Volkswagen Ex-com Ppt

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    Agenda

    IntroductionCompany overviewHistoryProductsGlobal CompetitorsBusiness segmentsVolkswagen IndiaSales & ProfitsBusiness Segments

    EndorsementAchievementFactsThink BlueVolkswagen fan ClubRecent News

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    Ferdinand Porsche (3 September 1875 30 January 1951) was anAustrian-German automotive engineer and honorary Doctor of

    Engineering. He is best known for creating the first hybrid vehicle(gasoline-electric), the Volkswagen Beetle, and the Mercedes-BenzSS/SSK, as well as the first of many Porsche automobiles.

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    Introduction

    The Volkswagen is one of the worlds leadingautomobile manufacturers and the largest

    carmaker in Europe.

    Volkswagen means "people's car" in German, in

    which it is pronounced [ f lks va n]

    Its current tagline or slogan is Das Auto (The Car).

    Its headquarters in Wolfsburg, Germany

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    Introduction

    Volkswagen is part of the Volkswagen group,along with: Audi, SEAT, koda , Bentley, Bugatti,Lamborghini, Scania and Volkswagen CommercialVehicles

    Volkswagen have over 5,00,000 employees in

    2011 .

    Ferdinand Porsche is the founder of Volkswagen.

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    LOGO

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    Martin Winterkorn (born 24 May 1947 inLeonberg, Germany) is the Chairman of theBoard of Management of Volkswagen.

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    Company Profile

    The Volkswagen Group operates 60 productionplants around the world.Volkswagen has been awarded twice European Car of

    the yearVolkswagen golf in 1992 and Volkswagen polo in2010.

    Volkswagen production output was 8,00,000unitsfor the sale in 153 countries in 2011.

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    Company Profile

    Volkswagen had revenue of 159.3billion EURO in2011.Volkswagen had profit of 15.4 billion EURO in 2011.

    Volkswagen operating income was 18.9 billion EUROin 2011.Products Automobiles , commercial Vehicle ,

    Engine.Volkswagen production output was 8,00,000unitsfor the sale in 153 countries in 2011.

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    Volkswagen is a part of group made up of eightbrands from six European countries.

    Including..

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    Commercial Vehicles

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    Volkswagens Presence In the World

    62 Locations World wide

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    History

    Volkswagen was originally founded in 1937 by the Nazi tradeunion, the German Labor Front.

    Hitler required a basic vehicle means The "People's Car wouldbe available to citizens at the price of a small motorcycle.

    On May 28th, 1937 the "Gesellschaft zur Vorbereitung desDeutschen Volkswagens mbH" company is founded, and onSeptember 16th, 1938 it is renamed "Volkswagen

    Hitler chose to sponsor an all-new, state-owned factory. Theengineer chosen for the task was Ferdinand Porsche.

    The building of the new factory started 26 May 1938 in the newtown of KdF-Stadt, now called Wolfsburg, where headquarter of

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    Beginnings - 1935

    Peoples car : Top speed of 100km/h

    Fuel consumption of 7 litresper 100km

    Be able to carry 2 adultsand 3 children

    Air-cooled

    Should cost no more thanRM (Reichsmarks) 1000(86)

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    Prototypes - 1935

    Hitlers sketch

    Two prototypes

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    Final Design - 1938

    985 cc24 hp

    4 cylinder boxerAir cooled

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    War Years - 1944

    Total production : 644Mostly to echelons of Nazi Party

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    Products

    The product range extends from low-consumption small cars to luxury classvehicles and trucks.There are eight models of Volkswagen vehicleand out of which seven are available in Indianmarket.

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    Global CompetitorsToyota (Japan)

    General Motors (USA)

    Ford (USA)

    Honda (Japan)

    PSA Peugeot Citroen (France)

    Hyundai-Kia (South Korea)

    Nissan (Japan)

    Renault-Dacia-Samsung (France)

    DaimlerChrysler (Germany)21Anushka | Ashish | Bhavesh | Faraz |

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    Competitors In India

    Maruti Suzuki

    Hyundai

    Honda

    TATA motors

    Ford

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    Business Segments

    Audi produces upscale vehicles engineered forgreater driving precision. Audi has expandedits product range to include the new Audi A3Cabriolet and Audi Q7 models.

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    Bentley is a super-luxury division based in Britain thatproduces 7 models.

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    Bentley

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    Lamborghini was founded by manufacturing magnateFerruccio Lamborghini in 1963, with the objective of producing a refined grand touring car to compete withestablished offerings from marques such as Ferrari.

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    Lamborghini

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    Volkswagen purchased the rights to produce cars under theBugatti marque in 1998 Founder Ettore Bugatti was born in Milan, Italy. The automobile

    company that bears his name was founded in 1909 in the townof Molsheim located in the Alsace

    Bugatti

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    SEAT vehicles are simple and designed for mass consumption,with sales heavily focused in Spain and Latin America albeitexpanding in Northern and Eastern Europe.

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    SEAT

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    Skoda

    Skoda vehicles, known for reliability and simplicity, aremoderately priced compared to VW's other lineups.

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    V lk C i l

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    Volkswagen CommercialVehicles

    Volkswagen Commercial Vehicles produces eightmodels that include light commercial vehicles,heavy trucks, and buses, which are marketed

    globally.Volkswagen currently produces everything fromcheap small cars to super high-end luxury

    automobiles, also boasting an impressivecommercial wing that produces everything frompick-up trucks and buses to heavy trucks

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    Volkswagen India

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    The Volkswagen plant in Chakan occupies a total areaof over 2.3million square metres (575 Acres)The plant was built with an investment commitment

    of INR 3800 Crores (580 million Euros) by VolkswagenIndia Pvt. LtdThe plant has a production capacity of 110,000vehicles a year.

