Every book its reader.”
News- Month of July-August 2019
Book of the Month (Review written by PGDM 1st year student)
KBS Faculty Research Work
Celebration of Librarians day 12th Aug. 2019
New Arrival Books List
1. MMS admission 2019 – 16/08/2019
2. UGC recognizes 14 new higher education institutes for open and distance learning-
07/08/2019
4. UGC panel wants creation of Humanities research board-08/08/2019
5. Highest international salary up by 56% for IIM-A's one-year MBA-07/08/2019
6. The MBA students gaining practical investment management experience-05/08/2019
7. UGC panel urges review of process to appoint V-Cs-01/08/2019
8. Study two degrees at a time soon: UGC-01/08/2019
9. Mumbai Universitys IDOL gets UGC nod-01/08/2019
10. SAAC becomes operational in State-01/08/2019
11. AICTE to launch online portal to collect students' feedback -01/08/2019
12. Grade A institutions to help others get better NAAC score -29/07/2019
13. UGC plans „life skills course to help students deal with stress, manage time-19/07/2019
14. HRD Minister launches UGC scheme of 'Paramarsh' to promote quality assurance in higher
education-19/07/2019
15. HRD Ministry releases UGC guide to Student Induction Programme Deeksharambh-
19/07/2019
16. Why UGC mandated QR Coded degree certificates and what you should do next, to
comply-17/07/2019
17. Is Entrepreneurship the New MBA?-16/07/2019
18. AICTE not to allow low employment potential disciplines from 2020-21: HRD Minister-
15/07/2019
By - Jaydeep Upadhyay (KBS Student- PGDM 1 st Year)
The Oath of the Vayuputras is Part 3 of the Shiva Trilogy. And it is considered to be the best and
most thrilling conclusion of the epic book series. The author Amish Tripathi has certainly put it in
best, in this part of the trilogy. This series is about the life of Lord Shiva but Amish have modified
the story with different characters and facts. Amish Tripathi has taken lot of liberties with the
original story and created his own story, with different imaginary characters. Books written by
Amish are often give the reader an impression that she/he is watching a movie but the look of
characters and scene can be enjoyed by each reader as per his/her own imagination. When you read
this book, you get into your make believe world. All the characters in the book are narrated with
great precision; the narration was very shrewd and the language is simple.
Every page of the book astonished the reader because of its suspense. Every chapter is full of thrill.
Once you start reading you cant put it down this book. You want to read more and want to know
what will happen next. Amish Tripathi puts every emotion in his book, i.e. love, trust, anger,
sorrow, joy, adventure, drama, war strategy etc. Anyone who is an Amish fan or anyone who loves
reading mythology/suspense as a genre should definitely read this book. It cannot be missed!!!
5
KBS Faculty Research Work
Metro flood Management and Efforts of Urban Civic Authorities – A Case Study of Municipal
Corporation of Greater Mumbai and emerging horizons by Dr.A.A.Attarwala, Director KBS &
Prof. C.S.Balasubramaniam, KBS
Abstract
Indian cities lack basic urban infrastructure planning. Most cities have grown over time with little
or no planning. Metro cities like Mumbai though have monsoons every year, its people miserably
suffer hardships with water logging and traffic jams in railways and roads and undergo chaos.
Coastal cities like Busan (South Korea) and San Francisco (USA) have developed with detailed
disaster risk management plans. They have advanced forecasting techniques and use underground
tanks, submersible pumps, levees, stream gates to handle such eventualities and consequent
calamities.
In a situation where human beings cannot prevent nature's fury in the form of heavy monsoons,
Urban Civic Authorities have to undertake massive efforts to control and rescue the people and
their physical properties .In this paper, it is proposed to study and analyse data related to the
Mumbai Metro city's vulnerabilities including topography, rainfall pattern, high tides, river water
and storm water drainage system and flood preparedness and management in Mumbai
Metropolitan area. The study would evaluate the efforts of Municipal Corporation of Greater
Mumbai (MCGM) in to enhance the internal competency to prepare, manage and eventually
reduce its vulnerability to flood related disasters in comparison to Chennai which had massive
floods in 2015. Business Analytics and its applications in the form of the advanced statistical
methods would be used in predicting and managing the floods and in avoiding consequential
huge disasters. It includes critical information required for creating awareness and could come in
very handy in case of a natural disaster.
Keywords: Urban Infrastructure, Disaster Management, Topography, Big Data, Data Driven
Analytics
6
Library Orientation & reading habit workshop for 1 st year student
7
Aug. 2019
Kohinoor Business School library had celebrated Librarian’s Day, on 12 th
August, 2019 as part of
Birth Anniversary of Dr. S.R. Ranganathan, Father of Library Science in India. On this occasion
KBS library was well decorated and KBS students have shared their opinion about Library. Please
check the following videos “what students say about KBS Library”
2
4
(Vol. No.49, Issue No.7, July 2019)
1. Analying the role of brand relationship dimensions in the development of brand
community-Prafulla Pawar, (pg no.7)
2. Think before getting addicted to smartphones- Sunita Dwivedi, (pg no.19)
3. A study of factors affecting consumer behavior towards electronic durable goods- Rakesh
Kumar, (pg no.35)
4. Consumer preference towards private label brands with reference to retail apparel in India-
Sunita Kumar, (pg no.49)
(Vol. No.49, Issue No.4, April 2019)
1. Belief based marketing vs conjoint : an illustration using the Indian mobile phone market-
Philip Truscott, (pg no.7)
2. Facilitators of e tail patronage behavior among generation Z consumer- Vivek Mishra, (pg
no.20)
3. Market orientation and innovation capabilities: does it impact the performance of small
business- M I Hilal, (pg no.37)
4. The moderating effect of gender on continuance intention towards mobile wallet services in
India- T Thirumal Reddy, (pg no.48)
References-
https://www.zeta-uploader.com/en/browse/1994971315
https://www.bookofthemonth.com/
http://library.kohinoor.edu.in/,
http://kbsinformationcenter.blogspot.in/
To contribute articles, content or any other important alerts in this newsletter please email to - library@kbs.ac.in