VITA - University of Alaska systemDr. EJ. Forrest Page 1 of 13 VITA Professor Edward J. Forrest Email: afejfl @uaa.alaska.edu EDUCATION Ph.D. University of Wisconsin-Madison-'8 I--Graduated

Dr EJ Forrest Page 1 of 13

VITA Professor Edward J Forrest

Email afejfl uaaalaskaedu

EDUCATION

PhD University of Wisconsin-Madison-8 I--Graduated Summa Cum Laude MA University ofWisconsin-Madison-75--Graduated Cum Laude BA University of Wisconsin-Madison-71 --Graduated With Distinction

EMPLOYMENT

2000-Present Full Professor University of Alaska-Anchorage College of Business amp Public PolicyshyDept of Business Administration

bull Current Position-o Professor of Marketing o Chair- Department of Business Administration

bull Previous Positions-o Associate Dean 2001-2002 2005-2007 o MBA Program Director 2005-20 I 0

1996-2000 Griffith University Faculty of Commerce amp Management Queensland -Australia

bull 1997-2000 Head of School ofMarketing bull 1996-2000 Associate Professor

1977-1996 The Florida State University College of Communication

bull 1992-1994 Director-Communication Research Center bull 1987-1992 Chairrnan- Depaltment of Communication bull 1981- Tenured Associate Professor bull 1977-1981 Assistant Professor

~ RESEARCH amp PUBLICATIONS bull Areas ojInterest Consumer Behavior Marketing Communication amp Advertising Market

Segmentation bull Research Focus Impact amp applications of new communication amp information technologies on

marketing strategies and education bull Originally conceived coined amp operationalized segmentation concept of Technographics

BOOKS

20031 Internet Marketing Intelligence Research Tools Techniques and Resources Edward Forrest (McGraw-Hilll Irwin) US ISBN 0-07-282111-6 1Australia ISBN 0-074-711-20-2

1999 The New York Times Guide to Marketing Jamie Murphy and Edward Forrest- Editors (South-Western College Publishing ISBN 0-324-04182-9)

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Dr EJ Forrest Page 2 of 1~

1998 Internet Marketing Research Resources and Techniques Edward Forrest (McGraw-Hill Publishing -Australia Nov 98) 250 pages ISBN 007-470-598-9 Nominated (June 99) Tertiary Book ofthe Year by the Australian Publishers Association

1997 CyberMarketing Your Interactive Marketing Consultant Edited by Regina Brady Dr Edward J Forrest and Dr Richard Mizerski NTC Publishing and The American Marketing Association (Chicago 1997) 326 pages ISBN 0-8442-3442-7

1996 Interactive Marketing The Future Present Edited by Dr Edward J Forrest and Dr Richard Mizerski NTC Publishing and The American Marketing Association (Chicago 1996) 378 pages ISBN 0-8442-3426-5

BOOK CHAPTERS

20141 Forrest E amp Hoanca B Artificial Intelligence Marketings Game Changer In- Handbook of Research on Innovations in Marketing Information Systems Tsiakis Theodosios (Publisher- IGI Global forthcomjng)

Forrest E amp Rose M The Marketing Profession Emerging Technologies amp Needed Skills In- Internet Marketing for the Curious Why Study Internet Marketing (ISBN 978-1-925128-22-2 forthcoming) Vaidya Kishor University of Canberra Canberra Australia

Chinese Small amp Medium Enterprise Participation in the Global Economy Minimizing the Language and Cultural Gap Hartung Cao Forrest amp Shen Chinese Culture and Management (Zhejiang University Press forthcoming)

20121 Mobile Rising Mobile Marketing amp The Imminent Predominance ofthe Smartphone Alpana M Desai amp Edward Forrest E-Marketing in Developed and Developing Countries Emerging Practices- edited by Hatem EI-Gohary (Publisher IGI Global April 2013)

20021 Pope NKLl Brown M and Forrest EJ EI Riesgo Percibido y la Intencion de Compra de productos deportivos por Internet Gerencia Deportiva Centro Economico y Financiero del Deporte Bogota (Reprint of Pope NKLl Brown M and Forrest EJ 1999)

1997 Hits Views Clicks and Visits Web Advertisers Face Data Jungle Jamie Murphy and Edward Forrest CyberMarketing Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association Chicago 1997) pp247-256

The Impact ofinteractive Communication on Advertising and Marketing Edward Forrest Lance Kinney Michael Chamberlain CyberMarketing Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association Chicago 1997) pp 79-92 And Interactive Marketing The Future Present pp 269-282

1996 Consuming Technologies at Home New Consumer Research Techniques C Edward Wotring Joseph Kayany Edward Forrest Interactive Marketing The Future Present pp 269-282

1995 The New Communication Technologies Evolution or Revolution Forrest Wotring and James in Forrest et al Interactive Communication The Impact of the New Technologies On Society

Some Final PredictionsFrom Sure-fire Bets to When Pigs Fly by Forrest and Chamberlain Interactive Communication The Impact of the New Technologies On Society

From Mass-to-Multimedia Research New Paradigms and Future Directions by Dr C Edward Wotring Dr Joseph Kayany and Dr Edward J Forrest Interactive Communication The Impact of the New Technologies On Society

1989 Edward J Forrest and C Edward Wotring Research and Evaluation in William Wells (et al) Advertising Principles and Practice New York Prentice Hall 1989 Pages 511-529

