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Baseball, hot dogs, apple pieand Chevrolet. At least three ofthose things will be in play atComerica Park this week as theTigers’ home opener takes placeApril 8.
“With spring in the air andOpening Day upon us, a Chevro-
let tradition is about to com-mence, signifying the beginningof the 2016 baseball season.”said GM spokesman Craig Daitch.
To that end, a Hyper BlueMetallic Camaro SS and an Infer-no Orange Metallic Colorado –the 2016 Motor Trend Car and
Truck of the Year – settled intotheir home for the year high atopthe Chevrolet Fountain behindcenter field in Comerica Park lastweek.
Both the Chevy Camaro and
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®Detroit AutoScene®
VOL. 84 NO. 13 APRIL 4, 2016ESTABLISHED 1933 AS NEW CENTER NEWS AND 1983 AS OAKLAND TECH NEWS
View This Week’s Edition at http://DetroitAutoScene.com
“F IRST IN THE HEAR T OF DETROIT”
Singer Ciara stands by Camp Jeep at the New York Auto Show.
A Chevrolet Camaro RS is loaded by crane onto the top of the Chevrolet Fountain inside Comerica Park.
Chevrolet Ready for Opening Day
Think of what Jeep is doing asthe ultimate word-of-mouth cam-paign.
On the heels of its breakout Su-per Bowl campaign marking its75th anniversary, the Jeep brandis kicking off a year-long cam-paign with a global footprint toinclude both digital and social el-ements, said Fiat Chryslerspokeswoman Diane Morgan.
“My Jeep Story” will provide aplatform for the brand’s passion-ate community and the widerworld to join the 75th anniver-sary celebrations, Morgan said,
by sharing their own, authenticand inspiring Jeep brand stories.
“My Jeep Story” will live on theJeep brand's microsite,www.jeep.com/myjeepstory, andacross social media throughFacebook, Twitter and Instagramusing #myjeepstory, Morgansaid.
The year will culminate with adigital compilation of “75” sto-ries that speak authentically tothe spirit of the brand.
“As we mark the 75-year mile-
Jeep Celebrating 75 Years;Ciara Sings Its Praises
CONTINUED ON PAGE 4
Matthew McConaughey and Mark Fields reveal Navigator Concept car.
DETROIT (AP) – A spaciouslounge on wheels.
That’s Ford Motor Co.’s visionfor the Lincoln Navigator SUV,due for its first major redesign ina decade. With help from actorand spokesman Matthew Mc-Conaughey, the brand unveiled aconcept version of the vehicleMarch 23 at the New York Inter-national Auto Show.
The Navigator will drop someweight, helping fuel economy,but will still be a behemoth atmore than 17 feet long. Execu-tives say engineers took steps toerase what Navigator customersdidn’t like and accentuate whatthey did.
By watching customers, engi-neers found that people wantedto relax in their SUVs with lesscomplexity. So they tried to cre-ate a “personal sanctuary’’ withlarge but supportive seats and aspacious feel. They made thedashboard less cluttered withonly essential information suchas vehicle speed on the display.
Other information, such as theidentity of a phone caller or asong on the radio, fades away af-ter the first showing.
David Woodhouse, design di-rector for the Lincoln brand, saidthey went for “a beautiful lounge-like space for the occupants.’’
Lincoln has largely missed theluxury big SUV boom that hap-pened in part because of cheapgasoline. The brand sold onlyabout 12,000 Navigators last yearwhile its main competitor, Gener-al Motors’ Cadillac brand, soldalmost 36,000 Escalades. TheNavigator, based on truck under-pinnings, has been updated butnot completely revamped since2006.
Kumar Galhotra, president ofthe Lincoln brand, expects thenew vehicle to capture a biggerchunk of the market now domi-nated by GM.
Galhotra wouldn’t commenton expectations that the new
Ford Shows Off NavigatorConcept Car in NYC Show
CONTINUED ON PAGE 4
The March sales news wasgood for Detroit automakers asall three companies reportedsales increases of 6 percent orbetter.
Malibu at 65 percent improve-ment, Edge up 49 percent andJeep’s 15 percent boost toppedthe sales charts for the three De-troit car firms.
Overall, GM was up 6 percent,with Ford and Fiat Chrysler 8percent higher than last March.
Fiat Chrysler reported U.S.sales of 213,187 units, an 8 per-cent increase compared withMarch 2015 sales (197,261 units),and the group’s best March salesin a decade, said Fiat Chryslerspokesman Berj Alexanian.
The Jeep, Dodge and RamTruck brands each posted year-over-year sales gains in Marchcompared with the same montha year ago, Alexanian said. TheJeep brand’s 15 percent increasewas the largest sales gain of anyFiat Chrysler brand during themonth.
“Strong Jeep and Ram brandsales gave us a fast start to theimportant spring selling seasonand extended our year-over-yearmonthly sales gains to six fullyears,” said Reid Bigland, FCA –North America’s senior vice pres-ident of Sales.
“As consumers continue to
shift their buying preference to-ward utility vehicles and trucks,they are walking directly into theFCA wheelhouse.”
Eight Fiat Chrysler vehicles setrecords in the month of March,including the Jeep Compass,which posted its best Marchsales ever, Bigland said.
In addition, Dodge Journey, theRam pickup truck, Ram ProMas-ter Van, Ram ProMaster City,Jeep Wrangler, Jeep Cherokeeand Jeep Renegade each postedtheir best March sales ever.
On the brand side, the Jeepbrand recorded its best Marchsales ever.
Fiat Chrysler finished the
month of March with an 82-daysupply of inventory (644,474units). U.S. industry sales figuresfor March are internally project-ed at an estimated 17.1 millionunits Seasonally Adjusted AnnualRate (SAAR).
Ford Motor Company sold254,711 vehicles in the U.S. inMarch – an 8 percent gain versusa year ago – while first quartersales of 645,626 vehicles were up9 percent, said Ford spokesmanErich Merkle. This represents thecompany’s best sales perform-ance for March and first quartersince 2006.
Sales Strong in March for Detroit OEMs
The Federal Trade Commis-sion has charged that Volkswa-gen Group of America, Inc. de-ceived consumers with the ad-vertising campaign it used topromote its supposedly “cleandiesel” VWs and Audis, whichVolkswagen fitted with illegalemission defeat devices de-
signed to mask high emissionsduring government tests.
The FTC is seeking a court or-der requiring Volkswagen tocompensate American con-sumers who bought or leased anaffected vehicle between late2008 and late 2015, as well as aninjunction to prevent Volkswagen
from engaging in this type of con-duct again, said FTC spokesmanPeter Kaplan.
