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Volunteer Survey Result. Toronto City Mission 2011 - 2012. Methodology. Surveyed 51 Volunteers. Age. University. High School. Demographic Summary. 75 % of the volunteers are 30 and under - PowerPoint PPT Presentation
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Volunteer Survey ResultToronto City Mission
2011 - 2012
Surveyed
51 Volunteers
Methodology
AgeHigh School
University
Demographic Summary75 % of the volunteers are 30 and under
This age group tends to be highly transient (school, work and etc) high volunteer turnover rate
This age group also represent high tech/ internet usage
Brand survey : least known among the 18 – 25 age group (17%)
Volunteer turnover
Turnover summaryWe have a lot of new volunteers.
47 % the volunteers are new (1 year or under)This mean that ½ of the volunteer next year are newOur total # of volunteers didn’t increase significantlyHIGH volunteer turnover rate.
Given the volunteer turnover rate / age, should we focus on:Volunteer retention –cohesion, care, skill building…..
ORVolunteer recruitment – sharing stories, speaking
How did you first hear about TCM?
First impression - SummaryChurch remains the primary source where
people learn about TCMWord of mouth is powerful – our greatest sourceGoal: Increase recognition by 20% (Urban
Promise)Assume person has 100 friends to share with:
~ 20 staffs / year long interns 2000~ 150 volunteers 15000~ ??? mission team
How can we equip our volunteers / interns to share the story of TCM among their friends?
Start volunteering
Motivation - summaryWanting to make a contribution to the
community is the highest motivation for starting volunteering.
Friends are useful - Around ½ our volunteer started because a friend highly recommended TCM
People are looking to serve rather than to grow (develop skills, gain new skill, meet new people)
Continue to volunteer
Motivation - Summary“I find meaning in the volunteering
experience”Greatest influence to continue volunteerYet fulfillment dimension is the greatest drop
“I have seen stories of transformation”Lowest influenceTherefore : meaning ≠ transformation
Invest in relationship: ½ the volunteers continue because of the kids < ¼ of the volunteers feels connected to the
staffs