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Oz

Volume 23

Dec. 17,1964

Number 24

Toronto

Cy Knight, a veteran of 21 years of broadcast-ing, at Radio CHAB in Moose Jaw, Saskatche-wan, talks to a happy youngster at CHAB'sannual Christmas party for needy children. Thestation raises $2000 each year in a pre -Christmas campaign, and sends half to orphansin Europe before staging its party at theOrange Home, a Saskatchewan institution forchildren whose parents are unable to care forthem. CHAB records a special children's con-cert at the party, for playback a day or twobefore Christmas.

Apples may keep the doctor away, but theyseem to be an irresistible lure for Vancouvertelevision cameras - or isn't that the storybehind this photo? Actually, art school studentLinda Rubin was one of the prize winners ina recent apple -drawing contest sponsored inVancouver bji the National Apple Month com-mittee. She's seen here being interviewed onTV by Ross Mortimer of the CBC's CBUT-TV.Linda's drawing, in black and white, is im-mediately behind her on the wall. Studentssubmitted nearly 40 apple sketches in allshapes and sizes during the contest, and ad-mitted enjoying "eating the apples after draw-ing them".

To help a Calgary woman win a free overseastrip, Hughie Green, host of the Double YourMoney show on the CTV television network,flew to Cracow, Poland, to visit Mrs. WandaPierzchalski in hospital there. If a contestanton Double Your Money fails to answer questionsleading to a free trip, the jaunt is still award-ed if the person they wanted to visit givesthe right answers. In this case Green broughtback a taped film, prepared in co -operation-with Polish TV people and the authorities, toearn the Polish woman's Calgary daughter-in-law an expense -paid trip to Europe.

Frank Eyrl (left) and Eric Riel read a newswire announcement of Riel's appointment asgeneral manager of United Press Internationalof Canada Ltd., succeeding Eyrl, who hasheld that position since 1961. Riel, who wasmanager for Australia and New Zealand, andlater a regional executive in Los Angeles, isnow in charge of all Canadian UPI services.Eyrl, appointed continental European manager,responsible for operations in France, Germany,the Netherlands, Luxembourg, Belgium, Spainand Portugal, is making his headquarters inParis.

9tr, titis lute

1964 in Revue

SIGHT & SOUND I

Negotiations for the sale of 1965-66football telecast rights are at atemporary standstill.

Bouchard, Champagne, PelletierLtee., the Montreal agency that pur-chased the close -to -million -dollarEastern Football League packageand, more recently, the WesternFootball League rights, has dis-covered that two provisions of thecontract negotiated with the EFLare meeting network resistance.

. . .So much so that at least oneof the networks, according to aspokesman, has suspended furthertalks with BCP until the agencytries renegotiating with the EFLbusiness executive.

One of the contract sticklers isa reported increase in the TV black-out area to 85 miles from boundariesof game -originating cities. Thecorresponding figure in previouscontracts was 75 miles.

To the networks, the increaseddistance means markets like King-ston and Wingham will be blackedout during Ottawa and Hamiltonhome games. The extra ten milesactually increases the blacked -outarea by over 500 square miles.

"An impossible situation,"says a network spokesman, whothinks loss of so much audiencewill continue to make the new pro-vision unacceptable.

Jake Gaudaur, general managerof the Hamilton football club and amember of the EFL business execu-tive, gives the league's reasoningon the issue as follows:

"We just want to get homegames clearly outside the area oflive TV coverage," he says. "Ourreasons are all the reasons thatapply against live TV conflictingwith the games. We've made theserequirements as a result of con-siderable thought and considerableexperience, and I would see littlehope that the league would be pre-pared to revise them."

Gaudaur points out that theLondon-Wingham TV signal is strongenough to come back as far asAncaster while Hamilton homegames are being played. "TheWingham signal doesn't interferewith Hamilton to the point whereHamilton would object, but it canbe pirated from the air by communityantenna systems.

"I don't know how many homesthat would affect in Hamilton (TVFact Book, 1964, lists four CATVsystems reporting service to 7650households, with two systems' esti-mates being noted as "conserva-tive"), but people aren't going tobuy season tickets if they knowthey can sit at home and watch thegames."

"Of course I can't speak forthe league," Gaudaur goes on, "butI'd have to suspect the 85 mile pro-vision could not be changed."

The networks are also reportedto be balking at a contract changethat switches control of closedcircuit and pay TV rights to theleague.

"This might be a real killer, Ithink," says a network official."Last year's contract recognizedthe prior existence of Telemeter andone or two others, but provided thatbroadcast rights could be extendedto no others without prior consentof the rights holder, which was us.As networks, both of us have madeit clear we're not going to do any-thing to support pay TV."

The only other area of disputebetween the networks and BCP is aminor question of scheduling.

McKim Advertising Limited has an-nounced an affiliation with MaxonInc. in the U.S., formalized with in-vestments of equal size by eachagency in the non -voting commonstock of the other.

The agreement will make possi-ble extended advertising servicesin Canada and the U.S. on behalf ofnon -conflicting clients. McKim bill-ings are estimated at $20 million,less than half of Maxon's.

McKim and Maxon are both con-tinuing to look for affiliation oppor-tunities in other countries.

All three divisions of Samsoniteof Canada Limited, including thefolding furniture and Lego systemof educational toys divisions, willmove Foster Advertising Limitedas of January 1.

The arrangement with the Fosteragency includes appointment ofRipley Preston and Company Limit-ed of London, England, to be re-sponsible for Samsonite- merchan-

News from Advertising AvenueAbout Radio and Television . . .

Accounts, Stations and People

dising programs in the U.K. RipleyPreston is a long time Foster as-sociate now linked with the Torontoagency through the Advertising andMarketing International Network.

Foster account supervisor willbe Ross Monk, directing a teamheaded by account executive LarryJopson.

James Lovick Limited losesthe $150,000 account.

The Guaranty Trust Company ofCanada has appointed Ogilvy, Ben-son & Mather (Canada) Limited asits advertising agency effectiveJanuary 1. Les Wainwright will beO.B. & M. account supervisor forthe former Walsh Advertising Co.Ltd. account.

Spitzer, Mills & Bates Ltd. hasassumed responsibility for the ad-vertising campaign on a new Colgateproduct. Colgate 100, a new kindof oral antiseptic against colds,'flu germs and bad breath, is beinglaunched in Ontario with a heavyTV spot and magazine program be-ginning in January. Early eveningand prime time spots will cover allof the top Ontario TV markets, andwill be supplemented with colorprint advertisements.

Paul Mulvihill, president of PaulMulvihill & Co. Ltd., Toronto andMontreal station representatives,succeeds Gordon Ferris, Radio &Television Representatives Ltd., aspresident of the Station Representa-tives Association.

Mulvihill, who started his own

ANNOUNCEMENT

BATON BROADCASTING LIMITED

PAT HURLEY DALE FALCONER

Mr. E.J. Delaney, Vice President and General Sales Manager of BatonBroadcasting Limited announces the following appointments. Mr. PatHurley as Account Executive on the air time sales staff of CFTO-TVChannel 9 Toronto and Mr. Dale Falconer as National representative toProduction Services.

Mr. Hurley will be calling on Advertising Agencies in Toronto. With ex-tensive experience in the Broadcast field, Mr. Hurley is well known through-out the industry.

Mr. Falconer will be working with National Advertisers and Agency Pro-ducers on commercial and programme production. With an impressive back-ground in television production in Britain and Canada, Mr. Falconer joinedProduction Services in 1960.

represental.on business in 1950,now represents eleven radio andtelevision stations.

Succeeding Mulvihill ds vice-president of the association isArthur C. Harrison, general managerof Hardy Radio & Television Ltd.,Toronto, Montreal and Quebec City.

A Montreal chapter of the StationRepresentatives Association Inc.,(head office, Toronto), was formedNovember 24. Bill Mitchell, mana-ger of All -Canada Radio & Tele-vision Ltd., was elected chairman;Jim McLennan, manager of Radio &Television Sales Inc., secretary,and; Dick Genin, manager of Stovin-Byles Ltd. became treasurer.

A The results of an Elliott -Haynesresearch study commissioned byCHFI-FM Toronto show that 40 percent of Toronto's 476,200 radiohomes are equipped with FM radioreceivers. The study is based on1,435 random telephone interviews.

The new FM penetration figureof 39.7 per cent contrasts dra-matically with 1957's 3 per cent,1961's 15 per cent and 1963's 26.7per cent.

WINNIPEG

APPOINTMENT

TED D. AXFORD

R. M. MacLennan, GeneralManager, Radio StationCJOB and CJOB-FM, Win-nipeg, announces the ap-pointment of Ted D. Axfordas National Sales Manager.In his new capacity, effectiveNovember 15, 1964, Mr. Ax -ford will serve as the sta-tions' contact with NationalAdvertisers in the Metropoli-tan centres of Canada andthe United States.He brings to his post ex-tensive experience in Mer-chandising and Promotion aswell as in National RadioSales. For the past five yearshe has served with the Na-tional Sales Department ofanother broadcasting organ-ization in this market.A life-long resident of Win-nipeg, Mr. Axford resideshere with his family. ***

December 17, 1964 3

ANNOUNCEMENT

MULVIHILL ANNOUNCEMENTBernard Goulet

BRUCE HAWKINS

Son of a prominent advertisingmanager, the late Tait M. Hawkinsof Studebaker of Canada Ltd., BruceHawkins has joined the Torontooffice of Paul Mulvihill & CompanyLtd. as sales representative - radio.

A graduate in Radio and Tele-vision Arts of the Ryerson Poly -technical Institute, Toronto, BruceHawkins has hod broadcasting ex-perience in the local radio salesfield with CKKW Kitchener and,CHIC Brampton.

Enjoyed broadcasters' respect and affectionsA STAUNCH. CHAMPION ofFrench -language broadcastersand the voice of the only practi-cal broadcaster are lost to theBoard of Broadcast Governorswith the death in Montreal onDecember 1 of its third full-timemember, Bernard Goulet.