In a complaint filed in federalcourt on March 29, the FTC al-leges that during this seven-yearperiod Volkswagen deceived
FTC Slams VW Over Emissions Cheating
CONTINUED ON PAGE 2
CONTINUED ON PAGE 2
2016 Jeep Compass
PAGE 2 APRIL 4, 2016DETROIT AUTO SCENE
Detroit AutoScene31201 Chicago Road SouthWarren, Michigan 48093
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Deadline: Thursday 5:00 p.m.for the next edition of Monday
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www.DetroitAutoScene.com
consumers by selling or leasingmore than 550,000 diesel carsbased on false claims that thecars were low-emission, environ-mentally friendly, met emissionsstandards and would maintain ahigh resale value, Kaplan said.The cars sold for an averageprice of approximately $28,000.“For years Volkswagen’s ads
touted the company’s ‘CleanDiesel’ cars even though it nowappears Volkswagen rigged thecars with devices designed todefeat emissions tests,” said FTCChairwoman Edith Ramirez.“Our lawsuit seeks compensa-tion for the consumers whobought affected cars based onVolkswagen’s deceptive and un-fair practices.”Kaplan said that according to
the FTC’s complaint, Volkswagenpromoted its supposedly “clean”cars through a high-profilemarketing campaign that in-cluded Super Bowl ads, onlinesocial media campaigns, andprint advertising, often target-ing “environmentally-con-scious” consumers.For example, Volkswagen pro-
motional materials repeatedlyclaimed that its “Clean Diesel”vehicles have low emissions, in-cluding that they reduce nitro-gen oxides (NOx) emissions by90 percent and have fewer suchemissions than gasoline cars. Infact, the FTC’s complaint statesthat they emit up to 4,000 per-cent more than the legal limit ofNOx – a dangerous pollutant thatcontributes to environmentalharms and respiratory ailments.The complaint alleges, Kaplan
said, that Volkswagen alsoclaimed that “Clean Diesel” vehi-cles met “stringent emission re-quirements,” were “50-state com-pliant,” and would maintain ahigh resale value. Yet, accordingto the FTC’s complaint, theseclaims were also false becausewithout the illegally installedsoftware, the “Clean Diesel” vehi-cles would not have passed fed-eral emissions standards and thehidden defeat devices will signifi-cantly reduce the vehicles’ re-sale value.The FTC also charged that
Volkswagen provided the meansand instrumentalities for othersto deceive consumers, and thatinstalling the emissions defeatdevices was an unfair practice.The affected vehicles include
2009 through 2015 VolkswagenTDI diesel models of Jettas, Pas-sats, and Touareg SUVs, as wellas TDI Audi models. The suggest-ed sale prices for the affected ve-hicles ranged from approximate-ly $22,000 for the least-expensiveVolkswagen model with a 2.0-liter engine to approximately$125,000 for the most-expensiveAudi model with 3.0-liter engine.The Commission vote author-
izing the staff to file the com-plaint was 4-0. The complaintwas filed in the U.S. DistrictCourt for the Northern Districtof California, San Francisco Divi-sion.
VW Scandal MayCost CompanyBig Bucks
CONTINUED FROM PAGE 1
When driving, keeping youreyes on the road ahead is a giv-en. But there are also times whenbeing able to see what’s behindyou is equally important.Which is why Chevrolet has
added a new trailering camerasystem that will be available for2014-16 model year Silverados.It joins a new factory-installed,
fifth-wheel prep package, com-patible with either gooseneck orfifth-wheel hitches available fromChevrolet Accessories.“These are great examples of
our commitment to providetruck customers with the mostconfident towing experience inthe industry,” said Jeff Luke,Chevrolet truck executive chiefengineer.“The fifth-wheel prep package
has been designed by our struc-tural engineers to make the mostof Silverado’s fully-boxed, high-strength steel frame.
The trailering camera systemwas designed in partnership withour Chevrolet MyLink team toseamlessly integrate views from
trailering cameras into the exist-ing radio display.”As with all offerings from
Chevrolet Accessories, thesepackages are warranted and in-tegrated to work with the cus-tomer’s vehicle and are avail-able through Chevrolet dealers,said GM spokesman Monte Do-ran.Chevrolet partnered with
Echomaster to develop theblind-spot-assist towing pack-age system, which includesthree cameras: two side-viewcameras, and one for mountingon the rear of the customer’strailer. It is compatible with all2014-2016 model year SilveradoHD trucks, and Silverado 1500trucks with the available trailer-towing mirrors.The two side cameras are
seamlessly integrated into thehousing for the side-view mir-rors, for improved vision alongthe sides of the truck and trail-er,Doran said. When the driver
activates the turn signal, the sys-
tem automatically displays thecorrelating side view in the cen-ter screen.The rear camera is designed to
be mounted to the top, rearmostedge of the trailer, providing aview of what’s behind the trailerwhen reversing.This camera is hardwired to
the trailer lights for electricalpower, and wirelessly transmitsimages to the display using aclosed wireless network. It alsofeatures infrared lighting, en-abling enhanced images in low-light settings.The Silverado’s rear backup
camera is activated when reverseis selected. Pressing and holdingthe radio Home button for fiveseconds brings up the cameramenu screen to select the trailercamera image.The system also supports the
use of an optional fourth camera.This can include an additionalcamera installed inside the trail-er, transmitting video to monitorhorses, cattle, other livestock, orcontent during transport.
Later this summer, Chevroletwill introduce a camera integrat-ed into the center brake light, toshow the contents of the bed orto assist with connecting a fifth-wheel or gooseneck trailer,Doran said.Any of the four camera views
can be activated at any time onthe radio screen to bring up thecamera menu screen.The trailering camera system
will be available for purchasethrough Chevrolet dealers inApril, and is warranted byEchomaster (a division of AAMPGlobal). Prices start at $999 (notincluding tax, labor and installa-tion).Also new is a factory-installed,
fully-integrated fifth-wheel pack-age, available on all 2016 modelSilverado 2500HD and 3500HDtrucks for $350, Doran said. It fea-tures a frame-mounted hitch plat-form and tray, concealed underthe truck bed.A factory-installed 7-way trail-
er wiring connection in the pick-up box is also available.
