Promotes a Healthy Heart andCardiovascular System

Maintains the Strengthof Capillary Walls

Helps Maintain BloodGlucose LevelsWithin a NormalRange

Promotes a Healthy Immune System

Supports Healthy Vision

Promotes Healthy Nerves and Muscles

Vitamin E is essential to life.Since its discovery, Vitamin E has gainedthe interest of scientists and health professionals worldwide. Fifty years of medical research has shown it is one ofthe most active antioxidant nutrients,with many proven health benefits.

Because of its health benefits, many people are choosing to takea high quality natural vitamin E supplement. The amounts ofvitamin E shown to be effective within clinical studies are notreadily obtainable, even from a well-balanced diet. Additionally,this important nutrient cannot be manufactured by the body.

Carlson Laboratories has over the last 45 years, been proud tooffer to consumers the world’s most complete line of all-natural vitamin E products. You can trust that Carlson vitamin E is thehighest quality vitamin E available for your health needs.

Vitamin E’s Important Health BenefitsVitamin E’s Important Health Benefits

100%Natural-Source

Vitamin E

100%Natural-Source

Vitamin E

EssentialNutrient

The

1

The

How Vitamin E Helps Protect Your Health:

Vitamin E works together with other antioxidant nutrients to provide your body with protection from excess free radicals.Free radicals oxidize healthy cells in much the same way that airturns fish rancid, fruit rotten and iron rust. Air pollution, tobaccosmoke, strenuous exercise, certain illnesses and medicatons pro-duce excess free radicals as a by-product of human metabolism.

Protects Other Nutrients, IncludingFish Oils and Vitamin A and C

Promotes Healthy Skin and Hair

Protects Cell Membranes byPreventing Free Radical Damage

Promotes Normal Growth

Helps Maintain Your Good Health

Protects Lung Tissue

Carlson All Natural-Source

Vitamin E is Twice as active

in our bodies as synthetic Vitamin E*

Carlson All Natural-Source

Vitamin E is Twice as active

in our bodies as synthetic Vitamin E*

* (gram to gram)

Scientists believe that excess freeradicals are a major health risk forpeople of any age. Powerful antiox-idants like vitamin E neutralizethese highly reactive molecules,which can damage your body’scells. As nature’s antioxidant, vita-min E leads the way in blockingexcess free radical formation.

2

The statements above have not been evaluated by theFDA. These products are not intended to diagnose,treat, cure or prevent any disease.

CHEMICAL DIFFERENCE:

NATURAL VITAMIN E is the single molecular configuration which occurs in nature. It is called:

• d-alpha tocopherol • d-alpha tocopheryl • rrr-alpha tocopherol

Natural-Source Vitamin Eis from vegetable oils.

Synthetic-Source Vitamin Eis from petroleum or turpentine.

Natural and Synthetic Vitamin EDiffer in Several Ways . . .Natural and Synthetic Vitamin EDiffer in Several Ways . . .

ABSORPTION & RETENTION:

Scientists have found Natural*Vitamin E is absorbed better from our digestivesystem than Synthetic* Vitamin E and retained in the body longer.

NATURAL - SOURCE SYNTHETIC - SOURCE

Natural*

Synthetic*

SYNTHETIC VITAMIN E is a mixture of 8 molecular configurations, 7 of whichonly occur when made by man. It is called:

• dl-alpha tocopherol• dl-alpha tocopheryl• all-rac alpha tocopherol

NaturalVS.

s y n t h e t i c

dl-

d-

3

Research scientist Maret Traber’s work indicates that the liver preferentially recycles the natural form of vitamin E (d-alpha tocopherol),

causing the excretion of synthetic forms and other tocopherols.

NATURAL VITAMIN E . . . MORE IN THE BODY CELLS:

Dr. Graham Burton, associated with the National Research Council of Canada,studied the body’s response to Natural Vitamin E compared to SyntheticVitamin E. This study strongly indicates the body prefers Natural Vitamin Eto Synthetic Vitamin E. Here are some of the results:

5.3 times more Natural Vitamin Ewas found in the Brain thanSynthetic Vitamin E and:

3.6 times more in Red Blood Cells

2.6 times more in the Lungs

2.4 times more in the Plasma

1.9 times more in the Heart

1.7 times more in the Muscles

v

v

v

v

v

v

THE RECOMMENDED VITAMIN E CARRIES THEBEST GUARANTEE:

Physicians and health-care professionals recommend Carlson Vitamin Eknowing that their patients will be receiving only the highest quality of100% Natural Vitamin E with the full potency guaranteed on the label.