An ethusiastic participantin broadcasters' Conventions,both on a business plane andsocially, Barney told his friendsat the ACRTF convention lastmonth he was going into hospitalthe following week to be oper-ated on for an ulcer. He appear-ed quite cheerful about the pros-pects, and went through theconvention with his usual friend-ly conviviality.

Last fall, at the Hardy Semi-nar in the Laurentians, he ad-dressed the broadcasters, not asa BBG member but as a broad-caster himself, urging them togive more thought to their pro -

The trend is to balanced programming

G. N. MACKENZIE LIMITED HAS Co SHOWSMONTREAL TORONTO WINNIPEG

1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott

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grams from the standpoint oftheir listeners.

After his talk he gave thisreporter a copy, and said, "Ifyou print it, I hope it will nothurt 'the boys' but do them good,because I feel these thingsneed to be said."

A digest of his speech ap-peared in our October 15 issue,under the title, "A Rise, a Falla Resurrection and Then What"?

Barney was active in Frenchlanguage radio from 1939 to1961; he was chief producer atCKAC, Montreal from 1940 to1950. He then opened his ownB. Goulet Radio Productions,where he produced everything -commercials, amateur hours anddramas - and wrote innumerable

soap operas. His clients in-cluded many of the major nation-al advertisers and more thantwenty top agencies.

In 1945 he won the Cana-dian Drama Award. He joinedthe BBG in January 1962.

Barney leaves his wife,Evelyn, a son Richard, of Mont-real, and two daughters, Roxanne(Mrs. Verkenpinck) of Montrealand Pat (Mrs. Nelson Timmins)of New York.

Barney Goulet performed hisshare of the BBG's task of regu-lating the broadcasters consci-entiously and impartially. Inreturn he earned and receivedthe respect and affection of thosehe was called upon to regulate.

:R.G.L.

TELEVISION NETWORKSCTV TELEVISION NETWORKLTD.TORONTO -42 Charles Street East,Toronto 5.- WAlnut 4-5454. Telex:CTV Toronto 02-2678.

OFFICE - 1420 Sher-brooke St.West, Telephone: 849-8021Telex: 01-20229NEW YORK and CHICAGO - Tele-phone: T.B.J. Atkins, General SalesManager. Ask long distante operatorfor ENTERPRISE 6868 - no tollcharge.

Spencer W. Caldwell - President.Gordon F. Keeble - ExecutiveVice -President.Michael Hind -Smith - Vice -Presi-dent, Programming.T. B. J. Atkins - General SalesManager.R. E. Misener - Director of SalesDevelopment.Richard P. Morgan - Director ofLegal and Business Affairs.S. S. Wilson - Vice -President,Vincent Dittmer - Business Manager,R. S. MacPherson - Director ofInformation.Arthur Weinthal - Executive Pro-ducer.Ron Raisman - Chief Accountant.O.F. Babirad - Production Manager.William C. Bain - Research Manager.Robert A. Aiken - Sales Represen-tative.

Lincoln A. Mayo -Manager,Montreal.Gene Plouffe - Sales Representative

CANADIAN BROADCASTINGCORPORATION

Head Office: 1500 Bronson Avenue,Ottawa, P.O. Box 478, Postal Termi-nal A. (613) 731-3111.

Toronto - 354 Jarvis St. Box 500,Terminal A, WAlnut 5-3311.

Montreal - 1425 Dorchester St. W.368-3211. Box 6000.

Principal officers:

President - Alphonse Ouimet.Vice -President - Capt. W. E. S.

Briggs.Vice -President Programming - E.

S. Hallman.Vice -President Personnel and Oper-

ations - J. P. Gilmore.Vice -President Corporate Affairs

- R. C. Fraser.Comptroller - V. F. Davies.General Manager English Network

Broadcasting - H. G. Walker.Asst. Gen. Mgr., English Network -

R. W. McGall.General Manager French Network

Broadcasting - Marcel Ouimet.Director Quebec Region and French

Netw.ork,s, - G. I emarche.

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Editorial

BROADCASTERAuthorized as second class moil by the

Post °trice Deportment, Ottowo, andfor payment of postage in cosh.

Pub' ished twice o month byR.G. LEWIS 8. COMPANY, LTD.,

Room 205, 217 Bay St. - Toronto 1EMpire 3-5075

25c a copy(Directory Issues,$1.00)

$5.00 a Year$10.00 for Three Years

Dec. 17, 1964 Vol. 23, No. 24

Editor and PublisherRICHARD G. LEWIS

Assistant Editor

Art Editor

Makeup Editor

Composition

FRANK KELLEY

GREY HARKLEY

BRIAN MacDOUGALL

ELIZABETH BROWN

Advertising Dept.HUGH B. FIDDAMAN

Secretary -Treasurerand Circulation Manager

T. G. BAL LANTYNECorrespondents

SAM G. ROSS - - - -

WALTER A. DALES -

DORWIN BAIRD -

LAURETTE KITCHENWALTER R. WATKINS-

HMI

OttawaWinnipeg

Vont ouverNew York

London

Typography and Make-up byConodion Broodcoster

Lithog:ophed byBickerton Litho

Seeking new fields to conquer

With business so very definitely on the up -trend, and, by all indications likely to remainso, there seems to be only one step open toto the broadcast media, and this is to improvethe product. This, it seems to us, with adver-ti, ers growing more and more broadcast -minded,is one logical open sesame to greater sales.

Obviously wider appeal in programmingwill turn on sets now not in use; will increasethe audience and invite more advertisers.

This may be an over -simplification, butwe believe most people will agree it is a prac-tical statement.

While advertisers, whether they admit itor not, are interested primarily in numbers, itis still a fact that (1) there are periods in theday when the sets -in -use figures drop off and(2) they are not going to be turned on with thesame programs that they are now avoiding.

We should like to suggest that a greatereffort might be made to do negative researchin the off -hours in an effort to find out whatsort of people are not listening or viewing andalso why.

Naturally there are times when people areare at work, and nothing can be done in thisquarter. But every station, radio and tele-vision, has its off -times, and the problem ofattracting new audience among people who areavailable is a ticklish one which has to betackled by each station individually.

For some reason best known to them-selves, the sales bureaus, which exist to pro-mote the sale of advertising time, seem toclose their eyes to the fact that to make acommercial effective it has to be seen and/orheard, and that unless programming is effectivein attracting audience, the best produced andmost effective commercial will be a completeloss. We still believe the two sales bureaus,with their highly -experienced staffs, would beperforming signal service to the industry byundertaking research, or causing it to be under-taken, which would relate programs to audiencein terms of increasing the effectiveness ofadvertising, by interspersing it with the rightkind of programming at the right time.

As far as the advertising content itself isconcerned, a great deal has been done throughthe. two annual Commercials Festivals to en-courage the production of "better" commer-cials on both radio and television. So far,most of the stress has been laid on the sellingeffectiveness of these. Economy of productionis another factor worth consideration, especial-ly for TV. But perhaps of greatest importance,as well as the most likely to be overlooked,is the question of palatability from an audi-ence standpoint.

We admit there is room for argument onthis point, but we are of the opinion that whilea commercial may be eminently successful inattracting audience, its reaction on a long-termbasis may be negative in various ways.

In the first place, the fact that peoplelook or listen does not necessarily mean theybuy. This raises a question which might ratethe sales bureaus' attention along the linesof what kind of commercial best suits a speci-fic kind of program.

Then there's the tortuous question of thatnebulous thing we now call "image". Howwould a blood -curdling mystery series with atremendous audience react on a bank's deposi-tors or an insurance company's policy holders?

By the same token, if a hypothetical trustcompany sponsored a highly erudite series ofhistorical dramas or, let us say, famous trials,even though they attracted a limited audienceof people from the upper crust of society,would they induce these people to name thesponsoring company their executors in theirwills?

These are questions we believe needanswering, if the broadcast media of advertis-ing are to continue their progress to the limit.

Heaven forbid that the sales departmentof any broadcasting station be allowed todominate the program department. At the sametime there is a community of 'interest betweenthe two, especially when a salesman has aprospect who wants a vehicle likely to attractbuyers for his exotic perfume, his hearing aidsor his stamp albums.

HERE'SAN IDEAFOR A

NEW YEAR'SIA BOSS

December 17, 1964 5

1964 In Review

Bigger business is left motif of Broadcasting - '64

UNCERTAINTIES CONCERNING REGULATION and the internalpolitics of the industry reared their heads during the past year, butwere eclipsed by the surge of business which has revitalized broad-casting after a mild doldrum period.

This paper, which acts as a fairly accurate barometer of indus-try conditions has enjoyed an extremely good year, which, weearnestly believe, reflects the state of the entire broadcastingindustry.

JanuaryROTHMANS GOT THE new year offon an auspicious note for broad-casters, when Craven A cigarettessigned for one of the biggest singlepurchases of radio time on record inCanada. Craven A bought the nightowl Music Till Dawn show for sixhours a night, seven nights a week,52 weeks of the year on elevenstations.

With a soft -sell ad-lib commer-cial line, the cigarette maker hurriedback into radio advertising afternotable sales sluggishness result-ed from killing the Music Till Dawnshow in Aoril 19.63.

A new Montreal based ad agen-cy was launched by Jacques Bou-chard, Jean -Paul Champagne andPierre Pelletier, incorporated asBouchard, Champagne, PelletierLtee. Though the agency was start-ing small, it had the most billingper square foot in Canada, claimedBouchard (a little more than $1million for 2000 square feet ofoffice).

The agency opened with a staffof seven.

United Artists Television Inc.set up a full-fledged "of Canada"

operation under general managerPat Donato, previously six yearswith Screen Gems (Canada) Ltd.

The storm over conversion ofRadio CJBC Toronto into a com-pletely French language stationcontinued to rage, with the Broad-caster taking the position that theCBC had overstepped its bounds byordering the conversion withoutawaiting "public opinion as it willbe expressed through the RoyalCommission on biculturalism andbilingualism."