Silverado Technology Goes Forward by Looking Backward
Total Ford brand SUVs are offto their best start in companyhistory, with first quarter totalsales of 188,100 – up 15 percentversus a year ago, Merkle said.March SUV sales also were up 13percent with 72,872 SUVs sold,marking the best March perform-ance in 15 years. For the month,Edge was up 49 percent, Escapewas up 8 percent and Explorerwas up 4 percent.F-Series sales exceeded 70,000
in March, with 73,884 trucks sold.2007 is the last time F-Seriesbroke the 70,000 mark this earlyin the year. F-Series sales rose 9percent versus last year, markingtheir best March performancesince 2006. For the quarter, F-Se-ries sales totaled 186,121 – up 5percent."Customers continue buying
high-end SUVs and trucks, help-ing the Ford brand increase itsaverage transaction prices bymore than $1,600 per vehicle inMarch – nearly double the indus-try average,” said Mark LaNeve,Ford vice president, U.S. Market-ing, Sales and Service. “We havebeen seeing solid sales momen-tum in the first quarter acrossour entire portfolio, with car,SUV and truck sales up acrossthe board."Cars were up 1 percent, SUVs
grew 16 percent and trucks rose9 percent to start the year,LaNeve said.Lincoln sales were up 11 per-
cent in March, while average
transaction prices for the brandwere up more than $2,100 – al-most four times the rate ofgrowth of the overall luxury seg-ment.Much of the growth came from
6,428 Lincoln SUV sales – a 28percent gain. First-quarter Lin-coln SUV sales increased 27 per-cent, marking Lincoln SUVs bestsales performance for March andthe first quarter since 2001.General Motors delivered
193,524 vehicles in March to indi-vidual or “retail” customers, up 6percent year over year, driven bya 7 percent increase at Chevroletand a 13 percent increase atGMC. Overall, GM’s total sales,both retail and commercial/fleet,were up 0.9 percent compared tothe same time last year, said GMspokesman Daniel Flores. GM to-tal sales in March were 252,128.GM’s focus on higher margin
retail and commercial sales is en-abled by strategic reductions in
daily rental deliveries, which willcontinue through 2016, Floressaid.The strong performance of
these two brands has helped GMgrow retail deliveries everymonth since April 2015. Despitesignificant reductions in dailyrental units, total sales were upone percent.Chevrolet has been the main
engine of growth, Flores said.The brand’s retail sales were up10 percent in the first quarterversus a year ago, and its retailmarket share was up a full pointyear over year to an estimated 11percent.This increase in March was led
by the Malibu, which saw a 65percent increase in sales overthe same time last year, Floressaid. The Malibu had its best firstquarter since 1980, and approxi-mately 85 percent of sales inMarch were the new model,which is the fastest-selling car in
its segment with a “days-to-turn”of 24 days.“The strong retail and commer-
cial sales GM has been deliveringare the result of a multi-yearstrategy to strengthen ourbrands, attract new customersand grow profitably,” said KurtMcNeil, U.S. vice president ofSales Operations. “We are grow-ing retail sales faster than the in-dustry.”
Detroit’s Automakers Enjoy Strong March Vehicle Sales
the Colorado were lifted intoplace by crane – a three-hourprocess, Daitch said.“Chevrolet continues to enjoy
a long-standing relationship withthe Detroit Tigers,” said Paul Ed-wards, vice president, ChevroletMarketing. “By putting Chevroletpower and performance on dis-play in center field, we hope toinspire our fans and our hometeam with a winning season.”Chevrolet has sponsored the
fountain, which features an arrayof water displays and the soundof a tiger growling with each De-troit home run, for the last sevenseasons. The brand chooses se-lect vehicles from its lineup todisplay each year.“Last year, we were able to
showcase our vehicles to nearly3 million Tigers’ fans at Comeri-ca Park and even more watchingfrom home,” Edwards said.
Camaro Drops InTo Comerica Park
2016 Chevrolet Malibu 2015 Ford Edge
DETROIT (AP) – Ford says it’srecalling about 38,000 Transitvans in the United States andCanada because the side curtainair bags may not protect peopleproperly in a crash.The recall covers low-roof
Transit vans from the 2015 and2016 model years.The company says the reason
for the recall is that the bags oneither side of the vans in ques-tion may have been folded incor-rectly.
The air bags may not inflate atthe proper angles to protect driv-ers or passengers when they aredeployed.Ford says no crashes or in-
juries have been reported.The affected vans were built
by Ford Motor Company fromMarch 12, 2014 through March18, 2016.Dealers will inspect the air
bags and adjust them if neededat no cost to owners of the vehi-cles.
Ford Issues Air Bag Recall for Vans
CONTINUED FROM PAGE 1
CONTINUED FROM PAGE 1
Rear trailer camera Rearview mirror camera Driver’s view of scenes from both cameras
Call it fishing where the fishare. As the 21st century has pro-gressed, social media has be-came much more important inthe way people communicateand the way companies reachout to their customers.The Dodge brand was named
the number one mass-marketauto brand on social media byShareablee Inc, a social mediaanalytics company, said FiatChrysler spokeswoman EileenWunderlich.Shareablee announced in its
recent blog that it determinedthe top 10 ranking brands bymeasuring the total social ac-tions captured on automakers'posts across Facebook, Twitterand Instagram, Wunderlichsaid.The Dodge brand held this
lead position throughout 2015and is continuing this trend ofmedia promotion into the year2016.From Jan. 1 to March 15, 2016,
Dodge generated the most socialactions, 5.2 million, Wunderlichsaid, of all mass-market automak-ers, nearly double the actions re-ceived by the second-rankedautomaker.“It is great to see Dodge recog-
nized as a fast riser on social me-dia,” said Olivier Francois, chiefMarketing Officer, FCA – Global.“Having a strong social presenceis an important part of our mar-keting strategy for all ourbrands. We strive to deliver con-tent that is true to each individ-ual brand persona, is relevantand evokes a reaction from ourfollowers.”“Dodge and SRT vehicles have
passionate fans who are not justcustomers, but real brand advo-cates,” said Tim Kuniskis, headof Passenger Car Brands –Dodge, SRT, Chrysler and FIAT,FCA – North America.“The fact that Dodge generat-
ed 5.2 million social interactionsso far this year, nearly doublethat of the second-rankedautomaker in the study, reallyreinforces our belief that whenthe information you share isauthentic and organic, peopleengage and share the content.”The Dodge brand’s success in
the social space is in part due toa strong fostered community anda strategy that leverages cultur-ally relevant moments in time,Kuniskis said.Frequent calls to action to sub-
mit user-generated content viathe hashtag #ThatsMyDodge andintegrating holidays and currentevents into social content pro-vides fans authentic opportuni-ties to engage with the brand.
Of the achievement, Founderand CEO of Shareablee TaniaYuki said, “Dodge has seen near-ly five times the growth (373 per-cent) in social engagement com-pared to the mass-market auto-motive industry (78 percent) sofar this year.“Particularly on Instagram,
Dodge's creative use of user-gen-erated content has given a plat-form for its most loyal enthusi-asts to contribute and engagewith the brand.”Mediabrands Publishing is the
social media agency-of-record forDodge and Fiat Chrysler, Wun-derlich said.Those interested in seeing
more of these campaigns can fol-low the Dodge brand on differentsocial media outlets like Face-book, Twitter and Instagram,Wunderlich said.