The medical staff of the Shute Medical Clinic of Canada, internationally recognized for their research and clinical applications with Vitamin E, havesingled out Carlson Vitamin E products as the brand they highly recommend.

Only through our dedication to the highest standards of excellence havewe retained these valued recommendations.

TESTED QUALITYAt Carlson Laboratories, we not only promise quality, we GUARANTEE IT.Since our beginning, every batch of Vitamin E product has beenassayed (tested) for potency and source by an independ-ent testing firm, which is registered with the U.S.Food and Drug Administration (FDA) as following Good LaboratoryPractices. Copies of individual assayreports, as shown at the right, may beobtained upon request.

4

This published study measured the proportion of Natural andSynthetic Vitamin E in variousorgans, tissues and fluids of experi-mental animals given equal doses ofboth types of Vitamin E. The pref-erence was then confirmed by meas-urement of Vitamin E in blood andplasma from human subjects. Thisstudy was based on equal milligramamounts, not IU amounts, whichtries to correct for some of the differences observed.

5

dl-d-

Vitamin E is ESSENTIAL to life. We can not survive without it.

Several prominent researchers believe that to perform at its best, the human body needs more than the U.S. Daily Value (DV) of 30 IU Vitamin Edaily. The average American diet supplies considerably less thanthis amount.

Dr. Evan Shute, a Canadian physician internationally recognized for his 30 yearsof work with Vitamin E, stated, “We think that the average normal female shouldhave 400 IU a day and the average normal male about 600 IU a day.”

Vitamin E should be taken at mealtime. Dr. G. E. Desaulniers of theShute Medical Clinic has shown that Vitamin E is absorbed better when taken with meals rather than on an empty stomach.

Inorganic IRON can destroy VITAMIN E. The Shute Institute wasthe first to discover and announce that inorganic iron, as ferroussulfate, can be destructive to the Vitamin E when the two are taken

together. They suggest that when inorganic iron and Vitamin E are taken, theyshould be separated in the stomach by an interval of 8 to 9 hours.

Organic iron, however, such as that found in raisins, spinach and other iron-richfoods, can be taken at the same time as Vitamin E, with no harm to the Vitamin E. Moderate amounts of certain organic iron supplements, such as ironamino acid chelate, can also be taken with Vitamin E.

NATURAL VITAMIN E is stated as:

• rrr-alpha tocopherol • d-alpha tocopherol

• d-alpha tocopheryl acetate • d-alpha tocopheryl succinate

SYNTHETIC VITAMIN E is stated as:

• all-rac alpha tocopherol • dl-alpha tocopherol

• dl-alpha tocopheryl acetate • dl-alpha tocopheryl succinate

EE

EE

EE

EE

EE

EE

EE OTHER FACTS YOUSHOULD KNOW ABOUTVITAMIN E . . .

OTHER FACTS YOUSHOULD KNOW ABOUTVITAMIN E . . .

6

Some firms mix 10% NaturalVitamin E with 90% SyntheticVitamin E and call their product

NATURAL VITAMIN E without declaringthe synthetic portion. The U.S. Food andDrug Administration (FDA) has yet to act to stop this misleading labeling.

To be sure your Vitamin E is 100%Natural Vitamin E and not a blend containing mostly synthetic Vitamin E,choose only products that print the following on each bottle label:

Two biologically active, preferred forms of Vitamin E are:

d-alpha tocopheryl acetate andd-alpha tocopheryl succinate

Acetate and Succinate are important organic molecules within our bodies andare involved in numerous biochemical reactions. For example, acetate is animportant part of acetylcholine, the neural transmitter required by every nervecell in our bodies to transmit impulses. Moreover, acetate and succinate arefound in energy producing reactions in every cell. Acetate is another name forvinegar, and succinate is 2 acetic acid molecules attached together.