The Broadcaster felt the CBCshould investigate the feasibility ofselling CJBC to private interests.

CBC President J. AlphonseOuimet received a pay raise to$40,000 a year as a result of acabinet order -in -council, doublinghis salary.

The BBGheld its first publicmeeting of the year, in OttawaJanuary 14.

S. W. Caldwell Ltd's. film labo-ratory division was purchased by

BROADCASTER BULLETINVolume 23Number 24

30

UpcomingOur 24th year

of reaching peoplewho reach people

Clare Burt and re -named MedallionFilm Laboratory Ltd.

A report on CFTO-TV Toronto's"antenna check up time" campaignstated that Kevin Holen, CFTO ad-vertising and promotion manager,was disappointed by industry re-action - particularly in the lack ofparticipation by other TV stations.

"Of course the campaign is ofdirect and immediate benefit toCFTO," said Holen, "but it wasdesigned to benefit the whole in-dustry as well."

As usual, the first of the yearwas switching time for severalmajor advertising accounts:

Baker Advertising lost $2.5million in billings at one blow. whenthe General Foods Ltd. accountswung over to McKim Advertising(for over $2 million) and McConnell -Eastman & Co. Ltd. (for the balance).

Campbell's Soups shifted toOgilvy, Benson & Mather (Canada)Ltd., taking a million dollar billingfrom Batten, Barton, Durstine &Osborne.

The Westminster Paper Com-pany moved its seven -figure account(just) from James Lovick Ltd. Van-couver, to the Vancouver office ofJ. Walter Thompson Co. Ltd.

It was also announced that the$2 million Robin Hood Flour Ltd.account would go to Vickers &Benson Ltd's. Montreal office in aconsolidation move, effective April1. The account was formerly splitbetween McCann-Erickson (Canada)Ltd. and Young & Rubicam Ltd.

FebruaryTHE BBG PUT ITS STAMP of ap-proval on all but one of the appli-cations submitted in the previousmonth's hearings.

Newfoundland Broadcasting Co.Ltd. got a green light for two newAM stations, one at Grand Banksand another in central Newfound-land, both powered at 10,000 watts.

Hyland Radio -TV Ltd. (CJICand CJIC-TV, Sault Ste. Marie) hadits FM station application approved,as did Algonquin Radio -TV Co.Ltd. (CKCY Sault Ste. Marie).

Two private and eight CBCtelevision rebroadcasters werecleared, and the following powerboosts okayed: Radio IbervilleLtee, for CKRS St. Jean, Quebec,from 1000 to 10,000 watts; SunwaptaBroadcasting Co. Ltd., for CFRN-FM Edmonton, from 810 to 16,200watts ERP, and; Radio NW Ltd.,for CKNW, New Westminster, B.C.,from 10,000 watts daytime and 5,000watts night, to a straight 50,000watts.

Six applications for stock trans-fers were approved, together with anumber of changes in facilities.

Decision was reserved onSaanich Broadcasting Co. Ltd's.,request to change frequency andoperate full time on CFAX Victoria.

1700 advertisers, agency person-nel, reps and broadcasters gatheredsimultaneously in Toronto and Mont-real for a Television Bureau of Ad-vertising film (and cocktail) presen-tation celebrating another year ofsuccess for the industry and theBureau.

TvB imported a U.S. Bureau filmfor the occasion, Heartbeat, ananalysis of the elements that leadto emotional involvement in thescreen image and total communica-tion for the TV medium.

The British Columbia Associa-tion of Broadcasters held1its annualmeeting at Harrison Hot Springs.President Roy Chapman reportedthe executive had met with the B.C.attorney general to discuss (nonetoo fruitfully) possibilities for beerand wine advertising.

The delegates voted to reducedues and equalize them for allstations as an experiment. Thereduction became possible becausethe SCAB had no immediateprospects in sight for research,seminars or night courses in con-junction with the University of B.C.

CFCM-TV Quebec City got ahefty pre -promotion underway byimporting 111 ad agency people forthe Quebec Winter Carnival and astudio presentation of French speak-ing TV talent.

The purpose was to convinceagencies that disaffiliation with theCBC, scheduled for October 1, wouldnot affect CFCM's ability to holdaudience on an independent pro-gramming basis.

Leonard H. Lavin, president ofthe Alberto-Culver Company, spoketo the Radio and Television Execu-tive Club in Toronto on a radio -spottest campaign over CKNW and CFUNin Vancouver.

He noted that if the spots work-ed as well in Canada as in the U.S.,the company would spread radio ad-vertising across Canada as soon aspossible.

Moreland -Latchford ProductionsLtd. started negotiations with Ster-ling Educational Films in New Yorkand Ralph C. Ellis Enterprises Ltd.in Toronto to handle internationalTV sales of M -L's "great big scream-ing success", as Hugh Morelandcalled it - the filmed versions ofthe 5BX and 10BX physical fit-ness plans.

6Canadian Broadcaster

25% of FM time for "longhair"

CFCF-TV used its Let's FindOut program to experiment with theuse of newspapers and televisionas complementary media. The showcontrasted a television news pre-sentation of events in the PanamaCanal area with Montreal Star cover-age of the same subject. Separategroups of students were asked tocomplete a test aimed at demon-strating the gaps in information fill-ed by the alternative media.

Baker Advertising announcedformation of an executive com-mittee with Leonard (Sandy) Aker -man and David E. Gillespie asexecutive vice-presidents, joiningPresident W.R. Baker in a manage-ment three -some.

The entertainment productsdivision of Philips Appliances Ltd.,moved its account from McKim Ad-vertising to Foster Advertising.

Douglas L. Breithaupt suc-ceeded P. S. Milsom as presidentof Breithaupt, Milsom & BensonLtd. (At this time Milsom resign-ed, and the company was reorgan-ized in September as Breithaupt,Benson & Co. Ltd.).

MCA and the CBC started pro-duction on the first of a co -pro-duced Canadian -made hour-longseries of six documentaries deal-ing with comedians. Wayne andShuster were signed to host andnarrate the specials, first of whichwas titled Wayne and Shuster Takean Affectionate Look at W. C.Fields.

MarchTHE CANADIAN TELEVISIONNetwork (CTV) and its affiliatesreached agreement in principle ona new 1964-65 contract which would"lay additional stress on year-round programming of an actualitynature."

The BBG laid a controversialrevision of section eight of its re-gulations before broadcasters fordiscussion at March 10 hearings.The revision would reduce commer-cial time to 12 from 16 minutes anhour, though 20 spots an hour wouldstill be allowed.

The Board also proposed somerelaxations in Canadian contentrules, and tighter control on FMcommercial time and FM separateprogramming.

One new regulation wouldcompel FM stations to devote 25per cent of their weekly time tolonghair material.

A report on the Canadian Ad-vertising Personnel Bureau (CAPB),celebrating its first anniversary,indicated that the Bureau's activi-ties had helped reduce raiding andbegun to stabilize salaries in theindustry.

J. K. Thomas, managing di-rector of CAPB, said the Bureauhad broken even in its first year,had seriously interviewed over1000 candidates, placed 69 satis-factorily, and filled one-third ofrequests from agency members.

Dave Rogers was appointedgeneral news editor of BroadcastNews Limited in Toronto.

Lloyd Moffat, president ofMoffat Broadcasting Ltd. (CKYWinnipeg and CKLG Vancouver),president of radio station CHED inEdmonton, vice-president andtreasurer of CJAY-TV Winnipeg anda director of CTV, died on vacationin Hawaii.

Moffat began broadcasting in1941 with a 25 watt station in PrinceAlbert, later known as CK111.

the voice of french canada in quebec

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TvBRepresenting the responsible Television Broadcasters.'SOURCE: BBM Mar. '64. Average Total Hours Tuned Per Household.

December 17, 1964 7

. . .government had decided to institute an enquiry into radio and TV

McKim Advertising Ltd. wontop honors in the internationalbroadcasting awards sponsored bythe Hollywood Advertising Club,with Maxwell House coffee's "freshground aroma" radio commercialfor General Foods Ltd.

Crawley Films Ltd. and Roth-Kershner Productions of Hollywoodreported that shooting was well underway for the feature film The Luck ofGinger Coffey, starring Mary Ure andRobert Shaw.

CFGM Radio enrolled TorontoMayor Philip Givens in its CountryMusic Club after presenting an 18,000name country -music lover petition -before a Metro Toronto council meet-ing. The Mayor had claimed suburb -dwellers were more interested incountry music than the fine arts.

A brief put before State Secre-tary Maurice Lamontagne by L'As-sociation Professionelle des Cine-astes claimed the Canadian featuremovie industry had been "abandonedto the complete domination of Ameri-can monopolies, to the detriment ofthe Canadian people."

The brief asked the Canadiangovernment to promote the establish-ment of a feature film industry inCanada.

Medallion Pictures Ltd., a new-ly formed Canadian subsidiary ofHollywood's Medallion TV Enter-prises Inc., announced that 13 showsof the 26 for Star Route would beproduced in Toronto. Star Route'sformat was tobe along slick countryand western lines. It was consider-ed the first independently producedshow in Canada on 35mm three -trackstereo.

Another prominent figure inCanadian radio broadcasting, JohnAdaskin, died in Toronto March 4.

He produced or directed morethan 5000 programs for the CBC, andlater produced shows of his own,among them Opportunity Knocks,Singing Stars of Tomorrow and TheVoice of Victor.

A speech to the B.C. Broad-casters by Ralph Draper, mediadirector of Foster Advertising Ltd.,pointed out that Canada has 2410separate media outlets looking foradvertising dollars.

A media man has to work likecrazy, said Draper, to learn as muchas possible about these outlets.

The

RATINGSthat

COUNT

The BUREAU of BROADCAST MEASUREMENT75 Eglinton Avenue East, Toronto 12, Ontario.

