VM&RD June 2012

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EDITOR & PUBLISHER Vasant JanteADVISORY EDITOR Surender GnanaolivuCORRESPONDENT Nabamita ChatterjeeASST. MANAGER PRODUCTION& OPERATION Vinod Kumar V

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VM-RD Visual Merchandising & Retail Design is a monthly Owned, published and edited by Vasant Jante, printed by B S Suresh Pai, published from 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore-560 075 and printed at Sri Sudhindra Offset Process, #97-98, D.T. Street, 8th Cross, Malleswaram, Bangalore - 560 003.

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C54 RESOURCE

50 PRODUCT NEWS

INDIAN DESIGN

INTERNATIONAL DESIGN

WINDOWS

BEHIND THE SCENE

20 Allen Solly

26 Asahi India Glass

32 Oval

36 Elegant Marble

40 The Locker Room

44 Michael Meyers

48 Mini Munich kids

16 Foley Designs

6 Shopper Stop

8 VDJ

10 Selfridges

14 Hugo Boss

CONTENTS

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WINDOW DISPLAy

Freshness, vivacity and a riot of colour come together to create the latest window displays at Shoppers Stop,

where the themes act as great backdrops to showcase the latest offerings in fashion

Floral SummerThis Summer Shopper Stop launched the season with the Floraveri theme that had impressions of the freshness of spring as settings to feature key fashion statements that were complemented with a window installation promoting fashion sunglasses.

apparel and home improvement .The theme was designed to touch the emotive sense of customers. “The floral them was meant to touch a chord, taking you back in the days when you felt you actually walked in a field

of tulips and lilies. The simple joys like riding a bicycle in a field of lilies are bound to make even the toughest soul melt and feel like a child,” says Arden J. Dsouza, Head Visual Merchandising, Shoppers Stop.

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Floraveri, the floral concept in both the fashion windows of Shoppers Stop as well as the Homestop windows, creates a visually compelling setting with the combination of background graphic, props and stylized merchandise settings. Floral headgears adorning the mannequins add a whimsical twist to the concept.

Speaking about the inspiration Arden explains, “The main inspiration was from the song ‘Life is a Flower’ where the lyrics are - We live in a free world, I whistle down the wind, carry on smiling & the world will smile with you. Life is a flower so precious in your hand, carry on smiling and the world will smile with you. Flowers, for designers, are an endless source of inspiration because of their delicacy, femininity

and beauty. They're also such a welcome sign of sunny days ahead after a long winter and what better way to say hello spring!”

Inspired by style and fashion, the Sunglasses window was designed to highlight and promote fashion eyewear as a serious style statement. Arden explains, “The sunglass is a not a modern invention for eye protection, it’s a statement of your own style, a celebration of high fashion and lifestyle. From celebrities, politicians and ordinary men on the streets sunglasses have always been part of dressing up. Hence at Shoppers Stop we decided to celebrate this fashion accessory the way that it should be – large than life, and that’s exactly how we thought we should design our window”.

The window is a combination of a graphic style gallery flanking larger than life props in the shape of sunglasses with the theme proposition visually anchoring the setting at the centre of the window display.

These series of windows were featured across all their stores and also interpreted for store interiors at focal points to extend the visual experience of the theme at all key touch points in the store environment l

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Chanda Kumar

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WINDOW DISPLAy

Mumbai-based jewellery designer Varuna D featured a special display on its store front to celebrate the

special bond between a father and a daughter on the occasion of Father’s day. Emotive monochromatic images subtly denoted fond memories that were complemented with impressions of balloons and gift boxes.

"Since Father’s Day was coming up soon, the client wanted us to do a special set up for the occasion. The brief given to us was to simply show the emotion between a father and a daughter. Keeping the same in mind, we thought of various stages in a father and

Celebrating Father’s Day

daughter relationship, and narrowed it down to the daughter's birth, the adolescent period and finally marriage,” explains Aditi M.Kotak and Kumpal M.Vaid, Co-Founders, Purple Backyard.

Elaborating the theme and its business objective Aditi and Kumpal explain, “Fathers have always been the first love of every girl. He showers his little girl with all she wants and more all her life. Protecting and nurturing her without expecting anything in return. Father's day is one day to celebrate the love that a daughter and father cherish, and what better way than to gift him something truly special, as he is.”

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The theme was extended from the store front into the merchandise display mood windows and display counters with the use of subtle add-ons like gift boxes and miniature props that depicted balloons. Care was taken to ensure the displays were product centric and did not compete with the products.

“We always keep in mind that the product is the hero and all that we do has to enhance the product to make it more appealing and more compelling for the customer to buy. Hence the design has to be attractive enough to pull the customer in but not overpowering the product,” Aditi and Kumbal comment.

The theme is to be featured on the storefront and in-store till mid-July and is expected to touch emotional chords of customers that would hopefully convert to business for the brand l

Chanda Kumar

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WINDOW DISPLAy

Summer 2012 is set to be an incredible time for Britain. To celebrate both the Queen’s Jubilee and the Olympic period

we wanted to create a set of windows which showcased all things Great and British. From Royalty to rebellion, festivals to high tea, even the rainy British weather. All manner of British traditions are described with great affection,” says Sarah McCullough, Concept and Windows Manager, Selfridges.

Conceptualised since September 2011, the Big British Bang concept is a series of ideas that have been given great attention to detail to create theatrical settings where many props were genuine articles to ensure realism.

“We wanted the windows to feel as authentic and detailed as possible. For example, the pub window features a real bar and real bottles of

Big Bang In BritainThe iconic British retailer Selfridges celebrates the Queen’s jubilee and Olympic period this summer with its dramatic eclectic themes in its series of windows as part of the Big British Bang campaign

“

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whiskey, antique ale tankards and photographs of British darts players. The production team even bought a real Robin Reliant car from Ebay and had it sprayed with the Union Jack. We sourced hay for the fete window from a farm in North England. The carriage carrying the Queen and Prince Philip was made specially but is true to scale and so big it completely fills the window,” Sarah explains.

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A staggering twenty seven window display themes were installed over 5 days, when different windows teams worked for 24 hours a day. The teams enjoyed every setting they installed and despite the tiring effort they testified having had lots of fun doing it. “The funniest piece to install was the classic "builders bum", a false plastic bottom which had to be padded and velcroed onto a mannequin’s behind. It was then tucked into a pair of loose blue Levi's to realise the picture of a typical English builder bending over during work,” Sarah comments.

Creating these elaborate settings had the teams face some interesting challenges to which they had to find spontaneous solutions. “We also had to work out how to drive a real car through the shop floor and install it in a window. This involved several men pushing the car through the beauty hall while one of our production team drove!” says Sarah.