As motor vehicles add moretechnology, it can become diffi-cult for drivers to understandand use all the options that comewith the car.The 2017 Chrysler Pacifica, the
most technologically equippedvehicle of its kind, now featuresUconnect Vehicle User Guide, apre-installed and complimentaryapplication that allows drivers toeasily view and explore theirowner’s vehicle information viathe Uconnect 8.4-inch touchscreen.The Uconnect Vehicle User
Guide application debuted firstin the 2016 Dodge Charger, Chal-lenger and Chrysler 300, said FiatChrysler spokesperson AlyseTadajewski.“The Vehicle User Guide appli-
cation is a great addition to thearray of comfort and conven-ience technologies available inthe all-new Chrysler Pacifica,”said Tricia Hecker, head of Con-nected Services, FCA – Global.“The Vehicle User Guide applica-tion minimizes the everydaystresses by providing driverswith effortless accessibility oftheir vehicle information.”At a touch of a button, drivers
can access the Vehicle UserGuide application located in theUconnect apps manager menuand use it as a quick referenceguide, Tadajewski said.Owners find vehicle informa-
tion using various methods, in-cluding browse by category, dis-cover vehicle via visual search,search by text keyword or searchvia traditional index.For the browse by category
feature, Tadajewski said the mainmenu is comprised of four keycategories:• Vehicle Operation – operat-
ing instructions for key func-
tions, such as driving controls,comfort and convenience con-trols, safety and security, utilityand reference essentials for newowners.• Uconnect Radio, Phone &
Navigation – operating instruc-tions for key functions, such asradio and audio controls, phonepairing and usage, navigationand map routing and voice com-mands.• Vehicle Maintenance – in-
spection and maintenance infor-mation for key categories, suchas maintenance schedules, fluidsand capacities, tire pressuresand care recommendations.• Emergency & Support –
emergency and reference infor-mation for key categories, suchas customer and roadside assis-tance, warning lights and indica-tors, emergency procedures andvehicle warranty coverage.The Uconnect and Powertrain
portions of the application aredynamic and will only presentVIN and vehicle-specific informa-tion.The content also can be updat-
ed over-the-air so the owner in-formation will remain current,Tadjewski said.Launched in 2003, Uconnect
systems are FCA’s in-vehicle con-nectivity center, all designed tokeep consumers connected, en-tertained and, most importantly,focused on the road.Each Fiat Chrysler vehicle
comes equipped with a Uconnectsystem that provides driverswith a range of available commu-nication, navigation, entertain-ment features and connectedservices, Tadajewski said, includ-ing:• Hands-free calling or texting
solutions that keep drivers pro-ductive, talking and connected.
• Entertainment and audio op-tions that include AM, FM, HD orsatellite radio, Bluetooth stream-ing audio, CD Player, USB, SDCard and AUX Port.• Navigation options that help
provide a stress-free commutewith easy access to points of in-terest, well-designed maps andturn-by-turn directions that arebroadcast over the vehicle’s au-dio system.An included trial of Uconnect
Access services also is availableon properly equipped vehicles,Tadajewski said.These real-time services in-
clude a monthly vehicle healthreport, vehicle health alert, asmartphone app that enablesowners to remotely lock, unlockor start their vehicle, locate theirvehicle and more; 9-1-1 and As-sist Buttons on the rear-view mir-ror that’ll connect vehicle own-ers to help at the push of a but-ton; Yelp Search, voice texting,the ability to purchase a Wi-Fihotspot for a day, week or amonth.Uconnect Access via Mobile
provides drivers with enhancedBluetooth Audio Streaming expe-rience by providing access to fea-tures like Pandora, iHeartRadio,Slacker and Aha Internet radiovia the Uconnect system’s 8.4-inch touch screen, Tadajewskisaid.Vehicle owners can access and
control their Uconnect system’sfeatures and services by using avariety of different methods.Which one they decide to use de-pends on the driver’s personalpreference, Tadajewski said.These different control meth-
ods include voice recognitiontechnology, steering wheel con-trols, touch screens or tradition-al knobs and buttons.
®Detroit AutoScene®
APRIL 4, 2016 PAGE 3“FIRST IN THE HEART OF DETROIT SINCE 1933”
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New Pacifica Offers Latest Uconncet Tech
The Uconnect Pacifica display
Dodge Uses Social Media InLatest Promotion Campaign
PAGE 4 APRIL 4, 2016DETROIT AUTO SCENE
stone of the Jeep brand, there isno other brand that is able toembrace its global community ina way that invites these individ-ual and compelling stories thathave also shaped their own, per-sonal journeys,” said OlivierFrancois, chief marketing officer,FCA Global.
“Our Super Bowl campaignfirmly acknowledged ‘We Don’tMake Jeep, You Do,’ recognizingthat the rightful ownership ofthe brand resides uniquely with-in its fans, followers and owners.
“‘My Jeep Story’ will helpbring to life and pay tribute tothe true spirit and humanitythat has come to embody thebrand.”
“My love for the Jeep brand,”said Ciara, “started in my earlydays, when I would listen to myfather’s military stories, and re-mained prevalent to the dayswhen I drove my Jeep Wranglerto the studio at the start of mydream career as a musicalartist.”
“I’m so proud to be celebrat-ing the Jeep brand’s 75thanniversary and helping tolaunch their ‘My Jeep Story' cam-paign.”
Fans can post their storiesnow to their Instagram, Twitterand Facebook channels with#myjeepstory.
In addition, fans can go towww.jeep.com/myjeepstory topost videos of their own “MyJeep Story” directly onto themicrosite beginning Thursday,April 7, Morgan said.
Throughout the year, fans andfollowers will be surprised by achance to create a new “MyJeepStory” via Jeep-branded experi-ences and adventures, Morgansaid.
Ciara, who appeared at CampJeep during the New York AutoShow (Wednesday, March 23),celebrates the campaign in thetelling of her very own JeepWrangler story on the brand’smicrosite.
Upcoming monthly “Story Ses-sions” will celebrate SummerFun, favorite canines and mili-tary appreciation, Morgan said.As part of the Jeep brand’sshared history with partnerUSO, both marking 75 years in2016, the brand is making a $1.4million dollar donation to the or-ganization.
The Jeep brand launched its75th Anniversary with two spotsduring this year’s Super Bowl 50,“Portraits” and “4x4ever.”
Jeep Celebrates75 Years as CiaraSings Its PraisesCONTINUED FROM PAGE 1
Navigator will have an aluminumbody like Ford F-150, which is700 pounds lighter than themodel it replaced. The new mod-el needs to be lighter to meetfederal fuel economy standards.No gas mileage or weight figuresfor the new vehicle were re-leased March 23.
The new Navigator will besmaller than the current extra-length version, but bigger thanthe standard model, which is17.3 feet in length.
The current standard modelweighs 2.9 tons.
McConaughey made a shortappearance on stage with execu-tives, walking next to the light-blue Navigator and speakingbriefly about it. Ford CEO MarkFields attributed the brand’s re-cent sales increases in part toMcConaughey.
The production version of theNavigator will be out late nextyear.