Phone: (Area Code 416) 485-9464.

MacLaren Advertising CompanyLtd. again topped Canadian agenciesin billings, with $33 million. Cockfield,Brown & Co. ran second, billing$24.5 million.

AprilTHE CANADIAN ASSOCIATION ofBroadcasters annual convention inthe early part of the month re-electedDon Jamieson as president for afourth term("and last," said Jamie-son).

Secretary of State HonorableMaurice Lamontagne advised thebroadcasters that the governmenthad decided to institute an inquiryinto radio and television, and spokeof the lack of clarity and other short-comings in the Broadcasting Act aspassed in 1958.

Dr. Andrew Stewart, chairmanof the BBG, told the convention thatthe board might not feel it necessaryto regulate FM content if FMstations voluntarily programmedseparately with a non -AM type ofmaterial.

He said the board agreed inprinciple that the public interestWould not be served by the proli-feration of AM stations.

Minister of Transport HonorableJack Pickersgill urged the broad-casters to give listeners and view-ers more analytical political report-ing with less emphasis on imparti-ality.

Walsh Advertising announcedpurchase of the radio rights to 35Toronto Maple Leaf away games forapproximately $175,000, and statedthat a network of 50 -odd radiostations from coast to coast anchor-ed by CFRB Toronto would carrythe game broadcasts.

Schick Safety Razor Companyagreed to take up to one-half sponsor-ship.

"This is creating lots of ex-citement among stations and adver-tisers," said Dan Pdyntz, vice-president of Walsh.

Radio took all six BroadcasterBeaver Awards for 1963.

Top winner was CHQM-AM-FMVancouver, for specialized musicprogramming to the high incomethird of Vancouver's families, inthe process increasing Vancouversets -in -use figures by 25 per cent.

CKGM-FM Montreal came second,for its day -long stereo schedule ofquality music, sophisticated talk,and limited commercials.

CKLG Vancouver, CJBC To-ronto, CHUM Toronto and NorthernBroadcasting Company Ltd. followed.

Royce Frith achieved some-thing of a broadcasting coup withBBG approval of his application forthe 580 frequency vacated by CKEYToronto. As a result, Frith becamepresident and manager of CKWWWindsor, which started broadcastingMarch 29. A sequel to this will befound in the October section of thisreview.

There hadn't been a frequencyavailable for the 300,000 strongWindsor market for 30 years.

CKWW went on the air with ano -rock policy.

Frith attributed his success ingetting to the BBG with a "fustestand mostest" application, to re-collection that applications couldbe approved for about -to -be -vacatedfrequencies as soon as moves fromthem were approved.

The BBG announced it wouldlater hear applications for two newAM stations, four new FM stations,one TV station and seven TV re -broadcasters in hearings to be heldin Ottawa April 28.

CBC television and Intertel,the International Television Feder-ation, won the first annual Wilder-ness Award for One More River, astudy of racial problems in thesouthern U.S.

Five Canadian film makersteamed with a small outside -Canadagroup in an effort to capitalizeAmalgafilms Limited for the pro-duction of feature films in Canada.

The twenty page prospectusdescribed Amalgafilms as an organ-zation that could be "Canada'sUnited Artists". $360,000 capitalwas required to begin production.

Canadians involved were PaulAlmond, Michel Brault, GraemeFerguson, Peter Green and PierrePatry.

George F. Hayhurst retired aschairman of the board of F. H. Hay -

Retirement: Twice as much husband on halfas much income.

"ACTION CFC NsrArmsrizrz-g

8 Canadian Broadcaster

. . .advertising's ability to look after itshurst Ltd. He was succeeded byW. Palmer Hayhurst, president ofthe agency since 1940.

James M. Simpson became presi-dent and general manager of WalshAdvertising Co. Ltd. Former presi-dent Kenneth G. Anderson movedup to the chairmanship of the board.

Twenty-nine new veteran broad-casters were admitted to the QuarterCentury Club at a luncheon heldduring the CAB convention.

MayTHE BOARD OF BROADCASTGovernors, announcing the resultsof its April hearings, also reacheda decision to extend the summer 45per cent Canadian content relaxationperiod by eleven days, to September30 from June 21, instead of toSeptember 19 as before.

Two AM stations' applicationswere approved: Theodore S. Soskinfor 10,000 watts on 810 kcs. inCalgary, and W. R. Jeffcot for 1000watts on 1500 kcs in Duncan, B.C.

Jean-Marie Duchaine's appli-cation for an AM station inDolbeau,Quebec was recommended for denial.

Gordon E. Spackman obtainedapproval for an FM station of 1330watts ERP on 98.9 mcs in RedDeer, Alberta. CKLC Truro wascleared for 360 watts ERP on100.9 mcs FM. Tillsonburg Broad-casting Co. Ltd. had its FM appli-cation recommended for denial.

The CBC was granted channel12 for a TV station in Deer Lake,Newfoundland. Numerous rebroad-casting stations and facility changeswere also approved.

The Association of CanadianAdvertisers held its annual conven-tion and elected George Meen ofChristie Brown & Co. Ltd. to thepresidency. Bob Oliver of the Bankof Nova Scotia, retired from thepost.

Reports from the Bureau ofBroadcast Measurement, the Cana-dian Advertising Research Founda-tion, the Canadian Advertising Ad-visory Board and the ACA-CAAAJoins Committee on Broadcastingbegan the open sessions of the con-vention.

BBMreported increased membership(to 413) and an extension of ser-vices at no increase in costs.

J.N.Milne, chairman of CARF,spoke of two project possibilitiesfor the future - a study of over -commercialization in TV, and astudy of media buying processes inCanada.

The CAAB called the Code ofAdvertising Standards approved andadopted in 1964 a model code, de-monstrating advertising's ability tolook after its own affairs withoutoutside control.

The Joint Committee said someof the new BBG regulations on com-mercial content for TV would pro-bably embody committee recommen-dations. It also said discussionswith the talent union (ACTRA)would probably be pursued in thefuture, with a new ACTRA board ofdirectors slated to take over.

The convention heard presenta-tions from a large number of contri-butors, as follows:

Bob Oliver, former president ofACA.

Alphonse Ouimet, CBC president.

Selling the Homemaker

own affairs without

Dr. Bernard Hymovitch, presidentof Marketing Research CentreLtd., Montreal.

W. Bernbach, president and cre-ative director, Doyle, Dane, Bern-bach, Inc., N.Y.

Andrew Kershaw, managing di-rector, Ogilvy, Benson & Mather(Canada) Ltd.

George Sinclair, vice-presidentand general manager, MacLarenAdvertising Co. Ltd.

Jerry Goodis, president, Goodis,Goldberg, Soren Limited.

Gaby Lalande, vice-president ofYoung & Rubicam Ltd.,Montreal.

Ralph Draper, media director ofFoster Advertising Limited.

Dr. Gary Steiner, assoc. pro-fessor of psychology, Universityof Chicago.

Yves Menard, vice-president,Johnson & Johnson Ltd., Montreal.

Jack D. Campbell, vice-president,Greb Shoes Ltd.

F. Ross Johnson, marketingmanager, lamp dept., CanadianGeneral Electric Co. Ltd.

Donald Swanson, vice-presidentgrocery products division, Gener-al Mills Inc.

David Buglass, advertising mana-ger of Armstrong Cork CanadaLtd.

outside control

Sister Jacqueline Grennan, exec.vice-president of Webster College,St. Louis, Mo.

Laurence Duncalfe, advertisingand sales promotion manager ofFacelle Co. Ltd.

Marketing.

Bob Oliver devoted his presi-dential valedictory to a philosophicalchampionship of advertising, notingthat society has become a marketplace where each of us must sellsomething in order to survive, andnon -persuasive selling techniquescan no longer be rated effective.

Alphonse Ouimet discussed thecommercial role of the CBC. "To theextent we are in business," he said,"we are in it to the hilt." Withoutthe advertisers' use of the CBC, thenational service would be less com-plete, he continued, or the cost perCanadian would be appreciablyhigher.

Dr. Hymovitch explored psycho-logical differences across Canadathat demand distinct marketingtechniques. British Columbia, hesaid, is strongly influenced by Ameri-can status consciousness, but theFrench Canadian does not attemptto keep up with the Joneses, orahead of them, and cares less forrank and position in organizations.

(Continued on page 12)

VCVVVVVVVVVVVVVVCA RECIPE FOR

HOLIDAY EGGNOGSeparate six eggs and beat the yolks sepa-rately. Add to the yolks one half a cup ofsugar, one half a cup of rum, two and onehalf cups of brandy or rye. Mix and thenadd two tsps. of vanilla, and a dash of nut-meg. Put in refrigerator and let chill forseveral hours.During the chilling period, add heavy creamand milk at intervals until you have usedthree cups of heavy cream and one pt. ofmilk. Stir after each addition.When ready to serve, beat egg whites stiffand fold into mixture.Spread each serving with nutmeg.(Serves approximately 25)

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They don't even hate us. We just bore them.(Continued from page 9)

Bernbach tackled the questionof what makes advertising work, anddecided that "a fresh approachmakes each ad do the work of ten,but the attention -getting device mustrelate to the product or you'll alien-ate the public by making them thinkthey've been fooled.

"We worry about whether thepublic loves us," he said. "Theydon't even hate us. We just borethem."

Andrew Kershaw and GeorgeSinclair argued the agency compen-sation issue, fees versus com-missions. Kershaw campaignedagainst the lethargy and archaicfranchise agreements that stop pro-gressive clients and agencies fromtrying fees. Sinclair pointed oldthat the traditional commissionsystem is fully adequate to coverservicing for most clients and re-turn the agency a moderate profit.

Jerry Goodis commented on"how not to select an agency,"emphasizing half -a -dozen "don'ts"evolved from replies to a letter hecirculated among agency presidentsand advertisers.

Gaby Lalande presented theconvention with a cross-country run-down on research findings aboutdifferences in emphasis toward so-called basic necessities by theCanadian average man.