The festival window settings featured some great cutting edge street style from British high

street brands such as Topshop and All Saints. The fete window flaunted haute couture designer labels. “All favourite British designers are represented from the established Paul Smith and Burberry to the more emerging designers. We've also collaborated with Vivienne Westwood, the grande dame of British fashion, where her windows showcase this season’s collections, exclusive T-shirts and some rare archive pieces. A must see for any Westwood enthusiast,” Sarah adds.

True to their reputation of grand dramatic windows that earn world fame, Selfridges, continued to amaze and amuse its customers with this series of display stories.

“We strive to offer a unique experience that can only be had at Selfridges. Where else can a customer come and play Bompas and Parr's crazy golf on a rooftop on Oxford Street, see a punk smooching a Queens' guard in a window, or visit a world class British fashion exhibition by Judith Clark?,” Sarah concludes.

The excitement and celebration of the campaign was extended in-store with exclusive products, events and special activities to mark the most memorable year of the millennium for Great Britain l

Chanda Kumar

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WINDOW DISPLAy

In the city of love and fashion, Hugo Boss’ has revealed their latest visual merchandising campaign “The HUGO

BOSS Love Story”, where illustrations and simple cartoon drawings capture the encounter of two people in love on their first encounter together in Paris.

Running from January to July this year at the brand’s flagship store at the Champs-Elysées, LIGANOVA has developed this integrated marketing and communications concept. The campaign will be staged throughout the store in four phases via window displays, in-store installations, online activities and POS events.

The cartoon concept is a vision of French illustrator Angéline Mélin, where “The HUGO BOSS Love Story’ is played by the two French characters “Juliette” and “Louis”. Commencing with the introduction of the two characters, the story unfolds to depict their first encounter and first rendezvous through to their joint discovery of the city of Paris. The window displays are arranged as a sequence as the story unfolds.

Love in ParisCreated by LIGANOVA, “The HUGO BOSS Love Story”, the latest windows and in-store campaign featured by the brand is a romantic love story played by the two French characters ‘Juliette’ and ‘Louis’ who meet and fall in love.

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In addition to this, a range of other activities await customers, for example a postcard counter with illustrated themed postcards for sending to loved ones back home and also a full on pop-up-installation depicting a Parisian park bench scene adding to the fairy-tale love story.

LIGANOVA has taken the responsibility for the concept and production of the integrated campaign on behalf of its client HUGO BOSS l

“The HUGO BOSS Love Story”, where illustrations and simple cartoon drawings capture the encounter of two people in love on their first encounter together in Paris.

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Chanda Kumar

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BEHIND THE SCENE

With a vision to ‘build smart solutions’ for everyday experiences, TLV has been creating lifestyle

products under brand ‘ELA’ and offering services such as environment /spaces design, visual merchandising, installations, packaging, gifting, project implementation and management.

Focusing their offering on Visual Merchandising services, TLV is targeting at offering design services for facades, windows and brand touch points in large retail environments like malls and big box retail formats.

“We want to look at how we can enhance a brand or product through various short lived transient experiences that are geared around VM. Malls are an area we want to target, since most brands already have their in-house VM teams,” Michael explains.

While one side the Indian retail sector still considers visual merchandising as the last mile for a brand experience, on the other slim budgets are allocated to visual merchandising to deliver business objectives. Michael elaborates, “I think it’s a question of how to prove this works for the brand, in turn enhancing the returns. So we are thinking of working on lower costs, where we don’t compromise the entire budget but have fewer but visible and engaging elements. Costs would automatically go up if you require something substantial.”

Michael believes that the main issue why VM is often not taken as a serious tool that can deliver

Committing to VMTLV, a sister concern of Foley Designs, now keenly looking at focusing their offerings in Visual Merchandising services, specifically for the Indian retail market. VM&RD catches up with Michael Foley, Managing Director to find out more on TLV’s plans and strategy involved in offering this service to the Indian retailer.

Michael Foley Manging Director

Foley Designs

business objectives is the lack of quantitative measuring techniques that can establish its success. “We at TLV would like to develop tools to prove retailers from a business perspective that it works for them. We don’t want people to take VM lightly,” Michael adds.

With a couple of very visible brands, like Fastrack and Orion Mall in Bangalore, on their drawing board they are looking to demonstrate the power impact of the use of visual merchandising. “Visual merchandising

was always like a fringe benefit with Foley Designs. But now we have started out projects where we are looking at making VM more visible. We will be able to prove that with an upcoming project in a month,” says Michael.

With 6 people on the board of TLV and 35 on Foley Designs, the collaboration with complementing skills help take on integrated brand design projects.

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“We are at a very early stage now, but we would like VM to be a vertical itself for TLV in the future. I would like to build VM as a service which can be applied anywhere. I also believe that we have enough practice, expertise and understanding since we come from a well-oiled organization to run an effective visual merchandising project. Versatility is our

strength, which is extremely critical in the VM field,” Michael comments.

Founded in 2010, TLV’s core team includes Michael Foley, India’s leading product designer; Zubin Mathew, specialist in banking and financial services and Tabita Mathew, who has an experience of over 15 years in

handling process and project management in the aviation industry.

While many firms in the country offer Visual Merchandising solutions for the retail sector, TLV plans to stand out in the way they can interpret a project and execute the same in an effective manner. “It’s very important on

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how sensitive we are to a brand’s requirement and not just thrusting our idea on them. We need to consider the leverages or constraints, and then build a concept around this to create something out of the world. Here understanding multiple areas and how we can adapt them to VM are critical,” Michael explains.

With the integrated approach of TLV and Foley Design, the combined offering of a ‘one stop shop’ offering design consultancy and conversion of the same, is a more complete offering that could effectively integrate a brand design needs across channels and mediums l

Chanda Kumar

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20INDIAN DESIGN

The store stands out with its double height glazed façade which is used effectively to magnify the brand signature, the ‘stag’, with great prominence during the day and night

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Quintessentially BritishAs a brand, Allen Solly has always believed in being rooted in its heritage while presenting itself in a contemporary interpretation of the times. Targeting a fast evolving young generation who are extremely fashion conscious and experimental, the brand unveiled its new store design concept in Bangalore. The new concept is designed by Dalziel & Pow and is an interesting eclectic blend of the contemporary and the Victorian classic.

Allen Solly’s new retail identity is inspired from the brand’s strong Nottingham heritage yet rendered in

a very modern and contemporary manner. According to the brand, Allen Solly has always led in setting trends, starting from the launch of Friday Dressing in 1993 to Western Wear for Women in 2002 and now the launch of a signature retail identity.