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Dr E1 Forrest Page 3 of 13

Barry Sapolsky and Edward J Forrest Measuring VCR Ad-Voidance in Mark Levy The VCR AGE Home Video and Mass Communication Sage 1989 Pages 148-167

REFEREED JOURNAL ARTICLES

2013 Additive Digital Manufacturing A Paradigm Shift in the Production Process and Its Socio-economic Impacts Forrest E amp Cao Y Engineering Management Research Vol 2 No 2 November 2013

20111 Building Blocks for Chinese SMEs to Enter the Global Market The Roles of Upstream Knowledge and Downstream Channel Infrastructure Cao Y Hartung D Forrest E Shen Z IllternaJiollal ]OUTlal ofBusilless alld Mallagemellt Vol 6 No7 20 II pps 77-85

2010 Social Media Opinions Recommendations amp Endorsements The New Regulatory Framework Edward Forrest amp Yong Cao Journal ofBusiness and Policy Research December 2010 Volume 5 No 2 pps 88-89

2009 Hard vs Soft Regulation amp the Paradoxes of Internet Privacy Cao Y Forrest E The Journal ofGlobal Business Management Vol 5 Num2 October 2009

Hard Regulations and Soft Constraints Chinas Institutional Crisis and Models for Change Cao Y Forrest E Johnson P Prasad R Journal ofInternational Management Studies Volume 4 Number 2 August 2009 pps50-58

2003 An investigation into commitment in non-Western industrial marketing relationships Leonard V Coote Edward 1 Forrest and Terence W Tam Industrial Marketing Management Volume 32 Issue 7 October 2003 Pages 595-604

2002 The Effect of Information Transformation and Involvement Nigel Pope Edward Forrest and Jeaney YipshyAustralian Journal ofElectronic Commerce

1999 Risk Factors Affecting the Intention to Purchase Sporting Goods on the Internet Nigel Pope Mark Brown Edward Forrest Sports Marketing Quarterly Volume 8 Number 21999 25-35

1998 A Content Analysis and Three Continent Comparison of the Features of Successful Sports Marketing Web-sil Pope N K Forrest E J Accountability and Performance Vol4 No3 Dec98 101-112

1997 The Relationship Between Fan Involvement and Web Site Response Asia-Australia Marketing Journal Vc 5 No1 December 1997 71-81 Nigel K LI Pope and Edward J Forrest Evaluation of sport web site effects control for web-users involvement

A Proposed Format For The Management Of Sport Marketing Web Sites Nigel K Pope and Edward J Forrest f Journal o(Sport Marketing Volume I Number 2 April 1997

1996 Hotel Management and Marketing on the Internet Cornell Quarterly Volume 37 No3 1996 70-82 (Jam Murphy Edward 1 Forrest and C Edward Wotring)

Restaurant Marketing On the Worldwide Web Cornell Quarterly Volume 37 No1 1996 61-71 (Jamie Murp~ Edward 1 Forrest and C Edward Wotring) Article analyzes the utility of web for marketing and management for restaurateurs

Relational Control and Interactive Media Choice in Technology Mediated Communication Situations Human Communication Research Volume 22 No3 1996 399-42 I (Joseph M Kayany C Edward Wotring and Edward Forrest)

1995 An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities Journal ofBroadcasting and Electronic Media Volume 39 No1 1995 30-50 (Mich James C Edward Wotring and Edward 1 Forrest) An on-line survey of bulletin board users on Prodigy and Compu information services


Dr EJ Forrest Page 4 of n

19911 The Production and Marketing of CD-I and DVI Lessons from IVD Interact Volume 3 No1 1991 24-2S (Christopher Corum C Edward Wotring Edward 1 Forrest and Michael L James An overview of educational rese and the emergent advantages of interactive technologies

Multimedia Musings - Media Myopia Edward 1 Forrest Michael L James C Edward Wotring Interact Volum No1 1991 52-57 A review of the initial (mis )applications and (mis)perceptions surrounding the introduction of ne communication technologies

1988 Segmenting VCR Owners Journal ofAdvertising Research Volume 28 No 2 AprillMay 1988 29-40 Ja Potter Edward J Forrest Barry Sapolsky and William Ware A survey of I I 00 VCR owners Introduced the conce~ Technographics

PROFESSIONAL JOURNALS (Non-Refereed)

1996 Hooking into The Net Florida Restaurateur Volume 1 Number 1 199625 (Jamie Murphy C Edward Wotring and Edward J Forrest)

Cyber-Menu for 21 st Century Restaurateurs Florida Restaurateur Volume 1 Number 2 199642 (Jamie Murphy C Edward Wotring and Edward J Forrest)

1986 Edward J Forrest VCR users Attitudes toward Advertising and How TV Audience Avoids Prime-Time

Commercials Fact Book 1986 9th Edition) Direct Marketing Association New York New York-A statistical analysis of estimated audience attitudes exposure and level of attention to TV advertising

19811 Edward J Forrest and Leo Blumberg Mailing List Psychographies An Inside Look at Prospects Direct Marketing Volume 44 No6 1981 58

Edward J Forrest et aI Psychographic Flesh Demographic Bones American Demographics Volume 3 No8 1981 25-30

