Vodafone Portugal | Mario Vaz

Broadband for AllStrategies for market development – Player´s Vision

VDF - Broadband for All

What are the main trends in Broadband ?What are the main trends in Broadband ?

Increasing diversity and quantity of

Internet connected devices &

speed demand

Increasing diversity of

Internet Services

Increasing need to be connected

anytime, anywhere

Diverse needs of end users.

More customer segments are

becoming connected

VDF - Broadband for All

What are the main barriers for broadband adoption?What are the main barriers for broadband adoption?

Availability Affordability Broadband Awareness and Value

Diverse needs of

end users

VDF - Broadband for All

How can we overcome the obstcales?How can we overcome the obstcales?

VDF - Broadband for All

How can we overcome the obstcales?How can we overcome the obstcales?

Highly cost effective network solutions that can allow the access to any rural/urban area for any customer!

VDF - Broadband for All

Complementary/Neutral network technologies (wireline, wireless) that can enable all broadband services for all

customers and devices

How can we overcome the obstcales?How can we overcome the obstcales?

VDF - Broadband for All

Network technologies than can meet growing data speed demands and social network revolutions!

350 millions accessed Facebook last year!Portugal had a Grow up of 500k users in 4 months

How can we overcome the obstcales?How can we overcome the obstcales?

VDF - Broadband for All

Affordable & addaptable solutions that can address all customer segments, with different speed/service demands

“cutting edge” “Internet literate” “entry level”

How can we overcome the obstcales?How can we overcome the obstcales?

VDF - Broadband for All

Compelling and services differentiation, than can enrich and help people´s life in every situation

@ home @mobility…

@ Office

@Public administrations

How can we overcome the obstcales?How can we overcome the obstcales?

Education/Health care

VDF - Broadband for All

How can we overcome the obstcales?How can we overcome the obstcales?

“Customized business models”, that can push the demand and can help advance social and economic development

Vodafone App Star Contest 100.000€ award

VDF - Broadband for All

Some examples how that can be done….Some examples how that can be done….

Deploy different/complementary technologies to address all the different speed/device needs and extend the broadband coverage

3G/HSXPA, LTE, GSM900, FTTH, WIMAX,etc

Network synergies/cooperation among playerse.g: Partnerships in Fiber Networks, with differentiation

based on services and offers

Creating high added value services and applications, stimulating the market demand for broadband service

Cooperation on the applications ecosystemsAct as incubator, promoting developers community

to develop new services

Vodafone Portugal | Mario Vaz

Broadband for AllStrategies for market development – Player´s Vision