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Type, type, type.
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Today
1) Icebreaker2) Some video? A plan.3) Some videos on typography4) So where do we find cool stuff? 5) Some work time6) Homework
Icebreaker
1) Name
2) What’s your favorite magazine?
ACE: Some thoughts…
As I mentioned in my email, I’ve been thinking a bit about the needs that ACE has for some video media for their website/to distribute.
I am interested in us producing that video. However, we need to talk about what it would mean.
Question One: Are we interested?
We need to start at that.
Are we, as a group, interested in doing video work?
Assuming we are…
Assuming we’d like to create video, I visualize us having three potential video options.
1. They NEED student testimonials. They just flat out have to have that. I don’t know why they don’t. These wouldn’t be difficult to produce, but one of our major considerations would have to be how to design them so they are visually striking and appealing
Two
2. There’s no reason why the information we’re compiling for the print media couldn’t be turned into an informational video. So… that’d be something to do, too.
Three…
3. It would be nice to show off the students in their classes/around campus (and to show off campus a bit).
If we take it on…
I think this could be an invaluable project, useful for the folks in ACE and educational for all of us.
It would require us to jostle the schedule, though, and shift around some readings. I am totally willing to do that, but we’d need to all negotiate a change to the syllabus.
So let’s talk about it.
Type: some videos to get us started
I want to start us out today with a few videos to give us a little bit of a transition into talking about fonts and typography.
Some Font Fun
And here are some fun sites we can tinker around with just a bit, to show you that type, like life, can be fun times.
How to get nifty fonts
You might notice that most computers– even the ones here in the super-slick design-minded labs– don’t have a huge selection of fonts.
This can put you at a disadvantage as a creator. But not to worry. Fonts are out there.
Let me show you a few cool places to visit.
Activity: Choosing the proper type
In one of your readings, you saw firsthand how to look at a tree logo and, from it, determine the right typeface for the accompanying text. One of our charges here for ACE is to create a logo and color scheme; we want to think about how both of those are going to reflect upon their program and upon the university. We want to make choices that are a good fit.
Your design homework for this week
…will be to pick font(s) for your ACE documents and to explain your choices.
But I wanted to give us some real-life practice. I also have a task I need to complete, and since I wanted us to have the client experience….
The day Dr. Phill went metaYou all know me, at least a bit, by now. I’m a professor of professional writing and rhetoric, here at Miami, I’m 36-years-old, I study digital collaboration, social media and video games as well as digital identity and cultural rhetorics.
I have an office, upstairs.
I have a phone number, email address, and a website address.
I need to make new business cards
But I don’t want to literally say to you “hey, make me a business card.” Plus, that’s not good practice.
What I’d also like, though, is a “hype” card, so to speak, for my website. An 8.5 x 5.5 with art, a set color scheme, and the incorporation of the trademark/logo from my website.
In your teams…
…I want you to make that card. The logo is on the next slide, but it’s also on the course website under the PPT. I want you to develop a color scheme (you can change the colors of the logo—I just used red to contrast the black so you could see the shapes. We may well play with this again next week).
Think of this
…as a time constrained, low-stress version of the print project assignment.
And while you’re working on this, you can also update your plans and coordinate as a group. I’ll float around to answer questions, ask questions, and generally offer any advice I can.
Here’s the new logo I designed. You are welcome, if your group hates it, to propose a new one to me (I made it quickly so we could use it in class).To choose type to go with it, remember your readings.
Homework
For next Monday, have some materials ready for workshopping. Read about color:
Read for class: Williams non-designers design book Chapter 7, Kimball & Hawkins Chapter 8, Golombisky & Hagen Chapter 9, “Tips for Designing for Color Blind Users” and read around on/tinker with Colors on the Web