ELECTRONIC PUBLISHING

On-Line Newspapers- The New York Times CvberTimes

bull Who s Doing All This Measuring Jamie Murphy and Edward J Forrest The New York TimesshyCyberTimes Extra May 26 1996

bull Hits Views Clicks and Visits Web Advertisers Face Data Jungle J Murphy and E J Forrest The New York Times - CyberTimes May 26 1996

bull Ad Banners Bullying Boosting and Blocking Jamie Murphy and Edward 1 Forrest The New York Times - CyberTimes Extra May 26 1996

COMPACT DISCS

20011 CD-Marketing Your Desktop Companion- 11 Edward Forrest amp Nigel Pope (lrwinlMcGraw-Hill- ISBN 0-07-471063-X)

1999 Marketing Your Desktop Companion-lO Edward Forrest and Nigel Pope (lrwinMcGraw-Hill- ISBN 0-07-470788-4) Winner (June 00) Technology Showcase-CD-ROM ofthe Year by the Australian Publishers Association

1996 Executive Producer - Learning TV Interactive - Canal Math - A series of CD-i and CD-ROM discs which present the key mathematical principles in algebra and geometry and delineate their contemporary applications Produced in conjunction with QUAI NORD- Paris France Released -September 1996 Co-authors Mark Menahem and Jack Buckley

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19951 Educational Consultant and CD-ROM Designer AJ s Time Travelers - a 40 episode educational television series produced by GoldCoast Communications LA Ca 1995

19931 The WorldAt War - In conjunction with Thames Television -London and Allen Communications-Salt Lake City assisted in designing and producing (in 1992-3) an interactive version (a laser-disc prototype) of the critically acclaimed documentary TV series on WorId War II

1991 Developer Hypermedia on Hypermedia HypercardSupercard based software prototype delineating the evolution of communication technologies and demonstrating the concept of hypennedia for Apple Computer Incs Higher Educations Arts Humanities and Social Sciences Sales Tools 1991

~ CONVENTION PAPERS amp PRESENTATIONS

201330 Printing-Attributes amp Implications Ed Forrest amp Yong Cao Innovation and Development - Workshop Xu China May 25 2013

20121 Mobile Analytics Alpana M Desai amp Edward Forrest 13th Global Information Technology Management Ass World Conference June 17-192012 in Bangalore India

20101 Social Media Opinions Recommendations amp Endorsements The New Regulatory Framework Edward Forn Cao Annual Hawaii International Business Research Conference Honolulu Hawaii September 27-29 2010 Recei PAPER A WARD of the conference

Globalization of Chinese Multinational Corporations The Roles of Language and Cultural Development Yong Cao Forrest International Symposium on East and West Cultures and Management Zhejiang University China June 17

Language Culture Logistical Constraints for Chinese SMEs Entering the Global Market The Roles of Upstream Kr and Downstream Channel Infrastructure Daniel Hartung Yong Cao Edward Forrest Zhengping Shen Annual CoY Urban and Regional Management Hunan Normal University Changsha Hunan Province China June 25-30

20071 Interest Rate Sensitivity of Bank Stock Returns Re-examination since Basel Accords with Adam Fagan an( Srivastava Decision Sciences Institute Annual Meeting Phoenix Arizona Nov 17-202007

20061 Broadening the Boundaries of Academic Publication - A Follow-up and Suggestion Edward Forrest Jamie Larry Neale Australia New Zealand Marketing Educators Conference Brisbane Australia Dec 2006

Leveraging the Factors Affecting Participation in the Martial Arts A Validation and Application ofTwemlow Lenna and Twemlow Hume Winzar Nigel Pope Ki Wan Kim Edward Forrest Australia New Zealand Marketing Educators Conference Brisbane Australia Dec 2006

20051 Customers MUltiple Media Choices and Store Patronage Yong Cao amp Edward Forrest 4th Annual Hawaii International Conference on Social Sciences Poster Presentation-Honolulu Hawaii June 2005

2004Consumer Attitudes Towards Genetically Modified Foods Development of a Multidimensional Scale Nigel Kevin Voges Mark Brown Edward Forrest Australia New Zealand Marketing Educators Conference Wellington Zealand Dec 2004

20021 Consumer Behavior Assumptions of E-Commerce Five Critical Considerations Irfan Ahmed amp Edward Forrest- The National Business and Economics Society Maui Hawaii March 2002

2001 Marketing International Education Online An Exploratory Study Gomes Liza Murphy Jamie and Forrest Edward Western Australian Workshop on Information Systems Research 26 November Perth Australia



1999 An Investigation into the Antecedents of Long-Tenn Orientation in Chinese Business Relationships Terence Tam Len Coote Edward Forrest The Third International Symposium on Multinational Business Management- The 21st Century Global Corporation Nanj ing China Dec 10-12 1999 20pps

The Determinants ofXieyishu in Chinese Business Networks Terence Tam Len Coote Edward Forrest Australia New Zealand Marketing Academy Conference Sydney- Nov28-Dec1 99 9pps

Teaching Flexible Learning and Learning Flexible Teaching Edward Forrest Nigel Pope Terry Gatfield International Conference on TechnolofpoundY and Education Edinburgh Scotland March 29-31 1999

Examining the Pedagogy of Flexible Learning in Higher Education as a Meta-contructavist Vehicle for Student Learning and the Need to Examine the Role of Student Assessment Terry Gatfield Edward Forrest Nigel Pope International Conference on TechnolofpoundY and Education Edinburgh Scotland March 29-31 1999

An Examination of the Use of Peer Rating for Formative Assessment in the Context of Interactive Education Nigel Pope Edward Forrest Terry Gatfield International Conference on Technology and Education Edinburgh Scotland March 29-31 1999