Ford Shows OffNavigator ConceptAt NYC Auto ShowCONTINUED FROM PAGE 1
Ford is saluting the KansasCity Royals’ world championshipby building a limited run of 300Ford F-150 MVP-edition trucks atthe Kansas City Assembly Plant.Based on the F-150 XLT with
chrome package and available ineither OxfordWhite or Blue Flame,the F-150 MVP edition includesspecial MVP badging, unique pol-ished stainless rocker panels anda spray-in bedliner, said Fordspokesman Mike Levine.The 2016 Ford F-150MVP edition
started as an idea from Marc Las-salle, a Kansas City Royals fan, tocelebrate his team’s second worldchampionship, Levine said. It fol-lows the 1986 Ford Ranger MVPedition, created and sold in 1985 tocelebrate Kansas City’s first timeas world champions.“Like our manufacturing team
members at Kansas City Assem-bly Plant, the Kansas City Royalsare a great example of what ter-rific teamwork can accomplish,”said Gary Johnson, Ford vicepresident for North Americamanufacturing.F-150 MVP edition customiza-
tions are added at Kansas City’sunique SubTropolis undergroundbusiness complex, where Fordapplies custom accessories to itsvehicles in the energy-efficientcave system, Levine said.Ford worked with former
Kansas City Royals star BretSaberhagen, from the 1985 teamroster, and Salvador Pérez, fromthe 2015 Kansas City lineup, topromote the F-150 MVP edition,Levine said.Saberhagen greeted Kansas
City Assembly Plant employeeslast week.Midwest Ford Dealers has also
renewed its sponsorship agree-ment with the Kansas City Royalsfor 2016. The F-150 MVP editionis on sale now at Kansas Cityarea Ford dealers.
APRIL 4, 2016 PAGE 5DETROIT AUTO SCENE
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Ford Motor Company Fund contributed $100,000 to Gleaners fund.
Ford Mobile Food Pantriesrolled through metro DetroitMarch 16 delivering baby formu-la and diapers to food banks andother nonprofits.Ford Motor Company Fund –
the philanthropic arm of FordMotor Company – donated$100,000 to Gleaners CommunityFood Bank to purchase enoughformula to feed 7,000 infants fora month, said Ford spokesmanEric Mitchell.“Meeting the most basic needs
of families is the first step towardbuilding stronger communities,”said Jim Vella, president, FordMotor Company Fund and Com-munity Services. “Children neednutritious meals to build a strongfoundation mentally and physi-cally, and we hope this contribu-tion will help give them a healthystart on a promising future.”With more than 200,000 chil-
dren in Southeast Michigan –nearly 20 percent of the area’skids – not knowing where theirnext meal will come from, addi-tional support is always wel-come, Mitchell said. A text-to-give option for Ford employeesand the public has been set up todonate money to Gleaners forthe purchase of more formula.To contribute any amount by
credit or debit card to the FordBaby Formula Drive, text FORDto 41444 and follow the link.With help from The Kroger
Company, Gleaners was able tostretch this year’s Ford donationfurther and purchase more for-mula than last year. Ford volun-teers loaded cases of baby for-mula onto Ford Mobile FoodPantries, including hundreds ofadditional pounds of formula andmore than 11,000 diapers collect-ed in the company’s annual em-ployee Diaper & Formula Drive.“I’m so grateful to Ford and its
employees for launching thistremendous effort to help strug-gling families with young chil-dren,” said Gerry Brisson, presi-
dent of Gleaners CommunityFood Bank. “With these two veryessential needs covered, parentscan meet their children’s otherneeds – like providing lots of loveand giving them a better oppor-tunity to grow up healthy andstrong.”Ford’s Diaper & Formula Drive
was organized by the Ford Volun-teer Corps as part of earlyMarch’s Accelerated Action Dayto help children and families.Hundreds of Ford volunteers ren-ovated care centers, paintedshelters, sorted food and packedmeals at food pantries.Over the past six years, Ford
Motor Company Fund has con-tributed nearly $2 million toGleaners Community Food Bankas part of its commitment tohunger relief in Southeast Michi-gan. Gleaners operates four FordMobile Food Pantries, and FordResource and Engagement Cen-ter in Southwest Detroit includesa Gleaners client-choice foodservice hub.Over the years, Ford Volunteer
Corps has enlisted thousands ofFord employees to sort, packand deliver meals at Gleaners lo-cations.
Ford Employees DonatingTime, Money to Gleaners
Call the Ford Mustang kids’stuff is no longer an insult.The Mustang is Mr. Monop-
oly’s new ride in the new editionof Monopoly Empire, said Fordspokesman Sam Schembari.This is something new for the
Mustang, Schembari said. Whilethe 2015’s best-selling sports carin the U.S. has made thousandsof appearances on the silverscreen and in numerous songs,and this is the first time it’s aplayable piece in the iconicboard game.Mustang fans can rev their en-
gines and advance to go as theytake laps around the board andbuild their empire of well-knownbrands, including Ford, Schem-bari said. The new version of theMonopoly Empire game is avail-able now.
Mustang MakesMonopoly Board
One of the top-rated car collec-tions in the world – the Lingenfel-ter Collection – will be openingits doors to the public for onespecial day to raise money in thefight against cancer.The unique vehicles will be
available for viewing as moneyand awareness is raised to sup-port the programs of the Ameri-can Cancer Society (ACS) duringan open house on Saturday, April23, 10 a.m. to 5 p.m., said Lingen-felter spokesman Chris Morris-roe.“We are thankful for the gen-
erosity the Lingenfelters andtheir support of our mission,”said Cheryl Donohoe, senior di-rector of corporate relations forthe American Cancer Society.“The donations raised at thisevent will help the Society pro-vide critical support to cancerpatients through the many pro-grams and services we offer, fundlifesaving research to save livesfrom cancer and enable us toprevent cancer in our communi-ty and across the nation.”The Lingenfelter Collection is a
private collection of Ken andKristen Lingenfelter, Morrisroesaid. Over 200 distinctive vehi-cles, comprising Corvettes, Mus-
cle Cars and Exotics, fill the largefacility in Brighton.Each spring and fall, the Lin-
genfelters open the Collection tothe public while raising supportfor important nonprofit organiza-tions. The American Cancer So-ciety was chosen to be the recipi-ent of the proceeds from thisspring’s event.The American Cancer Society
relies on more than 100 years ofevidence and proven results toprevent cancer, save lives, anddiminish suffering from cancer.The organization, Morrisroe
said, provides the funds for cut-ting-edge cancer research thatcan lead to better treatments;advocates for better laws tohelp people locally and acrossthe nation who are threatenedby cancer; and helps patientsand their families with theirmost pressing needs, includingrides to treatment, navigatingthe health care system, anddealing with the side effects oftreatment.The Society, Morrisroe said,
has contributed to the 20 per-cent decline in cancer mortalityin the past two decades, prevent-ing more than 1.5 million cancerdeaths during that time.
