VMware AirWatch Brand Guidelines - EMM · VMware AirWatch Logo ... Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on. VMware

VMware AirWatchBrand GuidelinesUpdated December 2015

Introduction ...............................................................................................................................3

VMware AirWatch Logo ................................................................................................. 4 VMware AirWatch Logo ......................................................................................................5 Primary and Secondary Usage .........................................................................................6 Logo Colors .............................................................................................................................7 Logo Backgrounds ................................................................................................................8 Logo Clear Space and Placement ....................................................................................9 Size and Registration Marks ...............................................................................................10 Incorrect Logo Usage ..........................................................................................................11 Cobranding .............................................................................................................................12

VMware AirWatch Colors .............................................................................................. 13 Logo, Primary and Accent Palettes .................................................................................14 Specifications ........................................................................................................................15

Typography ..................................................................................................................... 16 Font Family .............................................................................................................................17 Alternate Fonts and International Fonts ........................................................................18 Hierarchy ..............................................................................................................................................................................................................19 Typography Don'ts .................................................................................................................................................................................23

Table of Contents

VMware AirWatch Brand Guidelines Updated December 2015 2

Introduction

This document serves as an addendum to the VMware Corporate brand guidelines and is specific to the use of the VMware AirWatch logo, color pallet and typography. For a comprehensive overview of the VMware corporate brand identity, templates and branded assets, please refer to the VMware Corporate brand guidelines.

For questions regarding VMware AirWatch logo and color palette usage, contact [email protected].


VMware AirWatchLogo


VMware AirWatch Logo

The VMware AirWatch logo should be used in place of the AirWatch by VMware logo. The word mark should be used in materials that are specific to the AirWatch product line and when the audience is EMM focused.

• The logo should be treated as one unit and should never be divided.

• The logo should be considered a picture, not a word.

• The logo should never be used in a communication title, headline, or sentence.

• The logo should never be locked up to make another logo that is not part of a broader logo structure.

• The logo must not be redrawn or modified in any way and should include the registration mark in all instances. The exceptions are as follows: if the logo is smaller than the minimum size (see page 9 for size parameters), or if the logo is embossed/debossed; embroidered; engraved; or foil-stamped in white, silver, or clear.


PRIMARY LOGO

SECONDARY LOGO

Primary Logo: Horizontal The horizontal lockup of the VMware AirWatch logo should be used whenever possible. Secondary Logo: Vertical The vertical lockup of the VMware AirWatch logo should only be used when layout restrictions cause the horizontal version to appear too small.

VMware AirWatch LogoPrimary and Secondary Usage


PRIMARY COLOR OPTION

Pantone®Cool Gray 11

C0:M2:Y0:K68R113:G112:B116#717074 #FFFFFF

C0:M0:Y0:K0R255:G255:B255

Pantone®White

41% or greater

SECONDARY COLOR OPTIONS

Pantone®7461

C78:M28:Y0:K0R0:G149:B211#0095D3

C0:M0:Y0:K100R0:G0:B0#000000

Pantone®Hexachrome Black

COLOR DONT’S

Logo Usage: Color Whenever possible, use the VMware AirWatch logo in white on the blue background (PMS 7461 or CMYK/RGB/Hex equivalent) in order to maintain consistency and connection to the original AirWatch brand. When it is not possible to use the logo on blue, use the gray or black. In addition, the logo may be produced as a blind emboss/deboss; embroidered; engraved; or foil-stamped in white, silver, or clear. Logo Usage: Color Don'ts The primary VMware AirWatch blue (PMS 7461 or CMYK/RGB/Hex equivalent) should never to be applied to the VMware AirWatch logo itself as the VMware corporate logo can only be represented in gray, black or white. Logo Usage: Special Applications Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on.

VMware AirWatch LogoLogo Colors


WHITE

41% or greater 40% or less

WHITE LOGO FOR 41% BLACK OR GREATER BLACK LOGO FOR 40% BLACK OR LESS

WHITE LOGO ON PHOTOGRAPHY

Logo Usage: On Backgrounds and Photography To preserve legibility, the gray logo should only be placed on a white or off-white background. When positioning the logo on a colored background, the value of the background determines if the logo should appear in black or white. The logo may be used on photography, but it must be placed at an area of high contrast to the background. Place the logo in the most visually clear area of the photograph. Logo Usage: Special Applications Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on.