Flexible Learning and the Changing Perceived Value of Time John McDonnell Terry Gatfield Edward Forrest International Conference on Technology and Education Edinburgh Scotland March 29-31 1999

1998 Internet Advertising An Assessment of Consumer Atlitudes to Advertising on the Internet Jo Previte and Edward Forrest Australia New Zealand Marketing Educators Conference Dunedin New Zealand Nov30-Dec 3 1998 CD-ROM-11pps

Everything Old Is New Again Modern-Western Relationship Marketing Cl 1) Meets Ancient Eastern Business Protocol CGuanxi) Terrence Tam and Edward Forrest Australia New Zealand Marketing Educators Conference Dunedin New Zealand Nov30-Dec 31998 CD-ROM-11pps

Lottery Advertising and Ethnic Group Play of Lottery Games Richard Mizerski Katherine Straughn-Mizerski Jackie Williams and Edward Forrest ACR-Asia Pacific Conference Vol 3 1998 (ISBN 0-915552-41-8) Pages 68-74

Servicescape Determinants in the Interactive Learning Environment Edward J Forrest and Nigel K Ll Pope A Worldwide Network of Learning Opportunities Challenges and Contrasts The Fifteenth International Conference On Technology and Education-Santa Fe New Mexico March 8-11 1998

The Relationship Between Course Content Delivery Mode and Student Satisfaction in the Computer- Mediated Environment Edward J Forrest and Nigel K Ll Pope A Worldwide Network of Learning Opportunities Challenges and Contrasts The Fifteenth International Conference On Technology and Education-Santa Fe New Mexico March 8-11 1998

The Effect of Computer Interaction On Grades in Marketing Education An Empirical Investigation Nigel K Ll Pope and Edward J Forrest A Worldwide Network of Learning Opportunities Cha]lenges and Contrasts The Fifteenth International Conference On Technology and Education-Santa Fe New Mexico March 8-11 1998

The Effect of Retail on Underage Individuals Use of Cigarettes by Richard Mizerski Katherine StraughnshyMizerski Rohan Miller and Edward Forrest in Recent Advances in Retailing and Services Science 1998

Receptivity to Marketing Communications Individual Trait or Communications Effects Richard Mizerski Katherine Straughn-Mizerski Edward Forrest and Kelly Page in 3rd International Conference on Marketing and Corporate Communications 1998

An Investigation of the Relationship Between Corporate Image Product Type Prior Use ofa Brand and the Brand Name Itself Nigel Pope and Edward Forrest in 3rd International Conference on Marketing and Corporate Communications 1998

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1997 An Examination of Gender Differences in Awareness and Accuracy of Awareness of Corporate Sponsorship of Sport Nigel Pope and Edward Forrest The Sports Marketing Association - Australia New Zealand Conference Auckland November 97

Webnography Developing Unobtrusive Online Research S Dann and E J Forrest Australia New Zealand Marketing Educators Conference Proceedings Melbourne Dec97 Volume II 783-784

Pornography On the Internet Implications for Marketers N Pope K Page E J Forrest Australia New Zealand Marketing Educators Conference Proceedings Melbourne Dec 97Volume I 222-242

Survey Research on the World Wide Web Terrence Tam Edward J Forrest Nigel Pope Australia New Zealand Marketing Educators Conference Proceedings Melbourne December 97Volume I 600-602

Sport Marketing on the Internet Australia New Zealand Marketing Educators Conference Edward J Forrest Nigel Pope and Jamie Murphy Auckland November 97 Book of Abstracts 13-14

Educational Resources On the Internet Toward a Meta -Index Edward J Forrest Jeffrey Lim Nigel K LI Pope Ken Henderson The Fourteenth International Conference On Technology and Education-Oslo Norway August 10-13 1997 Volume 2 623-626

Survey Research on the Web N K LI Pope T Tam E J Forrest K Henderson The Fourteenth International Conference On Technology and Education-Oslo Norway Aug 10-13 97 Vol 2 620-623

1996 Sport Marketing on the Internet Australia New Zealand Marketing Educators Conference Edward J Forrest Nigel Pope and Jamie Murphy Auckland November 96

The Effects of Tempo and Texture on Listeners Responses to Contemporary Music INFORMS Marketing Science Conference 1996 Lucia Fishburne C Edward Wotring and Edward J Forrest

The Implementation and Evaluation of Campus Information Kiosks C Corum C E Wotring and E J Forrest Technology and Communications Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education) Volume 2 1996 446-448

Designing Edutainment Products A Case Study of an International Multimedia Project MHoughton EJ Forrest and C E Wotring Technology and Communications Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education) Vo12 1996 396-398

The Diffusion of New Interactive Technologies Consumer Kiosks Thomas Hutchison C Edward Wotring and Edward J Forrest Technology and Communications Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education) Vol 2 1996 278-280

Computerised Voice Recognition Systems and Their Application To the Mobility Impaired Michael Chamberlain Edward J Forrest and C Edward Wotring Jamie Murphy Technology and Communications Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education) Volume 2 1996 399-401

1995 CD ROM and the Boob Tube Edutainment and Saturday Morning TV Edward J Forrest C Edward Wotring and Jack Buckley Leadership (or Creating Educational Change Integrating the Power o(Technology (Proceedings of the International Conference On Technology and Education) Volume I University of Texas at Austin 1995 376-378