Because these two forms change to alpha tocopherol during the digestiveprocess, they are active antioxidants.

All forms of Natural Vitamin E become active antioxidants (free radical fighters) inside our bodies.

The ALPHA form of tocopherol is considered Vitamin E. Beta, Gamma and Delta tocopherols, often called mixed tocopherols,have less Vitamin E activity in the human body. Alpha and mixed

tocopherols are present in substantial amounts in Carlson E-GEMS PLUS. E-Gems Elite contains alpha and mixed tocopherols, with the relatedtocotrienols.

Natural Vitamin E penetrates the skin and is of benefit to someskin conditions. It can help keep your skin looking young.

EE

EE

EE

EE

EE

Deceptive product labeled

“Natural”10% NaturalVitamin E

90%

Synthetic

Vitamin

E

Over 40 years ago, the Carlson family was intro-duced to Vitamin E through Dr. Evan Shute of theShute Institute in Canada. The results weobserved when using Vitamin E were exceptional,yet we noticed even at that early stage there weresignificant differences obtained when using natu-ral Vitamin E as compared to synthetic Vitamin E.We also experienced differences between theforms and brands of Vitamin E. When CarlsonLaboratories became a reality, we were deter-mined to offer only the highest quality Vitamin E,which would consistently provide good results.We were convinced then, as now, that naturalVitamin E is superior to synthetic, so ALL CarlsonVitamin E supplements, since our beginning, havebeen only 100% Natural-Source Vitamin E.

Medical research continues to help us gain further understanding of the actions ofVitamin E in the body. Professional journals worldwide now report on hundredsof studies done each year with Vitamin E.

For example, a study by Dr. Graham Burton, associated with the National ResearchCouncil of Canada, showed that Natural Vitamin E is preferred over Synthetic:

A study by Dr. Ed Desaulniers of the Shute Medical Clinic shows Vitamin E isabsorbed by the body much better when taken at mealtime rather than on anempty stomach.

Several other studies show that Vitamin E is an important antioxidant nutrient in protecting our body cells from harmful substances called free radicals. Excessivefree radicals can come from various sources including air pollution, cigarette smoke,radiation, strenuous exercise, and even the body’s metabolic processes.

Prominent studies printed in medical journals show Vitamin E plays an important nutritional role in maintaining normal heart health. Medical groups,who previously advised against Vitamin E supplementation, have now reversedtheir stand, such as authors of the Johns Hopkins Medical Letter.

At Carlson Laboratories, we remain dedicated to Natural Vitamin E and to staying current with new developments. We specialize in ONLY 100% NATURAL-SOURCE VITAMIN E and that is the way it has been since our beginning.

A Personal Word about Vitamin Eby Susan Carlson Pharmaceutical Chemist

This published study measured the proportion ofNatural & Synthetic Vitamin E in various organs,tissues and fluids of experimental animals givenequal doses of both types of Vitamin E. The pref-erence was then confirmed by measurements ofVitamin E in blood & plasma from human subjects.

7

v 5.3 times by the brainv 3.6 times by the red blood cellsv 2.6 times by the lungsv 1.9 times by the heartv 1.7 times by the muscles

E-GEMS® are golden gelatin gems containing concentrated natural-source Vitamin E oil, (d-alpha tocopheryl acetate). The Vitamin E is derived from soybean oil, synthetic vitamin E is never used.

soft gels

E•GEMS® are twice as activeas Synthetic Vitamin E

E•GEMS®

A Very Popular Product!

*(gram to gram)

*

8

100 IU 200 IU 400 IU 800 IU 1000 IU

(Actual Size)

5 Strengths5 Strengths

Code Strength Quantity

0311 100 IU 1000312 250

0320 200 IU 900322 250

0341 400 IU 600344 900342 2000345 500

0380 800 IU 500381 1000382 250

0390 1000 IU 300391 900392 250

VITAMIN EVITAMIN E

9

The full biological potency of d-Alpha Tocopherol with theadded antioxidant value ofMixed Natural Tocopherols

E•GEMS® PLUS

E-GEMS® PLUS are soft, gelatincapsules containing Vitamin Ederived from soybean oilsupplying d-alpha tocopherol plusother tocopherols.