VMware AirWatch LogoLogo Backgrounds


x

xx

x

x

CLEAR SPACE

LOGO PLACEMENT

1

1

There must always be sufficient space surrounding the logo to avoid competition from other visual elements and to maintain its visual impact. Logo Clear Space The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the x-height of the "w" in the VMware AirWatch logo and is proportional, regardless of logo size.

In order to achieve a visually centered appearance, particularly when the VMware AirWatch logo is used in the negative, the clear space at the top of the wordmark should be measured from the top of the "t" in "airwatch" and the clear space on the right side of the logo should be measured from the center of the right registration mark. Logo Placement The primary logo location is the lower-right corner. However, if the lower-right corner logo placement does not work for your communication, place the logo in one of the other corners where it can have as much clear space as possible.

VMware AirWatch LogoLogo Clear Space and Placement


HORIZONTAL LOCKUP MINIMUM SIZE: 1.25-INCH (32mm) WIDTH

1.6” (40mm, 115px)

VERTICAL LOCKUP MINIMUM SIZE: .75-INCH (19.05mm) WIDTH

.75” (19.05mm, 54px)

The following minimum logo sizes ensure that the logo reproduces with optimal legibility. Minimum Size: Horizontal Lockup The minimum logo size for the horizontal version of the VMware AirWatch logo has a width of 1.25 inches (32mm/115px). Minimum Size: Vertical Lockup The minimum logo size for the vertical version of the VMware AirWatch logo has a width of .75 inches (19.05mm/54px).

Extreme Size Logos applied larger than 12 feet wide may be used without a registered trademark symbol. Registered Trademark Symbol The ® symbol must be included on all logo applications (some exceptions may apply to promotional materials, apparel, and large-scale logos).

The ® symbol may be removed if the logo is embossed/debossed; embroidered; engraved; or foil-stamped in white, silver, or clear.

VMware AirWatch LogoSize and Registration Marks


1

3

5

87

2

4

6

9 10

Get certified on the latest product

releases.

vmware airwatch

Inconsistent use of the VMware AirWatch logo detracts from our brand equity and recognition. Altering or recreating the logo in any way negates the consistency we strive to achieve. These examples illustrate some incorrect uses of the VMware AirWatch logo.

1. Incorrect Color SplitDo not split colors in the VMware AirWatch logo.

2. Incorrect BackgroundDo not position the logo on or near other elements, shapes, textures,or patterns and avoid backgrounds that are busy or cluttered.

3. Incorrect BackgroundDo not place the logo over a gradation of any kind.

4. Incorrect ContrastDo not apply the logo to a background where lack of contrastdiminishes legibility.

5. Incorrect ColorDo not reproduce the logo in an unapproved color.

6. Incorrect ColorDo not reproduce the logo as a screen or tint of VMware Gray(Pantone Cool Gray 11).

7. Incorrect PlacementDo not skew or rotate the logo. Position the logo onlyon a 0° horizontal axis.

8. Incorrect FontDo not redraw or use another font to create the VMware logo.

9. VMware Logo PatternDo not use the VMware logo to create any type of pattern or mosaic.

10. In a SentenceDo not use the VMware logo in a sentence.

VMware AirWatch LogoIncorrect Logo Uses


BRAND

BRAND

X X

.85 X

X

X

X

.75 X

.75 X

BRAND BRAND

COBRANDED LOGO BUILD (HORIZONTAL)

COBRANDED LOGO BUILD (VERTICAL)

MULTIPLE COBRANDED LOGO BUILD

Cobranding may appear on marketing materials that are developed with an official business partner. All logo standards and guidelines apply. Cobranding with Integrated Logos Certain layouts require a cobranding solution.

• Make all of the logos visually equal in size.

• Center-align the VMware AirWatch logo horizontally or vertically with other company logos.

• Make sure that there is sufficient clear space (as previously defined on page 8) and equal distance between the logos.

