Visualization & Real TimeSuccessful Deployment

How to get there from here…

Jonathan LingBusiness Development ManagerInformation Management Practice

…Not Just Technology

Landmark is Delivering Results…

E&P Business Drivers

� Productivity Issues• Fewer people• Less time• More and more data

� More and more data• There is over 4.0 million sq. km. of 3D seismic• More projects, more results, more data

� Demographics• Over ½ of the G&G work force will retire in the next 5-10

years (graying population)

Visualization & Real Time DeploymentWhat’s It All About Anyway?

� The Challenge – designing and delivering a facility to provide maximum functionality that is easy to use and delivers high utilization rates that result in significant, timely improved results• This is not about buying hardware and software• This is not a series of purchasing transactions – it is a major

project and should be managed accordingly• We must focus on the people and their workflow changes

� The Success – is determined by how effectively we transfer knowledge and implement process improvements across the organization, not how fast and cheap we obtain the technology or build the facility

� There must be a strategy – tied to business goals that avoid dropping islands of technology on the work force and expecting them to provide the energy around changing their jobs and their lives

� Users – Geologist, geophysicist, engineer, driller

� Computers – SGI, Sun, IBM, HP, Dell, ???

� Network – copper, fiber, wireless, LAN, WAN, VAN

� Data – 2D, 3D, 4D, Prestack, Poststack, well, production, reservoir, statistical data

� Projectors – front or rear, mirrors or not

� Screens – flat, curved, cylindrical, spherical

� Output – projects, prospects, and more work…!

More than just BIG Screens

VERY COMPLEX TECHNICAL CONSIDERATIONS

Decision Center Design, Development and Implementation Services

� Five Phase Approach – flexible & clearly defined• Needs Assessment – scope definition, functional

requirements, resource limitations (people, time, $$$)

• Baseline Plans – high level, sponsor review & sign-off

• Detailed Plans – drawing level specs from user input

• Construction, Integration and Implementation – total project management to ensure success of design

• Decision Center Operations – onsite technology experts to maximize knowledge transfer and utilization

� Turnkey, single point of contact is best approach

� Focus must be on the “Human Factors” for new, successful results

Human Factors - The Silent Giant

� We do not like change• Change causes stress, delays and hinders results

� We prefer to work alone (scientists)• Team dynamics can create friction & limit learning opportunities• Team members work in different ways (A and B personalities)• Challenge is to rapidly get the best practices in use by the full

team� We do not like to look foolish

• In front of team members• In front of management

� We use technology by being self taught• We only use about 20-30% within our comfort zone• We must have structured learning to get the other 70-80%

An expert facilitator can address all these issues by being an independent consultant, trainer and mentor and help with the learning and adoption of new workflow processes

The Simple Truth about Results

� You cannot achieve different and/or better results by continuing to work the same old way…

• You must change either the inputs or the process to yield different results

• The inputs include people and technology that do not change easily or quickly

• Process is the one input that can be changed easily and quickly with a defined approach and project methodology that focuses on potential productivity gains from NPT

Decision Centers

� Visualization/Collaboration – our view of the spectrum• Level I

� Individual visualization

• Level II

� Purpose-built collaboration team rooms

• Level III

� Immersive visualization and presentation facility

� Real-Time Operations Center (Level IV)� Real-time operations and monitoring facility; many data feeds

and live video capable

� Secure environment must be achieved

� High speed communications are critical

Decision Centers – the Spectrum

Burlington Resources – HoustonCollaboration Team Room

PETRONAS – Kuala LumpurGroup Settings

Reliance Industries - MumbaiImmersive Center

Shell – New OrleansReal Time Operations

About 200

0 sq.ft

.or 20

0 sq. m

eters

Real Time Drilling Center

Real Time Production

Center

Raised Floor

Floor level

12’

22’

10’

6’

Second 6 inch Step

Executive Decision Center

Console

Viewing Area

60” Plasma Screen

Movable partitions

Passive Stereo Screen

12’

16’

16’

Cross Sectional view of

Elevation

VIP Seating Scre

en

Console

Seating

First 6 inch Step

Visual

izatio

n Are

a

Decision Center Model

Functionality & UtilizationAcross the Organization

� Design the facility to fit the functional requirements of the users• Not too much, not too little - based on needs assessment• Just like building a house

� Don’t start until you know how your needs, and don’t let the electrician do the plumbing

� Integration of many complex systems• Not just about buying hardware and software• This is a PROJECT – not a series of technology transactions• Success is not determined when we “hand over the keys”

� Success is delivered 6, 12, 18 months or more later when productivity gains are achieved

Visualization & Real Time DeploymentKeys to Success

� Process change management• Workflow improvements must be identified, documented and

replicated• Focus on team collaboration and knowledge transfer• Human factors must be addressed and managed to achieve true

repeatable benefits� Don’t get caught by the Silent Giant

� More reserves, faster and cheaper• Structured data management for easy access at the right time

and the right place• Find better prospects and plan more accurate wells

� Drilling the right well the right way• Reserves replacement exceeds production

� Constantly growing the assets• Productivity gains that keep lowering per barrel costs

Visualization & Real Time DeploymentKeys to Success

Just Imagine

� Best of breed technologies

� Multi-functional facilities

� Easy to access and use

� Delivering significant, timely results

Now imagine that your competition

already has it…

Get Ahead of the Competition

� View all of your data – as a team

� Maximize productivity – cut cycle times

� Plan more accurate wells – as a team

� Don’t miss things that traditional workflows cannot find - work ‘in’ your data, not ‘on’ your data

� FIND, PRODUCE AND MANAGE MORE RESERVES FASTER AND CHEAPER

Summary - Why Landmark?

� Landmark is one stop provider for:

• Software� Volume interpretation and visualization industry leader� Drilling and production monitoring is best of breed

• Hardware� The right systems for the specific needs� Our partners are industry leaders & key to successful

integration• Services

� Assessment, design and project management� Construction and integration management� Operations support – how to best operate the facility� Application support – how to best use the software

• Process/workflow improvements� Focused on the human factors for individuals & teams� Changing the process is the focal point for improved results

Thank You

The global leader and innovator in E&P data management