Guests attending the openhouse will be able to support theACS by making a monetary dona-tion at the door, Morrisroe said.There will also be a limited edi-tion Lingenfelter Collection/ACST-shirt available for purchase for$10.Following the event, 100 per-
cent of the event proceeds willbe donated to ACS. Refresh-ments will be available whileguests browse the many collect-ible cars, and ACS representa-tives will be present during theevent to answer questions.
Lingenfelter Collection Open for Charity
Ken and Kristen Lingenfelter
Ford Plays Hardball with F-150 Edition
DETROIT (AP) – A Wayne StateUniversity program has receiveda $400,000 grant to design an en-vironmental project aimed atboosting the health and qualityof life of Detroit residents.The Detroit school announced
March 30 the Fred A. and Bar-bara M. Erb Family Foundation isgiving the grant to the Detroit Re-vitalization Fellows. Fellows rep-
resenting the Belle Isle Conser-vancy, Detroit RiverFront Conser-vancy and EcoWorks will tacklethe project.Detroit Revitalization Fellows
consists of mid-career leadersworking on civic, community andeconomic development endeav-ors. It’s a program of WayneState’s Office of Economic Devel-opment.
WSU Gets an Environmental Grant
“The 21st century will be char-acterized by major changes inthe automotive environment.”That’s how SAE spokesman
Shawn Andreassi described thebenefits engineers will get fromattending the Society of Auto-motive Engineers (SAE) WorldCongress and Exhibition April 12-14.The event, which brings auto-
motive engineers from all overthe world to Detroit, will be heldin the newly-refurbished CoboCenter.Andreassi said the keynote
speaker April 12 will be ShadKhan – owner of Flex-N-Gate, acompany that operates on aglobal level, with 54 integratedmanufacturing sites around theworld.A panel discussion about the
future of mobility and trans-portation in the 21st century willbe chaired by Charles Freese,general director of Global FuelCell Activities for GM.His fellow panelists will in-
clude Justin Ward, general man-ager of Powertrain Systems Con-trols for Toyota Engineering andManufacturing North America;Mike Ableson, vice president ofStrategy and Global PortfolioPlanning at GM; and LawrenceBurns, professor of EngineeringPractice at the University ofMichigan.“Most of us will not be here in
100 years,” Andreassi said.“However, our children andgrandchildren will. What willthey find? What will we have leftbehind? How does the future ofmobility unfold?“We are on the cusp of self-dri-
ving and autonomous vehicles,which will lead a whole newtransportation revolution.“New models are challenging
conventional ownership at apace no one could have imag-ined.
“In addition, the challengesfaced by transitioning from today’svehicles driven by fossil fuels toalternate power sources will re-quire time, effort, and money.”Andreassi said the keynote
speaker April 13 will be KirkSteudle, director of the Mich-igan Department of Transporta-tion.A panel discussion that day,
titled, “An Executive Overview ofPowertrain Powering the Possi-bilities,” will feature some of thekey global powertrain executivescovering relevant topics such asroadmaps and key technologiesto meet the global CO2 and emis-sion challenges, and roadblocksto implementation, Andreassisaid.The session will be different in
that the audience will be leadingthe discussions through an inter-active Q&A process, Andreassisaid.The moderator will be Jeff
Hemphill, chief technical officerfor Schaeffler Group USA. Sched-uled panelists include BobFascetti, vice president, FordPowertrain; Bob Lee, vice presi-dent and head of Engine, Power-train & Electric Propulsion atGM; Dan Nicholson, vice presi-dent, Powertrain Systems Busi-ness Customers at GM; AyumuMatsuo, operating officer forHonda R&D; and Uwe Grebe, ex-ecutive vice president, GlobalBusiness Development Sales andInternational Operations, for AVLList GmbH.The April 14 keynote speaker,
Andreassi said, will be Gary Sil-berg, author of “The ClockspeedDilemma – What it Means for Au-tomotive Innovation.”Silberg is also National Sector
Lead partner for the AutomotiveIndustry department at KPMG, aswell as Global Lead partner forDelphi and Ford Motor Company.Another panel discussion,
titled, “Collaborate. Create.Commercialize. The Next GenSupplier Network” will be moder-ated by Julie Fream, presidentand CEO of OESA.
Panelists will include RobertYoung, vice president of Purchas-ing for Toyota Engineering andManufacturing North America;Anthony Cannestra, director ofCorporate Ventures – NorthAmerican Research & Engineer-ing Center for Denso Internation-al America; Dawn Agosta, globaldirector of Electronic Purchasingat Ford; and Nakui Duggal, vicepresident for Product Manage-ment at Qualcomm.Andreassi said that as the
automobile and its usage modelchange dramatically, so willthe supplier network neededto support the design, manufac-ture and service of the next gen-eration mobility, with the re-quired parts, software, andservices.Supply network collaboration
will be needed throughout theentire value chain to bring everynew vision for the industry, hesaid, from mass customization toAdvanced Driver Assisted Sys-tems, to vehicle ownership mod-els to market.The panel will explore what’s
needed in the next generationautomotive supplier and thecommercial relationships be-tween buyers and sellers to makeit happen.Other events at the congress
include technical sessions on:• Integrated design and manu-
facturing;• Propulsion/Powertrains;• Electronics;• Management and market-
place;• Materials;• Body chassis safety and
structure;• Emisions/Environmental/
Sustainability.Andreassi said that experts
will discuss, during these panels,such topics as accelerating con-nected car software develop-ment and how autonomous tech-nology affects designs.These are only a few of the
highlights of the congress, An-dreassi said. To learn more, go tohttp://www.sae.org/congress.
PAGE 6 APRIL 4, 2016DETROIT AUTO SCENE
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APRIL 4, 2016 PAGE 7DETROIT AUTO SCENE
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Ahead of its debut at the re-cent New York International AutoShow, GMC introduced the 2017GMC Terrain Nightfall Edition.It’s a stylized special edition
combining blacked-out exteriordetails and wheels, includingpopular technologies such asIntelliLink with available 4G LTEconnectivity and Wi-Fi hotspot,said General Motors spokes-woman Meg Soule.It joins the Canyon Nightfall
Edition and the new Sierra AllTerrain X as the latest GMC vehi-cle to offer an exclusive, person-alized appearance with the Ter-rain’s premium features and re-finement, Soule said.The Terrain Nightfall offers 18-
inch machine-faced aluminumwheels and gloss black spokes, acharcoal grill with a gloss blacksurround and accents, glossblack front and rear fascia ac-cents, gloss black rear licenseplate surround trim, gloss blackoutside mirrors and black lug-gage rails.Terrain Nightfall Edition will be
offered on SLE-2 and SLT modelswith four exterior color options:Summit White, Onyx Black,Graphite Gray Metallic and Crim-son Red Metallic.