Writing for Interactive Media W Jack Buckley Edward J Forrest C Edward Wotring Leadership for Creating Educational Change Integrating the Power o(Technology (Proceedings of the International Conference On Technology and Education) Volume 1 University of Texas at Austin 1995 370-372

Computer Mediated Communication in Households Finding a Niche in Domestic Communication Joseph M Kayany C Edward Wotring Edward J Forrest and Ahmed AI-Yusuf Leadership (or Creating Educational



Change Integrating the Power ofTechnology (Proceedings of the International Conference On Technology and Education) Volume 1 University of Texas at Austin 1995 373-375

1994 Significance of Relational Control and Interactive Media Choice Broadcast Education Association Joseph M Kayany C Edward Wotring and Edward J Forrest 1st Place Award Open Category Communication Technology Division 1994

An Overview of FSUS Masters Degree Program in Interactive Communication E 1 Forrest and C EWotring Deciding Our Future Technological Imperatives For Education (Proceedings of the International Conference On Technology and Education) Vol 2 Institute of Education University of London 1994 861-863

Discussion of the Current Questions and Methods Pertaining to Research on Interactive Technologies C Edward Wotring Edward J Forrest David Wamsley and Daniel J Montgomery Deciding Our Future Technological Imperatives For Education (Proceedings of the International Conference On Technology and Education) Volume 2 Institute of Education University of London 1994 1152-1154

1993 An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities Broadcast Education Association Michael L James C Edward Wotring and Edward 1 Forrest 2nd Place Award Debut Category Communication Technology Division 1993

Interactive Communication Technology Theory Research and Diffusion Speech Communication Association Media Forum Panel -chaired by Dan Montgomery presentations by Edward 1 Forrest Tom Hutchinson Jay Rayburn and C Edward Wotring 1993

Interactive Technologies as it Relates to Government Industry and Education 2nd Annual Florida Government Technology Conference (panel presentation Edward Forrest Dan Montgomery C Edward Wotring Jay Rayburn Christopher Sullivan) 1993

1992 Multimedia Its Historical Theoretical and Curricular Context Edward J Forrest C Edward Wotring and Michael James Interactive Instruction Delivery Conference Society for Applied Learning Technology 1992

19911 Beyond Mass Media Moving into Hypermedia Edward 1 Forrest C Edward Wotring Michael James and W James Potter Speech Communication Association 1991

Look Out DVI Here Comes CDI Edward 1 Forrest C Edward Wotring and Michael James MacAdemia 1991

New Graduate Degree in Interactive Media Edward 1 Forrest C Edward Wotring and Michael James Interactive Multimedia Teaching in Florida in the 21st Century Florida State University Center for Professional Development and Public Service 1991

1990 Hypermedia in Communication EJ Forrest C E Wotring and M L James Florida State Communication Association 1990

From Etch-A-Sketch to Hypermedia E 1 Forrest C E Wotring and M L James MacAdemia 1990

1988 Theodore Clevenger Jr C Edward Wotring Robert Braswell Renee Edwards and Edward 1 Forrest Metaphor Formation as Predicted by Cognitive Distances Southern Speech Communication Association 1988

Barry Sapolsky and Edward 1 Forrest Videocassette Recorders Fine-tuning the User and Enlarging the Overall Picture Broadcast Education Association 1988

PRESENTATIONS- INVITED SPEAKERIPRESENTER

1996 Information Diffusion and the New Media Maximising Health Information (Edward 1 Forrest) High Stakes In Health Communication - A Symposium by The Center for Ethics in Political and Health Communication Oxford Ulliversity- Oxford England St Catherines College July 1996

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middotDr EJ Forrest Page 9 of 13

1995 Edward 1 Forrest CD-i Software Presentation - Interactive Learning TV Le Prix Mobius- for Scientific Industrial Educational and Cultural MultiMedia -Paris France (Oct30) 1995

1993 Edward J Forrest Actif et Interactif The European Convention for Interactivity and Multimedia Publishing Paris France (Panel participant by special invitation of the French Minister of Education-Jack Lang) 1993

1990 Edward 1 Forrest and C Edward Wotring The View from Continental Europe and the USA Education and Industry Partnership in Action European Secondary Heads Association Bath England 1990

COURSE REPERTOIRE

Marketing

bull Principles of Marketing Subject overviews marketing-its role scope applications concepts and processes-- marketing management research segmentation consumer behaviour marketing mix promotion distribution pricing product development specialisations--retailing international services and business-to-business

bull Marketing Research Subject addresses the key issues underlying the conduct of market and other business-related research [n the process of developing and completing an entire research project students are immersed in the entire research process including research design measurement sampling computer-based data analysis report writing and presentation

bull Integrated Marketing Communications Advertising amp Promotion Subject examines the techniques and activities involved in advertising and promotion The focus is primarily on the use and influence of mass and interactive media and reviews mediashyconsumer models and media effects studies as they app ly to a wide range of promotion activities practised globally

bull Innovation amp Entrepreneurship New productbusiness concept-development testing amp implementation

bull Consu mer Behaviour latest theories and research in the area of consumer behaviour are examined Key issues include children as consumers consumerism hedonic consumption advertising and cross-cultural research

bull International Marketing The course addresses the planning organizing coordinating and controlling functions of international marketing management including analysis of consumers and target markets marketing research and promotion decisions applied to international markets

bull Current Issues in Marketing Seminar An analysis of the managerial relevance of current issues in marketing as found in the professional and or popular marketing literature A historical perspective will be provided through classic readings from the literature Students will be expected to read analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices in such areas as theory marketing mix and ethics The relation and role of marketing relative to other functional areas of the finn will be explored

bull Marketing Management This course is designed to provide you with A broad introduction to marketing tenns concepts amp paradigms An opportunity to fully engage amp participate in marketing management and experience the interaction of your firms production marketing RampD HR and financial operations and observe the impact of your marketing decisions within a competitive market

