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Volvo Car Corporation
2009 POCKET GUIDE
Volvo Car Corporation 2009
Environmental Care
Premium Quality
Customer Experience
Driving Dynamics
Brand pyramidThe foundation is the basic require-ment for all car brands competing in the premium segment: premium quality, customer experience and driving dynamics. In the middle we find modern Scandinavian design and environmental care. At the top of the pyramid is safety. Safety is what we want people to respond when they are asked what Volvo stands for.
Modern Scandinavian Design
This folder will give you some facts and figures about Volvo Car Corporation. For more information, please visit www.volvocars.com/intl/ and media and bloggers please visit www.media.volvocars.com. Volvo Cars headquarter telephone (switchboard) +46 31 590000.
Volvo Car Corporation The first series-produced Volvo car, rolled out of the factory gates in Gothenburg on April 14 in 1927. During 2008 the 15 millionth car was produced. In total we sold 374,297 Volvos. The head quarter is situated in Gothenburg where you will also find our main units within product development and design. Our two main production plants are situated in Gothenburg, Sweden and Ghent, Belgium.
We prioritise our most important values according to the three levels of the brand pyramid.
Safety
OUR CARSPeople choose a car with their hearts. Our driving dynamics are based on some key principles – refined control and responsive performance. This ensures an engaging drive and ride. These principles are there to make Volvo drivers feel confident and in command and their passengers to feel relaxed and secure, regardless of weather or road conditions.
The new crossover Volvo XC60 with the safety feature City Safety as standard, was launched in March 2008.
Volvo Car Corporation 2009
S
C
XC
V
MODEL RANGE
S80
Sedans for a variety of tastes
Coupes and convertibles, Volvo style
Lifestyle models for all kinds of roads
Versatile estates
XC90
S60
C70 V70
XC70
S40
C30 V50
XC60
Volvo Car Corporation 2009
FACTS
Number of employees2008 2007 2006 2005 2004
Sweden 16,5731) 17,616 18,212 19,844 19,681Belgium (Ghent) 3,791 4,110 4,537 4,691 5,336Thailand* 1 256 264 329 356Malaysia 228 274 374 468 473Market companies 2,139 2,128 2,163 2,007 1,729Total 22,732 24,384 25,550 27,339 27,575
We have production of Volvo cars also in Chongqing (China), Uddevalla (Sweden) and final assembly in Malaysia and Thailand. * The production plant in Thailand was divested in
December 2008.
Car production by model and plant, 2008
Gothenburg Uddevalla Ghent Chong -
qing Thailand Malaysia TotalS40 – – 40,593 5,811 – 108 46,512S60 – – 25,436 – 30 24 25,490S80 29,284 – – – 363 162 29,809V50 – – 62,154 – – 36 62,190V70 56,305 – – – – – 56,305XC60 – – 15,404 – – – 15,404XC70 31,140 – – – – – 31,140XC90 48,400 – – – 217 144 48,761C30 – – 37,838 – – – 37,838C70 – 12,800 – – – – 12,800Total 165,129 12,800 181,425 5,811 610 474 366,249
(Production 2007: 461,108 cars)
The Volvo Adventure is an educational programme that rewards environmental activities and the decision-makers of the future. www.volvoadventure.org
1) Sweden 2008Torslanda plant 4,178Gothenburg - Other 8,055Skövde incl. Floby 2,593Olofström 1,747Total 16,573
Volvo Car Corporation 2009
S40 Total: 48,950 (2007: 63,062)USA 9,683United Kingdom 6,522China 5,840Russia 3,719Sweden 2,006
S60 Total: 26,148 (2007: 41,726)USA 8,965Russia 2,715Sweden 1,705Netherlands 943France 841
S80Total: 31,114 (2007: 42,527)USA 11,032China 2,567Sweden 2,183Russia 2,106United Kingdom 1,366
C70Total: 14,381 (2007: 17,418)USA 5,560United Kingdom 1,648Germany 1,504France 578Belgium 562
Sales by model in five biggest markets, 2008
continued
Sales figures 10 years2008 374,2972007 458,3232006 427,7472005 443,9472004 456,2242003 415,0462002* 406,6952001 412,3902000 409,0591999 401,5091998 396,445
* As of 2002, sales are defined as cars delivered to end customers.