CHRISTMASand aN E Wfrom

TV CHANNEL 7Winnipeg

Ralph Draper discussed thepart local and supplementary Cana-dian media play in buttressing thenational media. "Canada has nonational media, according to thedictionary definition of national,"Draper suggested. "So the bigmedia can only do a part of the jobin reaching our whole nation."

Dr. Gary Steiner outlined thepsychological qualities of the cre-ative mind, concluding that it is notalways wise to maximize the cre-ative. "It's like playing a long -shot, a high risk situation," hestated.

Other ACA convention contri-butors presented advertising suc-cess stories and Criticized theagencies, constructively, from theadvertisers' point of view.

Warren Reynolds, president ofRonalds-Reynolds & Company, wasawarded the ACA Gold Medal fordistinguished service.

The 16th Annual Canadian FilmAwards presentation saw the FrenchCanadian film makers carry off tophonors, with the National FilmBoard's Pour la Suite du Monde be-ing acclaimed Canadian Film of theYear.

Ford of Canada initiated a newsystem, putting its press releasesto the broadcast media on tape andfilm.

A report indicated that Lufthan-sa Airlines of Germany and theMercedes-Benz automobile firmwould change their advertising ap-proach to re -aim it at the massmarket.

The Directors' Guild of Canadapresented a brief to the Interdepart-mental Committee of the government"urging the development and en-couragement of a feature film in-dustry in Canada, with emphasis onthe need for government assist-ance."

Bill Freedman formed a smallnew advertising and public relationsfirm, William Freedman AssociatesLtd.

JuneSECRETARY OF STATE HON.Maurice Lamontagne announced esta-blishment of a three man advisorycommittee, headed by R. M. Fowlerof Montreal, to make a broad studyof several areas of Canadian broad-casting.

Other members of the committeewere Marc Lalonde, a Montreallawyer, and Ernest Steele, under-secretary of state.

Broadcasters expressed con-cern because the 1955-57 RoyalCommission headed by Fowler hadurged the CBC to become more com-mercially aggressive, and gave animpression of being out of sympathywith the status of the private broad-casters.

Discussions between BBGchairman Dr. Andrew Stewart, CBCpresident Alphonse Ouimet andCAB president Don Jamieson hadled to diverse recommendations.

Ouimet and Stewart favored cre-ation of two broadcasting boards,one for the CBC and another for theprivate industry. Jamieson saw aneed for one agency to have somekind of control in both fields, butfelt there should be more separationof the two areas.

The fourth annual CanadianTelevision Commercials Festivalwas held at the Ryerson Polytechni-cal Institute in Toronto, June 4.

Entries increased to 119 in theU.S. competition and 129 from localstations exclusively for the Cana-dian festival.

The Clio Statuettes for Cana-dian commercials winning in overallcompetition in the U.S..went to:

For Cleansers, Polishes, Waxes -Rabko Television Productions Ltd.for Young & Rubicam Ltd. andDrackett Co. of Canada Ltd.'sTwinkle Copper Cleaner.

For Beers and Wines - PetersonProductions Ltd. for Foster Adver-tising Ltd. and O'Keefe BrewingLtd's. Old Stock Ale.

For Best Video Tape - Adver-tel Productions Ltd., for Campbell -Ewald Ltd. of Detroit and MarathonOil Co.

For Best Canadian Market -TDF Productions, for Ronalds-Reynolds & Co. and Nestle"(Canada)Ltd's. Quik.

For Best French Language -Advertel Productions Ltd. for Good-is, Goldberg, Soren Ltd. and Cana-dian Westinghouse's electric frypan.

The TO Itusebowl for thebest locally produced English com-mercial went to CKCK-TV Regina,for Rainbow Laundry.

The Itosehowl for the best over-all local French commercial wentto CFCM-TV Quebec, for DuPont ofCanada Ltd.

Wallace A. Ross, director ofthe American Television Commer-cials Festival, digested the notice-able trends in current TV commer-cials as follows:

"It was very much a directors'year," he said. "A growing realiza-tion that TV commercials are basi-cally a visual medium resulted inless reliance on the spoken word.

12 Canadian Broadcaster

FM regulations provide for less advertising

"There was a growing use ofear -catching sound effects, such asspecial electronic effects and magni-fied sounds.

"The trend to testimonials shoton location was strong enough thatthey became a target for other com-mercials spoofing them. Helicoptersas camera platforms were also inreal vogue.

"There was an increase in theuse of freeze frame, zooms andquickcut montages, and a swingaway from animation except in foodcommercials "

Radio CHUM Toronto and CJMSMontreal arranged production of aseries of six -one -hour programs call-ed Dialogue, formatted as a conver-sation between two cities in twolanguages on the question of bi-lingualism and biculturalism.

Goodis, Goldberg, Soren Ltd.amounced acquisition of two majoraccounts, Hazel Bishop of CanadaLtd. and Salada Tea, each billingin the million -dollar area.

Robin (Bob) Armstrong finalizedformation of a new radio -TV salesrep firm - Radtel International Ltd.

The annual meeting of NorthernBroadcasting Ltd's. Toronto execu-tives, station managers and salesmanagers heard Stuart MacKay, presi-dent of All -Canada Radio & Tele-vision Ltd., talk about "more leisurewith less time".

MacKay said broadcasting mustplan now to fill the intellectualneeds for the opulent consumer."We are on the threshold of a 30 -hour work week," he maintained."What are we doing about fillingattractively the spare time thisvacuum will create?"

The Canadian Association ofBroadcasters program exchange de-partment announced completion ofplans to produce a TV series,Canada at Work and Canada at Play,with the co-operation of memberstations across the country.

Radio CHML Hamilton conduct-ed a phone-in flag poll and drewover 20,000 calls. The new mapleleaf design won out over the redensign by a scant 2.2 per cent.

Thomas S. Murphy, executivevice-president of Capital CitiesBroadcasting Corp., told the Toronto

Radio and Television Executives'Club that group broadcasting wasbound to develop in Canada. Hesaid companies owning two or morestations were already a force in theU.S.

Two American film productioncompanies opened Canadian oper-ations with offices at Film HouseLtd., Toronto. The two were ThomasCraven Films and Monarch FilmsLtd.

JulyTHE BBG CHOPPED COMMERCIALtime permitted in each hour of view-ing to 12 minutes from 16, and re-duced the number of messages al-lowed per hour to 16 from 20, ef-fective October 1.

Public service announcementswere exempted from the definitionof a commercial message.

At the same time the Canadiancontent quota fulfillment period wasextended by the BBG to a quarterlybasis from the existing four weekperiod. However the board specifiedthat 6 pm to midnight programmingwould still have to satisfy the 40per cent basic Canadian content re-quirement.

The BBG also issued a specialset of regulations for FM, providingfor less advertising (10 minutes anhour in prime time, 180 minutes foreach full day), for a 20 per centarts, letters and sciences contentrequirement, and for not less thantwo hours a day separate FM pro-gramming.

Non-commercial FM stationsoperated by educational institutionswere exempted from the separatedprogramming requirement.

(Continued on page 14)

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hlontinued

from page 13)

T board okayed CHFI-AM-FMRadio oronto's application to usethe 680 frequency for a full-timestandard broadcast service, 1000watts day, 10,000 watts night. Inorder to effect the change, CHFIhad to agree to relinquish the 1540frequency it was using during theday.

Fundy Broadcasting Co. (CFTC,Saint John, N.B.) received clearanceto establish an FM station. JamesH. Browne (CKOV Kelowna, B.C.)was given a green light for an FMaffiliate to his existing station.

The CBC was authorized to re-establish its three -station FM net-work, linking CBM-FM Montreal,CBO-R4 Ottawa and CBC-Ril Toronto.

CHRE-TVAPPOINTMENT

BUD MARCEJerry Johnson, General Manager ofCHRE-TV, Channel 9 Regina, ispleased to announce the appointmentof Bud Marce as Program Director.Bud Marce comes to CHRE-TVfrom Winnipeg where he was Opera-tions Director for CJAY-TV.

The .CBC won six of the 46 Ohio awardsThree privately -owned' CBC

affiliates were given leave to cutloose from the CBC - CHSJ SaintJohn and CFAC Calgary on Septem-ber 30 CKCH Hull on July 30.

A decision on J. Fred Weber'sapplication for a new AM station atPrince Rupert B.C. was deferred,pending hearing on a rival applica-tion.

Numerous stock transfers andfacility changes were approved. Oneapplication for a TV rebroadcasterwas denied, to Twin Cities Tele-vision Ltd. (CFCR-TV Kamloops,B.C.).

The Mr. Pearson film contro-versy was explored in some depthby a Broadcaster article featuringthe views of Dick Ballentine, pre-sident of Intervideo Productions

Ballentine, who produced thefilm, expressed surprise at the CBCdecision not to air his work, because"he had been under the impressionthat everyone was happy about thewhole thing."

The United and Anglican Church-es of Canada decided to test theStan Freberg religious commercialsin the Toronto area over nine radiostations volunteering free spot time.

It was expected that the un-orthodox spots would be picked upby churches in other cities if the

four week test program proved suc-cessful.

The first annual MacLaren Ad-vertising Research Award of $1000went to Dr. Philip Kotler, assistantprofessor of marketing at Northwest-ern University in Chicago, for apaper ' on mathematical media se-lection.

The Trans -Canada AdvertisingAgency network, meeting in Mont-real, elected G. P. Backman of Back-man Advertising Ltd. in Halifax aspresident to succeed W. S. White-head of Whitehead, Titherington &Bowyer Ltd., Toronto.

Fry -Cadbury Ltd. announced itwould move its account to Doyle,Dane, Bernbach (Canada) Ltd., fromBreithaupt, Milsom & Benson Ltd.,effective January 1 next.

Douglas Fisher, NDP memberfor Port Arthur, charged in a Houseof Commons debate that the CBCappeared to be going out of its wayto extend its French language net-work.