Mass Communication

bull Introduction to Mass Media Subject examines the evolution structure function and content of print and electronic media

bull Mass Media and Society Subject examines social political and cultural effects of various media on society

bull Elements of Broadcasting Subject overviews structural evolution and operation of major elements of the broadcasting industry-shynetworks stations program producers audience research companies and the government

Advertising

bull Principles of Advertising Introduction to and overview of the advertising industry basic concepts in research creative strategy media planning regulation and effects

bull Advertising Resea rch Design execution and analysis of field surveys focus groups and messagecopy testing technique--intro to parametric and non-parametric statistical techniques

bull Creative Strategy I Practical experience in translation of market research data into etTective copy and layout

bull Creative Strategy II Subject entails evolution and presentation of an entire advertising campaign which includes primary and secondary market research creative promotional and media strategies

bull Media Planning Subject involves exercises in constructing and evaluating alternative media-buying pallerns and strategies in terms of reach frequency and cost efficiencies



COURSES ORIGINALLY CONCEIVED amp DEVELOPED

bull InteractivelInternet Marketing An overview of the emerging interactive technologies and their impact on and implications for marketing strategy consumer behaviour and segmentation research traditional advertising design and media planning With special emphasis on the Internet and the design amp evaluation of commercial web-sites

bull Marketing in the 21sl Century This subject overviews and examines key trends that will significantly impact marketing strategy in the near future Demographic cultural socio-political economic and technological trends and scenarios are identified and projected

bull Internet Marketing Research analysis of secondary on-line sources of market intelligence conducting primary survey and focus group research on-line how to utilise custom information search and delivery engines amp agents

bull Interactive Media Programming amp Design Graduate course -- conceptualisation amp development of an interactive media

product for disc on-line or Internet services

bull Interactive Media Research Graduate subject - Primary research studies amp analyses of secondary research databases on interactive communication technologies and effects

bull Media Consumer Behaviour Graduate seminar wherein the analysis of the consumer proceeds from applied social-psychological theories of human emotion perception learning attitude formation and personality--as they relate to audience analysis

bull Media-Market Research Graduate seminar- Course involves the complete analysis ofmedia-markets--audience characteristics and consumption medium by medium to buy or sell media space and time with the greatest efficiency and effectiveness

bull Target~Market Research Application of advanced research and statistical techniques to copy and campaign testing with emphasis on brand image analysis multi-dimensional scaling and discriminant analysis

Griffith University- Brisbanedustralia

~ Conceived developed and taught Australias first undergraduate and graduate subjects in Interactive Internet Marketing and Internet Marketing Research Other new subjects developed and taught include Marketing in the 21 sl Century

Florida State University

1977-1987 -Formulated and directed the Advertising Curriculum during my directorship Florida State won nine national advertising competitions

1981- Conceived and developed Masters Degree Curriculum in Marketing Communication New subjects conceived and developed included Media Consumer Behaviour Media-Market Research

1989- Conceived and developed the worlds first formal Graduate Degree Curriculum in Interactive Communication New subjects conceived and developed included Interactive Media Programming and Design Interactive Media Research

COMPETITIVE HONORS amp AWARDS

bull 2010 Social Media Opinions Recommendations amp Endorsements The New Regulatory Framework Edward Forrest amp Yong Cao Annual Hawaii International Business Research Conference Honolulu Hawaii September 27-29- Received BEST PAPER A WARD of the conference

bull 2005 Inducted into Beta Gamma Sigma International Honor Society bull 20011 Recipient of UAA- College ofBusiness amp Public Policy Meritorious Performance Award

bull 2000 Marketing Your Desktop Companion Edward Forrest and Nigel Pope (lrwinlMcGraw-Hill- ISBN 0-07-470788-4) Winner- Technology Showcase-CD-ROM ofthe Year by the Australian Publishers Association- Awards for ExceHence in Educational Publishing- May 2000

bull 1999 Internet Marketing Research Resources and Techniques by Edward Forrest Nominated as Tertiary Book ofthe Year (single title category) by the Australian Publishers Association - Awards for Excellence in Educational Publishing- June 1999

bull 1995 CD-I disc Algebra TV Interactive selected Best of New Talent in worldwide competition Presentation at the Milia 95 International Publishing and New Media Market Convention Palais des Festivals- Cannes France (Jan 12-16) 1995

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bull 1994 Significance of Relational Control and Interactive Media Choice Broadcast Education Association Joseph M Kayany C Edward Wotring and Edward 1 Forrest 1st Place Award Open Category Communication Technology Division 1994

bull 1993 Selected as United States Representative to International Panel of Judges for 2nd ANNUAL MOBIUS AWARDS for Scientific Industrial Educational and Cultural MultiMedia - Paris France (Oct1-2 1993)

bull An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities Broadcast Education Association Michael L James C Edward Wotring and Edward J Forrest 2nd Place Award Debut Category Communication Technology Division 1993