“The brief was to excite today’s customer in a contemporary Indian environment with a ‘quintessentially British’ twist. The key to this approach was in promoting and enriching the established heritage of the brand. The successful blend of these elements has revitalized the brand and store environment making it relevant to today’s Allen Solly customer,” says David Wright , Group Marketing Director, Dalziel & Pow.

The start was with the defining of the target customer, their influences, references and aspirations to be used as inputs to create a customer centric brand experience. Explains David, “Working with the Allen Solly team we developed personas of Andrew and Emma (Allen Solly customers) to help define the DNA,

expressing the core values of these personas within the retail identity, which were reflected in the merchandising and store elements as well as the communication messages throughout the store.” With the target group of young men and women between 23-28 yrs, Allen Solly’s new offering includes a stronger collection of Friday Dressings fashion complemented with fashionable formal wear.

The new brand motif, ‘the Stag’, was based on its heritage that dates back to year 1744 in Nottingham, UK where it was recognized by its distinct coat of arms flanked by a ram and a stag - the ram symbolizing the wool industry and the stag, the city of Nottingham. The new store design revitalized this heritage by bringing back this motif and using it as a key element of the brand signature.

Located on one of Bangalore’s fashion high street in Indiranagar, the store stands out with its double height glazed façade which is used effectively to magnify the brand signature, the ‘stag’, with great prominence during the day and night. Occupying 18,000 sq ft of retail space, the store is spread over two floors - the men’s ‘Friday Dressing’ and Formals on the

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Specially patterned wall paper on the ceiling, patterned herringbone flooring and graphic backdrops for merchandise presentation plays a significant role in completing the in-store brand experience

Colored molded stag heads and metal cut stag motifs are used at vantage points in the store to add to the sophisticated in-store branding

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lower level and the women’s ‘Friday Dressing’ and Formals on the upper.

The store design concept is contemporary with a ‘quintessentially classic British’ twist rendered through forms, colors, eclectic finishes, materials and elements. “Found objects such as coloured decorative lamps and Allen Solly’s heritage bespoke tartan fabric are layered into the scheme, adding a rich splash of colour. The successful blend of these elements has revitalized the brand and store environment making it relevant to today’s Allen Solly customer,” David explains.

The use of graphics in specially patterned wall paper on the ceiling, patterned herringbone flooring and graphic backdrops for merchandise presentation plays a significant role in completing the in-store brand experience. The store fixtures designed with a combination of dark metal and warm wood help present coordinated fashion statements. The system also allows for visual communication to be interspersed with the merchandise presentation.

Visual Merchandising plays a very key role in complementing the eclectic store design with the use of a mix of contemporary and classic

The cash counter is given visual emphasis with special pendant lights, branding, abstract formation of picture frames on a brick impression wall rendering

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European visual language and props at key feature points in the store. The inspiration for the props is taken from various interpretations of the good life – travel, celebration, leisure etc. Looking around the store one gets to see geographic maps, a mariner’s compass, miniature of an ancient two mast sail ship etc.. Visual Merchandising is used to distinctly differentiate between men’s and women’s fashion with the use of relevant graphics and presentation.

The cash counter is given visual emphasis with special pendant lights, brand metal motif cutouts, abstract formation of modern picture frames anchored with one large Victorian framed mirror on a brick impression wall rendering. Colored molded stag heads and metal cut stag motifs are used at vantage points in the store to add to the sophisticated in-store branding.

The merchandise trial areas are designed in unique setting with special designed arm chairs and ‘sliding folding’ doors from the same era for the spacious trial rooms. All put together, the new concept does update and create a unique signature brand identity and store experience for Allen Solly.

The concept was well received by the target segment and saw a spike of 49% in sales within the first 15 days of opening encouraged with which the brand plans to open many more across different cities and markets l

Chanda Kumar

Brand identity and Store Design Dalziel & Pow

Design localization Four D

Head VM Anuraag S

Zonal VM Ritu Sahay

Merchandise Presentation Specialist Wasim Khan & Arun Kumar

Facade and Store Sign Diamond Signage's & 3M

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Instore Ad

26INDIAN DESIGN

The demonstration area has separate sections for home and commercial application with the discussion hub between them

Astroturf inserts in the flooring was used to demonstrate the use of glass between indoor and outdoor spaces

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‘Glass’ Apart!Shopping for Architectural Glass is a unique experience at the flagship store of Asahi India Glass (AIS) Limited in Gurgaon. First of its kind, “Glasxperts” is a one-stop-shop that brings an integrated approach to glass selection and installation for homes, offices and commercial spaces. Ms. Asha Sairam, Project Designer from Lotus, shares the challenges and milestones of the project.

Located at the ground floor of Agora mall in Gurgaon, a small portion of the current retail area was already used by AIS as

office space. "Gauging the huge potential that the architectural glass industry imbibes, a fully functional showroom was proposed to be conceived that would represent the brand spirit as ‘the one-stop solution’ for any glass requirement and the commitment to a hassle-free experience for customers”, says Asha.

A study of potential clientele revealed two fundamental categories- architects and designers who may already be familiar with the technical specifications of the product and independent home owners, who may not be aware of the possibilities with glass. This finding led to dividing the retail experience into two zones- one for pure demonstration and the other an easy to browse product display zone. Asha explains, “As the display of the glass did not require much space, a majority was dedicated to the demonstration area which was designed to innovatively showcase the application of glass in commercial, residential and hospitality industries”.

The demonstration area has separate sections

for home and commercial application with the discussion hub between them for consultative meeting with potential customers. Tyvek, a versatile non-woven material which does not fade or tear is used to create physical screens which use innovative graphics appropriate for each.

Unlike as in traditional retail space an unconventional method was used to present the store offerings. “Habitually, this could have been done by using furniture and props that recreated a home or office like space. However, dealing with glass as the primary product – which is transparent and has no real visual character, we chose to avoid any kind of visual clutter of traditional settings,” states Asha.

Different contrasting backdrops were used to highlight and draw attention to the variety of glass featured in the store. This concept also helped in breaking up the store layout interestingly into different sections and pockets, using Tyvek screens, to experience the products in the store. Asha explains, “Held from ceiling and the floor, Tyvek gave the flexibility of printing on screens while laser

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cut perforations allowed them to become light and transparent creating layers in the space. Ceiling height of 5metres added to the drama as it allowed some screens to be taken to full height.”