Independent assay results of E-GEMS PLUS show a full 200 IUor 400 IU of Vitamin E in the form of d-alpha tocopherol. Non-alpha tocopherols are also present including d-beta, d-delta and d-gamma tocopherols in significant amounts.

200 IU

35 mg

25 mg

400 IU

70 mg

50 mg

d-Alpha TocopherolPlus

Mixed Tocopherols(Gamma, Beta & Delta)

Gamma Tocopherol Only

Code Strength Quantity

0421 200 IU 1000422 250

0440 400 IU 500441 1000442 250

Alpha & MixedTocopherols

Only 100% Natural-Source Vitamin E Since Our Beginning

VITAMIN EVITAMIN E

10

E•GEMS ELITEComplete E-Family of Tocopherols & Tocotrienols

Helps promote a healthy heart andblood vessels by preventing oxidation of LDL cholesterol, which may causecellular artery damage.

Helps maintain the normal life of body cells, including red blood cells, to help keep us feeling young.

Helps support the immune system withits powerful antioxidant action.

Each Soft Gel Contains: 400 IU 1000 IU

Vitamin E(as d-Alpha Tocopherol 400 IU 1000 IU

d-Gamma Tocopherol 100 mg 100 mg

d-Delta & d-Beta Tocopherol 40 mg 40 mg

Total Tocotrienols 20 mg 20 mg

Strength Code Quantity

400 IU 0770 600771 1200772 240

1000 IU 0796 600791 120

E-GEMS ELITE is an exclusive blend of 8 forms ofnatural-source tocopherols and tocotrienolsproviding the antioxidant benefits of the entirefamily of Vitamin E. Research supports thatnatural forms of Vitamin E as found in foods havebeneficial properties playing roles in protectingbody cells from free radical damage.

E-GEMS ELITE provides 400 IU or 1000 IU ofVitamin E as d-alpha tocopherol, plus thebenefits of beta, delta and gamma tocopherolsand their 4 corresponding tocotrienols.

®

Tocotrienols are supplied by palm and rice oilconcentrates. Typical analysis shows gammatocotrienol 9 to 12 mg, alpha tocotrienol 5 to 8 mg,beta & delta tocotrienols 2 to 4 mg.

The Essential NutrientThe Essential Nutrient

VITAMIN EVITAMIN E

Amount Per Soft Gel

Vitamin E (as d-alpha Tocopherol) 100 IU

Gamma Tocotrienol 18 to 28 mgAlpha Tocotrienol 12 to 15 mgDelta and Beta Tocotrienols 4 to 7 mg

Antioxidant

Palm oil provides an all natural-source of alpha, beta, gamma and delta tocotrienols with 100 IU ofVitamin E. Carlson Tocotrienols provides the sameratio of tocotrienols as used in several scientific studies. Tocotrienols are powerful, naturally occurring antioxidants closely related to Vitamin E.

Each soft gel provides 200 mg of palm oil containingapproximately 34 mg to 50 mg of tocotrienols.

Code Quantity

0880 300881 900882 180

“I would like to thank you for your interest in our work and your efforts to market a good quality vitamin E,

which we feel confident to recommend to our patients.”

G.E. Desaulniers, M.D., Medical Director, Shute Medical Clinic, London, Canada

11

GAMMA E•GEMS®

Gamma tocopherol is an active antioxidant and oneof the 4 tocopherols in the vitamin E family. Gamma E-Gems is a specialty formula for those who wanthigh gamma with the lower presence of alpha, betaand delta tocopherols. The Vitamin E content isexpressed as d-alpha tocopherol, which is 90International Units (IU).

Gamma: 500 mg

Each soft gel supplies:

Gamma Tocopherol . . . 500 mgDelta Tocopherol . . . . . 150 mgBeta Tocopherol . . . . . . 11 mgd-Alpha Tocopherol . . . 90 IU

Code Quantity

0866 600861 120

TOCOTRIENOLS

Dry Vitamin E Capsules

KEY-E-KAPS contain the same dry natural-sourceVitamin E as KEY-E TABLETS; however, theVitamin E powder is in a hard gelatin capsule.The capsule may be easilyswallowed with liquid orpulled apart to releasecapsule contents ontofood. Natural mild taste.

