VISUALISATIONMAKING THE INVISIBLE, VISIBLE

By Lauren Elliot, Gailda Lui, Jessica Loi

WHAT IS BEING MADE VISIBLE?◦ Predominant themes of films: violence, romance/love, happiness/humour, sadness, drama

and neutral

◦ Relationship between themes and popularity

◦ We watched 6 movies – the top 3 and the bottom 3 films within the top 100 list in 2012

1. The Avengers ($623,357,910)

2. The Dark Knight Rises ($448,139,099)

3. The Hunger Games ($408,010,692)

98. Joyful Noise ($30,932,113)

99. Chimpanzee ($28,972,764)

100. The 5-year Engagement ($28,835,528)

Source: http://www.boxofficemojo.com/

HERE IT IS…

(Photo source: http://vineoflife.net/2013/04/30/should-hospitalized-female-saudi-be-tested-as-a-source-of-dna-found-on-one-of-bombs/)

RESULTS & WHAT WAS LEARNED…

RESULTS & WHAT WAS LEARNED…

HOW VISIBLE WAS THIS RELATIONSHIP BEFORE OUR WORK?

◦To a certain extent, data which illustrates audience-viewing patterns exist

◦For example, evaluating box office takings, film reviews

◦Pros: shows films which are most financially successful and well received

◦Cons: do not indicate volume of certain themes that link to popularity

Sources: http://themovieblog.com/2010/2010s-10billion-boxoffice/http://www.yourmoviemadness.com/weekend-box-office-numbers-are-in/

THE DIFFERNCE OUR VISUALISATION MAKES

◦ Provides insight for commercial institutions and the anthropological school

◦ Commercially

- Film companies to visualise how certain movies perform and what themes are successful

- Illustrates the structure of a successful movie

- Advertising to appeal to desired market

oAnthropologically

- Reveals themes which humans are attracted to

- Speculation as to why we are attracted to violent and dramatic themes

Photo Source: http://insidemymoviemind.wordpress.com/2010/12/17/my-problem-with-movie-trailers/http://www.georginaclare.com/2013/03/versatile-blogger-award.html

PUBLICS WHICH HAVE BEEN INTERVENEDOur visualisation makes the intangible, thematic experience of film audiences visible.

◦Viewers

◦Commercial and business institutions

◦Sociologists and anthropologists

◦Producers and film makers

◦Survey and market research institutions Picture Sources: http://movies.mmgn.com/Articles/Top-10-Film-Directors http://moviedistributionfacts.wordpress.com/2008/06/03/using-a-study-of-popular-movie-audiences-to-promote-your-film/

EVALUATION◦Strengths

- Relatively accurate with time intervals

- Clear depiction of theme representation

◦Weaknesses

- Limited thematic subsets

- Overlapping themes

◦Improvements

- Larger sample size

- One person to judge themes for consistency

Picture source: http://thegorillachef.com/ContactChef.html

Thank You