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1 Marketing Solutions Volkswagen: Extending SuperBowl Ads Objective s Products Content Ad with Video Create brand awareness among working professionals Build loyalty and aspiration Influence decision making Results 9.09% Engagement rate 3 weeks after launch Automobile

Volkswagen Case Study

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Page 1: Volkswagen Case Study

1Marketing Solutions

Volkswagen: Extending SuperBowl Ads

Objectives

Products Content Ad with Video

Create brand awareness among working professionals

Build loyalty and aspiration Influence decision making

Results

9.09%Engagement rate 3 weeks after launch

Automobile

Beneath the Volkswagen case - PEAK VALUESpeakvalues.ch › Beneath-the-VW-case.pdf · Beneath the Volkswagen Case PEAK VALUES 3 23 September 2015 VW shares drop by 35% between 21

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