To showcase the use of glass between indoor and outdoor spaces, one edge of the demo space is created as an outdoor space, with an Astroturf insert in the flooring. The backdrop to this outer space is a 5m high wall spanning the entire length of the store. The wall is clad with cement board printed with graphics representing various scenes like a cityscape adjacent to the office-like space and a green backyard for a home set up.

Designed as an interactive space, the display area exhibits various types of glass based on its function. Asha explains, “As glass is best appreciated when one looks through it rather than at it, the display panels were flanked against the wall and floated about a foot away from it. The panels were also made pivotable allowing customers to move them with ease and change their viewing angle as desired.” The walls, like in the demo area, form backdrops for the display with abstract graphics which represents the various functions of the glass on display. Touch screen panels enable customers to access detailed information about the products.

A unique ‘suspended glass meeting’ room was designed and engineered to hover, without any supports going to the floor, over the discussion space in the demo area.

An all glass meeting room, is engineered to be suspended without any supports from the floor

The interactive display area presents the product range based on features and is supported with touch screens that provide detailed product information

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Space Design

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This was made possible with a collaborative effort between Glasxperts, Bangalore based structural consultants Manjunath & Co. and Lotus. The meeting room is connected to the office via a suspended glass walkway and a glass staircase.

To create a dramatic effect at the store front was a challenge and Asha admits, “The facade of the store proved to be most challenging. With so many layers in the space we felt the best approach would be to have a clean and open glass facade; however the clients also

The glass facade cladwith Lumisty polarizing film created a magical effect for passers-by as they moved in front of it

Shika Krishna

Design Lotus

Team Ankur Choksi, Asha Sairam, Arun Kullu, Chandni Aggarwal, Navin Jha, Vijendra Sharma, Sanjay Kumar

Graphic Design Collaborators Codesign, Gurgaon

Structural Consultant Manjunath & Co.

Contractor Buildkraft India

Photographer André J. Fanthome

wished to retain a sense of privacy in the store.” The entire facade was clad with Lumisty polarizing film which allows view into the store only when the viewer’s line of sight is perpendicular to the glass. It remains frosted otherwise. This creates a magical effect on the seemingly simple glass facade as different parts of the store are revealed to passers-by from different angles of view.

Overall, effective presentation techniques used in the store with a combination of technology and engineering helped create

a unique ambience in the store and hence a superlative signature brand experience in inside it l

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32INDIAN DESIGNThe oval shape of the building was used as a signature form for the restaurant design concept and presentation

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New Life in New TownLaunched as the first corporate Lounge Bar and Restaurant at DLF IT Park , New Town, Kolkata promises to bring leisure lifestyle to the newly developing parts of the city to office lunch crowd and doubles up as an after-work watering hole and dinner stop. Designed by DJ Associates, the architectural and environment design concept does justify the brand claim of creating a ‘New Life in New Town’.

Oval is the result of a market opportunity identified in the IT sector of Rajarhat for bringing a leisure lifestyle to the

young crowd for fine dining. Moloy Dutta, Co-partner, Oval, explains ‘New town being a growing destination for the major IT brands, it is a great opportunity for us to attract the crowd on the working days as well as during the weekends with their family. Everything here has been designed keeping a synergy with the shape oval as this is the most unique feature of this restaurant which is the center of attention as soon as one steps in. Located on the first floor of the DLF building and spread across an area of 3,500sq.ft, the swanky-steel and glass façade had even impressed author Jeffery Archer while driving in town.

Devyani Jaiswal, Architect and Designer (DJ Associates) used the oval shape of the building as a signature form for the restaurant design concept. She explains, “While creating the interiors of this Restaurant and Lounge Bar, the prime challenge was the shape of the particular area, which was oval. Perhaps this

has helped us in creating a great visual impact on the target group which is mainly young people during the week days as well as family settled in the nearby area during the weekends. Thus the restaurant area is divided into three segments: a welcome area, a family- section with cozy sitting arrangements, and the bar.”

The interior concept uses a color palette, comprised primarily of colors like black, blue, silver and beige that help creating an interesting setting for fine dining. The bar area is inspired by the classic rock period of the 60’s and 70’s and is rendered with monochromatic images of icons like The Beatles and Jim Morrison. Color changing LEDs lighting up recessed coves adds to the drama.

The concept design uses a combination of rustic earthy and contemporary material to create different visual and tactile experience in the restaurant. Materials like blue and white China-mosaic flooring, rustic- vitrified tiles, wood paneling and plush upholstery help put together the concept.

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Lighting plays a significant role in creating the right ambience with a combination of different lighting effect using ambient, specialized and color changing LED technology

The concept design uses a combination of rustic earthy and contemporary material to create different visual and tactile experience in the restaurant

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Lighting plays a significant role in creating the right ambience with a combination of different lighting effect using ambient, specialized and color changing LED technology.

“I did not want the interiors to have only blue lightings which are patent to pubs. I have intentionally kept the yellow lights which have successfully spread their warm tones all over the restaurant. Indirect lighting has also been arranged which provide focus on the food.”

Architectural features have been used effectively to segregate the different zones in the restaurant by creating different ambience within the overarching Oval signature concept of the brand presentation. “While segregating the zones into family section and the bar area special glass screen and rows of dried plant effect has been implanted to draw the focus on the oval shape within Oval and even the furniture’s also compliments the shape oval. Oval has become a signature brand right from its inception and our aim is to provide such grand service to all our customers”, explained Devyani.

Overall, the design concept has a significant impact in creating a memorable dining experience for the customer by engaging with the environment, the offerings and the service l

Nabamita Chatterjee

Architects and Interior Designer Devyani Jaiswal, Kolkata

Construction Contractor D J Associates, Kolkata

Electrical Fittouts Suni Hi Enterprises, Kolkata

Flooring, Tiles And Fittings Heera Marbles, Kolkata

Glass Work R P Glass, Kolkata

Sinage 360 Advertising Solutions, Kolkata

Photographer Dhiman Ghosh

The bar area is inspired by the classic rock period of the 60’s and 70’s and is rendered with monochromatic images of Rock & Roll icons

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Precious EleganceElegant Marble, a leading name in the manufacture of marble and granite opened a new concept store at the upmarket Raghuvanshi Mills in Lower Parel in Mumbai , offering a specialty range of gemstones and natural & semiprecious stones. Architects Krupa and Zubin from ZZ Architects share more details on the store design strategy and what makes the space unique.

Committed to providing innovative products in suggestive settings Elegant Marble unveiled a unique

environment to showcase world class options in marble, mranite and semiprecious stones. “The primary target was to correctly use the materials in their maximum capacity. In spite of being a small volume, the overall aura of the space had to make an impact”, says Krupa.

