Superior Implements Energy Management System

Hobbs Brook Management, a pioneer in the development of premier office space in the Boston suburbs and owner of 15 buildings comprising 2 million square feet of Class A office space, has awarded Superior Controls a contract that will help them achieve LEED® Silver Certification.

Superior Controls is implementing an Energy Management System that will meter and display

The Superior Controller is published by Superior Controls, Inc. of Seabrook, NH—the leading controls

system integrator specializing in the design and implementation of industrial automation and information systems.

The purpose of this newsletter is to pre-sent project examples to our customers. Your comments are welcome. Write or Fax:

Superior ControlS, inC. Trusted Automation Excellence

P.O. Box 457 ■ Seabrook, NH 03874 (603) 468-3000 ■ Fax (603) 468-1008

e-mail: eng@superiorcontrols.comwww.superiorcontrols.com

© 1998 Superior Controls, Inc. The Superior Controller & S logo are trademarks of Superior Controls.

On May 26th, 2010, the Sabra Dipping Company officially opened its new 110,000 square foot, 49 acre, $68 million manufacturing facility in Chesterfield

County, Virginia. The celebratory ribbon cutting was attended by the Honorable Bob McDonnell, the governor of Virginia, Indra Nooy, chairman and CEO of PepsiCo, Ofra Strauss, chairperson of Strauss-Group, and many other distinguished guests.

Sabra Dipping Company, LLC, based in Colonial Heights, Virginia, is a leader in the refrigerated dips and spreads category, and producer of America’s top-selling hummus. The new facility was designed and engineered by The

Dennis Group, LLC headquartered out of Springfield, MA, and was automated by Superior Controls, Inc. based in Seabrook, NH.

The facility more than doubles its manufacturing capacity and is expected to qualify as one of the only food-processing factories to achieve Silver Certification under the U.S. Green Building Council’s LEED® (Leadership in Energy and Environmental Design) certification program. The new facility is creating 260 new jobs.

According to Sabra chief of operation and supply chain, Meiky Tollman, the company grew by over 40 percent in the period between August 2008 and August 2009. Tollman

noted, “We have a 45 percent market share in the U.S. hummus market, and with the pro-jected growth in the dips and spreads market, Sabra has decided to establish a state-of-the-art plant which will utilize the most advanced production technologies available today. At the same time we are investing in green technology and methodology to the tune of $2.2 million.”

Al Carey, president and chief executive officer for Frito-Lay North America, a division of PepsiCo, stated, “PepsiCo and Frito-Lay entered the Sabra joint venture because of the

synergies with our health and wellness strategy and the growth potential in the healthier dips category. This new, state-of-the-art facility demonstrates our commitment, and

Superior Provides Automation for Sabra’s New Hummus Facility

VOluME 16 ISSuE 1

THE SuPErIOr CONTrOllErTM

(Continued on Page 2)

“You should be very proud of your company. The

Superior Controls team did a fantastic job and did what they had to, to maintain our very

aggressive schedule.”

One example of Sabra’s delicious hummus

The Superior Controls designed Energy Management System is being implemented at 404 Wyman St., Waltham, MA.

(Continued on Page 3)

THE SuPErIOr CONTrOllEr

positions Sabra for continued success as consumers seek healthier snack options.”Some of the highlights of the new facility include:Energy Efficiency Measures• Premium-efficiencymotorsforprocessequipment• Highlyreflectiveroofingmaterialtoreducecoolingneeds• Heatrecoverysystemsforprocesssystems

Environmental Impact and Savings• Approximately20percentreductioninenergycostsfor

heating and cooling, due in part to a white roof and improved insulation.

• Atleast35percentofthebuilding’selectricitywillcomefrom renewable sources by engaging in at least a two-year renewable energy contract.

• ThecompanyhasmovedfrompackagingwithPP(5)toPET(1)madeof30–45percentpost-consumablerecyclableraw material, the most commonly used recycled plastic.

Automation System (Implemented by Superior Controls)• Fully-automated,RockwellPLC-based,controlandmoni-toringsysteminterfacingover3,000fieldinstrumentsandsensors.

