Upload
pradeepsharma09
View
502
Download
1
Tags:
Embed Size (px)
Citation preview
OURSERVICES
OUR SERVICESPromotions
Retail Activation
Direct Marketing
Response Management
Marcom
E-Marketing Services
Holistic360
Integrated Marketing Service Approach
o
EVENTS & PROMOTIONS
Promotions
Static Promotions
Mobile Promotions
Customized Promotion
Merchandise
Alternate Transportation
Medium Promotions
RETAIL ACTIVATION
R e t a i l A c t i v a t i o n
Large Field Force Activation
Market / Competition Intelligence
Sampling & Audits
Mystery ShoppersKiosk Development .
Shop In Shop
POP/ POS Development
DIRECT MARKETING
D i r e c t M a r k e t i n g
L o y a l t y P r o g r a m s
C u s t o m i z e d M a i l e r s
E D M / S M S B r o a d c a s t
F o l l o w U p ’ s
RESPONSE MANAGEMENT
Response Management
Post Sales Follow Up/ Toll
Free No’s
Paid / Unpaid Events
Relationship Calls
Lead Generation & Management
e-marketing
e - m a r k e t i n g
Website/Microsite
E-MailerHosting Services
Online Response Tracking &
management
CASE STUDIES
EXHIBITIONS & STALL DESIGN
MALL PROMOTIONS
ROADSHOW
CHANNEL ACTIVATION
CHANNEL ACTIVATION
CHANNEL ACTIVATION HCL – REATAIL ACTIVATION
BRIEFTo come up with a solution for the entire retail channel of HCL, keeping in mind all aspects i.e. Point Of Purchase, Dealers & Distributors, Product Demos & Launches.
CHANNEL ACTIVATION
Description:• VMS India came up with a holistic solution of bringing all aspects of retail
under one roof and making the entire process more measurable & quantifiable.
• Few of the responsibilities taken on by VMS India for HCL were:• Dealer Activation.• Dealer Support Programs• Product Launch & Product Placement support.
CHANNEL ACTIVATION
• In Shop Demonstrator (ISD)management (150 sales employees managed, driven & trained by VMS India, On VMS India Rolls.)
• Unit sales, Product Sales & ASP (Average Sales Price) Drive Support.• Merchandising Support.• Training Support• Monitoring Support (Pan India HCL tracking of Sales, Merchandising,
Stocks , Dealer Network , Sales Employee Attendance, competition Monitoring, Salary support & Market Feedback).
• Manpower Hiring.
CHANNEL ACTIVATION
SCALEPan India, Covering all aspects of Retail Activation , 130 Dealers, All major Distributors , 150 ISD’s , Across country Monitoring System.
BUDGET60 Lakhs
PRODUCT LAUNCH
FASHION SHOWS
CHANNEL ACTIVATION
CHANNEL ACTIVATION
CHANNEL ACTIVATION CYBER MEDIA – CHANNEL ACTIVATION
BRIEF: The client brief was crisp “ Need to get influencers & decision makers in prospective companies to know the benefits of our products & let the same be conveyed by experts.
CHANNEL ACTIVATION
Description:• VMS India came up with a pan – India activity plan.• The plan was to tap the prospective TA in respective 20 cities.• Get all of them to one location & let the experts take on from there.• A extensive response activity was done where all the prospective TA
was invited to a night of info & experience sharing followed up with a dinner & cocktail ceremony.
• The entire event was made as an interactive session with the TA open to ask all queries from the experts.
CHANNEL ACTIVATION
SCALEPan India, 20 cities , covering around 2000 MD/CEO & influencers of prospective companies.
BUDGET60 LacksACHIEVEMENT A very successful event resulting the client to expand the same activity in another 20 city activity.
BRAND PROMOTION
TALK SHOWS
SEMINAR / CONFERENCE
CORPORATE PROMOTION
PR ACTIVITY
School Contact Program