Vivergy/ Big Data Utah Final Competition Kevin Kononenko,
Founder and CEO September, 2014
Slide 2
What is the problem here? Parents care deeply about their
childrens health. But they do not realize energy consumption
affects their childrens health through air pollution Children in
Salt Lake City breathe in about 10 cigarettes of air pollution over
the course of the year. This is equal to living with a smoker for 4
months out of the year. An average Salt Lake City area classroom
has an estimated 4 children with asthma, who are especially
sensitive to air pollution.
Slide 3
What is Vivergy? Vivergy is a web tool for visualizing your
impact on local health due to energy consumption. After filling out
a questionnaire in each of the 4 categories, you get a personalized
score, and suggestions on how to reduce it.
Slide 4
What is Vivergy? We are focusing first on childhood asthma
attacks + unhealthy air. This is our Groups feature. Once you sign
up with a group, you can compare yourself to others and see how
your impacts add up.
Slide 5
Three Pillars of the Vivergy Platform We do not just give
people numbers. We provide graphical representations of the
problems, and give them visual rewards when they complete
solutions. Data Visualization We frame our numbers by comparing you
to others in your community, so that you can judge what success
looks like, and shoot for goals related to competing with others
Social Psychology We use gaming principles to keep people engaged,
and encourage them to take further action on making local children
healthier. There is no shortage of options. Gamification
Slide 6
How can we help people in Utah? Our groups feature and
geofencing allow us to report data from only the nearest air
monitoring station, and help you visualize how your actions add up
with others in your direct vicinity. We hope to sign up a bunch of
local groups in a given area, and create a focused push on their
individual community- this is the idea of creating a scale that
people can understand, rather than global scale. We provide
actionable steps on an individual basis, customized for each
user.
Slide 7
What is our innovation? Proprietary algorithms that link energy
consumption amounts to estimated health impacts (trade secret)
Unprecedented granularity on the actions of others around you, data
insights on how positive actions add up. We keep all the science on
the back end- we present data to users in metrics that are easy to
understand. We are talking about air pollution when everyone else
is talking about climate change
Slide 8
What data sources are we using (and to what extent? Airnow API
Scalable and reliable data feed that allows us to give users
relevant air quality statistics up to the latest hour EIA API
Allows us to use unique energy mixes for different states to
provide accurate pictures of contribution to air pollution due to
home energy. Also provides predictive/ machine learning
possibilities from their massive data bank CDC Asthma Data Gives
users insight to asthma in their local community, so they can learn
who is affected most by air pollution. Research by C. Arden Pope at
BYU Formulas for our back end, influential research on impact of
air pollution
Slide 9
What are we making open source? Currently- We just have the
cigarettes and months of residence with a smoker calculations
available via an API. Anybody can plug in their data in terms of PM
2.5 and get an estimate in these more understandable measurements.
If you need it- we can create an API for the entire Vivergy system,
so that you can plug in your energy consumption data and find out
the reduction in V Score.
Slide 10
Team Kevin Kononenko- Founder, CEO University of Michigan Class
of 2014 Involved in two start-ups as undergrad. Cut deals with Dart
Container Corp, Eco Products Passionate about creating strategies
that work within peoples current value set Dom Parise- Lead
Developer University of Michigan College of Engineering Class of
2015 Tech Chair in KTP (IT fraternity) Founder of KTP Development
Team Leadership skills, incredible work ethic, back end expertise
Other Team Members Justin Anderson, Michigan Class of 2015, Front
End Jeremy Wdowik, Michigan Class of 2015, Front End Nole
Walkingshaw, Salt Lake City Government, Community Relations
Slide 11
What are next steps to help us have the biggest impact
possible? Lets get more people on the site, address air pollution
in SLC community Connections with community groups in Salt Lake
City This does not even have to be direct money, we can do a
partnership between non-profit or city and us, and build exactly
what you want after getting some grant money to do it. Multiple
creative solution Fundraising- Investors or Grant Money