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1 ) A responsible, ethical and honest behavior: are you sure ?
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1) A responsible, ethical and honest behavior: are you sure ?
• The Egyptian Revolution case• Clients complaints : luring, lying• Lay offs
2) Eco-efficient: really ?• A dazing way of communicating… !• Pollution
3)Creating sustainable societies
The Egyptian case
• A three-minute video extracts from Vodafone's "Our Power" ad campaign helped inspire the Egyptian Revolution
• According to many pro-activists changes this ad is « sickening » and an « attempt to push up sales by "riding the revolutionary bandwagon", and an insult to the hundreds who died in the struggle to bring down Mubarak.”
• What does this advertising say exactly?? Impossible to find this video, it has been
removed from every internet server
The Egyptian case
Something to hide?
• Moreover, they used the name of a pro-change activist and former Google executive Wael GHONIM in the ad without permission
The Egyptian case
• As a consequence of its interference in political Egyptian life: Vodafone created hatefulness from the Egyptian population. A website has been created:
The Egyptian case
ihatevodafoneegypt.com/
• Many complaints about Vodafone’s services on blogs and on consumers’ websites
• Several billing issues and no answers“I do not know how much money I have already wasted to get this issue resolved and this is a MENTAL HARASSMENT by Vodafone”
“I am being cheated by Vodafone. They have imposed me a huge bill which is wrong and they are not listening to me at all to solve my issue”
Clients complaints
Clients complaints
• Unethical practices: misleading advertisement, luring customer with wrong promises and selling wrong products
“…Yet again, I make 4 calls to 4 different Champions, and they all give me different info and solutions to my problem.Come on Vodafone. You have had enough time now. Sort it out!!!”
Lay offs
• In 2010 in the United Kingdom, closing of Banbury Vodafone call centre
lost of 400 jobs locally• Whereas the company presented in 2009 a
net income of 3,3 billion and mutliplied by 3 compared to 2008
OUTSOURCING
LOWER PAYLOWER WORKING CONDITIONS
Is it what we call ethical behavior?
Factory pollution in China
• Heavy metal poisoning in the supply chains of global IT companies, such as Vodafone
• low-cost manufacturing is not conducted at the expense of local people’s health“Shanghang Huaqiang Battery, which was implicated in the lead poisoning of 121 children in Fujian province last year, was a key equipment manufacturer for Narada Power Source, which is a key supplier for Vodafone, BT, and other leading global mobile telecoms brands”
• No response to the coalition of Chinese NGO’s
As a result:
Chemical waste water discharged into the Yangtze River from the Anhui Tongling steel plant. Photograph: Lu Guang/Greenpeace
Lack of sustainabily in creating sustainable societies
• Every year, the company published the annual sustainable report: a complete, strategic and well established report
• BUT NO long term strategy concerning the creation of sustainable societies appears in the report
• How can we say that? Thanks to the curvy materiality matrix presented every year in the sustainable report
2008/09 Vodafone sustainable report
Most important issue in 2008/09: Communication
Direct impacts on energy usages…
Lack of coherency
2010 Vodafone sustainable report
Change in strategy: Climate change, energy and renewables seems to be the most important issues…
The Egyptian Case
Clients complaints
Electromagnetic waves
Pollution in China
Lack of sustainabilityLay offs
Summary
References• http://www.environmentalleader.com/2010/05/10/vodafone-bt-
accused-of-pollution-in-china/• http://broadbandforum.in/vodafone-3g/74897-unethical-trade-
practices-wrong-advertisements/• http://techbuddy.in/2011/04/11/vodafone-robbing-customer-on-
unethical-bills/ • http://www.grahakseva.com/complaints/9496/vodafone-
harassment • http://www.qatarliving.net/node/1610398• http://www.guardian.co.uk/environment/2010/may/06/global-it-
brands-china-pollution • http://www.complaints-india.com/complaints/11328/POLLUTION-
DUE-TO-INSTALLATION-OF-MOBILE-TOWER-OVER-OUR-BUILDING.html