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    Mr. Joerg Mueller is the President and MD of Volkswagen India

    The Volkswagen Group is represented by three brands in India:Volkswagen, Audi and Skoda.

    The Volkswagen Group is completing 10 years of its India journey which began with the entry of the Skoda brand in2001, Audi brand and Volkswagen brand in 2007.Volkswagen India Private Limited currently has more than 70dealerships in 56 cities across 18 states and 2 unionterritories of India.

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    Volkswagen India

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    "Volkswagen and Audi will become leadingbrands in the USA ... It's not a dream. It's aplan," Volkswagen's sales chief ChristianKlingler told reporters last year.

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    Sales In India

    01000020000300004000050000

    60000700008000090000

    2009-10 2010-11 2010 Jan -Sept

    2011 Jan-sept

    Volkswagensales units4,094

    51,608

    32,359

    81,360

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    Profit

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    Endorsement

    The company will be engaged in TV spots,stadium branding, showroom visualmerchandising and out-of-home advertisingduring IPL-5.

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    Achievements

    In 2011, Volkswagen was named in the top 25 largest companiesin the world by the Forbes Global Volkswagen India won the coveted Automotive Company of the Year 2010 award at the Inaugural Golden Steering Wheel Awards India presented by the leading automotive magazine, Auto Bild IndiaIn the year 2010, VIPL recorded sales of 32,627 vehicles against3,039 vehicles sold during the year 2009 and registered a salesgrowth of over 1,000%

    The Biggest achievement of this company is It has catered allthe class of People

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    Think Blue

    Think Blue is a promise for a better tomorrow.Volkswagen believes in responsibility towardsthe environment.

    Think Blue is a philosophy that embodies goalof creating environmentally friendly productsand solutions

    Volkswagenset our sights on developingvehicles that are smarter, more fuel efficientand pave the way for a sustainable future

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    Volkswagen reinforces its Think Blue initiativesduring Auto Expo 2012 and actor Neil Nitin

    Mukesh supports it.

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    Here are some images from the Delhi metro that showshow it did Think Blue.

    Road worthy Beetle art

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    This is a replica of the Volkswagen Beetle created using garbagecollected during the Coast Cleanliness Drive

    The idea is based on Volkswagens Think Blue philosophy which

    embodies the goal of creating Eco-friendly products and solutions.

    What is it made

    of?

    Road-worthy Beetle artmade from scrap

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    Facts

    The company is looking to increase its global staff by 10% whichwill increase the staff from 4,49,000to 5,00,000At a time when most car makers in India have registered adecline in sales, the Indian unit of the largest European carmaker Volkswagen has registered a sharp surge of 67.30 per

    cent during the month of October.The sales increased from 4343units to 6814unitsAccording to Bloomberg, VW is predicted to experience anincrease of 13 per cent to roll out 8.1 million vehicles this year.During this period, General Motors sales are expected to be

    7.55 million units, while Toyota is expected to roll out 7.27million cars

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    Volks agen

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    VolkswagenNow & Then

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    4 th January was the first Press Day and the mediacame in droves to witness Volkswagen's latest

    innovations.

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    Volkswagen Fans Club

    A group of Volkswagen car enthusiasts started afan club for Volkswagen vehicle owners and fans

    and created Volkswagen Fans Club CommunityWebsite on 24th March, 2012.

    Registered members discuss about their

    Volkswagen vehicles and share their knowledge. They help each other in solving issues and guide

    those people who are seeking to purchase newVolkswagen vehicle

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    Recent News

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    Volkswagen opens industrial training

    centre.

    The centre will provide an opportunity to thestudents to learn the technology used in theVolkswagen cars.According to a company official, the company hasinvested ` 2 crore in the special training centre.

    Around 16 students will be imparted training to dealwith the cars manufactured by the auto giant,Volkswagen.

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    Posted on Apr 04, 2012 at 11:39am IST

    Volkswagen launches IPL edition of

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    Volkswagen launches IPL edition of Polo, Vento

    Apart from carrying the IPL logo on the boot anddoorsill, these variants will also sport additional

    features.As per the director, Mr. Neeraj Garg Brand recall isstill a challenge for Volkswagen in India The company has a two-year sponsorship contractwith the IPL.Last year company sold 2,000 units of the VentoIPL edition.

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    Posted on April 3 2012, Chennai

    Volkswagen to enter used car

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    Volkswagen to enter used carsegment

    Carmaker Volkswagen is planning to make a

    foray into used car market this year.Volkswagen India, said the company wantedto launch the service in Tier-I and Tier-II cities.

    As Volkswagen sales are increasing there willbe a demand for the used cars.

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    Posted on 3 rd April 2012, Chennai

    Volkswagen records 3 per cent

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    Volkswagen records 3 per centgrowth in March

    Volkswagen sold 8,326 units last month, which is alsotheir highest monthly figure in India.The VW numbers are also about 12 per cent higherthan Feb 12 numbers, mainly due to the anticipatedhike in diesel car prices in the 2012-13 Union budget.The Volkswagen Polo and Vento were obviously themain contributors to the overall sales and 3940 units of hatchback and 3908 units of sedan were sold.The numbers are expected to reduce a bit once again inthe month of April as the prices have increased,following the hike in excise in the 2012-13 UnionBudget.

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    Posted on 04 Apr 2012

    C l i

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    Conclusion

    If you have the power of passion than nothing isimpossible in this world though some difficulties are faced atthe initial stage but as we know that to achieve something new You have to take paths which are less traveled ones

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    Thank YouAnushkaAshishBhavesh

    FarazManita K.CMuthuNibeshVikram