The design strategy emerged from the study of the profile of the target segment and the offerings presented to them. “As the general visitors at Raghuvanshi Mills are designers and architects often of international calibre, along with high-end clients, the design language

INDIAN DESIGN

had to be unique to make a lasting impression to anyone who visits the store. Emphasis has been laid on aesthetically employing the materials to display their product line”, says Zubin. The Elegant Marble yard was redesigned into two individual retail spaces- Jasper, showcasing semi-precious stones on 1000 sq. feet of the split levels and Sienna, the Tile Boutique spread over 700 sq feet.

Jasper, the gallery to showcase semi precious stones is designed with backlit panels, artefacts and special accessories that help to understand product features.

Elaborating on the interior design and

product presentation strategy of the store, Krupa states, “The diversity of semi precious stones is moulded into different elements of the store design. Backlit panels, artefacts, special furniture and accessories have been customized and created within the space to educate the customers and promote the displayed products. The exclusive shelving and strong usage of materials with their opaqueness and translucence, highlighted by the lighting scheme, lends an interesting appeal to the retail experience. A medley of products is set into the flooring, which leads the visitors through the space. The treatment of the space and luxurious material palette ensures that the final space is welcoming and

Jasper, the gallery to showcase semi precious stones is designed with backlit panels, artefacts and special accessories that help to understand product features

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a treat to the senses”. But the showstopper is an edge-lit organic ‘fluid curved glass staircase’ which is the centrepiece of the store. “The staircase has been highly detailed and painstakingly built with bent curved glass. Special care has been taken to integrate the lighting along with the glass to make the profiles of the glass glow and enhance the unusual form of the staircase. The steps individually lit up by sensors. This is an important element in the scheme as it also acts a connecting and transitional medium between both the floors,” say Krupa and Zubin.

However the biggest challenge was “to display the vast array of products in a relatively small volume. Apart from the formal large panels of display, the fluid floor in gemstones designed as a retail trick which shows the qualities of the material, was a huge experiment to achieve in execution”, says Zubin.

The unique store design and presentation delivered a distinctly different store experience to the customer when engaging with the specialty store offering. “The store has been appreciated by both trade and general users and has helped add an extra mileage to the existing brand value of Elegant Marble,” says Mr. Rakesh Agarwal, Deputy Managing Director or Elegant Marble and Granites l

Sienna, the tile boutique showcases world class options in Marble and Granite tiles

The showstopper is an edge-lit organic ‘fluid curved glass staircase’ which is the centrepiece of the store

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40INTERNATIONAL DESIGN

The store front, despite sporting modest font and colors, combined with the curving lime and white parallel lines creates a distinct signature for the brand

Bright white ceramic walkway and a white ceiling raft running down the full length of the store draws attention to different product and communication features in the store

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Inside the Locker Room Foot Locker’s new brand The Locker Room was conceptualized to bring in some new and fresh inspirations for jaded shoppers in that market. Designed by Dalziel & Pow, the design concept delivers a new dedicated performance store that extended the Foot Locker experience of sport fashion footwear to a full line sports store.

On-and-off field sportswear brand Foot Locker, a global player with 3,426 stores across 21 countries

including 70 stores in the UK, recently opened its new 4350 sft concept store in Birmingham’s Bullring shopping Centre and London’s Lakeside shopping Centre. Dalziel & Pow created the entire brand experience including the identity, the communications and the interior design for the concept. The design objective was to create a new dedicated performance store that would extend the Foot Locker experience of sport fashion footwear to the complete experience of performance sports enthusiast.

Working in partnership with world leading sport brands such as Nike, Adidas, Reebok, Asics, New Balance and Saucony, The Locker Room provides specialist sections for different sports, including football, track and field, running and fitness, basketball and other global sports. The offer extends from Foot Locker’s core strength in footwear to include apparel and accessories for football, gym training and running, women’s, children’s and global sports.

The store front, despite sporting modest font and colors, combined with the curving lime and white parallel lines (like running tracks) creates a distinct signature for the brand.

The store interior shell is a mono-chromatic combination of concrete walls, polished concrete floor and a stripped ceiling. Stark contrasting features like bamboo cladding, glass panels, bright white ceramic walkway and a white ceiling raft running down the full length of the store draws attention to different product and communication features in the store.

The visual communication strategy in the store effectively uses an eye catching graphic colour palette and language which has been applied throughout the store to add brand persona, navigation and promote product benefits. The brand identity uses a powerful, simple type face, supported by a flexible brand icon of a linear pattern suggesting performance and movement. The use of a unique tone of voice in sync with the brand mantra ‘Be Obsessed’, was applied into in-store communication, for example, ‘Be First’ was used for new arrivals, ‘Be Fast’ for special offers and ‘Be Original’ for exclusives.

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The visual communication strategy in the store effectively uses an eye catching graphic colour palette and language which has been applied throughout the store to add brand persona, navigation and promote product benefits

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The store design offers a differentiated environment of great service testified with the Community Sports Zone, adjacent to the cash desk, that features local sports clubs, events and interactive terminals that urges to ‘Be Connected… Be Involved’. Spacious aisles, footwear trial seating and generous changing rooms add to the experience.

German fixture specialists, Visplay, customized fixtures for sports goods and apparel Suitably adapted versions of the Label sign holder system were also created for in-store product and information communication. Lighting plays a significant role in adding drama using accent illumination that gives a spacious and premium feel to the environment.

Dalziel & Pow believe that this concept will prove that there are shoppers out there willing to shop if encouraged by established retailers offering a great brand experience with differentiated products, service in superior store environments l

Chanda Kumar

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To testify the great service offered, the Community Sports Zone, adjacent to the cash desk features local sports clubs, events and interactive terminals

Stark contrasting features like bamboo cladding, glass panels help draw attention to different product presentation and communication featured in the store

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The warm colours within the store contrast with the dark stone of the heritage-protected building

New world of Fashion & LuxurySynonymous with luxury, the new Michael Meyers Liza & Yves store in Bolchum, Germanypresents itself as an opulent space where deep tones and rich finishes tastefully house international fashion brands and labels. Blocher Blocher Partners create a new store concept that spells grandeur yet offering a welcoming atmosphere to shoppers.

The store launch invitation "Welcome to a new world of fashion and luxury” –says it all. “It sums up the aspirations of the

Michael Meyer Liza & yves fashion store, and reflects the mandate given to the architects and interior designers: to live out their creative


potential in a store with a ceiling more than five meters high,” says Angela Kreutz, Partner, Blocher Blocher Partners. The new concept

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The store is an opulent space with deep tones and rich finishes

The interiors carry a sophisticated look, with linear design elements, muted tones and glossy finishes

was the result of a close look at the existing as well as the potential customer group that influenced the design strategy and decisions that delivered the superior store experience.

