1
Input fra ekspertpanel Go-To- Market plan Secondment of Export Adviser Fact Finding Trip Customer & Sales Strategy Execution Secondment May 9, 2012 Workshop I May 10-11, 2012 Fact Finding Trip Week 22 or 23, 2012 Workshop II August 28 - 29, 2012 Dialogue with the Panel of Experts August 31, 2012 Execution Module until September 2013 Input from the Panel of Experts Programsekretariatet for Vitus Incuba Science Park Katrinebjerg Bygning II, etage 4, Åbogade 15 8200 Århus N www.vitus.um.dk Tel: 96 11 99 99 Workshop I: The Go-To-Market plan: May 10-11, 2012 The first workshop will take place at: Teknologisk Institut, Gregersensvej 3, 2630 Taastrup The workshop begins May 10 at 08.45 am and is expected to end May 11 at 5.00 pm In this workshop the companies will be working specifically with the Go-To-Market plan. The aim is for the workshop to provide the participants with concrete tools for developing a Go-To-Market plan and a framework for discussing and choosing a strategy. During the workshop the company will develop a draft on the following points: 1. Value Proposition 2. Customer Segmentation 3. Customer Relationships 4. Competitors 5. Channel Partners 6. Revenue Streams 7. Market Analysis 8. Market Communication 9. Organizing for Global Expansion The 9 points will be cornerstones for the companies’ Go-To-Market plan. In the workshop the companies will be presented to specific tools, which will help sharpen the strategy. Furthermore, there will be sessions about culture understanding and IPR (Intellectual Property Rights). After the workshop, the companies will have a framework for how to move forward. The Go-To-Market plan and the plan of action will form the basis for the subsequent process. Preparation No specific preparation is needed for the workshop. However, it will be beneficial if you and your export adviser have made yourselves familiar with the template for the Go-To-Market plan and considered how the 9-points strategy relates to your case. Educator The framework of the workshop is developed in corporation with the Vitus Growth team and Mr. Ted Zoller who is in charge of the Kauffmann Labs at The American Kaufmann Foundation in USA. In addition, Ted Zoller is working as a professor at UNC Chapel Hill, USA and has previously been manager of several companies. A template for the Go-To-Market plan will be forwarded for usage in connection with the expert panel presentation. The idea is that both you and your export adviser will continue to use the template throughout the program as a way of intercepting your thoughts and discussions.

Vitus Growth team 2 april 2012 workshop1

Embed Size (px)

DESCRIPTION

Execution Module until September 2013 Programsekretariatet for Vitus Incuba Science Park Katrinebjerg Bygning II, etage 4, Åbogade 15 8200 Århus N Workshop II August 28 - 29, 2012 A template for the Go-To-Market plan will be forwarded for usage in connection with the expert panel presentation. The idea is that both you and your export adviser will continue to use the template throughout the program as a way of intercepting your thoughts and discussions. Go-To- Market plan Execution

Citation preview

Page 1: Vitus Growth team 2 april 2012 workshop1

Input fra

ekspertpanel Go-To-

Market plan

Secondment of

Export Adviser

Fact Finding

Trip

Customer &

Sales Strategy

Execution

Secondment

May 9, 2012

Workshop I

May 10-11, 2012

Fact Finding Trip

Week 22 or 23,

2012

Workshop II

August 28 - 29,

2012

Dialogue with the

Panel of Experts

August 31, 2012

Execution Module

until September

2013

Input from the

Panel of Experts

Programsekretariatet for Vitus

Incuba Science Park Katrinebjerg

Bygning II, etage 4, Åbogade 15

8200 Århus N

www.vitus.um.dk

Tel: 96 11 99 99

Workshop I: The Go-To-Market plan: May 10-11, 2012

The first workshop will take place at:

Teknologisk Institut, Gregersensvej 3, 2630 Taastrup

The workshop begins May 10 at 08.45 am and is expected to end May 11 at 5.00 pm

In this workshop the companies will be working specifically with the Go-To-Market plan. The aim is for the workshop to

provide the participants with concrete tools for developing a Go-To-Market plan and a framework for discussing and

choosing a strategy. During the workshop the company will develop a draft on the following points:

1. Value Proposition

2. Customer Segmentation

3. Customer Relationships

4. Competitors

5. Channel Partners

6. Revenue Streams

7. Market Analysis

8. Market Communication

9. Organizing for Global Expansion

The 9 points will be cornerstones for the companies’ Go-To-Market plan. In the workshop the companies will be

presented to specific tools, which will help sharpen the strategy. Furthermore, there will be sessions about culture

understanding and IPR (Intellectual Property Rights). After the workshop, the companies will have a framework for how to

move forward. The Go-To-Market plan and the plan of action will form the basis for the subsequent process.

Preparation

No specific preparation is needed for the workshop. However, it will be beneficial if you and your export adviser have

made yourselves familiar with the template for the Go-To-Market plan and considered how the 9-points strategy relates to

your case.

Educator

The framework of the workshop is developed in corporation with the Vitus Growth team and Mr. Ted Zoller who is in

charge of the Kauffmann Labs at The American Kaufmann Foundation in USA. In addition, Ted Zoller is working as a

professor at UNC Chapel Hill, USA and has previously been manager of several companies.

A template for the Go-To-Market plan will be forwarded for usage in connection with the expert panel presentation. The

idea is that both you and your export adviser will continue to use the template throughout the program as a way of

intercepting your thoughts and discussions.