VANDANA LUTHRA VANDANA LUTHRA

CURLS & CURVES CURLS & CURVES

(VLCC)(VLCC)

VANDANA LUTHRA VANDANA LUTHRA (FOUDER OF VLCC) (FOUDER OF VLCC)

WHAT IS VLCCWHAT IS VLCC

ONE –STOP-SHOP SLIMMING CLINICONE –STOP-SHOP SLIMMING CLINIC

HEALTH CARE CLINICHEALTH CARE CLINIC

VISIONVISION

“ “ To ensure a better quality of life for To ensure a better quality of life for everyone, by adopting and pursuing everyone, by adopting and pursuing ethically and socially relevant ethically and socially relevant business practices aimed at business practices aimed at shaping up people’s confidence and shaping up people’s confidence and making Fitness, Health and Beauty making Fitness, Health and Beauty Care accessible to all sections of our Care accessible to all sections of our society. ’’society. ’’

VLCC REVOLUTIONVLCC REVOLUTION

  The guiding vision of VLCC Group is The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming “Transforming Lives”. By “Transforming Lives”, we imply transforming self, Lives”, we imply transforming self, spreading happiness and transforming spreading happiness and transforming future. These three pillars have been the future. These three pillars have been the hallmarks of the Company since it was hallmarks of the Company since it was founded by MRS. VANDANA LUTHRA founded by MRS. VANDANA LUTHRA in1989. in1989.

EXPERTS AT VLCCEXPERTS AT VLCC

MARKETING & BRAND MARKETING & BRAND BUILDING STRATEGIES BUILDING STRATEGIES

Company has appointed the leading creative Company has appointed the leading creative agency OGILVY & MATHER for all its business in agency OGILVY & MATHER for all its business in India with investment of 75crores.India with investment of 75crores.

VLCC also engaged with BPO company called VLCC also engaged with BPO company called aegis communication to manage its domestic aegis communication to manage its domestic call centre operations.call centre operations.

The group has a pan-India presence with more The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas than 225 outlets in 75 cities. Its overseas operations include 11 VLCC Centres in four operations include 11 VLCC Centres in four countries, including eight in the UAE and one countries, including eight in the UAE and one each in Oman, Bahrain and Nepal.each in Oman, Bahrain and Nepal.

Using TV channels to give programs on Using TV channels to give programs on knowledge about products from experts with knowledge about products from experts with special offers.special offers.

CONTINUE……CONTINUE…… VLCC has revealed the mission to get VLCC has revealed the mission to get

listed in the stock market by 2010-11.listed in the stock market by 2010-11. VLCC provide easy to use one time quick VLCC provide easy to use one time quick

and self use packets for beauty solutions.and self use packets for beauty solutions. We provide free demo classes for training We provide free demo classes for training

personnels to promote knoweledge and personnels to promote knoweledge and expertise them.expertise them.

Providing coupons and discounts for large Providing coupons and discounts for large packages to retain customers.packages to retain customers.

VLCC is supplying ‘nutritious and healthy’ VLCC is supplying ‘nutritious and healthy’ food for the workers at lunch times.food for the workers at lunch times.

CONTINUE…..CONTINUE…..

VLCC plans to open exclusive VLCC plans to open exclusive ‘salons for men’.‘salons for men’.

VLCC boosts regional roll-out plan, VLCC boosts regional roll-out plan, set to open 35 centres in 24 set to open 35 centres in 24 months.months.

DIVERSIFICATION OF DIVERSIFICATION OF VLCCVLCC

Weight loss programs.Weight loss programs.

Beauty treatment and skin care Beauty treatment and skin care services.services.

VLCC spa.VLCC spa.

VLCC personal care products.VLCC personal care products.

PRODUCT DESIGN PRODUCT DESIGN

SOCIAL RESPONSIBILITY SOCIAL RESPONSIBILITY

NGO Khushi is headed by Legendry Cricketer Kapil NGO Khushi is headed by Legendry Cricketer Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President.of VLCC) as the President.

VLCC is partner with Amar Jyoti & Tamana to VLCC is partner with Amar Jyoti & Tamana to educate disabled children. For vocational training, educate disabled children. For vocational training, VLCC institute has trained their beauty staff and VLCC institute has trained their beauty staff and restructured the curriculum. We also restructured the curriculum. We also provide scholarships to deserving learners.provide scholarships to deserving learners.

RECOGNITION & AWARDS RECOGNITION & AWARDS DABUR VATIKA CROWNING GLORY AWARDDABUR VATIKA CROWNING GLORY AWARD The ‘Super brand’ status - one of the most The ‘Super brand’ status - one of the most

recognizable brands in the country today.recognizable brands in the country today. Images Retailer of the Year Award 2004, 2005 & 2006 Images Retailer of the Year Award 2004, 2005 & 2006

(Health & Beauty category).(Health & Beauty category). ICICI Bank Retail Excellence Award 2005 (Health & ICICI Bank Retail Excellence Award 2005 (Health &

Beauty).Beauty). The Institute for Marketing Management (IMM) - Award The Institute for Marketing Management (IMM) - Award

for the Woman Entrepreneur of the Year 2004.for the Woman Entrepreneur of the Year 2004. Whirlpool/Gr8 Magazine - Award for the Woman Whirlpool/Gr8 Magazine - Award for the Woman

Entrepreneur of the Year 2004.Entrepreneur of the Year 2004. The FICCI Ladies Organisation, (FLO) honoured the The FICCI Ladies Organisation, (FLO) honoured the

endeavours of Mrs. Luthra for promoting a healthy way endeavours of Mrs. Luthra for promoting a healthy way of life by facilitating her as a Successful Business of life by facilitating her as a Successful Business Woman in the Health & Fitness Category, April 20, Woman in the Health & Fitness Category, April 20, 2005.2005.

CONTINUE……CONTINUE…… Amity Woman Achiever Award for promoting Amity Woman Achiever Award for promoting

Health and Fitness Solutions, 2006.Health and Fitness Solutions, 2006. Outstanding Business woman award by PHD Outstanding Business woman award by PHD

Chamber of Commerce & Industry, 2007.Chamber of Commerce & Industry, 2007. VLCC Alive was awarded the Most Admired VLCC Alive was awarded the Most Admired

Retailer Of The Year-Innovative Concept at Retailer Of The Year-Innovative Concept at Images Retail Awards 2007.Images Retail Awards 2007.

It is one of the first Beauty and Health centres of It is one of the first Beauty and Health centres of the world to acquire ISO 9001:2000 certification.the world to acquire ISO 9001:2000 certification.

Vandana Luthra’s Curls and Curves have also Vandana Luthra’s Curls and Curves have also been awarded ISO 14001 certification to meet the been awarded ISO 14001 certification to meet the global-environment standard. global-environment standard.

Rajeev Gandhi Women Achiever Award 2008 Rajeev Gandhi Women Achiever Award 2008

THANKS FOR THANKS FOR YOUR YOUR

ATTENTIONATTENTION