Measuring 500 sqm, the store stand in location of the former Westfalenbank House, one of the most prestigious buildings in the city, in the historical Kortum-Karree square, where the “Who’s Who” of international fashion brands were present.

The subtle and elegant façade consists of a squared dark-metal sign over the glassed door that adds a classic mark designation. “As the Kortum-Karree is a very distinctive building, the entry of the store is elegantly low-keyed. The warm colours within the store contrast with the dark stone of the heritage-protected building and send through the display windows an inviting gesture to the passersby,” says Angela.

Housing the best in luxury labels, the store has two distinct zones, the Casual Fashion World at the front and the International brands collection at the rear.

The Casual Fashion World offers brands like Moncler, Closed and Schumacher complemented with a side of exclusive

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Chanda Kumar

shoes and accessories. Here a welcoming combination of materials and colours in the gray to taupe range as well as wood textures generate a warm environment accentuated with the interplay of ceilings. “Dark grey ribbing seamlessly blends walls with the ceiling, which is punctuated by the rhythm of symmetrically placed spotlights,” Angela adds. A solid walnut table draws focused attention onto selected merchandise presented on it.

International Luxury brands like Brunello Cucinelli, Prada and Gucci are featured at the back of the store where an open filigree cube decorated in taupe and gold hangs from the ceiling, shaping the space below. “It’s like a crowning glory for a luxury site. Where top international brands framed in tones of gold and bronze are complemented by glimmering, dark grey surfaces,” Angela comments.

Adding to the ambience is the abstract, baroque-inspired patterned carpeting designed by textile artist Jan Kath. A fireplace, which is set into a darkly gleaming, floor-to-ceiling monolith adds a stylish feature of warmth in the environment.

Speaking about the challenges of the project, Angela says, “Prior to the conversion of this 13,650 m² building complex, a staircase led from the entryway up to the main floor. The architects managed, through leveling the floor, to create this impressively high ceiling that really makes you go “wow” to create a well-balanced grandeur.”

Overall, the sophisticated interplay between the elements of spatial design and the finest brands has received great response from not only delighted customers but also from the Client and the trade press hence clearly establishing Michael Meyer Liza & yves as the new world of fashion and luxury l

The impressively high ceiling creates well-balanced grandeur

Another eye catcher is the solid walnut table on which selected merchandise are presented

Dark grey ribbing seamlessly blends walls with the ceiling, which is punctuated by the rhythm of symmetrically placed spotlights

The combination of materials and colours in the gray to taupe range as well as wood textures generate a warm environment

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Out of the World Children's boutique shoe store 'mini Munich' in la Roca village was given a unique new identity by Dear Design, a Spanish architecture and design studio. The concept captures the imaginative ability of children through innovative interpretations of spaceships and submarines.

Munich, Barcelona’s brand for fashion footwear and sports, recently reopened its children boutique

MINI MUNICH in La Roca Village, Barcelona. Following the success of its first children's shop in this mall, MUNICH opens a new space dedicated to the smallest in another location with an imaginative and innovative design concept.

Teaming up with Spanish architecture and design studio, Dear Design, the brand has come up with a novel design concept for this new store that is sure to mesmerize its young shoppers.

The idea for the 35m2 interior harnesses the characteristic of a child's imaginative ability to create a scenario, primarily the way in which they experience and interact with the space.

“The aim of the project is to transport them to a new imaginary world that may be explored. Here the main idea was to reinterpret a module able to transport anyone entering the store inside a submarine or a spacecraft…to enter a new world,” says Eric Dufourd of Dear Design.

Alluring shoppers to a new world, the simulated hermetic gate door of the store reveals from the beginning the feeling of getting into a new experience.

Creating drama and excitement right from the door step, the simulated hermetic gate door open to reveal an exciting world within


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Chanda Kumar

Photography Xavi Mañosa www.italler.com

Design Dear Design – Ignasi Llauradó, Eric Dufourd

Design Team Claudia Raurell, Christian Leibenger, Antoine Coubronne

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The boutique store sports stark white walls, organic surfaces and a distinct galactic quality with oval slits in the walls and ceiling that reveal synchronized images of distant outer space or the depths of the sea.

“In this MUNICH new store, the space with white walls and glazed lit plates scattered over the curved shelves, add character and create a world of science fiction,” adds Eric.

According to Dear Design, in this new location children can enjoy and allow their imaginations to fly, making purchase a pleasant and fun time.

This is a great example of a theatrical, immersive in-store experience to engage consumers and add interest to the bricks-and-mortar format l

The boutique store sports stark white walls, organic surfaces and a distinct galactic quality with oval slits in the walls and ceiling that reveal synchronized images of distant outer space or the depths of the sea

The unusual lighting concept uses product lighting for ambient lighting leaving the ceiling completely clean and free of any fixtures

The lighting plays a significant role in creating an ethereal and dramatic setting with the use of soft ambient lighting with highlights that help draw attention to the store offerings

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PRODUCT NEWS

Kansai Nerolac’s contribution to a greener tomorrow

Transforming surfaces into Whiteboards

Green measures may be a dominant practice in this day and age, but the credit of this must go to the first few

companies, in each sector, that risked their investments in R&D for the sake of a greener tomorrow, a sustainable future.

The origin of Eco-consciousness in Paint Industry

The air of sustainability dawned upon the Paint Industry only when Kansai Nerolac took an initiative to eliminate lead chemicals from its decorative paints. Thereon established as the force of innovation in the industry, Nerolac went on to turn its products from low to zero VOC (Volatile Organic Compounds). This was hailed as a significant move in preserving

3M India's Architectural Markets Division has been developing affordable interior and exterior

décor solutions for years. With the most basic needs of their customers in mind, the Division has been constantly innovating and bringing to reality solutions that make lives easier, simpler yet sophisticated. One such range of their easy-to-use solutions includes the 3MTM Whiteboard film range.

Whiteboard film range is of two types- WH-111 and PWF-500, this high-quality film can turn any possible surface into a whiteboard with projection capabilities. This enables one to use it in a number of ways; in office meeting rooms, universities, schools and retail stores etc.

