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Are you interested in getting more involved with the alliance management profession? Consider volunteering for ASAP - the Association of Strategic Alliance Professionals. Learn more with this presentation.
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Make a Difference and Put Your Hand Up
Volunteering with ASAPMarch 2, 2010
Agenda
• Overview of Participants• Brief Overview of ASAP• Why Should You Volunteer?• Volunteering Opportunities
Overview of Participants
Overview of Participants
Mission
The Association of Strategic Alliance Professionals (ASAP) is the leading global professional association dedicated to the formation and practice of strategic alliances. We provide a forum to exchange alliance best practices and resources.
ASAP: Brief Overview
Non-profit professional membership organization Founded in 1998 Global Reach
Members throughout the Americas, UK, Europe, and Asia 2,000 members
Individual, Corporate, Global Sponsors in the areas of IT/High Tech/Communications; BioPharma/BioTech; Finance; Insurance
Governed by Board of Directors who are Senior Executives from Fortune 100 Companies
Our Focus
Professional Development
Networking
Resources
ASAP Global Sponsors
Corporate Members
Chapters
Silicon ValleySilicon Valley
MidwestMidwest
New EnglandNew England
SE/Central/South America
SE/Central/South America
Tri-StateTri-State
UKUK
ScandinaviaScandinavia
NetherlandsNetherlands
FranceFrance
TorontoToronto
RTPRTP
DenverDenver
TexasTexas
Asia Pacific JapanAsia Pacific Japan
SoCal Communities
SoCal Communities
Mid-Atlantic
Pacific NW
Minnesota Community
SpainSpain
Why Should You Volunteer?
Personal and Professional Development and Growth Opportunity to take a leadership role Learn more about the profession
NetworkingAccrue service points for eligibility for the
CSAP exam or maintain CA-AM certificationBusiness Development
Share expertise New opportunities
Examples of Volunteer-Led Projects
Certification ProgramAdaption of CA-AM into FrenchBlogCommunity DevelopmentSocial Media Playbook for Alliance
Professionals
Volunteer Opportunities
Industry CouncilsCommitteesEventsChapter/Community Development
Councils
BioPharma Council Its mission is to provide a central forum–or platform–for sharing,
disseminating and discussing biotech/pharmaceutical alliance management issues.
Collaborative Innovation Council A learning and discussion forum to explore the mindset, skill set,
and toolset of collaborative innovation. Academic Council
A council comprised of faculty members who teach courses on strategic alliances and individuals focused on research for publication on strategic alliances.
HiTech Community Individuals committed to identifying best practices and innovative
solutions for strategic alliances
BioPharma Council
Volunteer Opportunities Programming Marketing/PR Membership Japan/EU/UK
Requirements Member in good standing In many case, full membership or inclusion on a global sponsor
or corporate member roster is required Be able to play an active role
Contact Pam Goodell, [email protected], 781-972-5495
IT/High Tech Community
Volunteer Opportunities Inaugural event Webinar Value proposition Increasing participation
Requirements Member in good standing Be able to play an active role
Contact(s) Pam Goodell, [email protected], 781-
972-5495
Committees
This webinar talks about 4 ASAP Committees Awards Marketing Professional Development Membership
General Requirements Membership in good standing
Awards Committee
Purpose Reviews applications for Alliance Excellence and chapter
awards
Volunteer Requirements Member in good standing Must be able to play an active role between December –
January time frame Thorough review of applications for Alliance Excellence Awards
and Chapter Awards Participation in 2-3 lengthy discussion calls
Contact Art Canter, [email protected] or 781-972-
1343
Marketing Committee
Purpose Building Awareness of ASAP with a specific focus on social media Development of Campaigns to Drive Attendance at ASAP Events Support of Certification Program Support of Membership Recruitment and Retention Campaigns Develop and Implement Public Relations Campaign (with external assistance) Support in the Development of the Strategy and Process to Assess Potential
Partners
Volunteer Requirements Member in good standing Must be able to play an active role throughout year Marketing/PR background is helpful but not required Passion for strategic alliances and strong desire to roll up your sleeves and get
involved
Contact Jan Twombly, [email protected]
Professional Development Committee
Purpose Strategic Alliance Management Development
Education Road Map Resource Clearinghouse
Certification Program: CA-AM & CSAP Operationalizing Marketing Globalization
Education & Training Development of collegiate /university strategy External Partnerships (e.g., LES, AMA) Training Partner Program
Committee Goals through 3/2010
Development and implementation of a plan to promote certification
Recruitment of additional volunteers for this committee Insuring that the process for CSAP is fully vetted Driving the number of CA-AM certified individuals to 30% of
membership Maintaining and improving current relationships Driving the number of CSAP certified individuals to 5% of
membership Finalizing the Training Partner Program Translation of CA-AM Exam into French
Committee Goals through 3/2011
Continuing promotion of CA-AM and CSAP certification Driving the number of CA-AM certified individuals to 50%
of membership Driving the number of CSAP certified individuals to 15% of
membership Implementation of Training Partner Program Development of an education road map for alliance
management Exploration of additional alliance management certification
programs Formalization of relationships with LES and CHLA
Translation of CA-AM exam into Japanese
Professional Development Committee
Volunteer Requirements Member in good standing In many cases, certification is required (CA-AM or
CSAP) Willingness to take a leadership role Ability to participate in a monthly one hour call
Contact Pam Goodell, [email protected], 781-
972-5495 Keith Gaylord, [email protected]
Membership Committee
Purpose assess current membership levels and segments and
profile of members assess ASAP’s current membership benefits propose new initiatives to provide the ultimate value
to each membership segment and offer that value at a competitive price point
research and implement strategies to increase growth and retention
develop effective tools for assessment of member growth and satisfaction
Membership Committee
Volunteer Requirements Member in good standing Willingness to take a leadership role
Contact Rayna Minder, [email protected], 781-
972-1347
Events
ASAP’s Global Alliance Summit (Summit Planning Committee) Marketing Programming/Content Sponsorship Technology
Webinar Programming (Program Task Force) Content Sponsorship
Contact Pam Goodell, [email protected]
Next Steps
Review presentation Decide on area of interestContact me or main contactVOLUNTEER!
If you want to help, we can find a place for you!
For Further Information
Association of Strategic Alliance Professionals250 First Avenue, Needham, MA 02494 USATel: (001) 781-972-1340 (US Eastern Time)
Art Canter President and Executive [email protected]
Rayna MinderManager of Member Services
[email protected] Goodell
Manager, Marketing Communications, and Business [email protected]
Support StaffMaria Perdoni [email protected] Maker [email protected]
Diane Lemkin (Accounting) [email protected]
www.strategic-alliances.org
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