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BSI Entropy Case Study Vodafone UK
“An unexpected result was the lack of complaints from users. We were prepared for more resistance and more errors but it went surprisingly smoothly.”Chris Burgess Corporate Responsibility Manager
Vodafone UK needs
•ImprovethecollectionofCSRdataandreportingacrossmultipleinternationalsites
•Moveawayfromusing amyriadofspreadsheets andworddocumentswhichwasextremelyinefficient andabarriertosharingandsynchronizinginformationamongstteamsandmanagement
•Scalablesolutionthatcouldbeintegratedoveraperiodoftimeandmanagedatagrowtharisingfromincreaseddeployment
•Requirementsincludedscalability,easeofuse, andvalueformoney
Vodafone UK results
•Aunifiedsystemthatimprovedqualityofdatacollection
•Improveddataqualityhas ledtoimprovedengagement onCSRissues
•CSRreportingandinternalbenchmarking–Improvedinternalperformance
•Tangiblevalueand ReturnonInvestment
Vodafone use Entropy to improve management of CSR data collection and reporting
Background
Vodafoneistheworld’sleadingmobiletelecommunicationsproviderwithownershipinterestsinmorethan20countriesacrossfivecontinents,as wellasPartnerNetworksinafurther30+countries.TheyareintheFortune500’s top100largestcompaniesintheworld.
Vodafone Needs
Environmentalandsocialissuesare veryimportanttoVodafone.TheyusetheMonitoringaspectofEntropySoftware™ for internationaldatagatheringacrosstheiroperatingcompanies.ThisinformationisthenfedintotheirCorporateSocialResponsibility(CSR)Reportandhasresultedinsignificantdataimprovements.
WithinVodafone,EntropySoftware™hasbeenusedfordatagatheringandreportingeversincetheirthirdannualCSRreport.Priortothis,thecompanywasusingMicrosoft®WordandExceldocumentstodrawuponandmanagedatabuttheyquicklyrealisedthattheyneededasystemthattookamoresophisticatedapproachandasolutionthatcouldbeintegratedovertime.Theyalsorecognisedthattheyneededasystemthatcouldgrow,andtodevelopandmaintainanin-housesystemwasconsideredtootime-consumingandcostly.
SeveraloptionswereconsideredbeforedecidinguponEntropySoftware™andthefinaldecisionwasbaseduponthesystem’susability,itsabilitytogrowwiththebusinessanditsvalueformoney.
Vodafone’sCSRprogrammeisdrivenbytwocommittees:theGroupPolicyCommittee(GPC)andtheGroupOperationalReviewCommittee(GORC),whileseniordirectors
andexecutiveschampiontheworkoneachofthesevenstrategicCSRinitiatives:
•electro-magneticfields
•energyefficiency
•productsandservices
•responsiblemarketing
• wastemanagement,refrigerants andfiresuppressants
•handsetrecycling
•supplierrelationsandmanagement.
TheCSRteam,whichisbasedatthe GroupHQinNewbury,UK,coordinatesinternalCSRguidanceandcommunications,andalsoprovidesdirectsupporttothe twocommittees.AnetworkofCSRrepresentativesalsoprovidesalink betweentheGroupCSRteamandtheindividualoperatingcompanies.
Forreportingpurposes,EntropySoftware™ isaccessedtwoorthreetimesannuallybytheoperatingcompaniesandonaveragetherearetwousersperoperatingcompanyinvolvedinenteringdataintothesystem. Thedataisthenusedbytheoperatingcompaniestobenchmarkagainsteachother.
Solution and Benefits
Sinceitspurchaseseveralyearsago,EntropySoftware™hasbeenprovento beeasytouseandhashelpedtoimprove bothinternalperformanceandexternalreporting.TheGroupCSRteamatVodafonehavesuccessfullyimplementeditasadata-gatheringtoolanditisenablingthemandtheirCSRcolleaguesintheoperatingcompaniestoeffectivelyanalyseand reportrelevantdataandinformation.
EntropySoftware™strengthensVodafone’sdataqualityandhelpsimproveengagementonCSRissues.FullaccesstotheSystem
acrossalloperatingcompaniesenablesthemtobenchmarktheirownperformancedatadirectlyagainsteachother.Aswellasimprovingtransparency,italsohelpsVodafone inachievingtheirgoalofproducing operatingreportsacrossalloperatingcompanies.
EntropySoftware™’sflexibilityisseenas amajorstrength,particularlytheability toeasilyturnareasonoroffasrequired.Reportingdataisgatheredoveratwo weekperiodfromtheoperatingcompanies andtheCSRteamthenspendtwomonthsanalysingandcheckingfordiscrepancies.
ForVodafone,CSRisabouthavingapositiveeffectonpeople’slivesand theenvironmentbyrunningasuccessfulvalue-basedbusiness,whichinvolves managingandmeasuringtheirinteractionswithsocietyandthenaturalenvironment.
Vodafone’smanagementsystemsofferaframeworkandsetcompanystandardsbutalloperatingcompaniesarefreetochoosewhethertoobtaincertificationtoISO14001.Currently,severalVodafoneoperatingcompaniesinEurope,plussomeretailoperationsandthenetworkofVodafoneEgypt,haveachievedcompany-wide ISO14001accreditation.
EntropySoftware™hasprovidedVodafonewithbetterqualitydatathanwaspreviouslyavailable,hasbeenusedtomonitorandreportonperformanceagainstcommitments andhashelpedtofurtherdefinekeyperformanceindicators.Ithasenabledthem toincreasethesophisticationoftheirreporting andinternalbenchmarkingandoverthecomingyears,furtherenhancementsareanticipatedasthedataavailablecontinuestoimprove.
BSI Entropy Case Study Vodafone UK
Thetrademarksinthismaterial(forexampletheBSIlogoorthe word“KITEMARK”)areregisteredandunregisteredtrademarksownedbyTheBritishStandardsInstitutioninUnitedKingdom andcertainothercountriesthroughouttheworld.+448450809000bsigroup.com
ContactustofindouthowBSI’sEntropySoftware™canhelpyourbusinessmakeexcellenceahabit.
BSI-UK-038
-ENT-0812-E-DD
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roup