GROUP 8 Seunghyun Kim Matthew Lim Diem Nguyen Issara Prakaihongmanee

Estimated Capital Requirement for 2009

Market Entry

SOURCE: 1) http://www.swirepacific.com/eng/about/beverages.htm 2) estimation from http://ar07.reports.ccamatil.com.au/contents.php

• A joint venture between Swire Pacific (87.5%) and The Coca-Cola Co. (12.5%)• Swire Beverages has the franchise to manufacture, market and distribute products of The Coca-Cola Co. in Hong Kong and Taiwan, as well as part of 11 states in the USA and seven provinces in Mainland China.

HK$ 6.5 million (US$ 838,000 )

2

1

for production (machines, equipment, etc.), automated warehousing, system infrastructure, employee, and sales/marketing

Swire Coca Cola HK Ltd.

Distribution2,400 Regular Stores + 2 Online Stores + Coke Vending Machines

Regular StoresSupermarket Chains: 1. Park’N Shop 2. Wellcome

Retail Stores: 1. 7 Eleven 2. Circle K 3. Watsons 4. Mannings

Online Stores1. Park’N Shop 2. Wellcome Delivers

5. Mannings 6. GNC 7. Starmart 8. Mom and pop stores

STORES operated by Dairy Farm Group

Selling Price

SOURCE: http://www.CokeFans.com 珍藏樂

Comparing with Coca Cola in Hong Kong

COCA COLA (Average Can Price)

HK$ 6 = US$ 0.78

VitaminWater (Average Price)

HK$ 8 = US$ 1.04

6 Flavors 500 ML

Hong Kong Regulations

SOURCE: http://www.cfs.gov.hk/english/food_leg/food_leg.html

Marking and Labeling of Prepackaged Foods1. Name of designation

2. List of ingredients3. Statement of special conditions for storage

4. Name and address of manufacturer or packer

5. Count, weight or volume

6. Indication of "best before" in English and Chinese

7. Appropriate language

SOURCE: http://www.fehd.gov.hk/safefood/foodlaw_cl.html#1

Ingredient Regulations

SOURCE: http://www.cfs.gov.hk/english/food_leg/food_leg.html

Colouring Matter

Sweeteners

Preservations

: : Vegetable Juice

: : Crystalline Fructose (natural sweetener from processing corn syrup or sugar)

: : Citric Acid (natural preservative)