The Canadian Association ofBroadcasters and the Composers,Authors and Publishers Associationof Canada stated that the first CAB-CAPAC subsidized Canadian re-cordings would be released in thefall.

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By first release date, it wassuggested, two years and $100,000of the CAB-CAPAC quarter -milliondollar fund would have gone intobankrolling recordings of Canadiancompositions performed by domestictalent.

6

Canadian Westinghouse Co. Ltd.and Canadian Admiral Corporationannounced they would begin colorTV set production in early fall, oneyear after RCA turned out its firstmade -in -Canada color set at itsPrescott factory.

The CBC won six of the 46Ohio awards offered at the annualAmerican Exhibition of EducationalRadio and Television Programs.Radio CKVL Verdun was the onlyCanadian private station to snagan Ohio.

Gruneau Research Ltd. ofToronto and Montreal, and theOpinion Research Corporation ofPrinceton, N.J. announced formationof a new company, ORC-Gruneau Re-search Ltd., to introduce the ORCPublic Opinion Index for Industryinto Canada.

August

THE BROADCAST INDUSTRYwentinto mourning at the July 28 deathof Horace N. Stovin, chairman of theboard of Stovin-Byles Ltd. HoraceStovin was one of Canada's best-known pioneers in broadcasting. Hestruggled through the early days ofWestern Canadian radio until 1940,when he was able to open his ownradio representative business, forfive years with C. W. (Bill) Wrightas a partner, then alone, and since1957 as senior member of the Stovin-Byles affiliation.

14Canadian Broadcaster

Carling Breweries backed "Telehue" a unique color TV process, in London, Ont.The CBC proposed a radical re-

organization of Canada's broadcast-ing industry in which both publicand private broadcasters wouldoperate on a charter basis and hedirectly responsible to parliament.

CBC president J. AlphonseOuimet, tabling the CBC's annualreport in the House of Commons,called for a broadcast setup similarto that of the British BroadcastingCorporation.

His report said the CBC waswilling to join in talks with the in-dustry to help smooth operations."Major public inquiries might esta-blish the whole broadcasting systemon a charter basis for a period ofperhaps ten years," the reportsuggested, "giving. . .a firm basison which to operate during thisknown period."

"This would do much to dissi-pate dissensions which have plaguedCanadian broadcasting over theyears and which have arisen largelyfrom anxieties caused by uncertain-ty."

The report showed that theCBC refunded $62,000 to the govern-ment on May 29, representing theunspent portion of its $78,439,0001963-64 grant.

CBC commercial revenues werenoted as being upby about a millionand a half dollars to $32,392,102.

The Independent TelevisionOrganization (ITO) made a majormove into television program pro-duction - to the tune of almost twomillion dollars invested in 25 hoursof programming.

The move put ITO ahead ofCTV, which duplicates ITO member-ship, in terms of total programminghours. The ITO programs would re-main the property of the eleven in-dividual stations belonging to theorganization, which is incorporatedas a non-profit company.

Bouchard, Champagne, PelletierLtee. pulled off a notable scoop onthe older advertising agencies bysecuring the Eastern Football Con-ference Big Four television rightsfor 1965 and 1966.

Cost was estimated at nearly amillion dollars, and included bothEnglish and French TV coverage ofthe games.

State Secretary Maurice Lamon-tagne publicly announced the govern-ment would ask parliament for au-thority to establish a loan fund forthe production of feature films ofhigh quality in Canada.

He expected that it would takesome months before parliamentaryauthority could be secured, and

would not hint at the projected sizeof the fund other than to say it wouldbe substantial.

Associated Screen Productionsof Toronto and Associated Tele-Vision of the D.K. stated they wereon the verge of completing a threemillion dollar deal involving aseries of On the Seaway televisiondramas, to be produced for the CBC.

The two firms would be 50-50partners in the project, which wouldrate as a Commonwealth productionfor Canadian content purposes.

Concept Productions Corp.,formed two years ago in Hollywoodby a group of so-called rebels, an-nounced its incorporation in Ontario,

and its ambition to win AcademyAwards for Canada.

Carling Breweries backed anexperiment in the use of Telehue, aunique color TV process, in London,Ontario. The process creates aviewer impression of color in ablack and white television trans-mission, and was scored a successby CFPL-TV London on the basisof viewer reaction.

SeptemberTHE CANADIAN NATIONAL Exhi-bition Color TV Network gave theCanadian public its first view ofdomestically produced color tele-vision. The exhibit, mixing colorand black and white segments, andtransmitting to 15 scattered sets,was staged by RCA Victor, CHCH-TV Hamilton, Robert Lawrence Pro -

(Continued on page 16)

A budget is a system for telling your moneywhere to go instead of wondering where itwent.

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Varotal V. (Our mobile comes very handy during ourfamous Winter Carnival. We cover all major events onthe spot!) We have a separate mobile unit for filmequipped with a SOF camera. We could go on like thisfor pages as we are equipped as well as any big net-work station and furthermore we do really bend overBackwards to produce the best!

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December 17, 196415

University will teach physics, chemistry, psychology and history over closed-circuit TV(Continued from page 15)

ductions and Williams, Drege &Hill Ltd.

About 130 minutes of commer-cial time were sold to 40 advertisersfor the 13 hours (eight in color) ofdaily closed circuit programming,extended over 15 CNE days.

One of the main functions ofthe system, besides publicizingcolor TV, was to inform CNE-goersof the attractions at the exhibition.Canadian Kodak Ltd. co-operatedby arranging 24 -hour processing forcolor film of topical events.

At the same time Robert Law-rence productions claimed a Cana-dian first resulting from the pro-duction of a complete color commer-cial for Cockfield, Brown & Co.Ltd. and Canada Packers Ltd's.Maple Leaf Bacon.

Brian Hawkins of Cockfield,Brown claimed a big increase insaliva -appeal for the color view offrying bacon.

The Calgary branch of the Uni-versity of Alberta launched an ex-periment in teaching teachers bytelevision. It offered a course in"teaching arithmetic" over thefacilities of CFCN-TV Calgary.Results proved favorable enoughthat the University planned to offeranother course later.

The National Film Board start-ed work on its $4,250,000 Labyrinthproject for Expo '67. The themewas described as being an "attemptto restore a sense of community ina fragmenting world."

The Montreal International FilmFestival awarded first prize for bestCanadian feature to Le Chat dansle Sac, a National Film Board pro-duction directed by Gilles Groulx.

Goodis, Goldberg, Soren Ltd.,resigned the Hazel Bishop of CanadaLtd. account, after having it in theagency just over three months. Theresignation was attributed to a con-flict in basic advertising philosphy.

OctoberWORD THAT DR. ANDREW S1EWARTwould not continue as chairman ofthe BBG after expiry of his term inNovember 1965 was issued to theHouse of Commons by Prime Minis-ter Pearson.

TEN YEARS AGODECEMBER 5THThere were 5,000 television sets in theSaskatoon area. Today there are 61,000.The value of Saskatoon construction wasplaced at $17,600,000. Today that figurereads $32,600,000 (wow!)The poulation of Saskatoon was 65,000.The population today is 112,000.And on that day ten years ago, CFQC-TVwas born.The station possessed one studio and onecamera and had a transmitter power of100,000 watts video. Today CFQC-TVhas four studio cameras and three VTR'sand has a transmitter power of 325,000watts video. A new satellite has 10,400watts.Happy tenth anniversary to CFQC-TV."Happy development to the booming Hubof Saskatoon." Happy advertising to youon CFQC-TV in Saskatoon!

99

(Translation please: happy anniversary toChannels 8 and 3 serving the people ofSaskatoon for ten full years)

-Thn -Thward --1-Zmorrow

Dr. Stewart's letter advisingthe prime minister of his decisiondated from the time of the appoint-ment of the Fowler Committee onbroadcasting. Stewart stated he hadno definite plans for the far future.

The BBG granted one applica-tion for a new television station asa result of its September hearings.Newfoundland Broadcasting Co. Ltd.,received the clearance.

Two AM station applicationswere approved and three denied.J. Fred Weber succeeded in hissecond try for a station on 560 kcsin Prince Rupert, B.C. at 1000watts day, 250 night. A rival ap-plication by J. H. Jeffries wasdenied.

The Department of NationalDefence was granted a 20 watt out-let at Lowther, Ontario.

Two applications for a daytimeonly licence for St. Catharines, Ont.were turned down. Decision was re-served on an FM station applicationby Newfoundland Broadcasting Co.Ltd. for St. John's Newfoundland.

The board approved transfer ofownership of CKWW Windsor fromRoyce Frith to WWKC Holdings Ltd.Numerous other facility and owner-ship changes were also okayed.

George Garfield Sinclair becamethe third president of MacLaren Ad-vertising Co. Ltd. since its esta-blishment in 1922, succeedingEinar Rechnitzer,whobecame chair-man of the board.

Sinclair established somethingof a break with tradition by risingto the top post through the creativeside of the agency business.

W.W. (Bill) Vanderburgh, ad-vertising manager of Coca-ColaLtd., succeeded Ralph Snelgrove aspresident of the Radio and Tele-vision Executives Club of Toronto.

Harry E. (Red) Foster, presi-dent of Foster Advertising Ltd:, wasto the presidency of the CanadianAssociation of Advertising Agen-cies at the association's annualmeeting held in Roney Harbour.

The CBC introduced its newThis Hour has Seven Days programwith a closed circuit TV three -citypress conference. Members of thefourth estate in Ottawa, Montrealand Toronto fired question via mikeand monitor at John Drainie, hostof the new program, as he sat be-hind the desk of the Seven Days setin Toronto.

McMaster University announcedit would teach some physics,chemistry, psychology and historyover closed circuit TV before theyear was out. Lectures would beprojected on a larger -than -life screenin a lecture theatre.

