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DR ALGORITHM (optimises top performers) BETTER TARGETING (increased conversion) CAMPAIGN (across entire network) Handset Publication Location Time Creative MOJIVA AUTO OPTIMISER TOOL CAMPAIGN LOWER CPA + CPI INCREASED ROI

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Page 1: Visualising complexity for sellers

DR ALGORITHM(optimises top performers)

BETTER TARGETING(increased conversion)

CAMPAIGN(across entire network) Handset PublicationLocationTime Creative

MOJIVA AUTO OPTIMISER TOOL

CAMPAIGN

LOWER CPA + CPI

INCREASED ROI