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Today social technology extends beyond customer interface. Even though many practices remain in the early stages, organizations are convinced they hold tremendous potential to drive business value
ThePower of Social
www.dqindia.com
The Business of InfotechVol XXXI No 05 I March 15, 2013 Celebrating 30 Years of DQ
Q&A wITh DoT SecreTAry/ 86 rAhul DrAvID on leADerShIp/ 90
94 pages including cover
Special Subscription offer on page 78
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Today social technology extends beyond customer interface. Even though many practices remain in the early stages, organizations are ...
ConTEnTsConTEnTsMarch 15, 2013March 15, 2013
16cover story
24 | The Business of Social Media
Real Reasons to Go Social
‘Social business is growing in India’
—Himanshu Goyal country manager, social business evangelism and sales, IBM
social media is emerging as the new tool for empowering organizations, their teams and their members
social Media 28 |How to Leverage
LinkedIn for Hiringone of the most preferred places for HR scouting to generate leads, today, is LinkedIn. Find out how you can use it as a hiring tool
� | March 15, 2013 visit www.dqindia.com DATAQUEST | A CyberMedia Publication
DATAQUEST | A CyberMedia Publication visit www.dqindia.com March 15, 2013 | �
Edit ....................................................8 Inbox .................................................12 Ganesha ............................................14News .................................................88Last Matter.......................................92
REGULARS
Services
Government72| E-procurement Cracking the Whip Our e-procurement guidelines are the most comprehensive and transparent in the world ...
74| CSCs: A Distant Dream CSCs are looking for ways to turn around and betting big on additional services such as computer education...
77| E-gov Snapshots E-stamps Replace Stamp Papers in Delhi Courts
—Roger L Martin dean, Rotman School of Business
42|Viewpoint How Strategy Really Works...
Enterprise Apps49| HR In Step with the Changing Workforce Dynamics An enterprise application is expected to be reliable, perform well...
50| Software Inventions Choosing between Copyright and Patent It is essential to understand the difference between the two... 53| LBA
Follow your Customers Everywhere Location based mobile advertising is a unique way to target consumers ...
57| Consumerware The New Buzz Consumerware will allow consumers to do much more ...
32| SMB: Can SMBs Revitalize Indian IT? As SMBs play a key role in India’s GDP, analysts bet on the 46 mn units that do not use any form of PC. The sector can open up a new business arena for IT service providers
36| NILF 2013 Imagineering the Future After years of outsourcing and pioneering global delivery, Indian IT is at the threshold of a major transition. And to make the most out of it, companies need to reinvent and innovate
—Ram Charan business advisor and author
Managing the Future in Uncertain
Times ‘Working at the top slot calls for a different type of courage’
—Sanjeev Kumar, group CIO, group president, business excellence, Adhunik Group of Industries
CIO SPOTLIGHT81|
90| Back of the Book Rahul Dravid Hits an ‘IT’ Stroke
30|Q&A ‘We have to align Cisco to the national agenda, priorities of the government’
—Jeff White president, sales and operations of India and Saarc countries, Cisco
59| Security Profile Potential Fraudsters Based on Social Behavior It’s no more a big deal if your business users ask you for an application...
38|Q&A ‘We have transitioned the organization into a global services entity’
—R Ramanan CEO and MD, CMC
40| Destinations What Makes them so Desirable? Organizations are looking for a balanced portfolio of locations that offer the right blend of emerging skillsets...
45| Experts Speak NILF 2013 Industry experts put together their thoughts and ideas on the transformations and challenges that will impact the Indian IT services landscape
63|Q&A ‘Mobility is a big advantage in the Indian market’
—Gary Barnett SVP and GM, collaboration platforms, Avaya
65| Cloud Closing the Talent Gap As the cloud market grows, the paucity of talent in the space seems palpable...
83| NextGen University Classrooms get a Facelift With digital media creating options for a more personalized way of teaching... 85| Women’s Safety An Ounce of Prevention is Worth a Pound of Cure The young girls of India should be taught to reach out ...
86|Q&A ‘Free Roaming will be a
reality in 2013’
—R Chandrashekhar secretary, DoT
16 | March 15, 2013 visit www.dqindia.com DATAQUEST | A CyberMedia Publication
Cover Story
AkAnkshA singhJALAJA RAMAnUnni
[email protected]@cybermedia.co.in
Today social technology extends beyond customer interface. Even though many practices remain in the early stages, organizations are convinced they hold tremendous potential to drive business value
Real Reasons to Go Social
24 | March 15, 2013 visit www.dqindia.com DATAQUEST | A CyberMedia Publication
Social Media
Social media is emerging as the new tool for empowering organizations, their teams and their members
The Business of Social Media
It was not long ago that Facebook, YouTube, Twitter, and many other such social networking platforms were a complete ‘no no’ in many organizations. They were either banned, or not accessible on office networks. In some cases, a separate room or time was created for employees to check their Facebook accounts. That’s
all. By and large logging on to such sites was seen as detrimental to office work and employee productivity. There were even instances in many organizations where the IT administrators were being told to look out for employees who were on these sites, wast-ing time, and possibly compromising with confidential data and information. Not any more.
The Business CaseAt a recent conference on social networking, Connect 2013, organized by IBM, speaker after speaker, ranging from Gerd Friedrich, the business focused CIO of $71 bn Bosche Group, to Joseph Gordon-Levitt, founder of Hitrecord, where he has got together crea-tive artists to produce videos, music, lyrics, literature, photography, screenwriting, graphic art etc, spoke about the way social networking is being deployed, and their is unbelievable gains for the organization as well as its people. For instance, Hitrecord’s now famous video “The Man with a Turnip for a Head” was actually produced with the collaboration of 295 artists from across the globe, most of whom never even met each other. “Talent is all around you. Social networking allows you to find and build a winning team”, said Gordon. The interesting fact is that Hitrecord has only 8 employ-ees but can get hundreds of people—enthusiasts and professionals—to collaborate on revenue driven time bound projects.
Friedrich has strong reasons for becoming a votary of social media in business. “I wanted to empower the whole organization to behave like entrepreneurs, and the first step was to get the employees to use it. And then it took just 4 months to evaluate the
28 | March 15, 2013 visit www.dqindia.com DATAQUEST | A CyberMedia Publication
SOCIAL MEDIA
Vinod Jain was a content employee when a leading MNC ap-proached him with an opportunity. He didn’t have a CV ready, nor did he upload his resume on job portals. Despite being happy with his current profile as an executive, Jain unexpectedly found
himself wooed by the new organization.
JALAJA [email protected]
One of the most preferred places for HR scouting to generate leads, today, is LinkedIn. Find out how you can use it as a hiring tool
How to Leverage LinkedIn for Hiring