DRY VITAMIN EDRY VITAMIN E

v Highly effective v May be chewedv Pleasant tasting v Mild in the stomachv 100% Vegetarian

KEY•E® KAPS

Code Strength Quantity

400 IU0141 1000142 250

KEY•E® TABLETSChewable Dry Vitamin E100% Vegetarian (Vegan)

KEY-E TABLETS are Carlson’s exclusive formu-lation containing the naturally dry d-alpha tocopheryl acid succinate form of Vitamin E,derived from soybean oil. It was our firstVitamin E product and continues to be verypopular.

The Product that started Carlson Laboratories . . .The Product that started Carlson Laboratories . . .

“Thanks to your E Succinate (Key-E), I have ventured down to Florida for a much neededrest and I am feeling much better than I could have dreamed of before I started the ‘E’.

I am most grateful to you. I have recommended your E to many of my patients.” D. Stormont, M.D.

12

Code Strength Quantity

400 IU0241 1000242 250

VITAMIN EVITAMIN E “Years before vitamin E becamepopular, Doctors Evan &Wilfrid Shute of Canada wererecommending this remarkablenutrient to their patients. I hadthe honor of knowing themboth and wrote national maga-zine articles about their work.Carlson Laboratories was a pioneer, too - recognizing theimportance of providing onlythe highest quality vitamin E.”

Jack Challem, Medical Journalist, Editor of

“The Nutrition Reporter”

PRO-VITAMIN A (Natural Beta-Carotene) . . . . . . . .10,000 IU

VITAMIN C (Non-acidic Calcium Ascorbate) . . 1,000 mg

VITAMIN E (Natural d-Alpha Tocopherol) . . . . 400 IU

SELENIUM (Selenomethionine) . . . . . . . . . . 100 mcgProvided by two soft gels.

ACES®AntioxidantNutrients

Together, Vitamin E and Selenium play vital roles inquenching free radicals in our cell membranes.The Selenium is supplied by selenomethionine,which is the primary form in food.

ACES

ACES

Vitamin E teams up with otherantioxidant nutrients to provideprotection from excess free radicals.

13

One Soft Gel Contains:

Vitamin E (d-Alpha Tocopherol) . . . . . . 400 IUSelenium (from L-Selenomethionine) . . 100 mcg

Code Quantity

4430 504439 904432 2004433 360

Code Quantity

0801 1000802 250

E•SEL™Natural-Source Vitamin E and Organic Selenium

ACES provides natural Beta-Carotene [pro-Vitamin A],buffered Vitamin C, natural-source Vitamin E, and organic Selenium; four natural antioxidants in an easy-to-swallow soft gel. Also contains 100 mg of calcium.

E•GEM® SKIN CARE SOAP

E•GEM® SHAMPOO

Specially formulated with Vitamin E (d-alpha tocopheryl acetate), Vitamins A and D, Panthenol and Protein to bringout the natural highlights in your hair.

Because we care about the environment,E-GEM SHAMPOO is biodegradable.

Translucent Bar

With Vitamins A, D, E and Panthenol

Code Size0651 31/2 oz bar

Code Size0622 8 oz bottle0623 16 oz bottle

BODY CAREBODY CARE

E-GEM SKIN CARE SOAP gently cleans your skin . . . leaving youfeeling naturally refreshed. Free of animal products. Each golden glycerin bar contains 1000 IU of Vitamin E (d-alpha tocopheryl acetate) with 1000 IU of Vitamin A and a fresh fragrance of lemon oil.

For Healthy, Radiant Hair

Biodegradable

14

A heavy lubricating ointment, which protects the skinand supplies Natural-Source Vitamin E.

KEY-E OINTMENT contains 30 IU of Vitamin E per gramderived from soybean oil. Fragrance-free.

KEY•E® CREAMA light Natural Vitamin E cream tocombat dryness and promote softer,smoother skin by providing naturalmoisture and nourishment.