• FullCIP,SIP,mixing,blendingandcookingautomation systems with batch reports, trending and alarming.

• 15networkedPCbasedOperatorInterfaces(RSStudio)foroperator supervisory control.

During the grand opening celebration, Meiky Tollman, Sabra chief of operation and supply chain, took Superior Controls’

president,RickPierro,asideandnoted,”Youshouldbeveryproud of your company. The Superior Controls team did a fantastic job and did what they had to, to maintain our very aggressive schedule.”

Naturally, back at Superior Controls, the 14-member automation teamleadbyProjectManager,TerriRussell,helditssuccessful project completion celebration featuring Sabra’s delicious hummus.

Superior Provides Automation for Sabra’s New Hummus Facility(Continued from Page 1)

Ascanio Earns Energy CertificationSuperior Controls is pleased to announce that Senior Engineer,

RickAscanio,hascompletedtheFundamentalsofEnergyAuditing Seminar and passed the Certified Energy Auditor exam earning membership into the Association of Energy Engineers. RickAscaniowasalicensedNuclear–ControlRoomReactor

Operator and served for 11 years at Seabrook Station after graduat-ing from Maine Maritime Academy with a BS in Marine Propulsion Engineering.RickhasbeenwithSuperiorControlsfor8years.CongratulationsRickonobtainingtheEnergyAuditorCertification.

New, Superior Controls-Automated, $63M Sabra Hummus Manufacturing Facility in Chesterfield, VA

Pierro to Present Keynote at IBC, Biopharmaceutical SummitRickPierro,presidentofSuperiorControls,willbepresent-

ing a keynote address at the International Biopharmaceutical Manufacturing and Development Summit on November 1, 2010 at the Hyatt Harborside in Boston, MA. His talk is advertised as follows:

The Changing Face of Biopharmaceutical Manufacturing: Improvements in automation and automation standards, along with the advent of disposables have revolutionized traditional biopharmaceutical manufacturing. This talk will present a brief overview of the improving automation options, as well as the improvements in disposable sensors, upstream and downstream disposable systems, and what this all means for the future of bio-pharmaceutical manufacturing.

This past May, Mr. Pierro was a featured speaker at the Controls Systems Integrator Association (CSIA) conference held in Seattle, WA. His talk, “Surviving and Thriving as a Systems Integrator—the Top 10 Business Tips Learned over 25 years as a Systems Integrator,” was very well received by the international audience.

New Web Page at SuperiorControls.comIn case you haven’t noticed, Superior Controls has a new Web page. As part of the development effort, an independent marketing

groupwashiredtointerview20+SuperiorControls’customersanddocumenttheirimpressionsofourperformance.Readtheresultson our Web page under “Customer Comments.” Check it out. Perhaps your comments are there.

THE SuPErIOr CONTrOllEr

Two Professionals Join Superior ControlsTHE PEOPlE WHO ArE SuPErIOr CONTrOlS

gas, electrical and water usage for each building. The first build-ing to be so automated is the prestigious 404 Wyman Street building in Waltham, MA, which in the past won the Judges’ Grand Design award from the National Association of Industrial and Office Properties (NAIOP) as the best overall project for its sustainable design and unique approach to cooling the building through thermal ice storage.

The Superior Controls design will use Iconics’ Energy Analytics software, and will continuously collect real time electrical meter-ing information from 78 separate points, lighting usage informa-tion, and gas and water metering information from multiple loca-tions throughout the building. This real time energy information will be displayed for tenants on flat screens in their lobbies.

Superior Implements Energy Management System (Continued from Page 1)

Superior Controls—1st in Quality Audit

Tag McCormick is an experienced automation engineer with a BS in Power Engineering Technology from Maine Maritime Academy. For the past 4 years, Tag has designed, programmed and implemented automation systems for various water treatment plants through CDM in Chelmsford, MA. Tag has also performed as a Nuclear Systems Operator at FPL Energy in

Seabrook, NH and as a Combustion Turbine Technician at Progress Energy in Goldsboro, NC.