Sales by model, total2008 2007 %
V50 62,085 62,348 -0.4V70 59,152 69,097 -14.4XC90 52,872 79,140 -33.2S40 48,950 63,062 -22.4C30 39,966 46,726 -14.5XC70 32,675 36,279 -9.9S80 31,114 42,527 -26.8S60 26,148 41,726 -37.3C70 14,381 17,418 -17.4XC60 (new) 6,954 – N/ATotal 374,297 458,323 -18.3
Volvo Car Corporation 2009
C30Total: 39,966 (2007: 46,726)United Kingdom 5,054USA 4,299Germany 3,236Sweden 2,720France 2,717
V50 Total: 62,085 (2007: 62,348)Sweden 11,217United Kingdom 9,429Germany 7,119Italy 5,915Netherlands 4,369
V70 Total: 59,152 (2007: 69,097)Sweden 22,287Germany 6,143United Kingdom 4,665Netherlands 3,956Finland 3,345
Continued | Sales by model in five biggest markets, 2008
XC60 (new)Total: 6,954 (2007: N/A)Sweden 849Italy 729Germany 697Spain 621Netherlands 549
XC70Total: 32,675 (2007: 36,279)USA 9,487Sweden 3,418Russia 3,144Germany 2,145Italy 1,655
XC90 Total: 52,872 (2007: 79,140)USA 18,975Russia 7,221Germany 3,972United Kingdom 2,281China 2,193
Total sales 374,297 (2007: 458,323)
Sales are defined as cars delivered to end customers.
Volvo Car Corporation 2009
Sales/Service unitsEurope 1,484USA and Canada 382Rest of the world 495Total 2,361
Customer facts, %Gender distribution Men WomenEU5 (UK, Germany, France, Italy, Spain) 83 17USA 49 51
Visit Dan Johnston’s XC60 blog atwww.thecarthatstopsitself.com
Ten biggest markets 2008
US 73,078 (106,125)
France 11,745 (13,497)
Others 101,355 (126,069)
China 12,640 (12,460)
Belgium 12,872 (13,991)
Italy 16,653 (20,290)
Netherlands 16,742 (20,253)
Russia 21,043 (21,077)
Germany 27,053 (32,329)
Great Britain 33,341 (30,003)
Sweden 47,775 (62,229)
The US is Volvo Cars’ big-gest market. In Sweden Volvo maintains a market share around 20 percent.
Sales are definded as cars delivered to end customers.
Volvo Car Corporation 2009
Follow the toughest sailing race in the world – Volvo Ocean Race – visit www.volvooceanrace.com
Sales per fuel type 2005–2008 2008 % 2007 % 2006 % 2005 %
Petrol 179,350 48 262,622 57.3 259,997 61 292,864 66Diesel 169,176 45 184,802 40.3 156,904 36 148,600 33.4Methane* (Bi-Fuel) 8 0 1,217 0.3 3,793 1 2,105 0.5Bioethanol (Flexifuel) 25,763 7 9,682 2.1 7,053 2 378 0.1Total 374,297 100 458,323 100 427,747 100 443,947 100
*The manufacture of Bi-Fuel cars ceased in 2007 owing to poor demand, but can since 2008 be adapted through an external supplier in some markets.
% %
Main supplier countries in 2008 and 2007 (invoiced share as a percentage of total production), %
2008 2007Sweden 25 25 Belgium 22 15 Germany 20 20 France 8 5 Great Britain 7 4 Poland 3 5 Spain 3 2Czech Republic 2 5 Italy 2Japan 1 5 Others 7 12
Volvo Car Corporation 2009
VISITING VOLVO CARS
The Volvo Cars Visitor Centre is located in the heart of Volvo Torslanda, Gothen-burg in Sweden, and welcomes about 30,000 visitors every year. Apart from the activities offered, the facility also houses the Volvo Cars International Café and The Shop featuring the very latest from the Volvo Collection.
Blue Train Step aboard for a guided trip through the Torslanda plant, from the press shop which is said to be one of the quietest in the world, to the body shop and finally the assembly plant where all the pieces of the puzzle come together.
Volvo Cars Demo Centre Test drive the very latest Volvo models. The test circuit is built as a 2.7 km long highway. On-site staff are ready to assist.
Volvo Cars Brand Experience Centre Here we show how our core values of safety and environmental care have a con-crete effect on our cars’ technology. Test your reaction times, your simultaneous capacity or your skills in economical driving with Eco-driving.
Volvo Museum The Volvo Museum in Gothenburg offers you a history of the company from 1927 to today. The museum is run jointly with AB Volvo and the exhibition encompasses cars, trucks and buses as well as marine and aero engines.
For more information please call +46 (0)31-325 10 93 or +46 (0)31- 325 10 23. www.volvocars.com/intl/corporation/VolvoCarsVisitorCentre
Find Volvo Cars videos on YouTube: www.youtube.com/volvocarsnews
Volvo Car Corporation 2009
Volvo Car Corporation PA/PV 501002703-09 EN.