KEY-E CREAM contains 30 IU of vitamin E per gram derived from soybean oil. Fragrance-free.

KEY•E® OINTMENT

Vanishes into your skin!

BODY CAREBODY CARE

“I love the way Key-E Cream makes my skin feel. It’s light

and fragrance-free for daytime use.”

C.S., Florida

Code Size

0512 2.00 oz (57 grams) TUBE0514 4.25 oz (120 grams) JAR

Code Size

0522 2.00 oz (57 grams) TUBE0524 4.00 oz (113 grams) JAR

“After having used Key-E Ointment for several years, none can compare.”M.F., Illinois

15

Soothing and Lubricating

An extra strength, heavy lubricating ointment,which protects the skin. Rich in Vitamins A, D, & E.

Each gram of ADE Ointment contains 100 IU ofVitamin E derived from soybean oil, 10,000 IU ofVitamin A, & 200 IU of Vitamin D. Fragrance-free.

An intensive moisturizing cream rich inVitamins A, D, and E. Extra strength.Each gram of ADE Cream contains 100 IUof Vitamin E derived from soybean oil,5,000 IU of Vitamin A and 200 IU ofVitamin D. Fragrance-free.

Intensive MoisturizerADE® CREAM

Vitamins A, D, and E

BODY CAREBODY CARE

VitaminRich!

“I am completely ‘hooked’ on your new ADE Cream. Living in Colorado, my hands always become very chapped and bleed during the winter months.

Most creams help a little bit, but your cream completely heals my hands and makes them soft again. Thank you for a wonderful product!”

C.H., Colorado

“Thank You for making ADE Ointment. It works great!

M.A., Michigan

ADE® OINTMENT

Code Size

0532 2.00 oz (57 grams) TUBE0534 4.25 oz (120 grams) JAR

Code Size

0544 4.00 oz (113 grams) JAR

Lubricating

and

16

BODY CAREBODY CARE

Carlson E-Gem Lip Care provides moisturizing nutrients like vitamin E, vitamin A and aloe vera which help to prevent and heal dry, chapped, sun and wind-burned lips. Vitamin E is anantioxidant that protects lips from the damaging effects of the sunso lips stay moisturized, soft and healthy. Carlson E-Gem Lip Careis available in Original Natural (Fragrance-Free) and NaturalCherry Flavors.

E•GEM® LIP CARE1000 IU of NATURAL VITAMIN E per tube!

• with Vitamin A and Aloe Vera• Ideal for Year-Round Use!

Code Size0591 Single Tube

Code Size0581 Single Tube

Original Natural Flavor Natural Cherry Flavor

17

Original Natural Flavorand

Natural Cherry Flavor

Available in 2 Great Flavors:

For External or Internal Use

Each drop of E-GEM OILcontains 10 IU of Vitamin E(d-alpha tocopheryl acetate)derived from vegetable oil(5000 IU of Vitamin E per1/2 ounce).

Apply externally to aid andsoften skin, or may be takenorally when controlleddosages are desired.

Code Size0600 1/2 oz0602 2 oz

BODY CAREBODY CARE

E•GEM®

OIL DROPSVitamin E “I need to tell you about

the interesting effect I had using your Vitamin

E oil as a moisturizer. I have rosacea, and mostcommercial preparationscause flare-ups. But the

vitamin E oil did not.After I used it for a few

months, I noticed aremarkable thing:

The large bags under my eyes had noticeably

diminished. My face looksbetter and better -

without a facelift, which is a blessing.”

P.A., Illinois

KEY•E® SUPPOSITORIES

Each suppository contains 30 IU of natural-source Vitamin E (d-alpha tocopheryl acetate)in a soothing base of coconut and palm oil.

Vitamin E Suppositories

Code Quantity0555 12 inserts0554 24 inserts

“I wonder how many womencomplaining of dryness aremissing out on your great Vitamin E Suppositories.”

Sherry Rogers, M.D.Florida**

Rectal or Vaginal

**Taken with permission from “Total Wellness” newsletter by Sherry Rogers, M.D., author of “Detoxify or Die” (prestige publishing.com).

Soothing andLubricating

18