• Create a 1-pt Cool Gray 11 or CMYK equivalent stroke divider between the logos with the spacing guidelines shown. A vertical stroke should be the height of the logo clear space. A horizontal line should be the length of the VMware AirWatch logo.

Tagline You may use a tagline used under a cobranded lockup if it is a specialized tagline that has been prescribed and approved for the partnership. Color Standards Cobranded logos can appear in full color, black, or reversed white. Guidelines for background colors are the same as for the VMware corporate logo. However, a partner’s corporate color may be used as the background color, if appropriate.

VMware AirWatch LogoCobranding


VMware AirWatch Colors


PRIMARY PALETTE

CORPORATE PALETTE

ACCENT PALETTE

PMS 654

PMS 364

WhitePMSCool Gray 11

Black

PMS 369 PMS 2290

PMS 7470 PMS 7461 PMS 7458 PMSCool Gray 8

PMSCool Gray 3

ColorLogo, Primary, and Accent Palettes

Corporate Palette Whenever possible, use the VMware AirWatch logo in white on the blue background (PMS 7461 or CMYK/RGB/Hex equivalent) in order to maintain consistency and connection to the original AirWatch brand. However, the primary VMware AirWatch blue (PMS 7461 or CMYK/RGB/Hex equivalent) should never to be applied to the VMware AirWatch logo itself as the VMware corporate logo can only be represented in gray, black or white. Primary Palette Use the primary palette as a first-line solution when making color decisions. The primary palette consists of cool hues and can be used for typography, color floods, dynamic versions of our graphic elements, typographic accents, illustration fills, charts, graphs, and tables. Accent Palette Use the accent palette to help highlight, define a hierarchy, or add depth to content as necessary. The accent palette is composed of cool green hues and can be used for typographic accents, illustration fills, charts, graphs, and tables. Tints It is acceptable to use tints of our colors for illustrations, charts, graphs, and tables. Tinted text is used only for tone-on-tone color such as an 85% tint of green over 100% green. Be mindful when using tints—our color palette should not look pastel or become too light. Tinted text should never be used below 75%.

Graphic Pattern Colors To create our graphic patterns, we have selected colors that complement the VMware primary color palette. Use of these colors is restricted to the graphic patterns only.


CORPORATE PALETTE

SPOT COLORCOLOR CMYK RGB HEX

PRIMARY PALETTE

ACCENT PALETTE

PMS 654

PMS 7470

PMS 7461

PMS 7458

PMS Cool Gray 8

PMS Cool Gray 3

100/67/0/38

80/15/0/45

78/28/0/0

40/0/5/6

23/17/13/41

8/5/6/13

0/61/121

0/105/144

0/149/211

137/203/223

139/141/142

201/202/200

#003D79

#006990

#0095D3

#89CBDF

#8B8D8E

#C9CAC8

PMS 364

PMS 369

PMS 2290

65/0/100/42

59/0/100/7

39/0/100/0

56/124/44

109/179/63

170/219/30

#387C2C

#6DB33F

#AADB1E

PMS Cool Gray 11

N/A

N/A

0/2/0/68

0/0/0/100

0/0/0/0

113/112/116

0/0/0

255/255/255

#717074

#000000

#FFFFFF

ColorSpecifications

All colors in the VMware palettes have precise color references, shown in the specification charts on this page. Always use the exact color values listed, which correspond to the medium being employed.

Do not use color references or values from documents that have been converted automatically between color modes. Some software programs do not make color conversions that are equal to the specific color values listed in the palette specifications. Slight variances in color might occur when printed through different processes or reproduced in different media.

PANTONE Colors In lieu of the colors listed on this page, you may use the PANTONE® colors cited, the standards for which can be found in the current edition of the PANTONE® formula guide. The colors shown throughout the VMware Corporate Design Guidelines have not been evaluated by Pantone, Inc. for accuracy and might not match the PANTONE® Color Standards. Consult current PANTONE® publications for accurate color. PANTONE® is the property of Pantone, Inc.


VMware AirWatchTypography


Gotham Rounded LightGotham Rounded Book

Gotham Narrow LightGotham Narrow BookGotham Narrow Book ItalicGotham Narrow Medium

Gotham LightGotham BookGotham Medium

The Gotham font family is the VMware corporate standard. Gotham Rounded, Gotham Narrow, and Gotham are used in most marketing deliverables. An example of the recommended type style hierarchy for most layouts is included in this section. Typography usage requires a license for the typeface being used.

