and certifications for Vorwerk carpets

Awards and certifications for Vorwerk carpets

Awards and certifications for elastic floor covering RE/COVER green

Certifications for Vorwerk carpets and RE/COVER green

For Vorwerk carpets andRE/COVER green

Sustaining member

Page 40: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

VORWERK FACILITYMANAGEMENT HOLDING KG

Page 41: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

HECTAS

• HECTAS Facility Services is a provider of high-quality infrastructural facility services.

• Core competencies: cleaning, supporting facility services, and security services

• Customers in the industrial, administrative, financial, health care, and retail and logistics sectors

• Sales 2017: EUR 207 million

• Employees: about 9,700

• Subsidiaries: 3

Page 42: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Awards for HECTAS

Certification for HECTAS Facility Services Certification for HECTAS Security Services

Page 43: Vorwerk Corporate Presentation 2018 4to3 · Production of the Thermomix TM5 Subsidiaries significant Distributors and Export countries Production sites Shanghai, China Production

Vorwerk & Co. KGCorporate CommunicationsMühlenweg 17-3742270 WuppertalGermanyTel.: +49 202 564-1247Fax.: +49 202 [email protected]