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voci.usbuilding communities around news
Team Members
Dan Berenholtz
Venkat Dinavahi
Evelyn Larrubia
Thomas Kong
Initial Idea
Centralized online platform to discuss news events
Smart, informed audience
Use social media identity
Comment on any story
News media as key partners
Business Model Canvas # 1
News Sites -Talking to Users and Large News Sites-Finding AI developer-Drafting Mockups-Developing Site
Users-Providing central place for individuals to connect with other readers about news storiesNews Partners-Taking away burden of policing comments-Enabling communication among their readers-Driving trafficAdvertisers-Financial
Co-creation
-Partnerships w/ News Sites-Large user base-Human Resources
-The web-Social Networks-News Sites
-Multi-sided platform
-CPM Ad revenue-Fixed Costs-Variable Costs
What We Did Surveyed users
Interviewed users
Talked to six large newspapers and chains
Executives
Editors
Legal Staff
Started drawing mockups and building the site
What is the MVP?
Drupal vs. Ning. Vs. Wordpress
What We FoundNews consumers
Want to engage in dialogue
Lack of civility prevents engagement
Want real identities
Large news sites
Fed up with trash talk
Hesitant to drive traffic off their sites
Not legally responsible for readers’ posts
Slow to change
Business Model Canvas # 2
-News Sites(waiting on Stanford Review’s decision)
-Developing site-Talking to small News sites-Testing viral features-Talking to users
Users-Engaging in high-level conversations about news articles with like-minded individuals and friends-Bookmarking articlesNews Partners-Demographic data-More eyeballs due to viral elements-Shared ad revenueAdvertisers-Reaching educated, high-income individuals
-Co-creation
-Large user base-Human Resources-Potentially news partnerships
-The web-Social Networks-Potentially News Sites-Email-Peer-to-peer invitations
-Multi-sided platform
-CPM Ad revenue-Web site programming, design, and maintenance; salaries related to business activities and site monitoring
What We Did Talked to smaller news sites
Mountain View Voice The Modesto Bee The Daily Herald The Stanford Review The Stanford Daily
Talked to more users Ethnographic studies of face-to-face conversations Tested moderation Continued building site
MVP completed Improved UI Analytics
What We FoundUsers
Like the mockups
Slow to migrate to new platforms
More likely to share than discuss articles
Moderation created more robust conversations
Small news sites
Interested in leveraging social media
Interested in demographic data
Slow to make decisions
Have deficient IT infrastructures
Business Model Canvas # 3
-News Sites*(Stanford Review rejects partnership)(Stanford Daily wants to be involved)
*We are exploring ways to become less reliant on news partnerships
-Brainstorming ways to become less reliant on news sites-Continuing site development-Testing viral features
Users-Engaging in high-level conversations about news articles with like-minded individuals and friends-Bookmarking articlesNews Partners-Demographic data-More eyeballs due to viral elements-Shared ad revenueAdvertisers-Reaching educated, high-income individuals
-Co-creation
-Large user base-Human Resources-Potentially news partnerships
-The web-Social Networks-Potentially News Sites-Email-Peer-to-peer invitations
-Multi-sided platform
-CPM Ad revenue-Web site programming, design, and maintenance; salaries related to business activities and site monitoring
Conclusion News partnerships are a slow process
Don’t want users to leave their site Are slow to make decisions
Users are not engaged Empty room effect
Potential solutions Focus on a niche community Recommend active conversations
Technology Was Drupal necessary? Focus on testing community, not features
The End