Gotham Rounded Gotham Rounded is available in two styles: Light and Book. Gotham Rounded is the font style used for headlines and subheads.

Gotham Narrow Gotham Narrow is available in four styles: Light, Book, Book Italic and Medium. Gotham Narrow is the font style used for subheads and body text.

Gotham Gotham is available in three styles: Light, Book and Medium. Gotham is the font style used for captions and in signage.

TypographyFont Family


Arial RegularArial ItalicArial BoldArial Bold Italic

ALTERNATIVE

NON-ROMAN

JAPANESE

Print/text in images: KozGoProWeb: Arial

SIMPLIFIED CHINESE

Print/text in images: HY(汉仪)Web: SimHei/SimSun/宋体

TRADITIONAL CHINESE

Print/text in images: DFP Hei, DFP LiHWeb: PMingLiU/新細明體

RUSSIAN

Print/text in images: Myriad ProWeb: Arial

KOREAN

Print/text in images: HYGothic/HY 고딕, SMGothic/SM 고딕(HYGothic is main font)Web: Gulim/굴림

Typography

For non-typeset applications such as presentations, Web sites, and email, use Arial in place of Gotham. Non-roman, regional fonts used in localized marketing materials are also indicated below. Arial Arial is available in four styles: Regular, Italic, Bold, and Bold Italic. These typefaces come standard with any computer and do not require a license.

Alternate Fonts and International Fonts


LEVEL 1 - GOTHAM NARROW MEDIUM

LEVEL 1 - GOTHAM ROUNDED BOOK OR GOTHAM ROUNDED LIGHT

TITLE

BODY COPY


LEVEL 2 - GOTHAM ROUNDED BOOK OR GOTHAM REGULAR


LEVEL 5 - GOTHAM NARROW LIGHT

VMware AirWatch Video VMware AirWatch Video

VMware AirWatch® Video™ allows IT to deliver videos toany size audience, both internally and externally.Smart groups enable IT to assign and distribute videosby group, user or device across the enterprise.

• Intuitive User ExperienceAirWatch Video provides users with a presentation-readyuser interface across all platforms, intuitively designedto engage users with a familiar video-sharing experience.

A Simplified Video Platformfor Your Enterprise

Scalable Video Distribution

Gotham font styles should be used in appropriate marketing deliverables according to a specified hierarchy. Following the hierarchy standard detailed at right will ensure that any new marketing deliverable has a consistent typographic structure that represents the VMware brand.

TypographyHierarchy


Modernize the classroomModernize

the classroom Obiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.

Modernize the classroomObiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.

Obiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.

Modernize the classroomObiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.


MODERNIZEthe CLASSROOMObiscimi, volent aut est, quos eos eum et aut REICIL molo oditae qui NTEMQUATAS ES VOLUPTUR MAXIME VOLOREIUM ut as mod quiditatem.

M o d e r n i z e the classroomObiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.

MODERNIZETHE CLASSROOMObiscimi, volent aut est, quos eos eum et aut reicil molo oditae qui ntemquatas es voluptur maxime voloreium ut as mod quiditatem.

1 2 3 4

5 6 7 8


9

Our typography style complements other visual elements within our system and our key messages. The correct application is important in order for our communications to achieve a consistent look. Avoid the following incorrect uses of typography within our visual system.

1. Don’t use fonts outside of our design system.

2. Don’t stretch or distort text.

3. Don’t use multicolored text in a headline. Use no more than two colors, and the second color should only be used as a highlight color.

4. Don’t mix type weights within headlines.

5. Don't dimensionalize or use shadows or special effects.

6. Don’t mix lowercase and all uppercase.

7. Don’t use wide or tight tracking.

8. Don’t set headlines in collateral in all uppercase.

9. Don't create typefaces, text, or letterforms from the graphic elements such as the triangles from the Symmetrical Pattern.

TypographyDon’ts


Documents

VMware AirWatch Brand Guidelines - EMM · VMware AirWatch Logo ... Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on. VMware