• The WH-111 is a glossy polyester film that makes possible smooth and non-stop writing. With advantages like thinness and light-weight, this film is used to make most out of the active space of the meeting room by just placing it in any flat, clean and dry surface. This state-of-the-art product is additionally scratch and solvent-resistant, and a self-adhesive paving way for its users to use it almost anywhere for any purpose. The 3MTM WH-111 is available in two colors – white & opaque.

indoor air quality and saving consumers from the pungent odor that paint application gives out. By reducing health risks such as headaches, nausea, respiratory disorders, burning sensation in the eyes, nose and throat etc. Nerolac significantly contributed to a healthy indoor air quality.

Driving sustainability in the digital space

Identifying the importance of sustainable architecture, Nerolac initiated Earth Matters - a forum for architects and interior designers engaging in green practices of design. A thought provoking initiative for raising awareness on issues about the environment and its impact on architectural design, this forum soon shifted to the social space in

• The PWF-500 on the other hand, is a white matte finish film made of PVC with both, whiteboard and projection capabilities. With the 3MTM ComplyTM, these PVC films are practically bubble free applications on any surface. Much lighter than the traditional projector screen, this film helps to enhance the interiors of the office while making complete use of the space in the room available for projection. Additionally, the film has excellent grip and flexibility, and can be used in flat and curved surfaces. With the added advantages of being highly durable and cleanable, this film can be used indoors or outdoors, thereby expanding its usage in various forms; in office rooms, on furniture or fixtures & walls, or even on buildings! This all-in-one ready to use and easy to apply solution is available in any desired size l

order to reduce carbon footprints caused by physical events and forums.

Nerolac’s coercive effort

Always a thought leader in its stream, Nerolac has not only initiated the green movement to protect its consumers from health adversities, but even driven the movement and set an example for its competition to follow l

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RETAIL SOLUTIONS PROVIDERS

Retail Design Firms

Aditac Solutions and Services Pvt Ltd252/1b, Shanty Bhawan, 2nd floor, Shshpur Jat, New Delhi - 110069Tel: 011 26496016 / 41751026Email: [email protected] www.aditac.com

Ajay Shah Design StudioArch # 33, Below Mahalaxmi FlyoverMahalaxmi. Mumbai - 400034Tel: 022-23541861 / 6451 [email protected] / [email protected] / twitter.com/asdswow

Four Dimensions Retail Design India Pvt. Ltd.#15, I Floor, Saraswati Complex, 5th Cross, Malleshwaram, Bangalore – 560 003Telefax: 080 4132 3099/ 4132 3198Email: [email protected]

Dalziel & Pow Design Consultants LimitedLevel 2, 101 Kalpataru Synergy Building, Opposite Grand Hyatt,Santacruz East, Mumbai - 400055Tel: 022 39537373Email : [email protected] www.dalziel-pow.com

DCA ArchitectsA-218, Mahipal Pur Extension,Road No.06, New Delhi - 110037Tel: 0124-4234300 Email: [email protected]

Fixtures

ADI Automotives Pvt. Ltd.FF 304G, Sushant Shoping Arcade,Shushant Lok, Gurgaon, Haryana - 122 001Tel: 0124 4200504Email: [email protected] www.adiautomotives.com

Avitron Components Pvt Ltd289 Sector 7 IMT Manesar, Gurgaon, Haryana - 122050Tel: 0124 4224435Email: [email protected] www.avitron.in

BP Ergo Ltd.3rd Floor, DGP House, 88C, Old Prabhadevi Road, Prabhadevi, Mumbai 400 025. Maharashtra (W) India Tel: 91-22-6619 5500 / 6619 5555 www.bpergo.com

Creative Display85-B, Mohammed Ali Road, Opp Bombay, Mercantile Bank HO. Mumbai - 400 003. Tel: 91-22-43344750 / 99 Mob: 95946 51981 Email: sales@creativedisplay. in

Disha Retail Fixtures Pvt. Ltd.Plot No 299,300 & 301, Bommasandra - Jigani Link Road Jigani, Bangalore - 562106 Karnataka. Tel : 08110 - 417000Email: [email protected]@dishafixtures.com

Design For ChangeFuture Research Design Company Pvt Ltd742. 8th A Main, 80 Feet Road Block 4Koramangala, Bangalore - 560 034. Tel : 91-80-6001 6288 [email protected]

Entasis India Pvt Ltd B-46, Ground Floor,Okhla Industrial Area, Phase I,New Delhi - 110020Tel: 011 26371564 / 9810121519Email: [email protected] www.entasisindia.com

Genesis Solutions Ltd.105, Allied House, 1 Local Shopping Center, Madangir, New Delhi - 110062Tel: 011 41649442Email: [email protected] www.genesis-solutions.net

Glue Design Pvt. Ltd C-51, Sector-6, Noida 201 301. Tel: 0120 - 4747600 Email: [email protected]

Idiom Design & Consulting Ltd.,Joseph Chemannur Memorial Hall, 1st Crs, 1st Stage, Indiranagar, Bangalore - 560 038.Tel : 080 41525300,41525301

Kingsmen Fairtech International Pvt. Ltd. B-25, Lala Lajpat Rai Marg Lajpat Nagar II, New Delhi - 110 024. India.Tel: +91-11-4660 6100 Email: [email protected] www.kingsmen-int.com

MADISON + rkd retail/IQGround floor, Corporate Centre, Andheri Kurla Road, Andheri East, Mumbai 400 059, India. Tel: + 91.22.6177.1505 Cell:[email protected]

Restore Solutions Pvt. Ltd.# 75, Krishna Reddy Colony, Near Surya Narayana Kalyana Mantapa, Domlur Layout, Bangalore - 560071Tel: 080 40596234email: [email protected] www.restoresolutions.in

Shark Design+Manufacturing # D-7/1, Okhla Phase 2, New Delhi - 110 020. Tel: 91-11-46634400Cell: 98100 45935 / 98101 13834 [email protected]

Aluminium Composite Panel Manufacture

Digital Printer

Alucopanels Limited D-19/3, Okhla Industrial Area, Phase-II, New Delhi - 110 020. India Tel: +91-11-2638 6641 / 42 / 43 Fax: 4140 3248 Mob: 09810192105 Email: [email protected] www.indobond.com

MMT Digital Unit-46, A to Z Ind. Estate, G.K.Marg, Lower Parel, Mumbai - 400 013. Tel: 022-2493 7187 / 91 Email: [email protected] Vijas Digital (India) Pvt. Ltd. Vijas House, C-1, Cama Estate, Walbhat Road, Goregaon (E), Mumbai - 400 063. Tel: +91-22-4068 3700 www.vijasgroup.com

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Studio JNo.3484, 1st floor, 14th Main, Behind New Horizon School, HAL, 2nd stage, Indiranagar,Bangalore – 560 008. IndiaCell: 91 9686113406 Tel: 080 42185485Email : [email protected]