16 Coned ian Broadcaster

". . .Parliament simply isn't constituted to be efficient in broadcast problems. . ."The Luck of Ginger Coffey, a

Canadian -made feature film producedby Crawley Films Ltd. and Roth/Kirshner Productions, premiered tofavorable reviews in New York.

The Atlantic Association ofBroadcasters, meeting in Sydney,Nova Scotia, was told broadcastersand advertisers had allowed toomuch of a buyer -seller relationshipto develop, by Ed Lawless of theTelevision Bureau of Advertising.

"Advertisers and broadcastersare in partnership," Lawless said."Both need each other. This is nota conventional buying -selling re-lationship."

The late Bernard (Barney)Goulet, a former full-time memberof the BBG, took a strip off radiobroadcasters in an address to theHardy Radio Seminar.

He said the American radio in-dustry had done little or nothing to,justify radio's survival as a listen-ing medium. "Radio's standardsare worse than television's, if thatis possible," he claimed, "becauseradio can only survive in an atmos-phere of shrill salesmanship, as abargain advertising medium for thelocal merchant, department store orused car dealer."

Moreland -Latchford ProductionsLtd. announced that it was workingon a venture called Moving TargetFilms, to provide mobile targets for.firing practise by law enforcementofficers.

NovemberMORE THAN 200 PRIVATE broad-casters met in Niagara Falls for the14th annual Central Canada Broad-casters Association Convention.

Frank Murray, general managerof CJBQ Belleville, was electedpresident to succeed Gordon Keeble,vice-president of the CTV televisionnetwork.

Speakers were A. J. Little, pre-sident of the Canadian Chamber ofCommerce and Premier John Robartsof Ontario. E. L. Dillard of stationWASH -FM Washington and John Tom-linson, media director of McCann-Erickson (Canada) Ltd., took majorparts in a panel discussion aboutthe future of FM broadcasting chair-ed by Dick Sheppard of Stephens andTowndrow.

Premier Robarts was blasted byleaders of both Ontario oppositionparties and the Toronto Star for hisannouncement that the Provincialgovernment was preparing radio andtelevision tapes on government an-nouncements, designed to parallelstandard news releases tailored tomeet the needs of the press.

Dick Sheppard won this paper'sPress Table Trophy for the mostnewsworthy contribution to the con-vention, with a study of the virtuesof going after selected audiencerather than the masses in FM broad-casting.

The second annual Radio andTelevision Executives Club- RadioSales Bureau Radio CommercialsFestival drew 300 assorted broad-casters and advertising people tothe Park Plaza Hotel in Toronto onNovember 5.

The festival received 416 entriesand presented nine major awards.

RTEC Statuettes went to CKOVKelowna, CJMT Chicoutimi, CHUMToronto, CKVL Verdun, CKLC King-ston, McKim Advertising Ltd., To-ronto and McCann-Erickson(Canada)Ltd. Montreal.

RSB Golden Mikes were won byCHUM Toronto and CKVL Verdun.

The CAB submitted its brief tothe Fowler Committee on Broadcast-ing, and said Canada should havecolor television, now, on a purelypermissive basis.

Otherwise, the brief said, fourareas would present future problems:(1) lack of know-how in color, (2)lack of programs, (3) reduced Cana-dian station audience in borderareas, and (4) disorganization of thereceiver manufacturing industry.

Dr. D. K. Dale delivered his re-port on the Bureau of BroadcastMeasurement, giving' as his.verdictthe opinion that BBM's results weregenerally accurate but requiredweighting in some areas to overcomeflaws in the sample.

The Broadcaster went InsideFrench Canada to explore the marketand media habits of the FrenchCanadian, and to point out the needfor an intensive effort to reach theFrench Canadian in his own termsby programing and advertising.

A report on Toronto -based G.N.Mackenzie Ltd's. efforts to sellradio stations on a new ABC pro-duced series called Theatre 5 indi-cated that Canadian radio was show-ing revived interest in airing drama.

CAB president Don Jamieson hitout at parliament in a speech beforethe Toronto Radio and TelevisionExecutives Club.

Jamieson said, "Parliamentsimply isn't constituted to be ef-ficient in broadcast problems." Theindustry needs guideposts, badly,but "parliament has been an ineptinstrument for this purpose."

Screen Gems (Canada) Ltd. andFilm House Ltd. of Toronto an-nounced that they were well intoone of the largest French -to -Englishdubbing projects ever carried out inCanada. - Thidrry la Fronde. Thefilm firms foresaw the possibilitythat Canada could become a majorworld dubbing centre.

DecemberTHE BOARD OF BROADCASTGovernors ordered a one -week sus-pension of the broadcasting licenseof Radio CHRS St. Johns, Que., forfailure to comply with program logregulations. An appeal to the Ex-chequer Court of Canada could de-lay, alter, affirm or rescind theorder.

The BBG also ruled out a radionetwork proposal by CJOR Vancou-ver, to carry a controversial phone-in, phone -out program called HotLine.

And the Board recommendedagainst applications for two newOntario AM radio stations - oneapplied for by H. J. McManus for

London, and one satellite by Muskoka -Parry Sound Broadcasting Limitedand President G. N. Mackenzie forGravenhurst.

Hollinger Ungava TransportLimited was cleared on a proposalto establish TV stations at LabradorCity Nfld. and Schefferville, Que.,to broadcast English and Frenchlanguage programs to iron miners inthe Ungava region.

Two FM stations were okayed-for Evangeline Broadcasting Com-pany Limited at Kentville, NovaScotia, and for CKOK Limited atPenticton, B.C.

A number of facility changeswere also approved.

Fifteen Ontario ethnic broad-casters banded together at a Torontomeeting to form the Ethnic Broad-casters Association. John Lombardiwas elected president.

Conrad Lavigne of CFCL-AM-TV, Timmins became ACRTF presi-dent, succeeding Henri Audet ofCKTM-TV, Trois Rivieres, whooccupied the chair for the past fouryears. Maurice Dansereau, CHLN,Trois Rivieres became vice-presi-dent; Tom Burham, CKRS-AM-TV,Jonquiere was named secretarytreasurer. The following were madedirectors: Paul L'Anglais, CFTM-TV, Montreal; Fernand Dore, CKAC,Montreal; Magella Alain, CKCV,Quebec City; Roland Coutoure,CKSB, St. Boniface, Man.; FranceFortin, CFGT, Alma; Maurice Bouli-anne, CJSO, Sorel and CJLN, Joliette.

A report on the French broad-casters' convention cited Dr. AndrewStewart, chairman of the BBG, astelling the broadcasters that hefavored distinct and parallel publicand private broadcasting servicesfor Canada, with distinct regulatingboards.

MORE NEWS ,from EXCITING WINDSOR

1 1 1 r 11 1 11 1 11III

NETTELL[traiturritIll

A BIG NEW cin BUILDING EXPANSION

CKLW-RADIO

d

Windsor is on the move, and so is CKLW . . . A newbuilding addition is underway to provide increased spacefor administration, studio, news and film departments . . .

CKLW also will add new radio production and recordingequipment, new projection and video tape facilities . . .

Keep your eye on Windsor - and on CKLW AM. FM. TV-the big stations that blanket the Essex, Kent, Lambtonmarket.

TELEVISION

WESTERN ONTARIO BROADCASTING COMPANY, LIMITED825 Riverside Drive W., Windsor, Ont.

SERVING THE WINDSOR -DETROIT AREA FOR 32 YEARS

December 17, 1964 17

Expo '67 Films

MORNING MAN WANTED

Metropolitan radio station.One who wants to.stay. in oneplace and make a career of it.Top 40's need not apply.

Pension plan, full medicalplan, generous holiday plan.Salary commensurate withability and experience, pleasantworking conditions.

Send complete resume, tape,photograph, salary expected.

All replies held in confidence.Reply to:

Box Number A-776,Canadian Broadcaster,

217 Bay Street,Toronto 1, Ontario.

CHIEF ENGINEER

wishes to relocate with an ex-panding, aggressive company -radio, TV or both. Experiencedin more extensive operations,including high power trans-mitters, etc. Excellent refer-ences on request. Reply to:

Box A-750,Canadian Broadcaster,

217 Bay Street, Toronto 1.

Exhibitors may stampede to the U.S.A.by FRANK KELLEY

EXPO '67 HAS BECOME a touchy issue in some parts of the Torontofilm industry, ever since a few weeks ago, when Bell Telephone Co.of Canada picked Walt Disney and his Cyclorama process to do thecompany's Expo film production. Don Haldane, president of West-minster Films Ltd., is worried that Canada's exhibitors will stam-pede to the States for film footage. He tendered an unsuccessfulpresentation to Bell, along with Individual Sales Ltd. - ChristopherChapman, and a consortium of three producers: Crawley FilmsLimited, Omega Productions Inc., and Les Films Claude FournierLte-e.

Dick Ballentine, presidentof Intervideo Productions Ltd.,feels much the same as Haldane.He fears Canadian subsidiariesof American companies are natu-rally looking to the U.S. for Ex-position shows.

The Directors' Guild ofCanada (President, Richard Bal-lentine, 1st Vice -President, Don

WANTEDToronto station requires an-nouncer - operator. Skilledin selecting middle of theroad music.

Box A-774,Canadian Broadcaster,

217 Bay Street,Toronto 1, Ontario.

double-headerAnd what a pair of heads!On your left Chuck McManus and to the right Ned Powers, theHuntley -Brinkley of sports here at CFQC. This is a team tobeat, indeed. Two veteran sportscasters and reporters busilyengaged in bringing the good people of Saskatoon comprehensivesports coverage. Two heads, in this Case, are enormouslybetter than one.

Chuck and Ned are typical of the double or nothing way in whichCFQC serves the community. May we go to bat for you?

radio Saskatoon

Haldane) is also concerned aboutthe situation, Ballentine says.

"We're going to be fightingthe Americans on this," is hiscontention. "It's a sure thingthey'll be up here in droves, be-cause there's an awful lot ofmoney involved."