NATIONAL ADVERTISING COMPETITIONS

In 1977 I was hired by The Florida State University to develop and direct the undergraduate advertising curriculum In the ensuing decade Florida State University gained national prominence by winning a series of major collegiate advertising marketing competitions Each year three major national advertising competitions were held As Competition Adviser Florida States performance in these major National Competitions - was as follows

bull 1978 First place -Datsun Student Ad Competition bull 1978 Runner-up -Philip Morris MarketingCommunication competition bull 1979 First place - Philip Morris MarketingCommunication bull 1980 First and third place -Philip Morris MarketingCommunication bull 1980 First place - Datsun Student Advertising Competition bull 1980 First place - 4th District AAF National Student Competition bull 1981 First and third place- Philip Morris MarketingCommunication bull 1981 First place - 4th District AAF National Student Competition bull 1982 Second place- Philip Morris MarketingCommunication Competition bull 1982 First and third place - MacCaffrey-McCali Advertising Inc - Creative Challenge bull 1983 Second place Graduate and Second Place Undergraduate divisions- Philip Morris

University of Alaska -Anchorage Capstone Business Management Simulation (used by more than 500 business schools and leading corporations worldwide) Competing since 2000 at the undergraduate amp MBA levels My class Teams performance in this global Competitions - have been

bull Spring Semester 2001- 5th Profit

bull Spring Semester 2003-9 th Cum Profit

bull Fall Semester 2005- 1st Profit

bull Spring Semester 2006- 5th Cum Profit amp 8th Profit

bull Spring Semester 2007- 3rd Profit

bull Fall Semester 2009- 1 st Cum Profit amp Stock Price

bull Spring Semester 2010- 9th Asset Turnover IS 6th amp 8th ROE

bull Fall Semester 2010- 6th Cum Profit

9thbull Spring Semester 2011- 3rd amp 9th ROE 8th ROS Cum Profit

~SERVICE EDITORSHIPS ADVISORY BOARDS amp PROFESSIONAL AFFILIATIONS

bull Editorial Review Board - Journal ofRelationship Marketing bull Fellow- Australia Marketing Institute

httpwwwcbppuaaaiaskaedulafefvitaehtm 81192014


bull Consultancy Reference Group To The Arts Office Queensland Office of Arts amp Cultural Development(1998-2000)

bull Executive Editor International Interactive Communications Society Journal Interact (1991-1992) bull Advisory Committee State Travel amp Tourism Advertising Agency Selection Florida Dept of

Commerce 1991 bull Select member The Psychology ofInteractive Multimedia - Exploratory Group sponsored by

California School of Professional Psychology and The Compact Disc-Interactive Association of America 1992

bull Select member Florida Motion Picture Television and Recording Arts Advisory Council 1992-94 bull Academic Advisory Board Member For Information Infrastructure CD-ROM- Encyclopaedias

Project Jones Educational Networks Inc (Mind Extension University) Jones Interactive Inc Englewood Colorado

UNIVERSITY OF ALASKA-ANCHORAGE

bull 2001-2002 amp 2005-2007- Associate Dean bull 2005- Chancellors Research Grant Selection Committee bull 2005-To date - Lawrence Bayer Business Administration Scholarship Selection Committee bull 2003-2004 Faculty Review (SCOB)- United Academics bull 2001 - 2003 UAA Faculty Senate bull 2001 - 2002 2010-2011 Dept Search Committee College Curriculum Committee bull 2005-2010 BA Program Director bull 2005-To date Chair- Department of Business Administration

GRIFFITH UNIVERSITY

University Committee Memberships (1997-1999)

bull School Committee bull Commerce amp Management Faculty Board Committee bull Head of Schools Committee- Business Group bull Faculty Staff Committee bull School Assessment Committee

Accomplishments as Head of School (1997-August 2000)

bull Increased student focus amp support teaching amp research assistance course offerings amp student enrolment Revision of the Undergraduate Marketing Major at the Nathan Campus Development of two new marketing majors at the Logan Campus in Management and Business Communication Introduction of a new Masters Degree Program in Marketing Management

bull 1998 Marketing Schools Course Evaluations Best in Australia The Marketing Schools major was one of only two that equalled or exceeded all national averages for the discipline- as measured by the Graduate Careers Council ofAustralia- Course Experience Questionnaireshy

bull Conceived and Established- The China Marketing Centre The CMC was established as ajoint venture between the school of Marketing at Griffith University and the School ofInternational Business Administration at Shanghai University ofFinance and Economics

THE FLORIDA STATE UNIVERSITY

U S NATIONAL Us Department ofHealth and Human Services 1978 National Institute ofDrug Abuse National Prevention Campaign (served as research coordinator for target group analysis and testing of campaign theme assisted in the development and execution of the media plan)



gt- us Department ofJustice IS Drug Enforcement Administration and us Department ofHealth and Human Services 79- National Advertising Competition for College Students- Conceived secured funding for and coordinated the National Drug Abuse Prevention Campaign Student competition Committee members included representatives from the WHITE HOUSE US House of Representatives Select Committee on Narcotics Abuse and Control The National Association of Broadcasters and American Advertising Federationwith a WHITE HOUSE reception held in sponsors and participants National Institute ofDrug and Alcohol Abuse - National Public Information and Awareness Campaign (served as research director for target group definition and mediashyuse analysis) 1980-81

gt- National Cancer Institute - National Public Information and Campaign (served as consultant to the Public Advertising Center preparing target group analysis and public service advertising evaluation reports) 198 1shy82