“At Superior Controls, Tag has already configured and deployed wireless I/O for monitoring gas, electric and water supply for a major Energy Management System. He is currently implementing a validated automation system for an automated Filter Housing Washer Control System using Siemens PLCs and iFIX.”

Tag resides in Portsmouth, NH with his wife Heather and childrenIzzy,3years,andGrady,1year.Inhisfreetime,Tag enjoys spending time with friends and family, surfing, and biking.

Mike Severino has been appointed as Business Development Manager at Superior Controls. Mike will be responsible for growing Superior Controls automation, validation, and IT services business in the biotech, food and beverage, and energy industries throughout the Northeast. Prior to joining Superior Controls, Mike successfully served

for over 10 years in Business Development, Marketing, Operation and Project management positions in the New England systems integration industry. With over 20 years of automation and process control engineering experience, Mike previously held positions as Sales Director at Servomex, Strategic Account and Project Manager at Honeywell AnalyticsandRegionalSalesManageratBLHElectronics.

The addition of this experienced resource will bring value to our suppliers and customers while positioning Superior Controls for excellent growth opportunities and continued market penetration in the Northeast.

A warm welcome to our newest employees, who have joined Superior Controls, Inc. since our last newsletter.

Superior Controls is proud to announce that it was the first Systems Integrator to pass the rigorous Control Systems Integrator Association (CSIA) audit to attain Level 1 Certification for the fourth time. The “Best Practices and Benchmarks” certifi-cationisperformedbyanindependentthirdpartyevery3years.The audit focuses on 8 areas with over 75 criteria deemed critical by CSIA and its Best Practices Committee. Sections include:• GeneralManagement• HumanResourcesManagement

• Marketing,BusinessDevelopmentandSalesManagement• FinancialManagement• ProjectManagement• SystemDevelopmentLifecycle• SupportingActivities• QualityAssuranceManagementStudies show that customers consider these areas most impor-

tant in selecting a systems integrator for a long-term partnership.

In This Issue Automation for Sabra’s New Facility ■ Energy Management System

Superior ControlS, inC.P.O. Box 457

Seabrook, NH 03874

TM

Team Superior races for 15th YearForthe15thconsecutiveyearSuperiorControlscompetedintheCharitableCignaCorporate,5KRoadRaceinbeautifuldowntown

Manchester, NH along with approximately 7,000 other runners.Again,SuperiorControlspresident,RickPierro,offered$300toanySuperiorControlsemployeethatcouldbeathimintherace.

Surprisingly,bothCadDesigner,HeidiFrench,andProjectEngineer,BobCoggon,beatRicktothefinishlineandcollectedtheir$300cash.OtherteamrunnerswouldliketopointoutthatRickwouldhavehadtopayoutmuchmoreifseveralfleet-footedengineers

hadn’tbeenconvenientlysentouttostartupautomationprojectsinChina,Virginia,NewYorkandNewJerseythatweek.Rickiscurrently training for next year’s race . . . and searching for automation projects anywhere outside New England.

Superior Controls Funds university labSuperior Controls has provided resources to refurbish the Process Controls

Lab for the University of Mass. Lowell Chemical Engineering Department. In turn,theUniversityhasrenamedthelabthe“SuperiorControls–ProcessandControls Laboratory.”

Superior Controls has formed a close relationship with the university over the past 18 years and has provided automation equipment, engineering support, guidance and funding. Four years ago, for example, Superior Controls provided the funding to purchase 22 personal computers and refurbish the entire chemical engineering computer lab, which was aptly rechristened as the “Superior Controls-Chemical Engineering Computer Laboratory.” In addition, SuperiorControlspresident,RickPierro,isthelong-termcochairmanoftheChemical Engineering Advisory Board and current chairman of the Advisory Board for the College of Engineering at the university. Pierro also gives a talk every year to the incoming engineering class about why he studied chemical engineering and what types of automation and engineering projects are imple-mented at Superior Controls.

The benefit to all is that more superbly trained and capable engineers graduate from our local universities and contribute to our economic growth and future.

Dr. Al Donatelli (Left), Director of The Chemical Engineering Department at UMass Lowell, congratulates Rick Pierro, president of Superior Controls.