"It's the war of 1812 allover again," says writer -directorBob Barclay, who is also aDirector's Guild officer. "I'mquite sure Expo '67 film pro-duction is going to get awayfrom us."

A survey of Toronto's filmmakers indicates there are alimited number of haves, andgobs of have-nots as far as Ex-position work is concerned.

AVAILABLE

SALES MANAGER young, pro-gressive, proven sales -record.5 years experience in allphases, sales, writing, pro-duction, engineering. Seekscomparable position/situationin central Ontario market. De-tails on request.

Box A-775,Canadian Broadcaster,

217 Bay Street,Toronto 1, Ontario.

MOVE UP WITH CKGM

Our continuous expansion intoall phases of broadcastingresults in a constant need tosearch for creative Canadianradio talent that wants tomove up - so why not moveup with CKGM - Montreal,by putting your name confi-dentially on file now, fortop -paying future openings. . . professional air work,professional creative writing,professional production, pro-fessional newscasting, pro-fessional news writing. Tellus your story in confidencenow. Write Don Wall, VicePresident, CKGM - Mont-real, CKGM Building, 1455Drummond St., Montreal 25,P.Q.

Among major producers,Crawley Films Limited seemsto be happiest about its pros-pects.

These Are The HavesToronto branch office mana-

ger Bill Kennedy discloses theinformation in typical film -tradefashion: "Yeah, we have someto do, and then again we haven't.There's many a slip between thelip and the screen.

"In fact, though, Expo'sshaping up very well," he says,"and the 1967 Centennial isvery, very happy."

"With respect to Expo,"Kennedy continues, "any pro-ducer worth his salt is going tobe up to his ears. The NewYork fair was probably the bestthing that ever happened to us,because it showed exhibitorsthe ways film could be used, andgave us a track record we canbuild on."

"Expo is starting to reallyclick now, really swing," hesays.

Did Crawley put in a bigpromotional effort to get Expocustomers? Kennedy thinks thepublicity was modest. "Someof the exhibitors have come rightout of the blue to us."

At Moreland -Latchford Pro-ductions there's also a note ofoptimism. President Hugh More-land says the company has donea lot of direct mail promotionwith a combination Centennial -Expo presentation.

"We got about75 responsespicking us up on Centennialideas, and about 25 showinginterest in both, but none of theresponders were interested 100per cent in Expo."

"Most were far more inter-ested in the Centennial," More -

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Experienced and matureTen years experience in an-nouncing, production, programdirector, public relations, stafftraining.

Soft sell - Sincere voice,Not afraid of work.

Would consider Program Di-rector in small market.Looking for a permanent posi-tion to enable me to take roots.Apply:

Box A-773,Canadian Broadcaster,

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18 Canadian Broadcaster

land states, "than in Expo andits much higher costs."

He believes that unlesscorn nerc ial exhibitors have actu-ally attended the New York World'sFair, they don't realize the ad-vertising potential of Expo ex-hibits.

"I don't think even a largeclient is going to spend a lot ofmoney on both the Centennialand the Exposition," he says."The cost and size of Expo pro-jects scares them - you notonly have to have a film, re-member, but build a theatre togo with it."

Williams, Drege & Hill Ltd."have some irons in the fire,according to Christl Drege,"and we hope we'll get someExpo business," though thecompany has made no particularpromotional effort to arouse furtherinterest.

Hugh Moreland says bluntly,"If some Canadian producersare left out in the cold it's theirown damn fault. If we can't con-vince Canadian industry that wecan produce something good forthem, we don't deserve the busi-ness."

Trouble AheadBut Haldane, Ballentine and

Barclay continue to see signs oftrouble ahead.

"I think the Producers' As-sociation should, as a body may-be, have promoted the Canadianfilm industry's ability to dothings for Expo," says Haldane."It's worrisome when Bell, oneof the largest companies, andsort of the leader, doesn't haveenough faith in the Canadian pro-ducer to give him the job."

"I've seen so much of it,"Haldane goes on. "Companieslike International Nickel thathave had Americans do theirfilms for years - they know theycan get very good films downthere. And when a thing biggerthan anything they've done be-fore comes along, I believe theyare quite likely to go to the States."

The National Film Boardcould help by steering potentialexhibitors (who often approachthe NFB for advice, says Hal-dane) to private producers.

"But I would say, generallyspeaking," he continues, "NFBpeople consider there isn't anyfilm production outside of Mont-real that amounts to anything,and this might reflect in theirofficial attitude."

Dick Ballentine notes thatSwitzerland passed laws for itsexposition, requiring exhibitorsto use domestic film producers.

"Unfortunately there's atendency in our ad agencies,(and they have a hand in advisingclients on Expo matters), tofavor the U.S.," he believes.

What does Ballentine thinkof the scanty evidence of Expopromotion by Canadian producers?

"It costs a lot of money tomake pitches," he says. "Onlythree or four film houses inCanada can afford it."

(Bob Wilson, assistant generalmanager of Chetwynd Films Ltd.,seconds the motion - "We don'thave time to waste on specula-tion.")

(Continued on page 20)

Conscience is the still small voice that tellsyou someone is looking.

ACTiON CFCNSTATIONS! larrAZZ

Another CFRA FIRST!

Frank Ryan CFRA President signs with ABC Radio Network for the Canadian premier ofTheatre 5, contemporary radio drama. Pictured with Frank Ryan are, left to right stand-ing: Norris Mackenzie for ABC: Terry Kielty, CFRA General Manager and Doug McGowanCFRA Program Director. Absent when picture was traken is CFRA's Sales Manager GeorgeGowling. Theatre 5 features a new and different drama every week -day night at 10:30p.m. Theatre 5 on CFRA is fully sponsored, laving been sold to five CFRA advertiserswho alternate their daily sponsorship on a rotating basis.

CFRA 50,000 watts at 580

Ottawa's SHOWMANSHIP station

December 17, 1964 19

ANNOUNCEMENT

LABATT BREWERIES LIMITED

APPOINTMENTS

it RAYMOND BEAULIEU PIERRE BARBEAU

Mr. Maurice Legault, Director of Marketiny of Labatt Brewery Limited(Quebec Division), is pleased to announce the following appointments:Mr. J. Raymond Beaulieu as Manager of Advertising and Public Relationsfor the Province of Quebec and the Maritimes. Mr. Beaulieu has been withthe brewery for the post 10 years and hos acquired a vast experience in theretail market. Mr. Pierre Barbeau has been appointed Sales PromotionManager for the Province of Quebec. He has been with the brewery for 7years and previously served in the capacity of Display Manager.

Season's Greetings

(Continued from page 19)

"The way it was done inthe States for the New York World'sFair," says Ballentine, "com-panies hired people to lay outtheir plans for them. That's theway it should be done." (BellTelephone paid a cost allowanceof $2,500 to each producer in-vited to submit an Expo presen-tation, says Bell's public re-lations department.)

The Expo '67 time elementseems to be a major factor givingToronto producers grey hairs.

As Bob Barclay puts it, "Theexhibitors are going late, andthey're likely to be faced withthe prospect of not having any-thing ready in time. As a resultthey're liable to avoid takingchances and go to people whohave done exhibits before - theAmericans."

Crawley Films' Bill Kennedysays, "Keep movin'. Keep movin'fast, man. 'Cause there's notmuch time left."

In the final analysis, di-rector Bob Barclay washes hishands of the film producers'complaints:

"I don't have too much sympa-thy for the film industry," hesays. "The producers have no-body but themselves to blame ifthey're not getting Expo '67.

"It's not as if they weredoing a lot of work on it and be-ing overlooked - they're notpushing it."

"THIS IS CANADA"

A SIX MINUTE RADIO PROGRAMcalled This is Canada is beingbeamed every week to Bulgaria byRadio Free Europe. The program ispart of a 16 week series distributedto 400 radio stations in the US. byCanadian National Railways.

This is Canada deals with thehistory, culture, music and customsof each of the ten provinces.

The New York office of RadioFree Europe translates it into Bul-garian and then transmits it fromfacilities in Munich, West Germany.

MARKETING COURSETHE UNIVERSITY OF WESTERNOntario, School of Business Ad-ministration, announces that its 13thannual marketing management coursewill be held May 23 to June 11next year.

The course is a broad, market-ing management program supple-mented by sessions in the mok.specialized aspects of marketing.Since its inception in 1952, thethree-week course has attracted over950 marketing executives.

The faculty for the 1965 sessionwill be drawn from the School ofBusiness Administration, with menof practical as well as researchexperience in industry.

Application forms and outlineswill be mailed in January, or can beobtained from the course director,C. B. Johnston at the University ofWestern Ontario in London, Ont.

(As 1964 segues into 1965, the airover Broadcasting Boulevard isalive with forecasts. Here, withoutprejudice, are a few of them we havecaught as they passed by.)

TOP LEVELPrime Minister Lester Pearsonwill abdicate in favor of CBCPresident J. Alphonse Ouimet.

OLD HATThe Fowler Commission willrecommend that the CBC betransformed into a programmingagency along the lines of theNational Film Board.

11

AFTER THE STORMDr. Andrew Stewart, after stepp-ing down from the BBG chair-manship next November, willestablish his own "rock" stationat Burnt Church, N.B.

HIGHEST BIDDERGeoff Stirling will buy 51 percent of the CBC.

QUID QUO PROLord Thomson of Fleet willbuy 51 per cent of Geoff Stirling.

IIOMEWARD BOUNDBBG's vice-chairman CarlyleAllison will return to the news-paper business.

COULD BEWe foresee a refurbished Boardof Broadcast Governors -MarkII, with one or other of thefollowing apDon J amietChapOiviEd

t. -FROSTY FRIDAY

Air Canada will feed TV pro-grams to its passengers inflight through a direct hook-upwith the CTV network.

40 chairman:ce Frith,Hoffman.

FINAL FLINGCanadian Broadcaster will buyMarketing.

20Canadian Broadcaster