The Terrain Nightfall will go onsale in the fall, said Soule.“Building on its best year ever,
Terrain continues to attract newand style-conscious customersto GMC,” said Duncan Aldred,vice president of GMC Sales andMarketing.“The new Terrain Nightfall Edi-
tion adds another great-lookingand well-equipped choice for thispopular SUV – one that will standout in a crowd.”Coming off a record sales year
in 2015, the restyled 2016 Terraincrossover has room for five, pre-mium features and technologiesthat allow passengers to stayconnected wherever the road ortrail takes them, Soule said.It also offers an EPA-esti-mated 32 mpg highway (FWDmodels) with the standard 2.4Lengine.GMC IntelliLink with a 7-inch-
diagonal color touchscreen isstandard on the Terrain NightfallEdition’s SLE-2 and SLT trims,along with available 4G LTEconnectivity and Wi-Fi hotspot.The standard, GM MultiFlex
rear seat can be moved fore oraft nearly eight inches for in-creased passenger comfort ormore cargo room.
2017 Terrain Makes Debut
General Motors has launched anew platform specifically de-signed for small businesses to ac-cess key vehicle informationsuch as location, fuel level, milesdriven and maintenance needs atany time.The new vehicle management
service known as CommercialLink uses data provided by theembedded OnStar hardware andaims to provide small businessowners with a detailed, near real-time view of their vehicle opera-tions to more efficiently managetheir fleet, said GM spokesmanRobert Wheeler.Additionally, it saves owners
the cost of adding aftermarkethardware to access their vehicledata.Available on most 2015 model
year and newer Chevrolet, Buick,GMC and Cadillac vehicles, Com-mercial Link will give customerswith an active OnStar account in-stant access to vehicle informa-tion through a website for $10per vehicle per month, Wheelersaid.A Commercial Link mobile app
will also be available this sum-mer for both Android and Appledevices.With Commercial Link, users
can monitor the following:• Location – View the current
location or route of any regis-tered vehicle and access its loca-tion history.• Fuel – Monitor vehicle fuel
consumption rates and view fuelefficiency reports to achieve costsavings.• Speed – Encourage safe driv-
ing behaviors and protect equip-ment by monitoring vehiclespeeds and assigning speedemail and text message alerts.• Maintenance – Receive serv-
ice and maintenance notifica-tions to stay on top of needs andreduce vehicle downtime.• Reporting – View simple-to-
read charts and graphs, includ-ing consolidated reporting foryear-end analysis and businessexpense purposes.“Our customers are always
looking for ways to increase theproductivity of their vehicles,while at the same time savingmoney to become a better busi-ness,” said Ed Peper, U.S. vicepresident, General Motors Fleet.“Commercial Link is going to
give them an up-to-date compo-nent they crave so that they arealways in touch with their vehi-cles’ performance and location,no matter where they are.”Commercial Link can be cus-
tomized around the needs ofeach user, Peper said, allowingfor personalization of accountdashboards and the ability to setup text or email alerts aroundsensitive items, such as if a driv-er is low on fuel or requires vehi-cle maintenance.In addition to Commercial
Link, most 2015 model year andnewer Chevrolet, Buick, GMC andCadillac vehicles have recentlybeen equipped with OnStar 4GLTE, which provides a built-in Wi-Fi hotspot for up to seven mobile
devices to connect, Peper said.TheWi-Fi hotspot works both in
and around the vehicle when thevehicle is on or in accessorymode,allowing drivers to utilize theirvehicle as a mobile office, andallowing them to send andreceive emails while parked at jobsites.Most GM vehicles come with a
three-month or three-gigabyte datatrial. After the trial ends, 12-giga-byte and 24-gigabyte plans, specif-ically designed for fleets, are bothavailable for purchase. One giga-byte of data equates to approxi-mately 10,000 emails or 70 hoursof surfing the Web.With more in-vehicle technolo-
gies and connected servicesappearing in the GM lineup, theautomaker has hired a team ofFleet and Commercial ConnectedVehicle Specialists to assistsolely with this segment, Wheelersaid.This team, modeled after GM’s
Connected Customer Specialists, isup to date on the latest connectedvehicle technologies and is re-sponsible for training dealershipemployees and directly answeringcustomer questions.
OnStar Service Monitors Business Vehicles
OnStar 4G LTE allows workers to utilize their vehicle as a mobile office.
PAGE 8 APRIL 4, 2016DETROIT AUTO SCENE
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See us for your GM employee purchases.
1-877-451-770726125 VAN DYKE AT 10 1/2 MILE ROAD
Now looking for experienced salespeople to join our team!
ED RINKE
2
DennisThacker
PaulMakowski
SHOWROOM HOURS: MON. & THURS. 8:30AM-9PM / TUES., WED. & FRI. 8:30AM-6PM /
*All applicable rebates including lease/conquest offers have been deducted from sale price/payment. Pictures may not represent actual vehicle. Prices subject to change per GM incentives. Prices and payments areinclusive of active GM Employee Discount (Unless otherwise stated). Equinox, Cruze, Malibu, Trax, Traverse, Silverado, and Camaro are 24 month leases. Impala is a 39 month lease. All leases are 10k miles per year w/approved S Tier credit w/ $999 due at signing. Prices & payments are plus tax, title, and plate fees with acquisition fee up front. Deposition Fee may be required at vehicle turn in. Refundable security deposit requiredon certain vehicles –to be determined by lender. **$3500 trade-in is valid on 2003 or newer vehicles with under 115k miles in drivable condition, no branded titles, less reconditioning determined by appraiser. Certain restrictions may apply, see dealer for complete details.**Expiration Date – 4/30/16.
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NicoleDodge
VISIT OURWEBSITE:edrinke.com
*All prices and payments include GM rebates. Pictures may not represent actual vehicle. Prices subject to changeper GM incentives. Prices andpayments are inclusive of activeGMemployee discount (unless otherwise stated).All leases are 10,000miles per yearwith approvedSTier credit.All leasesare 24months except for theGMCYukon,Enclave,which are 36month leases andCascada and Lacrosse is a 39month lease.AllVehicles shownare $999 down. Deposition Feemaybe required at vehicle turn in.Must have lease loyalty or Buick/GMC lease loyalty and/or conquest.Must have closing competitivelease. Prices and payments are plus tax, title, plate feew/ acquisition fee up front, refundable security deposit required on certain vehicles – to be determined by lender. For Sierra,Acadia,Terrainmust be trading in a non gmvehicle. **$3,500 trade in is valid on 2003 or newer vehiclesw/ under 115kmiles in dri-vable condition,no branded titles, reconditioning determined by appraiser. Certain restrictionsmay apply, see dealer for complete details. ** Exp date:4/30/2016.
We’ll give you a $3,500 minimum for your 2003 or newer trade in.See us for your GM employee purchases.