WD Partners India Pvt Ltd.3rd Floor, Techweb Center New Link Road, Oshiwara Jogeshwari West Mumbai 400 102. Tel: 91-22- 6780 3256 Mob: 99876 86242Email: [email protected]

V-Design Architectural Solutions Pvt. Ltd. 61/63, K K Marg, Jacob Circle (Saat Rasta) Byculla, Mumbai - 400 011. Tel: +91-22-3192 8383 Email: [email protected] www.vdesign.co.in

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Decorex Retail SolutionsC-17, C-43, Manak Vihar Extn, New Delhi - 110018Tel: 011 28126141Email: [email protected]

Dovetail Furniture Pvt. Ltd.240/B, Bommasandra Industrial AreaHosur Road, Anekal Taluka Bangalore - 99. Karnataka, Tel: 080 - 27832430 / 27835927Fax : 27831516 [email protected]

Electrospark - Retail Ware A- 122 & 123, Okhla Industrial Estate, Phase II, New Delhi - 110020Tel: 011 26386121 / 26386122/26384669Email: [email protected]

Fourth Dimension Design Pvt LtdA-7, Gurukul Industrial Zone, Sarai Khawaja, Faridabad, Haryana - 121009 Tel: 0129-4186700Email: [email protected]

Insync Retail Project Management (Safe Enterprises) D-372, TTC Industrial Area,MIDC, Turbhe,Navi Mumbai, Maharashtra -03Tel: 022 27619643 / 9619885005 Email: [email protected]

Kider India Pvt. LtdOld Gat, 851/2,New Gat,584/2,Koregaon Bhima, Tal-Shirur,Pune - 412216 Tel: 02137-253375 Email: [email protected] www.kider.com


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Matrix Visual Innovations Pvt Ltd45/1 2nd floor , Corner market, Malviya nagar, New Delhi - 110017Tel: 011 41007206Email: [email protected] www.mvipl.com

Mosh India Corporation Inc.B-53, Shukla Industrial Compound, Ashok Van, Dahisar (E), Mumbai - 400 068. Tel: +91-22-2848 3458 Mob: +91-98673 91614 Email: [email protected] www.moshindia.in

Rack Factory India (P) Ltd.A4, # 81-82, Badarpur Extn, Opp. Badarpur Metro Station, Behind IBP Petrol Pump, New Delhi - 110044Tel: 011 29894918Email: [email protected] www.outdooradz.com

Veejay Sales Corporation India (Welworth)C - 297, Mayapuri Industrial Area, Phase II New Delhi, Delhi - 110064Tel: 011 28116109/ 28117739Email: [email protected] www.welworth.in

Plus Light Tech 1007 to 1010, 10th Floor, A 'Wing, Corporate Avenue, Sonawala Road, Goregaon (East),Mumbai - 400 063.Tel: 022 26865671/72 /73 Mob: 98204 32995

Lighting

Clone MannequinsD-9/4, Okhla Industrial Area, Phase 2 New Delhi - 110 020. Tel: 91-11-4066 4000 Email: [email protected]

Jambudweep Impex289,(RZ 209), Syed Nangloi Opp Gate No-6, GH 5 & 7 Flats, Near Meera Bagh, Pancham Vihar, Delhi - 110087Tel: 011 25264821 Email: [email protected]

Tranz Mannequins Pvt. Ltd. 217, 10th A Main, 1st Block, HRBR Layout, Opposite State Bank of Travancore, Bangalore - 560 043. Tel: 91-80-4160 1289Email: [email protected]

Mannequins

Flatbed Printing

Printech Digital Imaging Pvt. Ltd., #270/2, Near Bhanu Nursing Home, Bommanahalli, Bangalore - 560 068. Tel : 4150 8666 / 8679 Email: [email protected]

Solution ProviderStonarts.D Adugodi,Bangalore - 560 030. Tel: +91-80-2210 1010 Email: [email protected]

Signages

Retail Solution Providers - Others

Amitoje CreationsC-113,1st Floor, Okhla Industrial Area, Phase-1, New Delhi - 110020Tel: 011 40516558/40516556/47698000Email: [email protected]

Entech Signs & Displays India (P) Ltd.F-1&2, White House, St. Marks Road, Bangalore - 560001 Tel: 080 41121129 Email: [email protected] www.entechdisplay.com

GH Graphics Pvt. Ltd. # D-36, Okhla Industrial Area, Phase - I, New Delhi - 110020 Tel: 011 40567440Email: [email protected] www.ghgpl.com

Pioneer Aluminium Pvt LtdPlot No. 6, 12/2, Inderprastha Estate No. 1, Mathura Road, Sector 37, Faridabad, Haryana - 121003 Tel: 0129 417264 / 09810118196 [email protected] www.promoflexindia.co

Resync Progressive Retail Solutions Astarc House, 76/79 Makwana Lane, Takpada, Off Andheri Kurla Road,Marol, Andheri (E), Maharashtra, Mumbai - 400059

Aluco PanelsD - 19/3, Okhla Industrial Area, Phase 2, New Delhi,Delhi - 110020Tel: 011 26811328 / 9810192105 / Email: [email protected] www.indobond.com Axind Software Pvt LtdPlot #60 A, Sector-18, Gurgaon, Haryana - 122002 Tel: 0124-6468464 Email: [email protected] www.axind.com

Nice RetailBiz Technology Pvt. Limited C- Block, 612, Shahpuri's Tower, C-58, Community Centre, Janakpuri, New Delhi - 110058 Tel: 011-25550030 [email protected] www.niceretail.biz

Tyco Fire & Security India Pvt. Ltd.D - 601, Campus – D, 6th Floor, RMZ Centennial, Kundalahalli Main Road,Bangalore – 560 048, IndiaToll Free: 1800 – 102 – 8926 Email: [email protected]

Retail Security System

Email: [email protected] [email protected]

Tel: 022 66793500 / [email protected] www.resync.in Retails521, Sector 37, Pace city 2,Gurgaon, Haryana -122029 Tel: 0124 4088962Email: [email protected] www.retails.co.in Sinex Systems Private LimitedNo. 24, IInd Floor, Five Furlong Road, Guindy , Chennai - 600032Tel: 044 22451822 / 0024Email: [email protected] www.sinexsystems.com

Signage Systems India C 106/4, Naraina Indl. Area, Phase - 1, New Delhi - 110 028. Tel: +91-11-2589 5816 Email: [email protected] www.signagesystemsindia.com


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VM&RD June 2012