SERVICE-TO STATE OF FLORIDA Research targeting creative and media consultant to the Florida Department ofHealth and Rehabilitative Services (78-84)

1978-Govemors Panel on Health and Nutrition 1979-Florida Health Manpower Recruitment and Placement Program 1980-Florida Pelvic Inflammatory Disease Awareness Campaign1980-Florida Foster Home Recruitment Campaign 1980-ln conjunction with the American Advertising Federation assisted the Florida Dept of State public service campaign on behalf of the State Libraries 1980-811Women and Infant Children Nutritional Information Campaign 1980-81-Children Medical Services Rheumatic Fever - Medication Reminder Program 1980-81-Intemational Year of the Handicap Awareness Program 1984-Twin Palms Project Florida Dept of CommercelEconomic Development tie-in with Caribbean Basin Initiative Campaign 1984-Florida Clearinghouse on Child Abuse - State-wide information campaign and presentation


Dr EJ Forrest Page 2 of 1~

1998 Internet Marketing Research Resources and Techniques Edward Forrest (McGraw-Hill Publishing -Australia Nov 98) 250 pages ISBN 007-470-598-9 Nominated (June 99) Tertiary Book ofthe Year by the Australian Publishers Association

1997 CyberMarketing Your Interactive Marketing Consultant Edited by Regina Brady Dr Edward J Forrest and Dr Richard Mizerski NTC Publishing and The American Marketing Association (Chicago 1997) 326 pages ISBN 0-8442-3442-7

1996 Interactive Marketing The Future Present Edited by Dr Edward J Forrest and Dr Richard Mizerski NTC Publishing and The American Marketing Association (Chicago 1996) 378 pages ISBN 0-8442-3426-5

BOOK CHAPTERS

20141 Forrest E amp Hoanca B Artificial Intelligence Marketings Game Changer In- Handbook of Research on Innovations in Marketing Information Systems Tsiakis Theodosios (Publisher- IGI Global forthcomjng)

Forrest E amp Rose M The Marketing Profession Emerging Technologies amp Needed Skills In- Internet Marketing for the Curious Why Study Internet Marketing (ISBN 978-1-925128-22-2 forthcoming) Vaidya Kishor University of Canberra Canberra Australia

Chinese Small amp Medium Enterprise Participation in the Global Economy Minimizing the Language and Cultural Gap Hartung Cao Forrest amp Shen Chinese Culture and Management (Zhejiang University Press forthcoming)

20121 Mobile Rising Mobile Marketing amp The Imminent Predominance ofthe Smartphone Alpana M Desai amp Edward Forrest E-Marketing in Developed and Developing Countries Emerging Practices- edited by Hatem EI-Gohary (Publisher IGI Global April 2013)

20021 Pope NKLl Brown M and Forrest EJ EI Riesgo Percibido y la Intencion de Compra de productos deportivos por Internet Gerencia Deportiva Centro Economico y Financiero del Deporte Bogota (Reprint of Pope NKLl Brown M and Forrest EJ 1999)

1997 Hits Views Clicks and Visits Web Advertisers Face Data Jungle Jamie Murphy and Edward Forrest CyberMarketing Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association Chicago 1997) pp247-256

The Impact ofinteractive Communication on Advertising and Marketing Edward Forrest Lance Kinney Michael Chamberlain CyberMarketing Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association Chicago 1997) pp 79-92 And Interactive Marketing The Future Present pp 269-282

1996 Consuming Technologies at Home New Consumer Research Techniques C Edward Wotring Joseph Kayany Edward Forrest Interactive Marketing The Future Present pp 269-282

1995 The New Communication Technologies Evolution or Revolution Forrest Wotring and James in Forrest et al Interactive Communication The Impact of the New Technologies On Society

Some Final PredictionsFrom Sure-fire Bets to When Pigs Fly by Forrest and Chamberlain Interactive Communication The Impact of the New Technologies On Society

From Mass-to-Multimedia Research New Paradigms and Future Directions by Dr C Edward Wotring Dr Joseph Kayany and Dr Edward J Forrest Interactive Communication The Impact of the New Technologies On Society

1989 Edward J Forrest and C Edward Wotring Research and Evaluation in William Wells (et al) Advertising Principles and Practice New York Prentice Hall 1989 Pages 511-529

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COMPACT DISCS

















































































COURSE REPERTOIRE

Marketing









Mass Communication




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GRIFFITH UNIVERSITY




























































































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Marketing









Mass Communication




Advertising




























































GRIFFITH UNIVERSITY










































































COURSE REPERTOIRE

Marketing









Mass Communication




Advertising




























































GRIFFITH UNIVERSITY

























































COURSE REPERTOIRE

Marketing









Mass Communication




Advertising




























































GRIFFITH UNIVERSITY







































COURSE REPERTOIRE

Marketing









Mass Communication




Advertising




























































GRIFFITH UNIVERSITY




















COURSE REPERTOIRE

Marketing









Mass Communication




Advertising




























































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Documents

VITA - University of Alaska systemDr. EJ. Forrest Page 1 of 13 VITA Professor Edward J. Forrest Email: afejfl @uaa.alaska.edu EDUCATION Ph.D. University of Wisconsin-Madison-'8 I--Graduated