1-866-452-130026125 VAN DYKE AT 10 1/2 MILE ROAD
Now looking for experienced salespeople to join our team!
SHOWROOM HOURS:MON. & THURS.8:30AM-9PM
TUES., WED. & FRI.8:30AM-6PM
VISIT OURWEBSITE: edrinke.com
Stk. #SXHDF6 Stk. #SXHDF6
2016 BUICK ENCORE
PURCHASEFOR
$21,189*24MO.
LEASE FOR
$129*$999 DOWN
Stk. #B461051 Stk. #B461051
2016 BUICK VERANO
PURCHASEFOR
$21,109*24MO.
LEASE FOR
$129*$999 DOWN
1SH – SPORTTOURING
Stk. #TFDHHJ Stk. #TFDHHJ
2016 BUICK LACROSSE
PURCHASEFOR
$28,779*39MO.
LEASE FOR
$219*$999 DOWN
1SH - SPORTTOURING
Stk. #B461036 Stk. #B461036
2016 BUICK CASCADA
PURCHASEFOR
$32,859*39MO.
LEASE FOR
$349*$999 DOWN
Stk. #B460785 Stk. #B460785
2016 BUICK REGAL
PURCHASEFOR
$26,519*24MO.
LEASE FOR
$179*$999 DOWN
Stk. #TFTJZ2 Stk. #SZWNBK
LEASE FOR
$999 DOWN
24MONTHS
$239* PURCHASE FOR
$28,879*
2016 GMC ACADIASLE-1
LEASE FOR
$999 DOWN
24MONTHS
$209*PURCHASE A 2015 15004WD • DBL CAB • SLE
$35,639*
2016 GMC SIERRA4WD • DBL. CAB1500 • SLE
Stk. #TFCD0Z Stk. #TDJD1F
LEASE FOR
$999 DOWN
24MONTHS
$149* PURCHASE FOR
$22,995*
2016 GMC TERRAINSLE-1
Stk. #G561721 Stk. #G561776
2016 GMC YUKONSLE • 4WD
PURCHASE FOR$19,639*
LEASE FOR24 MONTHS$119*
$999DOWN
2016
CRUZE2016
TRAVERSE
PURCHASE FOR$29,319*
LEASE FOR24 MONTHS$219*
$999DOWN
2016
EQUINOX
PURCHASE A LS$21,379*
LEASE A LT24 MONTHS$149*
$999DOWN
2016
CAMARO2016
LT1LTTRAX
LT
VOLT
Stk. #TCHK0R
Stk. #562611
Stk. #561697Stk. #470003
Stk. #460564
Stk. #470003
2017
Stk. #561749Stk. #TDTCSW
Stk. #561823
LEASE A LT24 MONTHS$259*
$999DOWN
ED RINKEWE’LL GIVE YOU A $3,500 MINIMUM FOR YOUR 2003 OR NEWER TRADE IN.
– NO APPOINTMENTS NECESSARY FOR OIL CHANGES –
PREMIUM 1SP
Stk. #G560599 Stk. #G560599
LEASE FOR
$999 DOWN
36MONTHS
$449* PURCHASE FOR
$47,999*
PREMIUM II
Stk. #561823Stk. #562611
PURCHASE FOR$31,639*
PURCHASE FOR$26,899*
LEASE FOR24 MONTHS$299*
$999DOWN
Stk. #460564
SILVERADO2016
1500 •4WDDBLLT
Stk. #TBRSD4
PURCHASE FOR$34,109*
LEASE FOR24 MONTHS$209*
$999DOWN
Stk. #TBRSD4
MALIBU2016
Stk. #SXBPSV
PURCHASE A LS$20,879*
LEASE A LT24 MONTHS$169*
$999DOWN
Stk. #461044
PURCHASE A LS$18,279*
LEASE A LT24 MONTHS$139*
$999DOWN
DETROIT (AP) – Tesla Motorsbuilt its reputation makingsporty, very expensive electriccars. It’s staking its future onsomething more affordable.
Tesla unveiled its Model 3electric car March 31 at its LosAngeles design studio. At a start-ing price of $35,000 – before fed-eral and state government incen-tives – the Model 3 is less thanhalf the cost of Tesla’s previousmodels. The car is expected tohave a range of at least 200 mileswhen fully charged, about dou-ble what drivers get from com-petitors in its price range, suchas the Nissan Leaf and BMW i3.
The Model 3 is the most seri-ous test yet of 13-year-old Tesla’sability to go from a niche playerto a full-fledged automaker. Itcould be the car that finallymakes electrics mainstream – orcustomers could be scared offby Tesla’s limited number ofstores and service centers. Ei-ther way, the Model 3 is alreadychanging the industry, spurringcompetitors to speed develop-ment of electric cars and im-prove their battery range.
“The Model 3 is going to be apivotal model for Tesla,” saidPatrick Min, a senior analystwith the car-buying site True-Car.com.
Right now, Tesla sells two ve-hicles: The Model S sedan, whichstarts at $71,000, and the ModelX SUV, which starts around$80,000. But a lower-priced carhas been a longtime goal of TeslaCEO Elon Musk. In a 2006 blogpost, Musk said Tesla planned tobuild “a wide range of models,including affordably priced fami-ly cars.”
The Model 3 puts Tesla withinreach of millions more cus-tomers. Last year, only 2.1 per-cent of new cars purchased inthe U.S. cost $75,000 or more,but 35 percent – or 5.5 million –cost $35,000 or more, accordingto TrueCar. The Model 3 is a crit-ical part of the money-losingautomaker’s plan to increasesales from around 85,000 thisyear to 500,000 by 2020.
But Tesla faces several hur-dles. U.S. buyers remain skepti-cal of electric cars, and low gasprices haven’t helped alreadyanemic sales. Sales of new elec-tric vehicles grew 6 percent inthe U.S. last year, but they stillremain less than 1 percent of theoverall vehicle market, accord-ing to IHS Automotive. Tesla alsofaces competition from big,deep-pocketed rivals like GM.
Tesla Unveils ItsGreen Car of the
Future in L.A.
ANN ARBOR, Mich. (AP) – Apartnership involving the Uni-versity of Michigan will allowstudents to explore the world ofprofessional racing.
The Ann Arbor News reportedthe partnership announcedMarch 30 by the university, Hen-drick Motorsports and AxaltaCoating Systems will bring re-search and development of coat-ing technology to the universi-ty’s campus. Retired NASCARdriver Jeff Gordon was on handas part of the announcement.
The five-year partnership willallow students to research chal-lenges for the coating industrywhile also giving opportunitiesto explore racing. Brian Noble,with the university’s College ofEngineering, said students willget a chance to be up close withprofessional driving teams atMichigan International Speed-way in August.
The partnership will officiallylaunch during the “Pure Michi-gan” race weekend at the speed-way in August.
U-M Enters NewPartnership on
Pro Racing
